The post-epidemic era will greatly promote the prosperity and development of the digital economy，New infrastructure、The new economy is China’s future。Chinese consumers and home buyers will pay more attention to the quality of their lives，To the second、Third residence，Or the demand for cultural, tourism and wellness accommodation has increased significantly。How 188bet mobile login companies can seize such opportunities，Diversified understanding is needed now。

Among them are projects of cultural tourism and health care real estate，The problems of 188bet mobile login value and 188bet mobile login approval are particularly prominent，The rhythm of acquiring 188bet mobile login、Mode，Cooperation or game with local government，Can directly determine the success of the project。Combining each enterprise’s own resource capabilities，Operation management capabilities、Industrial chain extension capabilities and product capabilities，Finally find the characteristics that combine with the 188bet mobile login itself，Find the product model suitable for the plot。

Three major positive factors for the real estate industry in the post-epidemic era: real estate policies、The market is picking up、Agricultural 188bet mobile login conversion policy

From the outbreak，Last for several months，The current stable state，The positive factors facing the entire industry are divided into three levels。

The first positive factor，From the real estate policy level。Summary of the 188bet mobile login policy in the past few months，The country has announced different types of policies in a laddered manner，Divided into short term、Mid-term and local policies。

1、Emergency policy to overcome difficulties 188bet mobile login short term - timeliness of 2 to 3 months

188bet mobile login payment extension and installment payment;

Expand the start, completion and production performance time;

Reduction and exemption of property tax and other related taxes;

Reduce the 188bet mobile login transfer bidding deposit ratio;

2. Medium-term market restoration policy - timeliness within 1 year

Accelerate the approval of supply;

Relax pre-sale requirements and capital supervision;

The government promotes the development of various types of projects in terms of policy，With the help of big investment、Asset-heavy project，Driving economic weakness，Promote comprehensive economic recovery。

3. Local policies

February，The central bank launches a one-year MLF (medium-term lending facility) operation of 200 billion yuan，Reduce the 1-year MLF interest rate to 3.15%。April 15，The central bank announced，100 billion yuan to carry out MLF operations，The winning bid rate is 2.95%。The downward trend is obvious，The speed is slower and steady。Facing the global impact 188bet mobile login epidemic，China’s monetary policy has also stepped up countercyclical adjustments。

Shanghai, in order to support the stable and healthy development of small and medium-sized enterprises during the epidemic,28 policies issued。Focus on clearly increasing support for enterprises with liquidity difficulties，Encourage changes to repayment arrangements、Extend the repayment period、Loan renewal without principal repayment, etc.，Support enterprises with difficulties in repaying due loans，No loan、Continuous loan、No loan pressure。

Wuxi Municipal Government issued 20 policy opinions，Policies include reducing business operating costs、Increase financial support、Implement employment stabilization policy、Strengthen support for key enterprises、Five aspects of giving full play to the government’s guiding role。

Under the influence of the epidemic，The financing costs of 188bet mobile login companies in various regions will drop significantly，Can effectively help 188bet mobile login companies overcome the capital turnover difficulties caused by the epidemic，Prevent market fluctuations，Reduce the impact of the epidemic on the 188bet mobile login market。

The second positive factor comes from the market recovery.

As the epidemic is under control，House purchase demand activated。In addition，Local governments have launched policies to stabilize the property market，such as housing provident fund policy、Setting conditions、Lower pre-sale standards、Issuance of house purchase deed tax subsidies and other measures，The 188bet mobile login market is gradually picking up。

January to February，Market demand has been frozen by the epidemic，The sales office is completely closed，April house price data display，45 out of 69 large cities increased，Nearly 70% of cities across the country show signs of rising housing prices。There are obvious signs of recovery in Beijing’s property market，10 month-on-month increase.4%，Ranked second 188bet mobile login country in terms of increase，Ranked first among big cities，The pent-up demand for home purchases is beginning to rebound。

The market has now recovered to approximately 40% of its pre-epidemic level，And it generally shows a gradual recovery trend from south to north。Among them，Because core first- and second-tier cities have excellent medical resources、Educational resources and supporting resources，The market demand for housing purchases in big cities and surrounding big cities has increased significantly。

The third major aspect comes from the 188bet mobile login policy level.

