December 19，By the Propaganda Department of Shunyi District Committee、Sponsored by Shunyi District Culture and Tourism Bureau，Hospitalized，The "2019 Second Beijing Shunyi Cultural Tourism Development Summit Forum" with the theme of "Integration·New Ecology" was grandly opened at Beijing Shunyi Xinhualian Lijing Hot Spring Hotel。This forum invited Beijing municipal departments、Relevant departments and territorial leaders in the district、Experts and scholars in the cultural and tourism industry、Leaders of leading cultural and tourism companies、About 300 people from high-quality tourism companies and media reporters in Shunyi District participated，Let’s explore the implementation and development path of the cultural tourism industry in Shunyi District，Further promote the development of cultural tourism industry in Shunyi District、Great prosperity。Famous director、Li Lin, founder of Yihe Group, attended this conference and delivered a keynote speech。

Li Lin thinks，There are several key points in doing cultural tourism: first，“Focus” is important。If not focused，The experience will be bad。Under night view project，If there is too much astigmatism，It will cause immersion and poor experience，This needs to be compensated for by clever dramatic language。The second is driving force.The third is to let tourists experience different feelings。Must be perfect in the end。

He said，“The only difference between good art and garbage is the word ‘extreme’，The ultimate is that everything is better，If it’s not perfect, everything is just a little bit off，The sense of experience comes from the perfection of every detail，If you can do this，There will be many more cultural tourism products that can achieve phenomenal level。”

188bet online sports betting

(This article is compiled based on the speech transcript，Zhi Hui slightly deleted)

Hello everyone！I am Li Lin，Graduated from the Department of Architecture, Tongji University，So I am an architect，But I still like the stage and art，So I crossed over and became a director，But I still focus on the creative content of music and light and shadow，So I started a company called Yihe Dream，Create your own light and shadow brand called "Yi"。

I just talked 188bet online sports betting about how to put the interactive experience into our real night tour，Just the night view does not mean night tour，Intensifying Ben and Soul from a director’s perspective is called Night Tour。Perform a phenomenal performance，Make a phenomenal video，The director’s thinking logic on cultural tourism commercial projects，This is a way of telling，We are in the process of "baptism"。What is immersive？That’s as far as we can get，Face and smell、Discourse、Hearing and a series of other things can tell the person what he is experiencing now，This is called immersion。

Then，How does the director think about things when creating？How we think about things is actually a matter of space creation for us，Actually, what we create is a space，Space has indoor space and outdoor space。Space creation is mainly divided into several parts，With sound field、Aura and a series of things。

We are going to tell a story now，Because from the director’s point of view，When the script comes out, you have to tell the story，Let’s tell the story in several parts，Who should I tell it to first，This is very important。The second point is who is the actor，Actors are also very important，What is the script？What is the soul，Why would he listen，Why did you spread the word after hearing it，Then how to tell it？For example, video、There are many types of performances，Artistic film、Commercial film、War movies, etc.，That’s the way to tell，Including performances，For example, there is a stage play、Musical、Outdoor lighting、Impression Series、See also series and other telling methods。So，In the director’s mind, it is to create our own story。

You may not understand what I say，Let’s talk about a very simple one，This is a story of “and” that I created last year。This "and" is the light and shadow experience brand we created after coming out，We are engaged in content creation，What is the story of “and”？We once tried to build a "city of the future" located in Gaobeidian Park，Where the bird doesn’t poop、Where the chicken does not lay eggs, we need to build an experiential dining space system，This is a test for the director team。How to create it after coming？We need to analyze what is going on with us，For me，That place is really far away，It takes about an hour to have a meal while driving in Beijing。This is a very grand thing，But we are just thinking，What resources do I have at hand，What resources do I have at hand，What to do，Including filming，It would be good to do a stage play，It’s also good to have a concert，We usually think about what dishes we have on hand，How a director does things。I found that I have a lot of independent musicians，There are many big stars，There are many 188bet app designers，And our light and shadow system、Music system，There are many more advantages we have in this area。

