Last two years，Cultural and tourism management agencies at all levels have successively issued notices on operating travel agencies without permission and“Unreasonable low-price travel”Guidance Case，The cases basically occur after 2021，Study these cases，Looking back, we can look at the adjustments and changes in the tourism industry and business model under the normalization of epidemic prevention，This is another important role behind the announced case。

What needs special explanation is，The behaviors involved in all the cases cited in the article are illegal and illegal，It should be opposed and should not happen。

Case: According to report，Tan did not obtain a tourism business license，Agent for Shaoyang to Changde Peach Blossom Spring 199 yuan 2-day tour product。Discovered after investigation by law enforcement officers，The illegal business volume during its operation period was 47,760 yuan，Duan Changde Scenic Spot Tourism Reward Subsidy Policy and Tourism Cost Accounting，The parties have no illegal gains。Shaoyang City Culture, Tourism, Radio, Film and Sports Bureau orders the parties concerned to correct their illegal acts in accordance with the law，And impose an administrative penalty of 20,000 yuan。——Announced by the Hunan Provincial Department of Culture and Tourism in April 2021

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Peripheral travel products priced less than 200 yuan，Business volume is 47760 yuan，And“The parties have no illegal gains”，Just busy“Loneliness”。

Case: Chen did not obtain the "Travel Agency Business License"，Pass“Yichun Idle Free Group”WeChat group and WeChat Moments release travel product information，Attracting 56 tourists to buy“Xilingol League Ulagai Prairie Tourism Inspection”Travel products，Get illegal income of 20 yuan。

Yichun City Culture, Radio, Television and Tourism Bureau orders Chen to correct his illegal behavior in accordance with the law，Confiscate illegal income of 20 yuan，Administrative penalty of a fine of 10,000 yuan。——Announced by the Heilongjiang Provincial Department of Culture and Tourism in March 2022

“Attracting 56 tourists to purchase travel products，Get 20 yuan of illegal income”，I’m afraid this is not even the price of cabbage，The traditional business model of travel agencies has come to an end，The COVID-19 epidemic is just a push。

Case: He、Rong and two people did not obtain the "Travel Agency Business License"，By name“Junde Friends Group”、“Five groups of good luck”WeChat group releases travel product information，The two attracted a total of 50 tourists to buy“Suibin Tropical Botanical Garden flowers and fruits + Longmen Fudi Winery + one-day trip to famous mountains and rivers”Travel products。He obtained illegal income of 675 yuan；Rong obtained illegal income of 270 yuan。

Hegang City Culture, Sports, Radio, Television and Tourism Bureau ordered He in accordance with the law、Rong corrects his illegal behavior，Give He Mou 675 yuan to confiscate illegal income，Administrative penalty of a fine of 10,000 yuan；Give Rong a confiscation of illegal income of 270 yuan，Administrative penalty of a fine of 10,000 yuan。——Announced by the Heilongjiang Provincial Department of Culture and Tourism in March 2022

Perhaps the biggest profit point lies in the &ldquo of tourism products;A winery”，Through the above cases, we can roughly calculate that the per capita income is less than 20 yuan，Operating sightseeing peripheral travel products according to the traditional travel agency business model is better than nothing“Tired”，The market profit margin is narrow。Tourism products should reflect the organizational value and information dissemination value of the travel agency，That is to say, the &ldquo provided by the travel agency in the product organization;Content”is the core，More than just provided“Service”。

Case: Shangqiu Branch of an international travel agency Co., Ltd. in Henan Province organized tourists to participate in ";Weihai、Rizhao、Yantai、Four-day tour to Penglai”And give away two barrels of cooking oil，Concealed travel itinerary，Receive shopping store rebates，Receive shopping store rebates。

The Shangqiu branch of an international travel agency Co., Ltd. in Henan Province organizes tourism activities at unreasonably low prices，Deceive tourists，And obtain improper benefits by arranging access to shopping stores。Based on the provisions of Article 98 of the Tourism Law of the People's Republic of China，The Culture, Radio, Television and Tourism Bureau of Suiyang District, Shangqiu City orders the parties concerned to correct their illegal acts in accordance with the law，Give the parties concerned the suspension of business for rectification，To the parties involved、Relevant persons responsible shall be fined 30,000 yuan respectively、Administrative penalty of 4,000 yuan。——Announced by the Henan Provincial Department of Culture and Tourism in March 2022

