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LoginThe epidemic is accelerating changes in the global tourism market,One of the major manifestations is the cross-border cooperation between giants。August 16,Ctrip Group and JD.com Group signed a strategic cooperation agreement in Beijing,JD.com 188bet app will be connected to Ctrip’s core product supply chain,Both parties will use user traffic、Channel resources、Cross-border marketing、Business travel expansion、Carry out all-round cooperation in e-commerce cooperation and other aspects。
Industry insider analysis,This move will bring together two giants in tourism and retail,Break through the ceiling of your own system,Create greater value for users and investors。In the increasingly competitive Chinese Internet industry,The alliance between Ctrip and JD.com will also help each other,Bring each other stronger competitiveness and imagination。
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According to the strategic cooperation agreement signed between Ctrip and JD.com,Ctrip will provide real-time product inventory to JD.com,And highly competitive product prices。JD.com 188bet app will be connected to Ctrip’s core product supply chain,And open the user traffic of JD.com platform to Ctrip。Provide comprehensive support for Ctrip’s travel product supply chain in terms of daily operations and precision marketing。
Otherwise,In this strategic cooperation, Ctrip and JD.com jointly proposed the "Five Major Cooperation Visions"。respectively cover a wider user group、Shared channel resources、Full coverage of online and offline trading scenarios、Brand cross-border marketing、Business travel expansion。It’s worth noting,As of now,Ctrip Group’s service user scale and JD Group’s active users both exceed 400 million,In the business travel market,Ctrip has maintained its leading position in the business travel market for many years,As China’s largest retail platform,JD.com has 8 million corporate customers and hundreds of thousands of selected merchants。Looking from this point,This cooperation between Ctrip and JD.com is not only about complementary advantages,An even stronger alliance。
Sun Bo, Chief Marketing Officer of Ctrip Group said,Through the cycle of domestic tourism market from freezing to recovery,Ctrip’s core product supply chain and high-quality service system have been refined and upgraded。Through 188bet online sports betting this strategic cooperation,Ctrip will not only bring highly competitive products and service systems to JD.com,At the same time,will also be supported by JD.com,Further extending the pan-tourism ecosystem,400 million+ users worldwide serving Ctrip,Provide more diverse products 188bet sports betting app download and services,Comprehensively improve users’ consumption experience。
Said Yao Yanzhong, Vice President of JD.com,JD.com hopes to use this cooperation,To achieve a powerful alliance between JD.com’s high-quality users and strong product supply chain capabilities and Ctrip’s industry-leading supply chain。On the one hand, JD.com can bring 8 million corporate customers and nearly 400 million users who pay attention to quality consumption to Ctrip,It also helps JD.com continue to promote business diversity,Strengthen the layout in the life and travel sector。Future,Both parties will work together through travel and physical goods、Logistics、The perfect combination of big data,Continuously innovate business models,Satisfy consumers before traveling、In line、All diverse travel-related needs after travel。
According to the partner,The signing of this strategic cooperation between Ctrip and JD.com is extremely efficient。After the resumption of domestic inter-provincial group travel,Both parties fully seize the market recovery window period of liberalization of inter-provincial travel,Start cooperation negotiations within 1 week,7 days to finalize the cooperation framework,Complete the signing of strategic cooperation within 30 days,It is expected that Ctrip products will be launched on JD.com within 8 months。
The value of "high-quality service + high-quality supply chain" is infinitely magnified, and increased e-commerce cooperation opens up unbounded exploration
Ctrip has canceled 188bet Online Sports Betting and Casino and changed tens of millions of orders during the epidemic,The amount involved exceeds 31 billion,The total loss of users who subsidized unsubscriptions reached 1.2 billion yuan。Not only let the outside world see Ctrip’s powerful supply chain system,At the same time, it also further enhances the trust and dependence of high-net-worth users on the Ctrip brand and platform。In the recovery period of the domestic tourism market,Ctrip helps suppliers speed up blood recovery through the introduction of "funds + resources",Protect users’ needs to continue traveling,It also laid the foundation for Ctrip’s output of high-quality services and high-quality supply chain。
actually,Behind the strategic cooperation between Ctrip and JD.com,It is also inseparable from the fact that both parties have already agreed on the "user-centered" values。May 2018,Ctrip Chairman Liang Jianzhang、CEO Sun Jie emphasized again in a joint open letter to shareholders,“Customer-centricity is Ctrip’s core value”。2019,Proposal of Ctrip’s G2 strategy,further strengthens the "customer-centric" values and the high-quality services that Ctrip has always practiced。March 2019,JD Retail Group has officially determined that "based on trust、Customer-centered value creation” business philosophy,Continuously create value for users and partners。
On this basis,The strategic cooperation between Ctrip and JD.com will undoubtedly further amplify the value of "high-quality service + high-quality supply chain"。It’s worth noting,In 188bet online sports betting this strategic cooperation,The two parties also clearly proposed to further strengthen cooperation using the Ctrip Premium JD flagship store as a platform,The interface for JD.com’s e-commerce products will also be opened to Ctrip。Cumulatively generated over 1.1 billion yuan in more than 40 Ctrip live broadcasts、JD.com is increasing its focus on short video live streaming e-commerce,Both parties strengthen cooperation in the field of e-commerce,It will undoubtedly bring a richer imagination to “travel live streaming + e-commerce shopping”。
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