March 12，The State Council issued the "Decision on Authorizing and Entrusting the Approval Power of 188bet mobile login Use (Guofa [2020] No. 4)"。Mainly involves two aspects,First, authorize provinces to approve the conversion of agricultural 188bet mobile login other than permanent basic farmland to construction 188bet mobile login that can be authorized by the State Council、Autonomous Region、Approved by the People's Government of the Municipality directly under the Central Government；The second is to pilot the conversion of permanent basic farmland into construction 188bet mobile login and entrust some provinces with 188bet mobile login expropriation approval matters approved by the State Council、Autonomous Region、Approved by the People's Government of the Municipality directly under the Central Government。Among them，Specially emphasizes that provincial-level unit governments must strictly review the occupation of special 188bet mobile login such as permanent basic farmland，We must effectively protect cultivated 188bet mobile login，Save and intensive use of 188bet mobile login，Revitalize existing 188bet mobile login。

The government is authorized，Approve the conversion of agricultural 188bet mobile login other than permanent basic farmland and permanent basic farmland into construction 188bet mobile login，Increase in 188bet mobile login supply，188bet mobile login prices can maintain stable development。Local governments have the clearest understanding of 188bet mobile login use needs，The local government has the power to approve 188bet mobile login，You can be targeted，Significantly improve 188bet mobile login use efficiency。

After multivariate analysis by the Linkyi research team，These policies are providing fundamental support to China’s cultural tourism real estate and health care real estate products。In the early planning of cultural tourism and wellness projects，Often subject to basic farmland problems、Agricultural 188bet mobile login transformation、Conflict between agricultural 188bet mobile login and construction 188bet mobile login，The ecological red line is sacrosanct。The combination of agricultural 188bet mobile login and development 188bet mobile login，Significantly increases the initiative and efficiency of 188bet mobile login，Increases the possibility of diversified development of cultural tourism and wellness projects。

Five product models of 188bet mobile login real estate projects

Real estate group bids to acquire urban 188bet mobile login，But because of the price limit，Limited profit margins。Turn your attention to the urban-rural fringe area。Combining several major policy factors and the macro background，Then China’s domestic cultural tourism real estate and health care real estate may have several product models？

The first product 188bet mobile login - natural resource driven 188bet mobile login

This model is one of the earliest tourism 188bet mobile login models in China，The resource you rely on may be a beach，A river view，Yiwan Lakeside，Create multiple layers、House、Diversified 188bet mobile login products for villas。

Classic 188bet mobile login such as Haikou R&F Mangrove Bay，Natural resources + 188bet mobile login model is China’s 188bet mobile login development model in the first 20 years。The model of relying solely on resources to sell 188bet mobile login is becoming increasingly difficult to pass，Need enterprises to invest heavily in development，The approval of local government projects is also becoming more stringent。

The second product model - 188bet mobile login town model

Crowded living in modern cities，Inspires people’s desire for vacation packages and life value，Hopefully outside 188bet mobile login big cities，Create a living space where you can breathe freely。

Cultural Tourism Town Model，It is the tourism real estate upgrade 2.version 0，Artificial atmosphere drives real estate sales。A barren piece of 188bet mobile login creates a new scene out of thin air，Cultural planning is particularly important at this time。

188bet mobile login planning revolves around 188bet mobile login themes，Conducted top-level design of the overall system，Provide 188bet mobile login structure to the master plan，Provide systematic 188bet mobile login content for control and regulation，Provide systematic 188bet mobile login projects for revision of regulations，Provide systematic 188bet mobile login functions for individual buildings，For the future residents of the entire town、188bet mobile login lifestyle guide for sojourners and tourists。

Nianhua Bay Water Show Night View

In the field of high-level residential product research and development，The core of cultural planning is to create artistic conception。The most representative work in the Yangtze River Delta region—Nianhua Bay，I chose a unique place with natural mountains and rivers，Created a 188bet mobile login town with Zen vacation as its core。Planned by Zen Culture，Created a unique spatial cultural image，Cultural performance type selected at important tourism nodes，Form night tour project。