Traditional tourism products still have market space for elderly tourists，In fact, many tourists are“Knowing it all”Step on the ground“Low-price travel”Journey，Not“People who don’t know the truth”。On the other hand，How to reflect social value in senior tourism products is the key，Most elderly tourists’ travel needs are communication，Including communicating with fellow travelers、Communicate with tour guides and destination residents。

Case: May 2021，A company in Fuzhou City failed to obtain the "Travel Agency Business License" in accordance with the law，Organized a study trip for 350 students from a middle school in Yihuang County, Jiangxi Province to Jinggangshan at a price of 600 yuan per person，Profit 7626.5 yuan，His behavior violated the provisions of Article 28 of the Tourism Law of the People's Republic of China。Fuzhou SMG New Tourism Bureau complies with the provisions of Article 95, Paragraph 1 of the Tourism Law of the People's Republic 188bet sports betting app download of China，Order the company to correct its illegal behavior of operating a travel agency business without a license，And confiscate illegal gains 7626.Administrative penalty of 5 yuan and a fine of 10,000 yuan，Implement an administrative penalty of 2,000 yuan to the responsible person Zhang Moumou。——Announced by Jiangxi Provincial Department of Culture and Tourism in March 2022

Enlightenment 2: The market focus of study products and parent-child travel products is in the provinces

In the past two years, cultural and tourism management agencies at all levels have vigorously rectified the tourism market，Especially operating travel agency business without permission、“Unreasonable low-price travel”After special rectification action，Objectively, it has formed a very considerable market space for regular travel agencies，Especially study trips、Family travel、Outdoor travel and other markets。Make room，This is cleaning the yard，Make room。Under the dark cloud of the new coronavirus epidemic，Don’t just focus on government agencies’ relief measures，“Linyuan Xianyu，It’s better to retreat and build a network”，This is the market network，Long-term network。Resolving difficulties and relieving them is to reduce expenditure，Market regulation is open source。

Case: Jiyuan City Culture, Radio, Television and Tourism Bureau law enforcement officers during the special operation，Discovered 2 Universal Tour buses，95 children in the car，10 parents。After investigation，Liu Moumou did not obtain the "Travel Agency Business License"，Use“Jiyuan parent-child cuteness”WeChat public account release“Jungle Adventure、Jungle Leap”One-day exploration camp and other tourism promotion information，And organize people to visit Xinxiang Ludao Town。

Based on the provisions of Article 95 of the "Tourism Law of the People's Republic of China"，Jiyuan City Culture, Radio, Television and Tourism Bureau orders Liu Moumou to correct his illegal behavior in accordance with the law，Confiscate the illegal gains of the parties involved，And impose an administrative penalty of 10,000 yuan。——Announced by the Henan Provincial Department of Culture and Tourism in March 2022

at“Double reduction”and“Epidemic Prevention and Control”Under the influence of two major external factors，In the next few years, the market for study tours and parent-child tours will focus on the provinces，Epidemic safety and traffic safety are the primary factors in products。

Case: Anyang City Culture, Radio, Television, Sports and Tourism Bureau law enforcement officers during the special operation，It was discovered that a trading company in Anyang did not obtain the "Travel Agency Business License"，Published&ldquo at the company's sales outlets;Purchase Jinshahe high-gluten noodles for 99 yuan and you can participate in the Hebei one-day tour for free”Waiting for travel promotion information，And organized personnel to visit the Hebei Jinshahe Group factory and Fozhao Mountain。

Based on the provisions of Article 95 of the "Tourism Law of the People's Republic of China"，Anyang City Culture, Radio, Television, Sports and Tourism Bureau orders a trading company in Anyang to correct illegal acts in accordance with the law，To the parties involved、Relevant responsible persons were given administrative penalties of 10,000 yuan and 2,000 yuan respectively。——Announced by the Henan Provincial Department of Culture and Tourism in March 2022

