If the Internet keyword in 2014 is money burning，The key word in 2015 is merger。From the beginning of January this year，Didi Dache and Kuaidi Dache (hereinafter referred to as "Didi Kuaidi"), which have been fighting for a year, suddenly announced their merger，In April, the "feud" 58.com and Ganji.com (hereinafter referred to as "58 Ganji") also announced their merger。Qunar and Ctrip are now rumored to merge，News such as "Yidao Yongche" and Uber being merged，As if telling us，An era of alliance is coming。

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Entering Spring 2015，There are rumors of mergers in many areas of the Internet。Not long ago，There are rumors in the online video industry that Youku Tudou will merge with iQiyi，All parties were in an uproar for a while，Then Youku Tudou’s stock price soared 17%。Subsequently，Online travel industry Ctrip and Qunar.com are also rumored to have scandals，The media even speculated that Baidu would dominate everything，The merger has come to an end。In other fields，April，China Telecom, one of the three major operators that is not short of money, is also speculated by the industry to merge with China Unicom，Merger rumors have been spreading all over the city for a while。

To this point，Merger seems 188bet sports betting app download to have become the standard for Internet companies in 2015，Various merger rumors are rampant。Even said，If there are no merger scandals，They are all embarrassed to say that they are companies in the Internet circle。

Although most of these merger rumors have been proven to be false，But without exception，Both parties in all merger rumors have done enough to capitalize on the situation，Especially listed companies，Merger rumors drive their stock prices up，The income from real money makes them the biggest beneficiaries。

Seeing the market’s crazy pursuit of mergers，We have to ask back，Is the era of fighting alone outdated?？Do we have to take advantage of the alliance to eat the whole market cake?？Especially after the merger of Didi Kuaidi，The merger of rival Uber and Yidao Yongche is also taken for granted。

The attention of public opinion and the impact on the stock market on the other side of the ocean, etc.，It’s all proving，The merger of Chinese Internet companies affects all aspects，This kind of enthusiasm cannot be explained only by the power of capital，Why are all parties in society so interested in mergers？It all seems so unsolvable，But the merger is still happening。

We know that Internet companies in the past had strong heroic plots，Attempting to subvert an industry alone with the power of one person and one company，has become the inherent paradigm of Internet mythology。

However，Just in the past 2014，Money burning subsidy、Red envelope war and promotion war are full of offensive words，Also popular in online travel、Third-party payment、Online travel and social networking areas，Why all this became the past in the blink of an eye？No buffering time，We don’t even have time to pay tribute to 188bet app the death of heroism in the Internet，It’s too late to speculate on the reason，The Merger Alliance will make its debut without stopping。

 At the end of 2014, the International Telecommunication Union released the 2014 "Measuring the Information Society Report"，Announced that the number of Internet users worldwide has exceeded 3 billion，Global mobile phone subscription users will reach 7 billion. Almost equal to the total population of the world。Mobile Internet is as fast as PC Internet in popularity，Wider and deeper、In the past, the pace of Internet companies burning money to seize market development has fallen behind when we are transforming the world more thoroughly，These enterprises growing in the mobile Internet environment need faster speed and larger scale to deal with unknown challenges，The new era is not over，Alliance is the general trend。

The merger did not result in an oligarch, and the alliance staggered forward in the wind and rain

The ideal is full，Reality is very skinny。After the merger, the company can have stronger market power，But the merger will not happen overnight，In the history of world business，The merger and integration of companies of similar size are difficult problems。

With Youku Tudou、Didi Kuaidi and 58 Market as an example，Before the merger, the two parties had many overlaps in market share and business models。After merger，How to adjust the original business？How to allocate positions between the two teams in the new company？Although it has been emphasized since the merger of Youku and Tudou that both parties will maintain independent operations after the merger，But who is in charge，Who will make the sacrifice is an unavoidable issue for the new company。These 188bet sports betting app download contradictions give competitors at the low end of the market a rare opportunity，The frenzy of capital has also destroyed the oligarchic dreams of merged companies。