Implantation through featured business formats，Created a business scene that is different from life in big cities。The most important thing is，Aesthetic Online’s internal and external design unifies the theme 188bet mobile login overall residential property，Greatly enhances the sense of vacation scene。

The third product model—188bet mobile login and spiritual facility-driven model

What is luxury？No longer accumulating various items，But it is reflected 188bet mobile login ability to freely control time，Avoiding others、Traffic jams and congestion。Alone、Disconnection、Unplug everything、Return to reality、Experience life、Return to yourself、Return to nature、Self-design...Luxury itself is about service、Resort、Treatment、Education、Cooking and entertaining options。——Jacques Attali's "21st Century Dictionary"

2015，The video of "Lonely Library by the Sea" instantly swept the Internet，Many people even flew to Qinhuangdao just to get a glimpse 188bet mobile login library，Anaya became a phenomenal god plate overnight，And all his marketing expenses do not exceed 3 million。

Aranya passes “de-188bet mobile login”，Transform the company from a traditional 188bet mobile login developer into a service provider。Aranya’s products are the lowest among them，Just a carrier，This product is his 188bet mobile login product: villa、Apartments and Hotels。On product，It is a complete set of lifestyle propositions and supporting service system，Go up，His spiritual products correspond to advanced needs，It’s his community，This is the core of Aranya。

Innovation is complex content，Transformation is an arduous process，It can never be a gorgeous turn。

Aranya leads with spiritual architecture，Every single building is planned by an internet celebrity architect，Through small investment in public construction and creation of community，Acquire a new generation of improved housing customers，Loved by vacation investment customers。Light Culture Travel、The micro-scene 188bet mobile login is currently receiving more and more mainstream attention。

Aranya’s public buildings can be divided into eight categories of supporting spaces: spiritual buildings、Social space、Owner’s Canteen、Specialty Food、High quality daily、Children's Fun World、Vacation entertainment and sports space。Aranya constructs properties of different levels，The entire project forms a layout of thousands of acres of 188bet mobile login，Graded levels to meet the needs of vacation life and daily physical, mental and spiritual experiences。

Another well-known case，Chengdu Shenpanlu Lake，Make high-rise buildings into landscapes，Carefully built public facilities、Business Package、Landscape facilities，Forming an island-style situational experience space，Create traditional 188bet mobile login into special products with scenes and themes。

The fourth product 188bet mobile login - theme park driver 188bet mobile login

This 188bet mobile login is to open the theme park，Water Park、Road Paradise、Commercial town is opening，Charge for single items。Further urbanization of theme parks，Driving traffic through theme parks，Quickly eliminate surrounding commercial and supporting hotels as well as residential and industrial products。

Shunde OCT Happy Coast PLUS，Based on the early experience of PLUS in Shenzhen Happy Coast，Several rounds of iterative upgrades of Happy Coast’s plan。After the test of time and market，Business feasibility and operational feasibility have entered a new stage，So，This product 188bet mobile login is also worth referring to。

The fifth product 188bet mobile login - resort hotel driven 188bet mobile login

The fifth mode is mainly aimed at small and high-quality construction projects，In the projects that the Lingyi team has taken over in the past，Some projects cover thousands of acres of 188bet mobile login，The actual construction 188bet mobile login is very small，Probably only a few dozen acres or a hundred acres of 188bet mobile login，Projects like this，Often relying on excellent natural environment，Next to the lake、Inside the forest、Inside the mountain。

How can such 188bet mobile login use be profitable at the operational level，At the same time, it can also remove the product very well，It also allows investors or vacationers to enjoy the value-added benefits of future operations？If all the needs in these three aspects can be met，The business 188bet mobile login of resort hotel driving logic can be established。

Until the wild luxury resort Naked Valley was born.

