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Author of this article: Zhihui 2020-06-04
China’s car rental and self-driving travel market is facing new opportunities.
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The global car rental market is facing major changes,Domestic car rental and self-driving travel welcomes new opportunities under the background of the epidemic,Online travel giants introduce new policies to support franchises,Overweight the domestic market。

Recently,Ctrip Car Rental Platform, the leading domestic online car rental platform, releases information,The domestic car rental market has entered a stage of comprehensive revival,Leveraging the advantages of the group’s large platform traffic,Ctrip car rental orders in May have returned to the level of the same period last year,Becoming one of the best-recovered tourism businesses since the epidemic。Ctrip also released 188bet Online Sports Betting and Casino the “2020 Domestic Car Rental Renaissance Franchise Policy”,Including no franchise fee、No size limit、Phased rebates, etc.,To break industry restrictions,Support more small and medium-sized suppliers to join the platform to provide customers with standardized services。

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A century-old car rental company is in deep trouble and files for bankruptcy protection,The American car rental giant and the market are facing a life and death moment,China’s car rental and self-driving travel market is ushering in new opportunities。 

China 188bet Online Sports Betting and Casino Tourism Academy data display,May Day holiday this year,The country received a total of 1 domestic tourists.1.5 billion people,Recovered 53 year-on-year on a comparable basis.5%。The proportion of tourists choosing self-driving travel has reached 64.1%,A record high,The average travel time of tourists exceeds 40 hours,The average travel distance is 136 kilometers。

May has become the “Renaissance Month” for the domestic car rental market。Information display on Ctrip car rental platform,During the May Day holiday,Car rental orders increased by approximately 10% year-on-year。The market continues to recover in May,The year-on-year growth reached 20% on some dates。The Ctrip orders of some car rental companies even significantly exceeded last year。

”For companies engaged in car rental,This year may be a rare opportunity in decades。The same is true for Ctrip Car Rental。"Peng Ting, business leader of Ctrip Car Rental Division, thinks,The domestic car rental market is growing rapidly、Great potential,Under the epidemic situation this year, it is expected to accelerate to catch up with the United States and Europe。

“Chinese tourists are increasingly accustomed to completing travel + car rental on one APP,Booking tickets、Hotel、Rent a car during high-speed rail,Compare the products of various car rental suppliers through one-stop filtering on the online travel platform,Get one-stop service。"Peng Ting thinks,Ctrip in brand、Accurate traffic、Multiple business lines、Advantages in after-sales service,Also improves conversion efficiency。For example,Many users who booked domestic car 188bet online sports betting rentals also booked air tickets on Ctrip。You can quickly pick up the car at the airport or have it delivered to your door after landing。

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Not only has the penetration rate of the car rental market increased this year,And it is mainly for tourism and vacation,Weekend trip、Obvious features of intra-provincial travel,Conducive to increasing the frequency of car rental。Popular car rental cities are mainly tourist cities,"TOP10 Popular Cities for Car Rentals" in May;Is: Sanya、Chengdu、Shanghai、Xi’an、Chongqing、Haikou、Kunming、Dali、Guangzhou、Beijing。Sanya, the most famous holiday island destination in China, ranks first in popularity,The growth is also the fastest in the country,Ctrip users’ car rental volume in Sanya increased by 45% year-on-year in May,Significantly exceeding last year’s level。

Another major change in the domestic car rental market is the upgrading of consumption,Groups that were used to traveling abroad are now turning their attention to the country,Car rental and self-driving tourists are looking for better products and experiences。For example,Viewed from Ctrip car rental orders,Among the fastest-growing models in May compared with last year,The first three are sports cars、Luxury type、SUV,A year-on-year increase of 153 respectively.4%、20.7%、20.2%。Ctrip’s 400 million mid-to-high-end user base has also created a large number of new demands,Driving the increase in unit price per customer in the car rental market。

No franchise fee, no size limit, Ctrip recruits small and medium-sized suppliers

Online travel giant increases car rental to seize the market with platform model。Ctrip released 188bet Online Sports Betting and Casino the “2020 Domestic Car Rental Renaissance Franchise Policy”,Especially extend an olive branch to small and medium-sized suppliers。

Different from some self-operated car rental companies on the market,Ctrip Car Rental uses a platform model to integrate resources from various companies、Output standardized services to users。Consumers use the one-stop platform to filter and compare the products of various car rental suppliers。You can book tickets at the same time、Hotel、High-speed rail、Solve car rental problems when traveling products,User-friendly、Increase conversion。

Latest data display,Ctrip’s car rental platform has more than 2,000 cooperative car rental companies and suppliers,Rent a car with Yihi、Supreme Car Rental、Rika Car Rental and other well-known brands have close cooperation。Service network covers more than 700 cities in China,More than 50,000 stores and service points,The annual order volume reaches one million,It is currently the largest online car rental platform in China。

The latest franchise policy greatly reduces the difficulty for car rental companies to join the platform。Access conditions upper,All compliant suppliers with "car rental" business projects can join。No longer strict requirements on supplier size,This will allow a large number of small and medium-sized suppliers with a limited number of vehicles to join the platform。No joining fee。Other platforms on the market generally charge high franchise fees based on the number of stores or service points。A phased rebate policy will also be launched in some regions and cities,To support supplier development。In 188bet online sports betting addition,The platform also provides free payment collection tools、Exclusive Ctrip deposit-free product、Free car rental system,Support car rental suppliers to operate scientifically to save costs and improve human efficiency。

The process is also simplified,The home page of Ctrip Travel APP provides the entrance to “Join and Cooperate”,Suppliers only need five steps to complete: apply online、Sign the agreement、Sign the agreement、Service Training、Online sale。

According to the plan of Ctrip car rental platform,There will be more than 5,000 car rental companies on the platform this year,Online rental vehicle resources will exceed 200,000 units,The number of users and orders will also be far ahead of similar domestic platforms。

“Aiming at the tens of thousands of domestic car rental companies, most of which are small in scale、Low degree of standardization、The problem of large differences in user service experience,Ctrip Car Rental will further upgrade its product and service standards,Improve the management and service standards of the entire industry。" Peng Ting said。

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