Looking from past merger cases，Youku and Tudou、Although the merger paths of iQiyi and PPS as well as JD.com and Yixun are different，But the development results seem to be unsatisfactory。Their mighty merger，I thought I could take the lead in the relevant industry market，The results did not have a disruptive impact on the industry。201 The merger of Youku and Tudou, which ranked first and second in the online video field at that time，New company—occupies nearly half of the national online video industry market，Become the absolute leader in China’s online video industry。But the good times did not last long，Soon, the dominant structure formed through mergers was disrupted by the interference of capital。

The same dilemma also exists for Didi and Kuaidi、58 Market is merging。For example, the efficiency issue of joint CEOs that is popular in these merger cases，Before the merger, Yang Haoyong, CEO of Ganji, and Yao Jinbo, CEO of 58, have been "comrades" for many years，Although they all emphasized in public that they would be united after the merger，But in reality, what impact will the joint CEO organizational structure have on the new company？Can both parties put aside their past grudges and allow the follow-up work of the merger to proceed smoothly？Will the two parties be serious about each other internally after the merger，Internal fighting occurs？This is a worrying place。

You can see. Whether it’s Youku Tudou or Didi Kuaidi，The merger allowed them to quickly reach a monopoly position in market share，But external competitors are taking advantage of the opportunity to grow，188bet online sports betting And the two-way attack of internal integration dilemma，As a result, several mergers did not create a real oligarch。The merger of Youku Tudou and Didi Kuaidi failed to create an oligopoly，It is related to the fact that the market they are in is still in the period of rapid development，But even it is a quite mature local life service field，58 Ganji still hasn’t become a monopoly after the merger。

The O2O entrepreneurial army brought by the mobile Internet poses new challenges to them，In this wave of mergers, no one can become an oligarch who can dominate the market，The alliance is about staying together for warmth，They are still staggering forward in the wind and rain。

Changes after the merger and speculation on the future of the alliance companies

Review these merger cases，We must admit it first，Don’t blindly pursue market share，The new company after the merger still needs to rely on innovation to win in the competition，Never forget in the Internet field，Market monopoly does not mean anything，The power of innovation is the decisive factor。

Let’s take a look along this line of thinking，These Chinese-style merger cases with Chinese characteristics，What changes have their merger brought to themselves？And guess-their future。

First，In terms of Didi Kuaidi，The merger of the two parties has enabled both parties to break away from the endless money-burning war，What is worrying is the integration of the team，Both Didi and Kuaidi teams are full of talented people，It’s hard to say what will happen once the integration process accelerates。Another merger，Same as going to market on 58，After the merger, the domestic classified website field has changed from the original 58 cities、The tripartite confrontation 188bet sports betting app download between Ganji.com and Baixing.com，It has become a dominant company。

But all this is not as optimistic as it seems，The seemingly powerful merger alliance is placed under the trend of mobile Internet，Their market capitalization is still very small。It can be seen from previous merger cases，Company after merger，Perhaps one party annexes the other，For example, JD.com and YiXun，But this does not apply to the rapidly developing mobile Internet field。Whether it is Didi Kuaidi or 58 Market，Their alliance must not be a business merger where the boss eats the second child，Facing competition from emerging makers and the self-help counterattack of traditional industries，This kind of alliance is more like hugging together for warmth。

After the merger, 58 Ganhui will focus on O2O layout，Didi Kuaidi’s ambition is also to connect hotels in the future、Catering、Aviation, FMCG and more industries，Grafting for multiple services，To occupy a larger market O2O、Prepare the ground for the Internet of Things。Compared to the market capitalization of giants, which easily reach hundreds of millions of dollars，Whether it is Youku Tudou、Didi is faster than 58 Market，The market value of tens of billions of dollars is an immediate obstacle。Mobile Internet enters the alliance era，They want to quickly occupy the market through alliance synergy，Layout 020 to complete the counterattack is their top priority at the moment。

final，Online travel or local life services，The merger of these market leaders is more for the future，Their alliance is bound to have a great impact on the entire industry。You can see it from the few words of the CEOs of both parties in the media，Their merger ambition is to make the plate bigger，188bet app download In the future, these combined fleets will work together to expand their territory。The alliance era of mobile Internet is coming，On the screen as big as our hands，A thrilling revolution has quietly begun。