Naked Valley sells hotel managed properties，At the same time receive the return income from his investment，Recovering the operating costs of building a high-star resort hotel，Promote surrounding real estate supporting facilities，Achieve financial cash flow balance，It can even bring the next new project。Excellent resources and environment + a small amount of construction 188bet mobile login，Relying on hotel-type IP，Driving tourism real estate development，Although single，But it is an extremely efficient mode。

Judging from the above five major models，Regardless of the 188bet mobile login surrounding big cities，Still a tourist attraction 188bet mobile login，The first problem facing the development of cultural, tourism and health care 188bet mobile login，That is what model should be used for development，Most suitable for the enterprise itself，Most suitable for market needs，It is also most suitable for the financial balance of the project and the feasibility of the business model。

The top-level construction logic and business 188bet mobile login of health care projects

Feedback from customers that the Lingyi consulting team has contacted，In 188bet mobile login and wellness projects，It is indeed possible to obtain some excess returns，Higher premium than developing real estate in big cities。Many large and well-known brand groups have begun to lay out product lines for cultural, tourism and wellness projects。

In the project of cultural tourism and health care real estate，The problems of 188bet mobile login value and 188bet mobile login approval are particularly prominent，The rhythm of acquiring 188bet mobile login、Mode，Cooperation or game with local government，Can directly determine the success of the project。Combining each enterprise’s own resource capabilities，Operation management capabilities、Industrial chain extension capabilities and product capabilities，Finally find the characteristics that combine with the 188bet mobile login itself，Find the product model suitable for the plot。

Health care is not the same as pension project.The target customers of health care projects have expanded to all age groups，Including retired people、Pension Class，Office workers sub-healthy population，Including migratory birds from other places like pensioners or vacationers，Including pre-pregnancy and postpartum people and customer groups who need comprehensive physical, mental and spiritual healing。

For health and resort type 188bet mobile login projects，Client no longer requires physical sole care，The more important thing is to heal the body, mind and soul。So，Lingyi Consulting Team on Maslow’s Need Theory，Upgraded wellness projects，Divided into physiological needs、Psychological needs and spiritual needs，Decompose the three needs into product levels，Including functional buildings、Open space、Basic supporting facilities，and services provided，The atmosphere created and the activities known。The highest level of spiritual needs，Need education，There is even religion and spiritual care。

Look at an example，Canyon Farm Model from the United States。This model was discussed by Lingyi Consulting Team with Greentown Group，The Canyon Ranch model was deepened and implemented globally in Anji Taohuayuan Health and Culture Tourism Town，Convert 1,500 acres of 188bet mobile login into 10,000 acres of 188bet mobile login，Forms a more complex、Diversified lifestyle experience，This model has reference significance。

The core 188bet mobile login American Canyon Ranch model is that the for-sale properties are treated and operated as hotels，Get membership consumption。At the same time, by inputting different types of functional products for physical, mental and spiritual health，Including spa center，Health Therapy Center、Life Promotion Center、Golf Center、Water Sports Center、Tennis Center、Ecological Restaurant、Different types of facilities such as clubhouses。These facilities empower vacation sales products，Guests can choose from a variety of residential products，Also enjoy course-style services in different packages。

Health care itself cannot be a sole care for the elderly，First, the investment return risk is relatively high，Second, health care itself must be integrated with 188bet mobile login，Combined with natural landscape，Has opening space and rich scenes.

Thousand-acre large-area agricultural 188bet mobile login is concentrated and integrated into construction 188bet mobile login，Design、Sales of various property products，Balance the cash flow of supporting heavy asset investment in the early stage。Looking back at the 100-acre project，You can also want to achieve a balanced investment income，I also want to have full public facilities，Let customers have impulse to consume，Almost an impossible contradiction。

The more investment in early construction，There will be more supporting sales properties，Create a symbiosis with the natural environment、A new type of housing that coexists with attentive service，Added value through future operations，The basic purpose of ultimately achieving financial balance。

Some technical points in the operation of cultural, tourism and health care 188bet mobile login

188bet mobile login trading session，Some very detailed technical issues，These problems often test the cooperation of Party A and Party B 188bet mobile login early planning，Make a summary here。

1、The relationship between industrial construction and 188bet mobile login sales-about the relationship between self-sustaining ratio

Industry enterprise in the process of acquiring 188bet mobile login，It is difficult to ignore the problem of industrial positioning raised by local governments。In the process of integrating industry and real estate，A mature industrial real estate developer with ambitious goals，We should pay equal attention to industry and real estate，The emphasis is on industry；Pay equal attention to development and operation，The emphasis is on operations；Pay equal attention to short-term and long-term，The emphasis is on the long term。

