Although the number of tourists close to 2 million is close to the level of last year，But affected by seasonality，The number of tourists has gradually declined in the quarter。Financial report display，The number of tourists in the first three quarters was 85.10,000 people、61.20,000 people and 50.10,000 people。The number of tourists in the fourth quarter of last year hit the highest level of the whole year, 79.60,000 people，Even though the fourth quarter of this year is basically the same as the same period last year，The resort has only 2.76 million tourists throughout the year，A far cry from the 6.7 million passengers expected by the company last year。

In addition，The resort also has the problem of unbalanced income structure such as excessive secondary consumption。2017 financial report display，Theme Park、Retail、Hotel business revenue accounted for 71% respectively、10% and 11%。Second Quarter 2018，DXBE theme park is generating revenue，68% comes from tickets，Second consumption in the resort is still less than 30%。

However,The resort still has many opportunities to attract more visitors。Dubai Tourism Bureau statistics show，Dubai received a total of 15.8 million inbound tourists in 2017，YoY growth of 6.2%，Leisure vacation tourists’ stay time changed from the previous 0.Increased to 6 in 3 days.2 days。Currently，International tourists entering Dubai theme park resorts account for a small proportion of international inbound tourists in Dubai，There is still great potential for tapping this market in the future。 

DXBE will obviously not miss this opportunity，China、Affluent middle class such as India、European tourists keen on vacation，They will all become the focus of efforts。However,How attractive the resort will be to international tourists remains to be tested，Both external conditions and internal operations face many challenges。

Dubai Theme Park Resort Opening in 2016，Currently covers an area of ​​230 hectares，188bet sports betting app download Is the largest comprehensive vacation and leisure destination in the Middle East。Total investment is approximately US$3.6 billion，First phase investment 28.USD 500 million，Dubai Hollywood Movie Theme Park、Dubai Bollywood Theme Park、LEGOLAND Dubai、Legoland Water Park and other major attractions have been completed and opened。Estimated investment in the second phase 7.USD 300 million，Six Flags Dubai、Projects such as Lego theme hotels are scheduled to open at the end of 2019，The resort area will be expanded to 285 hectares。

However,Lionsgate’s The Hunger Games、DreamWorks’ Kung Fu Panda、The Smurfs from Columbia/Sony Pictures、IPs such as Legoland have not brought ideal results to the resort。

Dubai Theme Park Resort 2017 Financial Report

Financial report display，The resort received a total of 2.3 million tourists in 2017，Far less than the expectation of 6.7 million。Full year revenue 1.USD 500 million，Also much lower than 6.US$6.6 billion expected。USD 0.4 billion.USD 0.4 billion，Higher than analysts expected 2.USD 4.3 billion。Since listing in 2014，The company has not distributed any dividends。

Due to the lower than expected number of tourists，DXBE was forced to cut costs in March this year、Reduce tickets and restructure debt。The company not only signed three-year 11.USD 400 million principal deferred payment agreement，Also reached an agreement with major shareholders 3.USD 2.7 billion debt-for-equity swap agreement。 

Since 2018，DXBE financial indicators have been continuously improving。First Quarter，Revenue growth 8%、Visitor volume increased by 45% to 61.20,000 people、EBITDA loss narrowed by 82%。1.46 million tourists in the first half of the year，46% year-on-year increase；Revenue $78.53 million，4% year-on-year increase；Loss narrowed by 63% compared with the same period last year。Company name，The main reason for the improvement in performance is the increase in tourists、Revenue growth and operational efficiency improvement。

DXBE launched many measures in the first three quarters to increase the number of tourists。For example，Concert events set a record for the highest number of visitors in a single day、Establishing a partnership with Dubai Airport, which has a passenger flow of 88 million, etc.。

However,As the number of tourists increases, it also brings many other problems。For example，Visitor volume increased by 45% in the first quarter，Revenue increased only 8%，In the second quarter, the number of tourists increased by 48% year-on-year，The embarrassing situation of a slight decline in revenue。The number of tourists increased by 46% in the first half of the year，Revenue increased only 4%，Not ideal either。This reflects the imbalance in the income structure of resort areas where secondary consumption is too low。 

