When the epidemic has just improved，As the main budget hotel of Huazhu Group, 188bet Online Sports Betting and Casino Hotel，Also proposed new expansion goals。August 12，188bet Online Sports Betting and Casino CEO Xu Haochun said in an exclusive interview with a reporter from Beijing Business Daily，188bet Online Sports Betting and Casino, which has been developing for 15 years, will further sink into the market in the future，Layout in third, fourth and fifth tier cities，Even go deep into county-level cities，And plans to expand the number of hotels to 10,000 in 2028。And this also means，The number of 188bet Online Sports Betting and Casino hotels will expand to about 4 times the current number in the next 8 years。Although 188bet Online Sports Betting and Casino also proposed a higher standard of "horse racing and enclosure" strategy，But what’s in front of you，Still how to overcome the impact of the epidemic and the more fierce market competition in the future。

In fact，For the opening goals of 188bet Online Sports Betting and Casino Hotel，Founder of Huazhu Group、Chairman and CEO Ji Qi mentioned it at the "Huazhu World Conference" in December 2019，At that time，Ji Qi pointed out，Huazhu’s hotels will reach 10,000 in 2022，And we want to open the economical brand 188bet Online Sports Betting and Casino to every county。

Talk about future expansion plans，188bet Online Sports Betting and Casino Brand CEO Xu Haochun said，Currently, 188bet Online Sports Betting and Casino has about 2,600 hotels nationwide，And 188bet Online Sports Betting and Casino Hotel will expand at a rate of 800 hotels signed annually。At the same time, the market is sinking，Xu Haochun also said，60% of 188bet Online Sports Betting and Casino’s newly built hotels are mainly concentrated in three、four、Fifth-tier cities，Even some county-level cities，Especially some county governments、Hospital、Commercial streets and other places。

However，To achieve this goal，It’s not easy either。How to optimize the existing inventory of 188bet Online Sports Betting and Casino Hotel，We need to accelerate the expansion of new stores，It has become a question that Xu Haochun is constantly thinking about。Xu Haochun thinks，“This requires 188bet Online Sports Betting and Casino to continuously seek updates on franchise products。”Xu Haochun further pointed out，Since this year, 188bet Online Sports Betting and Casino has launched a higher upgraded version 3.5 stores，The cost of a single room in this version is 7.90,000 yuan，RevPAR (referring to the average actual operating income generated by each room available for rent) has increased by 40-50 yuan compared with the old version，The expected investment return period is 4 years，This product will also become the main force for 188bet Online Sports Betting and Casino to expand the market in the future。At the same time，In order to update some old stores，188bet Online Sports Betting and Casino also launched 2.Version 7 Thousand Stores Renewal and Upgrade Plan。It is reported，In this plan, franchisees only need to spend the renovation cost of a single room 2.70,000 yuan can complete the store update。

Actually，Updates for stores，188bet Online Sports Betting and Casino has been advancing。As understood，As early as one year ago，188bet Online Sports Betting and Casino Hotel has already followed 3.0 standards to expand stores。At that time，Xu Haochun also pointed out，Within the next three years，188bet Online Sports Betting and Casino Hotels that have not been upgraded will be phased out。Xu Haochun thinks，Accelerate product changes，More conducive to 188bet Online Sports Betting and Casino Hotel to increase occupancy rate and RevPAR，Thus enhancing the overall market competitiveness of the brand。

The plan seems to be progressing steadily，However, the sudden epidemic this year has also cast a layer of uncertainty on the expansion of 188bet Online Sports Betting and Casino Hotel。In general opinion in the industry，The epidemic has also brought new challenges to 188bet Online Sports Betting and Casino’s expansion plan。

For this epidemic，Xu Haochun talked about，The epidemic has indeed put a lot of pressure on hotel operations，But during the epidemic，Because of insisting on opening a store，And launched a series of measures to stimulate sales，188bet Online Sports Betting and Casino Hotel also recovered quickly。Currently，The average occupancy rate of 188bet Online Sports Betting and Casino Hotel has recovered to 80%-85%。At the same time，Low liquidity、Hotels in cities or regions with strong local consumption will recover better，Especially three、four、Fifth-tier cities。

In addition to the impact of the epidemic，The cruel external competitive pressure also makes the expansion of 188bet Online Sports Betting and Casino Hotel not smooth sailing。Because other domestic hotel groups have also accelerated their “horse racing” in recent years，This also makes the budget hotel market more and more explosive。

According to the financial reports released by well-known domestic 188bet Online Sports Betting and Casino groups Jinjiang and BTG Homeinns，2019，Jinjiang and BTG Homeinn added 1,071 and 401 hotels respectively，Although the proportion of mid- to high-end hotels is gradually increasing，But there are still many budget hotels in the new stores。

In Xu Haochun’s view，188bet Online Sports Betting and Casino’s development from 2005 to present，External pressure also always exists，And it shows a gradual increasing trend，However，This has also become the driving force for 188bet Online Sports Betting and Casino to continue to develop economic hotels。Xu Haochun continues to confess，Precisely because other hotel groups are focusing on mid- to high-end，So 188bet Online Sports Betting and Casino will still stick to the budget hotel market in the future，And create a market “benchmark”。

Plan for 188bet Online Sports Betting and Casino Hotel，Zhao Huanyan, chief knowledge officer of Huamei Consulting Group, thinks，At present, the degree of standardization and chainization of the accommodation industry in county-level cities is still relatively low，Therefore, it is still possible for 188bet Online Sports Betting and Casino to develop on a large scale in county-level cities。However，The development of hotel chains must solve the problems of talent and service，In addition, it also includes how to support the front-end software、Backend support system、Effective operation of the middle-stage control system，Can 188bet Online Sports Betting and Casino realize "10,000 stores" in the future，will become the continuous focus of the industry。