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LoginNovember 2 morning,Ctrip Group CEO Sun Jie releases internal email,Announced a new round of executive appointment information。Mail display,After management decision,Promoted Xiong Xing to Group International Executive Vice President (Global EVP);Promoted Sun Bo to Group Executive Vice President (EVP),And continue to serve as Chief Marketing Officer (CMO) of Ctrip Group。What’s worth paying attention to,Sun Bo is the youngest executive vice president among the executive appointments announced by Ctrip。
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Xiong Xing has led the group’s air ticket business over the past many years to firmly establish its leading advantage in the domestic air ticket business,At the same time, the technical and business capabilities of the group’s international air tickets have been upgraded to the leading international 188bet app level。Since 2016,Leading the group’s internationalization by relying on the advantages of international air tickets,Achieved great achievements,And demonstrate forward-looking leadership in the management of the group’s overseas companies。Took over 188bet online sports betting business travel business one year ago,Quickly opened up a new situation of healthy and rapid growth of business travel。Future,Xiong Xing will lead the ticket、Hotel、Business Travel、IBU Team,Realize the synergy of the group’s domestic and overseas businesses and various BUs,Deeply cultivated in China,Go global。
After the outbreak this year,Sun Bo led the PR team to collaborate with major businesses to launch a compensation policy to protect customers as soon as possible,Industry peer plans launched at each important node in the future、Tourism Revitalization Plan V、A series of projects such as BOSS live broadcast have gained good reputation and wide influence。Sun Bo has rich and unique understanding of the Internet industry and tourism industry,Very active in innovative thinking,The team atmosphere is vibrant and passionate。As understood,Sun Bo will be in charge of the market next、PRGR、Destination and Advertising Marketing、Content Community、User 188bet online sports betting products and other customer development and other related work。
The following is the personal introduction of Xiong Xing and Sun Bo:
Xiong Xing, International Executive Vice President (Global EVP) of Ctrip Group
Xiong Xing is currently the executive vice president of Ctrip Group,Concurrently serves as CEO of Ctrip Group’s Air Ticket and International Business Department。He graduated from Peking University with a bachelor's degree in computer science,Graduated from Northeastern University in Computer Science。After graduation,Xiong Xing once worked for Microsoft、Expedia and other internationally renowned companies,Responsible for technical research and development。 Xiong Xing joined Ctrip in 2013,Responsible for product and technology research and development of air tickets,He later became CEO of the Air Ticket Division,Full responsibility for the air ticket business department、Technology、Product、Service various tasks,Lead the air ticket business department to continuously create performance high points,In 2016, Xiong Xing concurrently served as the group’s executive vice president and Ctrip Group’s international business CEO,Opened up Ctrip’s overseas market,Lead Ctrip Group to become a world-class online travel platform。Start managing 188bet online sports betting business travel business in 2019。
Executive Vice President (EVP) of Ctrip Group、Sun Bo, Chief Marketing Officer (CMO) of Ctrip Group
Sun Bo joined Ctrip in 2010,is an outstanding cadre trained within the Ctrip system,He also trained a group of outstanding young backbones for the company。In several important stages of the company’s development,Sun Bo leads the marketing team to continuously innovate and transform marketing strategies to drive overall user growth;Since taking charge of PRGR,He and his team have gradually established a reliable long-term mechanism to protect major businesses;Destination marketing and all-round cooperation with domestic and overseas governments、Commercial advertising、The potential of marketing, business intelligence and other businesses has also been exerted year by year under the leadership of Sun Bo;Content Community、The user product and technical teams have also been greatly improved,And continue to make innovative iterations,Committed to leading the evolution of industry content platforms。
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