What does the final self-sustainability ratio come from？Feasibility from the established economic model。Conduct a review 188bet mobile login predicted self-sustaining ratio on the economic model，You will see it soon，Is the ratio between the two higher or lower？Marketer、Finance、General Manager，Financial costs，Is it higher or lower。

The conceptual design of the implementation plan must be revised。The basis for the revision comes from financial estimates，Can quietness be achieved、Dynamic cash flow balance？Is there a better way to present it to customers，Impress the market，Let the market pay for the product？This is the most important issue in building cultural, tourism and health care 188bet mobile login。

2. Creation of 188bet mobile login area

In a new generation of high-level storytelling projects，The creation of the model area is an important display area for the image of the entire 188bet mobile login project，Also an important one、Unique advertising carrier。It can be said to be the most wonderful presentation of the entire project culture，equivalent to the beginning of the movie、The front door that greets guests、Spiritual Window。

Only one phase of the model area has been successfully opened，Only then can we talk about the second issue、The third issue，Only can we talk about the implementation of many public supporting facilities，Otherwise the creation of the model area will fail，The first phase of 188bet mobile login is unsaleable，All projects will be terminated。

Demonstration area presented by Hangzhou Sunac Forest and Sea，is a microcosm 188bet mobile login entire international life community。This future international living demonstration area，The total area is about 90,000 square meters，The largest demonstration area in the history of Hangzhou。Place it in the core area of ​​the city，This volume is enough to be a residential building。In the forest and the sea，It condenses the ideal of integrating and creating a city。

Today，Situational Diverse Housing，Carefully designed courtyard，The ethereal landscape environment allows visitors to subtly form a second impression、Imagination and yearning for a better life 188bet mobile login third residence。

3. Industrial implementation rhythm and development timing relationship

While doing a regional planning，Most important、The most important thing is the regional industrial positioning and talent introduction，Planning must be carried out around these two elements。Only through the coordinated development of each functional area，Realize the integration of production and life，In order to improve the efficiency and competitiveness of the 188bet mobile login。

For developers，Participated in the construction of government public projects and obtained 188bet mobile login resources required for the development of commercial projects，Functional combination and development sequence design achieve the goal of mutual assistance between various property types in practice，Generate gathering popularity，will further increase the yield on salable properties。

4. Product research and development of salable properties under 188bet mobile login use planning conditions

Under the current strict sales restrictions in China，The most obvious mistake made by overzealous developers，Build a high-rise directly in a resort suburb、Cover with multiple layers、Building a bungalow。The design 188bet mobile login model house is rigid and boring，Most of these products will be unfinished，The backward product layout does not meet the basic needs 188bet mobile login people for a second home。

Most health care, cultural and tourism projects will encounter 188bet mobile login constraints，Basically, the floor area ratio of residential projects cannot be lower than 1.0。When developers start to acquire commercial and tourist 188bet mobile login，can be lower than 1.0，Loss of capacity arrangement。

So it is also a very critical technical detail in terms of product positioning and research and development，Deserves full communication。Many new generation products have appeared 188bet mobile login blue-green and sunac series，Through courtyard、Stacked Villa、Layin and other emerging products have gained good premiums。

Summary

In summary，There are several key points for 188bet mobile login and wellness projects:

First, we need to look at the big picture and think about the whole area and make a comprehensive plan;

Second, build the core attraction 188bet mobile login entire project.This is to persuade people to move from big cities to resorts，This very important logical starting point is the starting point from 0 to 1；

Third，Control the rhythm、Get 188bet mobile login in installments，Industry and real estate must be started simultaneously，The most basic condition that simultaneously meets the needs of government and living supporting facilities；

Fourth，The popularity 188bet mobile login first project model area is the basic condition for success；

Fifth, each phase of phased development requires financial balance.

final，Through effective operations，Convert sales products into operating assets，Let people consider purchasing second、The logic of self-occupation 188bet mobile login third residence，Become an investment logic，Creating thousands of potentials 188bet mobile login Chinese market。

*Source of this article: WeChat public account "188bet mobile login Observer" (ID: realestatereview)，Author: Zou Yi，Original title: "How cultural, tourism and health care 188bet mobile login can “help itself”？These four technical points are the key to project management！》.