The era of scarce attention resources，IP attracts attention quickly“The trump card”。For destinations and scenic spots，Create symbolization、Personalized IP characters, on the one hand, are conducive to improving one’s own recognition and attraction；On the other hand，We must break the single ticket economy，It is also necessary to create cultural and creative products based on IP、Improve the level of match 2。

Cong Dingzhen、“Miss Tumbler”Waiting for personal IP，To Snow King、Kumamon，Go to various scenic spot IPs、City Image IP，Whether it is carefully planned or unexpectedly popular，can be found，IP is becoming more vivid、A more personalized image is active in the public eye，The personification of IP has also become one of the important reasons why many virtual IPs have become popular in recent 188bet online sports betting years。Let IP“live”Get up，Design a unique personality、Story，Leave space for imagination and expansion for netizens’ secondary creation。

Besides the cute IP，Another type of national style、Guochao IP will also shine in 2021。"Tang Palace Night Banquet" produced by Henan Satellite TV became popular，The highly recognizable IP image has become the new favorite in the cultural and creative industry，Henan Museum has also begun to create IP derivatives and brand co-branding。Also，Sanxingdui、Forbidden City、The IP products and joint series created by Dunhuang Museum have continued to be popular in recent years，Make the profound Chinese traditional culture more fashionable、Novel form display，Form a deep dive、Re-creation and complete commercial operation mechanism，Leading the new generation of domestic cultural and creative IP trends。

Focus on national style IP，Phoenix Digital Technology has successively cooperated with the Palace Museum、Cooperation with cultural and museum institutions such as the National Museum of China，Based on national treasures and cultural relics and traditional Chinese culture, we jointly created "Along the River During Qingming Festival 3".0》、"Thousands of Miles of Rivers and Mountains 188bet sports betting app download 3.0》、"Han Xizai's Night Banquet Picture 3.0》、A series of high-quality cultural content IP such as the palace, dragon, phoenix and auspiciousness。

2021，Sunac Culture Group released“IP+content+new consumption and new scenarios”’s strategic positioning，and officially launched“Sunac Film”and“Sunac Animation”Two major content brands。By signing with famous directors and famous producers、Cooperated with writer Ma Boyong to develop literary IP "Millennium Peach Blossom Land" and other forms，Developing a layout in the IP field，It is reported，"Millennium Peach Blossom Land" will also have an animated series in the future、Development of live-action series and animated films，And carry out real-life development。

Aofei Entertainment, which has successfully created multiple out-of-circle IPs, has formed an animation IP matrix covering different age groups，such as“Super Wings”、“Pleasant Goat and Big Big Wolf”、“Cute Chicken Team”、“Balala Little Demon Fairy”、“Armor Warrior”、“Bacon Bear”etc.。And with IP as the core，Relying on comics、animation、Authorization、188bet app download Media、Toys、Baby、Game、IP + full industry chain operation platform for live entertainment and other businesses，Through authorized business、Monetization through multi-channel and multi-industry linkage models such as IP scenario consumption。

The 6th“Dragon Bird Award”Best Cultural and Creative IP Innovation Brand List，Select the 2021 cultural and creative IP with outstanding innovative design and development capabilities，Form a highly competitive product value chain，Corporate brand that promotes the development of destinations and cultural tourism industry。Based on classic model indicators and dimensions，Strive to be comprehensive、Objectively evaluate the comprehensive strength and value of the enterprise。Strictly screened by the Longque Award Organizing Committee，The first round shortlist is now officially released！