Enlightenment 3: Genuine shopping tours are also experiential tourism products

You can visit the noodle factory after purchasing noodles for 99 yuan，Visit the attractions by the way，If the operator has travel agency qualification，This is a typical“Industrial Tourism”。actually，Many industrial tours are also shopping tours，This is the real deal“Shopping”。Under the normalization of epidemic prevention，With“Shopping”Colorful industrial tourism is an important category of group tourism。What is particularly noteworthy is that the marketing channel of the above tourism products is“Noodle Company Sales Outlets”，This should be inspiring for cross-border marketing of travel agencies。

Case: Mengtai (Yangzhou) Home Textiles and Household Products Co., Ltd. is a latex mattress manufacturer,Without obtaining a travel agency business license，Attract tourists and organize tourism activities through the Internet,Arrange tourists to visit the company during the tour,Inducing tourists to buy latex products to obtain economic benefits，Violated the provisions of Article 10 of the "Interim Provisions on the Management of Online Tourism Operation Services"。

The Yangzhou Municipal Culture, Radio, Television and Tourism Bureau ordered it to immediately correct its illegal behavior in accordance with Article 95, Paragraph 1, of the Tourism Law of the People's Republic of China and Article 32 of the Interim Provisions on the Management of Online Tourism Business Services，And confiscate the illegal income of RMB 197、Administrative penalty of RMB 12,000 fine。——Announced by Jiangsu Provincial Department of Culture and Tourism in September 2021

The above case is the same as the case in Henan Province，Give me the “Business Operation License”’s travel agency has a great revelation: travel agencies have become “;Mattress Factory”and“Noodle Factory”’s marketing company？There is a sentence in the case: “Inducing tourists to buy latex products”，haha，“Induction”。

Case: Nantong Weirun Tourism Information Consulting Co., Ltd. failed to obtain a travel agency business license,Introducing car purchase gifts&ldquo in a certain car 4S store;Kunming、Dali、Lijiang (6 days and 5 nights) quality tour for two persons”Travel Voucher,Violated the provisions of Article 28 of the Tourism Law of the People's Republic of China。

Nantong Municipal Culture, Radio, Television and Tourism Bureau is based on the provisions of Article 95, Paragraph 1 of the Tourism Law of the People's Republic of China，Order him to correct his illegal behavior immediately，And impose an administrative penalty of 10,000 yuan，impose an administrative penalty of 2,000 yuan on the relevant responsible personnel。——Announced by Jiangsu Provincial Department of Culture and Tourism in September 2021

Inspiration 4: Cross-border cooperation between travel agency products and channels，Achieve“Travel+”

There will be a lot of room for cooperation between travel agencies, car 4S stores and car enthusiasts，Especially in the era of self-driving travel。For example，The American Automobile Association (AAA) is the largest automobile club in the world，It is also a huge tourism product marketing network。For travel agencies, these cases are a setback for 188bet app others，Grow your own wisdom。

Case: Based on reports from the masses，Law enforcement officers inspecting the Zhuzhou branch of a certain Kanglu Culture Group in Hunan，Discovered that the company has not obtained a travel agency business license，Develop members by providing health and wellness services，And organized members in 5 batches to a scenic spot to carry out health and wellness experience tourism。Zhuzhou Culture, Tourism, Radio, Television and Sports Bureau orders the parties concerned to correct their illegal acts in accordance with the law，And impose an administrative penalty of 10,000 yuan，Administrative penalties of a fine of 2,000 yuan will be imposed on the relevant responsible personnel。——Announced by the Hunan Provincial Department of Culture and Tourism in April 2021

I shouted the slogan of health and wellness tourism for a while，Built a number of health and tourism facilities，But the marketing of health and wellness tourism products is lackluster。The company involved in the above case has found a way to market health and wellness products to specific customer groups through a membership system，It should not just be a health and wellness tourism product，In the future, stabilizing the customer base through the membership model is a marketing model that travel agencies can explore。