The next step is the issue of driving force，In fact, what we are discussing is attracting mainstream consumers，Give him a reason to go，The current mainstream consumer groups are generally driven by three types of people。

A kind of literary youth。Don’t think that literary youth is a noun，Actually, this is a spirit，This spirit is "feelings + obsession"。Actually, I think 70%-80% of modern people have this obsession，It’s called “feelings”。Literary youth is an obsession。

The second one is a girl，They really can drive far away for beauty。

The third one is the child，During family outing，Children have the most decision-making power，It is not safe for the child to go、Are you comfortable, etc.。

My ranking is literary youth、Girls、kids，The one with the strongest driving force is below，kids，girls，There is also the spirit of literary and artistic youth。We were joking when we were doing the Toastmasters event，Said that when we hold lectures for children, they are usually full，TFboys is usually full，Because children like it，It’s hard to find something that sells for a high price；The second one is a girl，For example, Lu Han or something，Girls’ box office will definitely be particularly good；Artistic young people are reluctantly good，For example, Li Zongsheng，or hackberry、Xu Wei。This is because there are too many temptations，Female fans will go to anything even if it’s windy or rainy today。But boys may speak，Brother is not going today，Let’s go drink，But children are stronger than women，Children can decide their parents’ opinions。

We analyze the current mainstream consumer groups，Just to give him a reason to go。When I often visit various scenic spots as an expert，My advice to scenic spots is that each scenic spot may have too many things，Too much of everything means nothing。If you correct one area and extend it, you must give yourself a label，Label culture is very important。

So I guess what the script is？It’s the theatrical version of Late Night Canteen Beijing，The theater version I’m talking about is the restaurant version and the real-life version，Then what is the main core function of this place？It is an architectural space nourished by stories，It must be nourished by different stories，What is the resonance point？There are all kinds of stories every day in Beijing，There is always one just like you。，So，When you are happy, you must know that there are definitely many others who are happy，Whenever you are unhappy in a day, you are not the only one suffering。

When you are alone，Don’t worry，There must be many, many people who can help you，Or maybe 188bet app I am lonely like you in another corner。So a lot of things happen every day，Including picking up money，Don’t worry if you found money today，There must be many people picking up money，Maybe you don’t know him。Then let’s make a building，Can these people be the protagonists here and participate in it，This blank space is very important。

So，Our script is roughly based on the framework of the director’s thinking，The protagonist is the customer。When we were performing before，Everyone understands，I am talking and you are listening，So this is not interactive，Why do people still ask me if I can participate。So participatory、"Walk immersion style"、Immersion has become the present moment for both the audience and customers，I particularly like this method，Including now we are making experiential film and television dramas，Even the ending is not under my control，It’s the influence of the audience，I will act out a script suitable for people like you based on your emotional changes in each episode of your big data，So the protagonist must be the customer。

What is the supporting role？Supporting characters from my perspective，That’s the singer、Waiter、Light and Shadow Butler and a group of people，This group of people will play supporting roles。The scene is actually a seemingly simple and well-decorated bar，Full of literary and artistic temperament。Why is it called seemingly simple and elaborate decoration？You just have to make it casual and very relaxing，Casual to very relaxed。I later created several high-end light and shadow brands，The environment is completely different from when you build your own space。Angle and various types of sound, light and electricity，Shoot a private customized scene-level design，The current customers in that space are very thoughtful，Why did he think about the party，How to think about birthday，How do you want to propose，Everyone else has ideas，Just be a supporting role and surprise him。，This is the scene customized by "Party A and Party B"，Then put the late-night canteen’s sentimental culture，Story culture is integrated into this space，This becomes a very interesting idea。

I think the soundtrack choice is heartwarming、Emotional ballad，Because folk songs are fun、To be remembered、Resonable、Suitable for all ages，rock is a bit too rough，Electronic Jump，Classical is too elegant and not suitable for us，We made that thing。

