February 6，The "2022 Spring Festival Tourism Summary Report" released by Ctrip shows: the fifth day of the lunar calendar、The sixth day of the lunar month is the peak period for returning during this year’s Spring Festival holiday；ranked in the Spring Festival return destination air ticket booking ranking，Shanghai、Beijing、Shenzhen、Guangzhou、Chengdu、Hangzhou、Sanya、Chongqing、Nanjing、Haikou ranks among the top ten。

The Spring Festival of the Year of the Tiger coincides with the successful hosting of the Beijing Winter Olympics，Skating during the day、Skiing，Stay in the hotel and soak in hot springs at night，Becoming a hot spot for travel consumption during the 188bet Online Sports Betting and Casino Spring Festival this year。As of February 5，Ski-themed hotel bookings during the Spring Festival increased by 54% year-on-year，ice and snow、Ski resort ticket orders increased by nearly 40% year-on-year。at“Celebrate the New Year on the spot”Background，Esports、Script Kill、Audio and video and other special hotels further enrich tourists’ accommodation experience，E-sports room orders increased by more than 80% year-on-year during the Spring Festival。

The Golden Week of the Spring Festival also provides parent-child families with the most comfortable &ldquo of the year;Walking baby time”。Ctrip ticket data display，This year’s Spring Festival parent-child orders account for nearly 40%，Parent-child families spend 31% more when visiting scenic spots than non-parent-child orders。where，The post-80s generation loves the Chinese New Year the most“Walking the baby”，The orders for children born in the 1980s are 6 times that of those born in the 1990s，The post-80s generation spends 10% more on taking their children to visit scenic spots than the post-90s generation。

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With the precise implementation of epidemic prevention and control measures in various parts of the country，Ctrip data display，2022 Spring Festival Holiday，Users flying during the 188bet Online Sports Betting and Casino Spring Festival this year increased significantly compared with last year，Among users who book air tickets, passengers aged 25-34 account for more than 30%，At the same time，It is more common to travel with children during the Spring Festival this year，10、The proportion of those born in the 20s has increased significantly。

Where are the most active people in booking tickets？Ctrip platform data display，Beijing、Shanghai、Shenzhen、Chengdu、Hangzhou、Guangzhou、Changsha、Chongqing、Nanjing、Wuhan becomes the top ten cities with the most flights booked during the Spring Festival。Viewed from return ticket data，February 4th-February 8th，The top 10 popular departure cities are Sanya、Beijing、Haikou、Shanghai、Chengdu、Chongqing、Guangzhou、Shenyang、Harbin、Changchun。Hainan and Northeast China become "during the Spring Festival";One cold and one hot”The most popular destination。

Judging from user portraits of ticket booking，During Spring Festival，The number of air ticket bookings destined for Hainan increased by more than 40% year-on-year，where，Females account for 53%，47% males。With unique climate advantages，And rich health tourism resources，Hainan is popular between 25 and 44 years old，And young and middle-aged and middle-aged users aged 55 to 79 are welcome。

The ice and snow tourism boom caused by the successful hosting of the Beijing Winter Olympics，It also makes the ice and snow tourism market in Northeast China continue to heat up。During Spring Festival，Air ticket bookings destinations in the three northeastern provinces，A year-on-year increase of over 50%。Compared with the majority of Israeli female users who go to Hainan，Users who go to Northeast China for skiing and skating，Mostly male。Male users account for 56%，Female users account for 44%。From the perspective of age structure，Post-90s users have become the absolute main force，Accounting for more than 40%。

It’s worth noting，During Spring Festival，Hotel and scenic spot ticket bookings in Hainan and the three northeastern provinces，Both achieved double-digit growth year-on-year。where，Jilin Province’s hotels and scenic spots performed the strongest。Ctrip platform data display，As of February 5，Jilin Province hotel orders increased by 153% year-on-year，Local hotel orders increased by 93% year-on-year。Scenic spot ticket bookings increased 188bet Online Sports Betting and Casino by 98% year-on-year，Night tour scenic spot ticket bookings increased by 85% year-on-year。

Local hotel orders account for about 60% The growth rate of hotel bookings when returning home for the New Year exceeds that before the epidemic

During Spring Festival，The accommodation market is at the intersection of the two needs of celebrating the New Year in place and returning home，Presenting a situation of stability and improvement。Ctrip platform data display，As of February 5，Hotel searches continue to rise during the Spring Festival，Up 81% year-on-year。The trend of local tourism is obvious，Local hotel bookings account for about 60%。Hot spring during Spring Festival、Orders for parent-child theme hotels are expected to account for 55% and 12% of the total orders respectively。

Spring Festival Eve，“Ctrip New Year Fun Festival”Started a carnival of hotel hoarding，Over 60% of the special hotel package products can be used during the Spring Festival holiday，While bringing cost-effectiveness to users’ Spring Festival travel，It also helps hotels show an obvious trend of consecutive stays during the Spring Festival。User’s hotel stay is extended，Most people choose to stay in a row for 2—3 days。Ctrip data display，As of February 5，The number of orders for stays of 2 consecutive days during the Spring Festival increased by 26% year-on-year，Order volume for 3 consecutive days increased by 35% year-on-year。