Case: March 2021，A Photography Creation Service Center (He Moumou) in Wuyuan County, Shangrao City failed to obtain the "Travel Agency Business License" in accordance with the law，Publish photography trip news through the WeChat public account operated by it，Attracting tourists，organized、Received 19 tourists for tourism in Wuyuan County, Shangrao City、Photography activity，Profit 1420 yuan，His behavior violated Article 28 of the Tourism Law of the People's Republic of China、The provisions of Article 10 of the "Interim Provisions on the Management of Online Tourism Business Services"。Shangrao Municipal Culture, Tourism and Tourism Bureau in accordance with Article 95, Paragraph 1 of the Tourism Law of the People's Republic of China、The provisions of Article 32, Paragraph 1 of the "Interim Provisions on the Management of Online Tourism Business Services"，Order the parties to correct their illegal behavior of operating travel agency business without permission，And impose an administrative penalty of confiscation of illegal income of 1,420 yuan and a fine of 10,000 yuan。——Announced by Jiangxi Provincial Department of Culture and Tourism in March 2022

“Travel Photography”It is a cross-border tourism product，The illegal operation of a county photo studio company revealed a corner of cross-border integrated tourism products: the organization received 19 tourists，Profit 1420 yuan。After the outbreak of the new crown epidemic，A large number of companies outside the industry adopt ";+Travel”Model is involved in the tourism industry，But a few tourism companies are trapped in Chou City，At a loss，We should try our best“Travel+”，Open a new path。

Case: Ye Mou, Dongguan City、Zhong Mou and two people participated in the national square dance competition and traveled in the name，Organize more than a hundred square dance enthusiasts to participate“Xiamen Performance 4 days and 3 nights tour group”，The travel time of this tour group is March 18 to March 21, 2021，Zero tour fee。The group is led by Ye、Zhong and his team organized to recruit local square dance enthusiasts to join the group，Among them, Ye’s organization recruited 80 people、Zhong’s organization recruited 35 people。Zhong planned a specific route by contacting a travel agency in another city、Traffic、“Competition”Venue、Itinerary-related matters such as attractions and designated shopping spots。After tourists arrive in Xiamen City，Meals in Xiamen are undertaken by a local travel agency、stay、Travel and tour guide escort and other local pick-up services。Period，Arranged tourists to enter the latex product store、Nanjing Tongrentang Pharmacy、Kitchenware Store、Multiple shopping spots such as silk bedding store and Zhangzhou jade store，Many tour participants were induced to shop by tour guides and shopping point staff at shopping points，Spent tens of thousands of yuan，And triggered complaints from tourists。By organizing this“Xiamen Performance 4 days and 3 nights tour group”Activity，Ye made illegal profits of 11,050 yuan，Ye made illegal profits of 11,050 yuan。Based on the provisions of Article 95, Paragraph 1 of the Tourism Law of the People's Republic of China，Dongguan Municipal Culture, Radio, Television, Tourism and Sports Bureau confiscated 11,050 yuan of illegal income from Ye，Administrative penalty of a fine of 25,000 yuan；Confiscate Zhong’s illegal income of 10,800 yuan，Administrative penalty of a fine of 25,000 yuan。——Announced by the Guangdong Provincial Department of Culture and Tourism in March 2022

Imagine it，What if a regular travel agency organizes a tour group for the elderly to participate in a square dance competition，Associations involving the elderly、Both organizations and societies can become product marketing channels。The slightly embarrassing fact here is that a few non-tourism companies operate in illegal ways“Fumbling”A new market for the tourism industry under the normalization of epidemic prevention、New Marketing、New products and new models。

Case: Based on reports from the masses，Shijiazhuang City Culture, Radio, Television and Tourism Bureau investigated Li Moumou for not applying for a "Travel Agency Business License"，From January 22, 2020 to February 17, 2022，With“Hebei Jiahua International Travel Agency Co., Ltd.”nominal，Completed 43 travel transactions through an online travel platform。Shijiazhuang Municipal Culture, Radio, Television and Tourism Bureau in accordance with Article 95, Paragraph 1 of the Tourism Law of the People's Republic of China, ";Hebei Jiahua International Travel Agency Co., Ltd.”Confiscated illegal gains four thousand eighty-one hundred twenty-five yuan and one dime，Administrative penalty of 30,000 yuan fine，Administrative penalty of a fine of 5,000 yuan to the relevant responsible person Li Mou。——Announced by the Hebei Provincial Department of Culture and Tourism in March 2022

Inspiration 5: Tourism product marketing channels are fully shifted online，Segmentation of channels for different customer groups

Objectively speaking，Market irregularities mean that market demand exists。In a scenario where most travel agency offline stores are closed，Travel product marketing channels are fully shifted online，Especially in the domestic third tier、Fourth-tier cities，Whether this behavior is active or forced。