We need to make rules，Just a few emotional lines in the script，Including night tours, there are also exploration lines，There are many lines，I created an architectural soul，What is the soul of experiential space architecture？This is home，It’s just warm，The main 188bet Online Sports Betting and Casino identifier is a lighthouse，There are also birds sitting on the branches。The rules here are actually very simple，It is the threshold of phenomenon，Here I am with all my friends，All partners speak，We are going to identify ourselves，You are yourself here，No boss, no star，Wang Feng is here and eating next to him，Of course he turned his back to everyone，This creates a relatively equal and imaginative space for everyone。

Let’s talk about how to tell him next？I just talked about using immersive storytelling，In terms of immersive storytelling，In fact, it is to put all the senselessness，Everyone knows what Wu Sen is？It is the comprehensive experience that tells him that the word is "warm"，It’s very warm here。Because I’m thinking，At that time, there were a lot of people working overtime in remote places，We have a hard time being creative people，Basically at night 3、Will not go to bed until 4 o'clock，What is it that we create a warm culture？That is, every time you come in after get off work, a light will be lit for you，There is a place to eat，This is something heartwarming，Deceptively simple and well-decorated，Singer’s music that touches people’s hearts，Almost stunning light and shadow experience，This is our director’s thinking。

The next step is to write the copy，Seeing this copywriting makes everyone have the urge to post on WeChat Moments，“Sometimes finding freedom is not about leaving，But choose to stay” something like this，You need to help him think about the copywriting for his circle of friends，Don’t let him use his brain，He comes here to relax。

The second touching singer and the almost stunning light and shadow system，Meal system，This solves the problem of promotion and broadcasting，Actually, I shared an internal space with the same theory today，In fact, the same theory can be applied to external space and "walking and immersing" movement lines。

rave reviews at the end，Our promotion method focuses on the circle of friends of good friends，This kind of marketing is what I have been telling all the teams，Any self-media communication is not as good as the circle of friends of good friends，He said you are good，Generally agreed，Because we have spread through several eras，One is the era of only television and radio，Whatever I say is what he says，Later everyone became wiser，What I said he could be，My best friend to this day is whatever he says。This is the most critical part。So you can read more when doing marketing，In fact, the logic of business lies in my experience as a listed company，After I was completely brainwashed by capital and business in this business logic，I found that I have a sound personality，It turns out that I think I can be said to be an artist，188bet online sports betting Now I still know a little bit about business，That’s almost it。

Memory points after listening to the story，I think this building must be a spiritual utopia under the city，A place to take a rest when you are tired，A place where you can come and have fun，A place where you can come and be alone when you are lonely，So I think each cultural tourism sector can be summarized，Maybe everyone will gain something from their own products。Over a year，I just want to make it a store，Now it has become an industry，15 stores nationwide，Each store has a turnover of more than 10 million，It’s almost like this。

Focus on culture and tourism，I want to tell you a few things in particular。I have visited too many，Or I have done a lot of light and shadow work、Music part，I think “focus” is very important，It is the presentation of discourse skills，From inheritance to combination。For example, when we were talking today, another person was also talking，Everyone just doesn’t focus anymore，So this experience is not good。Working on the city，Including night view projects such as rivers，Due to too much astigmatism during night outing，Causing everyone’s immersion and poor experience，This needs to be overcome，This point must be made up for with clever dramatic language，Otherwise focus is really not enough。

The second is driving force.

The third one must be a feeling that cannot be experienced at home。You must let him feel it，Then interactive experience、Resonance point、Total content of the story。

Must be perfect in the end。I keep saying it，The difference between good art and garbage is the word "extreme"，The ultimate is that everything is better，If it’s not perfect, everything is just a little bit off，The sense of experience comes from the perfection of every detail，If you can do this，I think there will be many more cultural tourism products that can achieve phenomenal level。What I said today is very simple，In fact, there are a thousand things that need to be done to the extreme。

This ends my speech today，Looking forward to the opportunity to perform a story of my own with you，Thank you everyone！