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Author of this article: Zhihui 2020-05-25
Huazhu released the industry’s first white paper on safe living.
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May 25, 2020,Xi’an——As life gradually returns to normal in various places,Post-epidemic recovery has become a hot topic in all walks of life,How to revive the hotel industry, which has been troubled by the epidemic, is more urgent。Today,Huazhu Group brings together dozens of industry experts、Partners and core franchisees,The "Have a Good Journey" was held grandly in Xi'an,Launching Ceremony of the Industry Revitalization Plan of “Thousands of Miles in the Sky”,Huazhu Chairman Ji Qi and Huazhu China CEO Jin Hui and other senior executives were all present,Discuss and communicate on how the hotel industry can upgrade the accommodation experience that matches consumer demand after the epidemic。

At the launching ceremony,Huazhu Group released the first Anxin white paper in the hotel industry - "Anxin 360 White Paper",Comprehensive upgrade of hotel epidemic prevention and disinfection measures,Introduced a set of science、strict、Intelligent enhanced hygiene standards,Set a new benchmark for the hygiene testing and evaluation system in the hotel industry,Strive to create a safe hotel that "allows consumers to stay at ease" after the epidemic,Promote the rapid recovery of the industry through effective professional measures,Resumption of work and production,And help the entire hotel industry achieve health in terms of health supervision mechanisms、Sustainable change and innovation。 

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Huazhu’s survey data on members and guests during the May Day holiday,After the epidemic,When guests choose a hotel,The emphasis 188bet sports betting app download on health environment has changed from the original 73.7% increased to 94.2%,An increase of nearly 21 percentage points;And in terms of hygiene details,Independent ventilation、Contactless service、Independent catering becomes the new focus。Huazhu always puts guest experience first,The release of "Anxin 360 White Paper" is a rapid response to the current changes in the needs of residents。Actually,Since the epidemic,Huazhu has implemented various measures in the white paper,This also helped Huazhu take the lead in recovering at an industry-leading speed,According to statistics,The average occupancy rate in May has returned to nearly 80% of the same period last year,The highest single-day occupancy rate has reached 83%。

"Anxin 360 White Paper" is the first professional cleaning standards report for the Chinese hotel industry,Follow Public、Transparent principles of scientific war against the epidemic,Utilize advanced contactless technology and convenient and transparent online interactive platform,Established a complete disinfection system,Comprehensive coverage of more than 5,000 stores under Huazhu Group,Ensuring that every guest is provided with a 360-degree secure accommodation experience without blind spots。

In terms of cleaning and disinfection,Huazhu’s guest room cleaning strictly follows up to 36 cleaning steps,6 special disinfection measures,And use Ecolab 4-in-1 All-Purpose Cleaner and Ecolab Kitchen Cleaner and Disinfectant,Can effectively kill coronavirus and other pathogenic bacteria;In intelligent innovation,Use the smart terminal "Hua Zhanggui" and smart robots to fully implement contactless technology,According to statistics,The average daily usage rate of "Huazhanggui" is nearly 50%,Zero-second check-out daily average usage rate is nearly 75%,The robot delivers goods more than 200,000 times a month;In employee management,Through Huazhuhui official APP、Joint supervision 188bet app download and interaction in various forms such as store OTT large screens,In addition to being able to visualize employee health on the job,Also provides WeDoctor online consultation service。Also,Huazhu Group will also launch Huazhu Anxin 360 Hotel Auntie’s professional cleaning and disinfection “takeaway” home service on the “Ele.me” platform,This event will be broadcast live on the official Douyin and Yibo platforms of Huazhu Club。

Huazhu Group actively fulfills its corporate social responsibilities during the fight against the epidemic,As of now,Has invested heavily in purchasing various anti-epidemic materials,Comprehensively build a strong anti-epidemic fortress,Maintaining the safety and interests of residents - nearly 3 million masks were purchased from the central platform alone,More than 20,000 bottles of disinfectant and nearly 1.5 million sets of linens。In order to better fundamentally eliminate security risks,Avoid mistakes and omissions,Huazhu Group scrapped nearly 40 million yuan worth of linens in the epidemic isolation area at all costs,Strictly monitor and trace the entire process,Guarantee the safety of guests。