Take the second quarter as an example to further illustrate this issue。During this period，DXBE total revenue is $31.5 million，$21.73 million of which came from theme parks、$1.36 million from retail、$4.62 million from hotel，The three major businesses account for 69% of total revenue respectively、4.3%&14.7%。Theme park revenue is in progress，68% comes from tickets，27% comes from consumption in the park。Retail business revenue is obviously too low，This business accounted for 10% of total revenue last year。The average hotel room occupancy rate of 46% indicates that resort visitors stay too short。 

Low secondary consumption is also related to the number of tourists。For example, more than 80% of Riverland Dubai, a retail and catering center in the resort, is sold to merchants，But there are few tourists due to off-season or hot weather，Many businesses are not open。Zaru，The company said that more than 80% of theme park visitors choose to stay in hotels，But the biggest operational challenge is to cope with the large difference in occupancy rates between weekdays and weekends based on manpower needs。Dubai theme park covers an area larger than Tokyo Disney，If there are not enough tourists and activity attractions to support it，It’s hard to make the entire resort come alive。

The lack of distinctive attractions is a major weakness of the resort.

First，Visitors can go to Legoland in many parts of the world，Why you must go to Dubai？ 

Secondly，Bollywood Park can only be played for half a day at most，Except Jaan-E-Jigar musical cabaret show，Other attractions also lack features。The most attractive thing in the Hollywood movie theme park is the DreamWorks Animation theme area，But the most popular How to Train Your Dragon themed roller coaster is actually just a replica of the roller coaster in Europa Park, the second largest theme park in Europe。Although there are many big-name IPs，But because there are not enough features，These attractions may be significantly less attractive to European and Asian fans。 

In response to the problem of low retail income，Dubai retail and dining hub Riverland will add more activities and performances，To attract more local tourists。For customers mainly from India，Resort plans to try new ticket sales method at Bollywood Parks，And provide consumers with flexible and diverse payment methods。

In addition，As losses gradually narrowed，DBXE plans to revise the expansion scope and completion timetable of Six Flags 188bet app Dubai, originally scheduled to open in 2019。The three key tasks in the future are，Increase the number of tourists、Adjust the pricing strategy to attract tourists to visit the park again and increase brand awareness through more marketing methods。Financial report display，First half of 2018，International tourists account for 38% of the resort’s total visitors，Mainly from the Middle East and North Africa、Gulf countries and Indian subcontinent。

In recent years，UAE developers are building many theme parks in this area。

Except Dubai Theme Park Resort，There is also Ferrari World Abu Dhabi which opened in 2010、IMG World of Adventure opened in Dubai in August 2016、The first Warner Bros. Movie World in the Middle East, which opened in Abu Dhabi in July this year, etc.。The developers of 20th Century Fox World even abandoned this project in Dubai because they thought it was too much for a regional theme park。

But these theme parks still have a lot of room for improvement in terms of scale effect。

As of now，No theme park in the UAE has entered Europe yet、Top 20 most visited theme parks in the Middle East and Africa (EMEA) rankings，Not to mention being selected into the list of the top 25 theme parks in the world。

Although the Ferrari brand is famous all over the world，But there is only the world’s fastest roller coaster, Formula Roass, in Ferrari World，No other special attraction attracts more tourists，This is also the reason why the park cannot enter the global theme park visitor list。

World of Adventure is 124 kilometers away from Ferrari World Theme Park，It is not easy to create synergy between the two major theme parks。Although the introduction of Marvel and other IP，But simple copying without its own characteristics is difficult to attract tourists from Asia and North America who have already seen such attractions。This is also the company’s plan to build another theme park, Worlds of Legends，Introducing Nick animation、Mattel Toys、Reason for brand IP such as Pokemon games。

As for Dubai Theme Park Resort，The number of tourists in the fourth quarter of 2017 reached 79.60,000 visitors is the most in the year，However, the number of visitors entering the park during the peak season is less than 9,000 per day, which is really lackluster。Wish to make a comparison。Many U.S. regional theme parks average more than 10,000 visitors per day during the operating season，In 2017, each park in Dubai Theme Park Resort received an average of approximately 2,000 visitors per day。

