Recently，The return of roadside stalls，Adds a lot of fireworks to the early summer night。Many regions have launched their own 188bet online live casino brands。From scattered "small fights"，To systematically plan the use of night，The development of the 188bet online live casino has entered the era of branding。

How to make a city’s 188bet online live casino brand known，I think，Four genes need to be injected into it。

The foundation of the 188bet online live casino brand is the unique local cultural gene.

Different regions，Have different customs，Therefore，Different 188bet online live casino brands，You should also have your own characteristics。Whether it is a local or a foreign tourist，Everyone hopes to find the unique flavor of a city in their spare time at night。

How to build a 188bet online live casino brand？In fact, there is no need to sacrifice the near for the far。Systematic review of local cultural origins，Deeply dig into the local cultural characteristics，Present these contents in various forms of expression that people like to hear and see，Such a 188bet online live casino brand has its own characteristics，There is temperature again。Whether it is "Gusu Eight-thirty" or "Yequan City"，Just the name itself can make people think of Suzhou，Come to Jinan。

The expansion of 188bet online live casino brands must be integrated into the Internet gene.

Once the direction of the 188bet online live casino brand is determined，It will enter the second stage，That is, how to make this brand known to more people、Identified。At this time，You need to use the power of the Internet。Expanding the influence of 188bet online live casino brands，Internet thinking will play a vital role。We must make full use of the technology platforms and tools of the Internet，Understand the real needs of consumers，Accurately locate your target audience，At the same time，You can also set up different festival activities according to different seasons，Let the influence of 188bet online live casino brands gradually expand。

The upgrade of 188bet online live casino brands must have composite genes.

In recent years，Many cities have carried out some lighting projects，But I have to say，Simple night view，It is not considered a 188bet online live casino，Not enough to become a good 188bet online live casino brand。

current，There are also some areas where the 188bet online live casino is mainly based on catering consumption，Undeniable，The catering industry is an important part of the 188bet online live casino，But it must become a city’s brand，Need more firewood，Add more fire。A good 188bet online live casino brand，Should be a catering service、Sports、Entertainment、Casual、Travel、A brand complex integrating fitness and more。

Actually，There is another gene that should run through the whole process of 188bet online live casino brand building，This is the user gene。The creation and operation of a good 188bet online live casino brand，Need to form a positive interaction between the brand and consumers。The above four genes，In fact, it is this kind of lubricant for benign interaction。

*Source of this article: People’s Daily Overseas Edition,Author: Liu Fawei, original title:《Four kinds of genes are needed to create a brand in the 188bet online live casino (travel essay)》.