After several upgrades and iterations, the British Museum，Shangmei Life’s H+ strategy takes another big step。

Positioning Art Business Travel，This Lan Ou hotel combines elements of the British Museum，Located at No. 22, Fuzhou South Road, Qingdao，122 rooms，Adopt modern design elements in the overall shape of the hotel，Dark carpet with natural marble texture connection，Blue、Gray、The white three-color camp creates a three-dimensional space，Combining the comfort of a hotel with the visual beauty of an artwork。

According to Shangmeifang Life Group，Next 3 years，Langou Hotel will expand at a rate of 200 per year，And aims to open 30 new Lan Ou hotels that integrate the IP of the British Museum every year，Xiang Yi、Publish in second-tier cities。Lan Ou Hotel, which focuses on "waking up in art"，Aims to trigger a new round of mid-range hotel development boom。

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IP cross-border is nothing new in the cultural tourism industry，But this cooperation between Lan Hotel and the British Museum is 188bet sports betting app download still surprising。This “marriage” of art IP and hotels，Not only an important step in Shangmei Life’s H+ strategy，This is also the first time that the world-famous British Museum has cooperated with a domestic hotel。

As a globally recognized one of the four major museums in the world，The British Museum founded in 1753，is the oldest in the world、The most magnificent comprehensive museum，More than 8 million items in the collection，A story carrying 2 million years of human development history and corresponding scenes。Rich artistic content will be the new value-added point of Lan Ou Hotel，The Lan Ou Hotel will also bring a larger art experience space to the British Museum。

"Between the British Museum and the Lan Ou Hotel，It is a mutually empowering relationship。" Mr. Ma Bo, CEO of Shangmei Life Group said，“After integrating into the British Museum IP，Our hotel has new content；The hotel is a cultural and creative product jointly developed by the British Museum artworks and surrounding areas，Brings new display space。”

It is reported，The British Museum x Lan Ou Hotel targets art business travelers of 80%、New middle class born in the 1990s，The style emphasized by this type of consumer，Doesn’t mean expensive，More represents personality、Elements that have identity and can reflect the spiritual world。According to Mabo，The cost of a single room in the Lan Ou Hotel with 188bet app the elements of the British Museum increases by about 10-20%，Pricing will increase by 30-40%。The statistical data provided by Shangmei Life，75% of young people are willing to pay higher prices for a better stay experience。

Mr. Lai Liangrui, partner of Pinyuan Wenhua, the operator of the British Museum in China, said in an interview with Zhihui，“Lan Ou Hotel itself is a business group，After incorporating elements of the British Museum，May attract a wider group of people。Young people are heavy consumers of cultural and artistic IP，Under the empowerment of art，The hotel will form a new attraction。And the lifeless museum ‘comes alive’ through the cross-border hotel，General cultural relics、Convey the collection and the stories behind it to the consumer group。”

Art is integrated into details, service is still the core

With the support of the British Museum，The artistic atmosphere has become the biggest highlight of the entire hotel。The lobby space has changed from the monotonous and empty space in the past，Jiang Art Exhibition Hall、Cultural and creative retail、Organic integration of joint office and other areas，Form a multifunctional、High-performance experience space。In this art space，Displays 1:1 replicas of British Museum collections and many related artistic elements，The whole creates an exotic feeling of British style。In addition to bringing consumers a unique experience of comfort and elegance，188bet app download Thematic exhibitions will also be held here from time to time、Cultural lectures and art salons, etc.。

At the same time，The artistic elements of the British Museum are also integrated into the details of the guest rooms，Glass with Egyptian mystical statue symbols、"Van Gogh in the Bath" on the shower cap、"Lewis' Pawn" on the razor and more，Colorful cultural and creative derivatives greatly enhance the artistic sense of the guest rooms。

In addition to artistic enjoyment，Smart home experience is also a highlight。After entering the guest room，Guests can turn on the welcome light without inserting their room card、Electric curtains and other equipment，Smart Speaker、Smart TV also provides a more diverse entertainment experience。These energy-saving smart experiences don’t cut the temperature of hotel services，Instead, it provides a new entrance for guests to interact with the hotel。

From the perspective of "immersive experience"，The British Museum x Lan Ou Hotel is not as perfect as most theme hotels on the market，And that’s it，Mabo said “We position ourselves as an art business hotel，But for Lanou, the key word is still hotel，The needs of business travel must be met first。Art is value-added，Service is still the core。”Start from the core of service，Lan Ou Hotel’s comfort in bedding、The exquisiteness of the equipment and the service level of the staff have been upgraded to varying degrees。

Take the first step, how far can H+ go?

In partnership with the British Museum，Shangmei Life Group officially launches H+ strategy to attack the mid-range market。According to data，Past three years，Domestic mid-range hotels are growing at an average annual rate of 50%，The market competition is extremely fierce。Meanwhile，Under the background of consumption upgrading，Standard hotels can no longer meet the requirements of market development，Personalization、High-quality accommodation environment is favored by more and more consumers。In the situation of “more monks and less meat”，Cross-border empowerment is the best choice for differentiated competition。

The British Museum x Lan Ou Hotel is a step for Shang Mei Life Group to enter the mid-range market with art，The reason why it can make waves in the accommodation industry，To a large extent, this is because of the “business opportunities” contained in this cross-border empowerment。

As Zhu Xudong, co-founder and chief brand officer of E-House China said，When real estate operations enter the era of refinement，When you need to rely on operations to win，It also needs to be empowered by content。Business groups are the main consumer group of mid-range hotels，Compared to animation IP、Movie IP and other existing cross-border content in the accommodation industry，Artistic IP is more consistent with the 188bet app spiritual needs of this group of people，But it is also rarer。From this perspective，A museum that “does not make money” but has high-quality content can be said to be “priceless”。

In the game of accommodation industry，Shangmei Life Group takes the lead in seizing the opportunity with "hotel + art"，For the mid-range market, which mostly has standardized accommodation, this is a “shuffle” of concepts。But this is only the first step in the hotel group’s H+ strategy to compete in the mid-range market，Can we rely on cross-border empowerment to have the last laugh in the competition in the mid-range market in the future，Need to continue iterative upgrades。

"Our cooperation with cross-border IP，Not limited to the British Museum。”For the prospects of H+ strategy，Ma Bo said frankly that “no matter it is the museum IP，It is still a domestic IP that intends to cross borders，Even some artists，All are within our consideration，There will be more possibilities in the future。”