July 25，Guangzhou，Today, the themed entertainment experiential restaurant "Barbie™ Sweets Store", exclusively officially authorized by the internationally renowned toy brand Barbie™ Barbie™, opened grandly in Guangzhou，China’s first batch of offline physical stores are located in Guangzhou Zhengjia Plaza and Guangzhou Panyu Aoyuan Plaza。At the same time, the Oriental Pearl Tower, a landmark in Shanghai, will also have a Barbie pop-up store。All stores will continue Barbie™’s timeless classic style and unlimited creative inspiration，Presenting dreams to Chinese consumers、Colorful new consumption scenarios such as fashion。

Julie Freeland, Global Vice President of Mattel 188bet app Group Live Entertainment (LBE), said: "I am very happy to work with our partners to present this special experience to Barbie™ fans。Representative、Barbie™ Sweet House inspired by the trend-setting Barbie™ brand will bring an anticipated delicious experience，And the opportunity to interact closely with the brand。I hope every customer can enjoy the fun brought by Barbie™ Sweet House。”

The Barbie™ project in China is exclusively authorized by Mattel to Shanghai Maichi Cultural Development Co., Ltd.，The first stores will be launched this summer。This new business format took two years to carefully build，Combining international IP themed entertainment and themed catering、Integration of theme retail，Use the international live-action entertainment design team to create a scene experience themed with Barbie™ dream space concept，New social lifestyle，Integrating business formats with new markets，Break the traditional single catering or shelf-style retail format in commercial space，Thus providing new solutions for commercial spaces and live entertainment formats。

Barbie themed new retail experience store launches themed catering food with Barbie™ characteristics，Includes select quality gelato、Pink ice cream made from Hokkaido’s technical golden 188bet app download mix，With 2019 Coffee Roasting World Champion Shi Yang，Selected imported Ethiopian high-quality beans，A coffee drink that restores the unique floral and soft fruity aroma of Yirgacheffe in Ethiopia，As well as various seasonal tea drinks that are popular among Chinese young people，Build a fashionable check-in place for consumers that conforms to current consumption habits。Also，Barbie™ Sweet House integrates current popular elements，Inspire creative inspiration，Limited Barbie toys and customized series of peripheral products will be launched soon。

The designer of Barbie™ Sweet House comes from many theme parks around the world including Universal Studios、Created by the international live entertainment design team serving Disneyland，Also hired as Hermes，LV、Fendi、Gary Porter, master of store design for GUCCI and other luxury brands，The exclusive authorized classic Barbie™ Doll Box selfie area will also appear in each store，The fully immersive interactive experience will also make you immersed in the scene，Enjoy it。

Mr. Zhao Yang, Chairman of the Asia-Pacific Region of TEA Global Themed Entertainment Association, pointed out: This project is the first international IP project to be launched in China in the past two 188bet sports betting app download years in cooperation with Sanderson Group, a core member of TEA, and China Culture and Tourism.，It also gave a shot in the arm for the rapid recovery of the live entertainment industry after the epidemic，Highly anticipated。In the current era of rapid economic development in China，The rapid recovery of the economy after the epidemic，China has undoubtedly become the most active live entertainment market in the world，More and more international brands and IPs among TEA members will enter China，There will also be more business formats that are different from the single experience in the past，More new and integrated themed entertainment formats will also land in China。