The hotel user base is also changing during the Spring Festival。During the Spring Festival, the main consumer groups are concentrated in 20—40 years old user。where，Black Diamond、Gold Diamond、The total proportion of diamond users exceeds 26%。Interesting thing，Although the main customer groups are concentrated in one place、Second-tier cities and new first-tier cities，But as consumption tiers and stages are deferred in more regions、Sinking，Young people in small towns who return home for the holidays are increasingly accepting of staying in hotels during the Spring Festival。Ctrip data display，As of February 5，During Spring Festival，from the third line、Fourth Line、The proportion of accommodation customers in fifth-tier cities increased by 13% year-on-year，34% increase compared to 2019。Order volume increased by 30% year-on-year。

While young people in small towns return home for the New Year，The order volume of rural hotels 188bet sports betting app download more than doubled compared with last year’s Spring Festival。The main booking users are 80、Mainly those born after 70。Also，During Spring Festival，“Ctrip New Year Fun Festival”Special online“Celebrate New Year nearby”Section。Users can choose nearby good New Year places according to their city，“Stay at ease in cheap hotels”、“Lantern Festival and Temple Fair celebrate the New Year”、“Hotel package accommodation reunion”、“Taste the New Year with delicious food on your tongue”The four major sectors are living、Play、Eat、The province and other aspects provide users with holiday preferences。

Under the call of the rural revitalization strategy，Ctrip Fake Farm built by Ctrip Group in 2021，Also performed well during the Spring Festival。As of February 5，The average daily order volume of the fake farm series products increased by 10% from the previous month。Xidu Fake Farm Anhui Jinzhai Dawan Store、Xidu Fake Farm (Jiyuan, Henan Xiaoyoudongtian Joint Venture Store)、Xidu Fake Farm (Earth Warehouse Changsha Xunlonghe Joint Store)、Xiedu Fake Farm (Nanchang Meiji Zhuyin Joint Store)、The popularity of Xiedu Fake Farm (Jiangxi Yashan Yunyeyi Joint Store) continues to rise。

Over 80% of tourists visit local scenic spots, and night tours become a new trend during the Spring Festival in the Year of the Tiger

Said Fang Zeqian, industry analyst at Ctrip Research Institute，The trend of short-distance local travel is obvious during the 188bet Online Sports Betting and Casino Spring Festival this year，Major scenic spots across the country、Urban bustling business district、The historical and cultural districts are bustling with people celebrating the New Year。Ctrip data display，Over 80% of tourists choose to visit local scenic 188bet app download spots during the Spring Festival in the Year of the Tiger，The proportion of tickets to scenic spots in this province is as high as 82%。where，Beijing、Shanghai、Wuxi、Chongqing、Chengdu、Guangzhou、Suzhou、Xi’an、Kaifeng、Tourists in Nanjing love to visit scenic spots at their doorstep。Judging from age，The largest group of people born in the 1980s，Accounting for nearly 50%，The post-90s generation accounts for about 30%；It is worth mentioning，In the Year of the Tiger, the number of post-00s customers who join the food shopping trend has increased significantly，The number of people born after 00 visiting scenic spots during the Spring Festival increased by 27% year-on-year。

New Year of the Tiger，Under the premise of strict epidemic prevention and control，Night tour projects have been launched in various places，Create a strong New Year atmosphere，More and more tourists are participating in night tours full of New Year flavor，Really feel“This place of peace of mind is my hometown”。Ctrip data display，This year, orders containing night tour scenic spots accounted for 35%，Scenic spots with night tours have higher registration growth。For example，Zigong, which has become so popular that its current flow is limited·Chinese Lantern World，Search popularity during the Spring Festival increased by 300% compared to the previous month；It not only shows the cultural heritage of the Song Dynasty but also has the iron flower、Kaifeng Song Dynasty Martial Arts City with water show and other annual performances，This year’s Spring Festival ticket orders on Ctrip increased by 273% year-on-year，Tourists flock to scenic spots to experience nightly intangible cultural heritage and folk performances。

It’s worth noting，The Beijing Winter Olympics not only made ice and snow tourism popular，It has also become popular, making night tours in scenic spots a major trend in Spring Festival tourism。Ctrip platform data display，During the 188bet Online Sports Betting and Casino Spring Festival this year，The number of ticket bookings for scenic spots in Hebei Province increased by 51% year-on-year，The number of tickets for night tours has increased by more than 2 times year-on-year。

Also，During the 188bet Online Sports Betting and Casino Spring Festival this year，Ctrip community is online“Look here for fancy New Year celebrations”“Homemade New Year Movie”and a series of Spring Festival activities，Users revolve around New Year gameplay、Hometown Food、New Year’s flavor neighborhoods and hometown New Year short videos and other directions，Publish content，The number of related notes published increased 4 times year-on-year。"Spring Festival Fun Plan" theme strategy，Covering Beijing, Shanghai, Guangzhou and Shenzhen、Sichuan and Chongqing、Yungui、Northeast、Spring Festival activities in Hainan and other places；“Top Ten Chinese New Year Lantern Festivals”，Taking stock of the most interesting New Year flavors in China、The most popular lantern festival；“The Lunar New Year Check-in Place&188bet app download rdquo;Special guide，Provide the audience with travel inspiration around the same shooting locations of the Spring Festival blockbusters……Multiple topics have gained high popularity on Ctrip site，The data performance has increased significantly compared with usual。More and more users choose to plant content on Ctrip community first，Then start the journey。