It’s worth noting，To enter the top 20 list of regional theme parks，Dubai Theme Park Resort not only faces Hyde Park、Competitive 188bet Online Sports Betting and Casino pressure from well-known European theme parks such as Mad Fou，The diversion of multiple theme parks in the resort will also greatly reduce the possibility of a single park entering the list。

Warner Bros. Movie World Abu Dhabi is expected to hit the regional top 20 list in the future。Since it is not far from Ferrari World and Yes Island water park，Warner Bros. Movie World has an advantage over the more remote IMG Worlds of Adventure in terms of location of featured attractions。The three major theme parks on Yes Island obviously have advantages over Dubai Theme Park Resort。Batman from Warner Bros.、Superman、Global super IPs such as Wonder Woman can have great appeal to tourists in the region and surrounding countries。

2017，Three major water parks in the United Arab Emirates have entered the top 10 list of EMEA water park visitors，Aquaventure ranked first with 1.35 million visitors。This number is not much different from the last place in the top 20 theme park attendance rankings in the region, 1.5 million，But there is still a big gap with the 3.03 million of Six Flags Great America, the last one on the list of the top 20 theme parks in North America。 

In addition，Theme parks such as Dubai face the following challenges in attracting tourists。 

First of all, the weather is hot.Most facilities at Dubai Theme Park Resort are outdoors，Although it is beneficial to reduce construction costs and has enough space to express creativity，But it is much less attractive to tourists during the very hot months in the UAE。

Secondly, the location is remote.The resort is far away from the other three theme parks in the UAE，Not only 40 miles from Dubai Airport，Also far away from downtown Dubai and most of its attractions。

Third, there are few special attractions.Although major theme parks introduce Marvel、DreamWorks、LEGO、Six Flags and other world-renowned IPs，But except for Ferrari World’s roller coaster Formula Rossa，There are few special attractions in other parks that can attract fans from all over the world。The newly opened Warner Bros. may avoid the pitfalls other parks have gone through，But Spain and Germany have been building this brand of paradise for many years，It is unclear how attractive the park will be to European tourists holidaying in Abu Dhabi。

Past year，DXBE has done a lot of improvements in visitor experience，Comprehensive survey of 50 touch points of tourists in the park。For example，Understand tourists’ transportation preferences、Best opening time、Relieve queuing pressure, etc.。In addition，Also with Emirates、Dubai Airport、Cooperation with the Transportation Bureau and others，Coping with the above-mentioned 188bet app download brand improvement and transportation issues。 

For this area，The top priority is to attract international tourists to theme parks。Take Dubai as an example，Data display，India、Saudi Arabia and the United Kingdom are Dubai’s top three tourist source markets in 2017，The number of tourists is 2.1 million respectively、1.5 million and 1.3 million，China with 76.40,000 tourists ranked fifth。From the financial report，Most of the resort’s visitors come from the Gulf region and surrounding countries，Although international tourists are increasing，But there is still a lot of room for improvement。

2017，8% of the resort’s 2.3 million visitors are from South Asia，The number of tourists from India and Pakistan to Dubai last year was 2.67 million，In other words，DXBE attracts 7% of South Asian inbound tourists to resort theme parks every year。This allows the company to see great market potential，Also the company is expanding in the UK、China、Russia、Saudi Arabia and other places strengthen promotion efforts、Reasons for improving conversion rate。

Dubai’s goal is，Hold an expo to attract 20 million visitors by 2020。Data display，Dubai’s inbound tourist spending is expected to exceed US$30 billion in 2017。The question is，Like flying Emirates、Are international tourists staying at the seven-star Burj Al Arab Hotel in Dubai willing to go to Dubai Theme Park and stay longer，It is a great test of DXBE’s marketing and operational capabilities。

Talk about theme park operations，Zhihui Cultural Tourism Training Center teacher Lin Huanjie’s course "Theme Park Research and Full Process Anatomy" has a detailed analysis。This course has been updated to the fourth session