January 10，Ctrip Raiders Community officially announced the establishment of Ctrip Smart Travel Company，And launched four major products with big data as the core: smart destinations and scenic spot solutions、Destination White Paper、CtripBig data and Ctrip destination flagship store.

Lan Meiling, former general manager of destination marketing of Ctrip, was officially appointed as general manager of Ctrip Smart Tourism Company，In addition to destination marketing business, the smart tourism department will use more servicesBig dataDevelop smart tourism management、Market forecast, etc.。At the same time, it will also be connected with the smart tourism system of each destination through API，Work with the destination government to create the most authoritative destination information，And the destination government can directly use it in its own smart tourism system through API。Ctrip has reached a strategic cooperation with iResearch，iResearch will provide the most professional guidance in data application。

What deserves attention is the new version of the destination flagship store product plan launched this time。To this，Feng Weihua, CEO of Ctrip Raiders Community, said: “In order to ensure the traffic of the entire product，The entrance of Ctrip Travel Flagship Store will be adjusted to the secondary navigation。Flagship stores in each destination are equipped with precise advertising entrances，And extrapolate the product aggregation pages of various tourism bureaus to increase 188bet online sports betting destination production。The National Tourism Administration has been promoting the concept of smart tourism，And our advantage lies in big data，The Ctrip index module will be added to the new version of the destination flagship store，Give users the most accurate travel advice，For example, the booking data before Golden Week can show the booking volume of some major scenic spots，We can conduct market analysis and predictions based on these booking data，And give a scenic spot report，Allows scenic spots to control the number of tourists in advance for security purposes、Manage and control auxiliary facilities or flow restriction, etc.。In the future, these big data can open up new business models，Very market value。”

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