Accelerate the embrace of industry changes and promote post-epidemic industrial revitalization in various ways

The outbreak of the epidemic has brought considerable pain to the entire hotel industry,But it also drives major brands、Especially big brands with chain advantages are ushering in a new round of product and service upgrades,Accelerating the digitalization of the hotel industry、The process of intelligent transformation。Founder of Huazhu Group、Chairman and CEO Ji Qi said: “This epidemic has a great impact on various industries、Every enterprise is a stress test。Although leading companies are also facing difficulties,But the advantages are highlighted。This is due to Huazhu’s strong support system and execution capabilities,Fully demonstrates the responsibility and 188bet online sports betting strength of large chains and leading enterprises。”

Ji Qi has already predicted the direction and trend of market recovery,"We found,Lower-tier city markets recover faster,This is mainly because most of them are local customers。" He analyzed。Currently,Except one、Core areas in second-tier cities,Huazhu began to focus more on the sinking market,Emerging business district、Living area and high-speed rail station、Along the new airport。Ji Qi also said,China’s hotel industry is moving towards 3.0 era,Huazhu’s plan of thousands of cities and thousands of stores will not change,Will take advantage of this "gold test" opportunity,Show your strength and ambition。

"Through this epidemic,We observed,In the face of a real crisis,Compared to first-tier cities,The ability to resist risks in second- and third-tier cities is even weaker,Not only makes small independent hotels unable to protect themselves,It will also further weaken consumer demand,The entire hotel industry system is in urgent need of adjustment and revitalization," said Jin Hui, President of Huazhu Group and CEO of Huazhu China。The potential of the sinking market after the epidemic will be further stimulated,Consumers will have more stringent requirements for quality, especially health service standards。At this point,Huazhu will also continue to introduce a series of measures to continuously optimize and upgrade products and services,Release of "Anxin 360 White Paper",This is Huazhu’s “normalized anti-epidemic” stage,Provide peace of mind for every guest。

 For the future development trend of the hotel industry,Zhang Rungang, Vice President and Secretary-General of China Tourism Association, has a positive attitude,And fully affirmed Huazhu’s concept of attaching great importance to hotel hygiene and safety,He said: "Affected by the epidemic,Major companies in China’s hotel industry have suffered varying degrees of profit decline 188bet sports betting app download this year。Huazhu is one of the leading ‘players’ in the national hotel industry,Reflecting the microcosm of the industry,Any transformational strategy drives the future of the industry。In the most difficult moment,Huazhu can still remain calm,Stand Up,Courage to shoulder corporate social responsibility,And through the real thing、Pioneering measures based on consumer insights to implement ‘normalization’ of epidemic prevention,It is commendable。”      

He thinks,Overall,Although the global tourism industry is still in the recuperation stage,But the epidemic will not cause fundamental changes in demand,The industry prospects are still promising。Every “excellent player”,Everyone should make good use of this time to examine and repair themselves,Further polishing the craftsmanship,Develop your innovative spirit,Only to stand out,Work together to enhance the “acceleration” of the industry,Opening up a new situation in the industry,Embrace the comprehensive revitalization and upgrading of the industrial chain in the near future。

The peak cloud dialogue between big names leads to the restart of the industry

In addition to product and service level upgrades,Huazhu will also launch a new online live broadcast mode of "Big Cloud Dialogue"。“The Godfather of Entrepreneurship” Ji Qi will be broadcast on the official account of Huazhuhui on the Douyin platform at 8:30 pm on May 28 (this Thursday),The exclusive media partner The Paper will broadcast the entire process simultaneously。

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Tonight,Ji Qi will connect with Sebastien Bazin, chairman and CEO of Accor, the largest hotel group in France,Two big names will discuss the current status and trends of the global hotel industry,Sharing exclusive experience on how to achieve hotel brand recovery,And answer questions for young job seekers。Ji Qi will also have on-site discussions with franchisees,Share your views on hotel investment trends after the epidemic,188bet online sports betting Actively promote industry recovery。At that time,The live broadcast room will also give out multiple "Huazhu gifts" online in turn,Give back to fans and netizens。


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