Case: A travel agency Co., Ltd. in Shenyang failed to obtain the "Travel Agency Business License"，Promote travel products through Baidu platform，With travel guide、Push in the form of travel notes“Travel Customer Service”Contact information and WeChat 188bet sports betting app download ID，Guide tourists to“Travel Customer Service”After，Provide package travel product ordering service。Promoted 8 tourist routes，More than 450,000 clicks，Obtain illegal income 6652.21 yuan。During the investigation of this case，Law enforcement officers found another travel agency company with the same illegal party，Similar illegal acts also exist，Another case has been investigated。

Shenyang Cultural Market Comprehensive Law Enforcement Corps orders a travel agency Co., Ltd. in Shenyang to correct its illegal acts in accordance with the law，Confiscation of illegal gains 6652.21 yuan，Administrative penalty of a fine of 20,000 yuan;Administrative penalty of 3,500 yuan fine for the person in charge of the enterprise。Another travel agency company that investigated and dealt with the same illegal party in another case，Given an order to correct illegal behavior，Confiscation of illegal income 1778.89 yuan，Administrative penalty of a fine of 10,000 yuan;Administrative penalty of 2,000 yuan fine for the person in charge of the enterprise。——Announced by the Liaoning Provincial Department of Culture and Tourism in March 2022

In most scenarios，Baidu search promotion is the main gathering place for conventional tourism products，Using destination travel guide as the main promotion form，Xutou Ba Nao’s page settings、It is standard to hesitate to talk about the price of travel products and directly contact WeChat to shout out，The effect data in the case is very intuitive，However, there is a lot of room for improvement in the form of promotion and qualification and credit display。In the future, tourism information organization and dissemination will play an increasingly prominent role in product marketing。

Case: Based on reports from the masses，Xiong County Culture, Radio, Television and Tourism Bureau investigated Wang Moumou for not applying for a "Travel Agency Business License"，Through a short video platform to“Baiyangdian Tourism Reception Chen Qian”nominal，Online solicitation of tourists to Baiyangdian Scenic Area and provision of reception services。The Xiongxian Culture, Radio, Television and Tourism Bureau confiscated the illegal income of Wang Moumou in accordance with Article 95, Paragraph 1 of the Tourism Law of the People's Republic of China，Administrative punishment of a fine of 10,000 yuan on the relevant responsible person Wang Mou。——Announced by the Hebei Provincial Department of Culture and Tourism in March 2022

The short video platform with intuitive characteristics has become the main channel for tourism information dissemination，Video communication and product booking make the traditional marketing model disappear，The above cases have nothing to do with the tourism companies in the source areas，means there will be many city and county destination product suppliers。Also，Although Baidu、Douyin claims to have a strict corporate certification mechanism，It is still inevitable that behaviors without travel agency business qualifications will appear，The platform must also bear certain responsibilities。Tourism market rectification activities in progress，In the future, we can’t just fight "";Monk”without punishment“Temple”。

Case: A certain technology company in Wuxi failed to obtain the "Travel Agency Business License"，Through Douyin and other platforms，With“Live streaming”etc.，Sales“Walking around Guizhou and Guizhou for 6 days and 5 nights”Other packaged travel products。Based on the provisions of Article 95, Paragraph 1 of the Tourism Law of the People's Republic of China，The Wuxi Culture, Radio, Television and Tourism Bureau of Jiangsu Province orders the parties concerned to correct their illegal acts in accordance with the law，And the illegal gains shall be confiscated 47,000 yuan and 20 yuan、Administrative penalty of a fine of 45,000 yuan，Administrative penalties of a fine of 5,000 yuan will be imposed on the relevant responsible personnel。——Announced by the Ministry of Culture and Tourism in April 2021

The characteristic of published cases is that the data involved are real，Real presentation of the marketing effects of different online channels on tourism products，With“Live streaming”The form of marketing long-term tourism products has certain advantages，More exploration should be done on the anchor role and live broadcast format。

Case: A Shenzhen Education Technology Co., Ltd.;Pinduoduo”Open an online store on the platform，When you do not have the qualifications of a travel agency operator，Sales“Kunming, Yunnan + Xishuangbanna 6 days and 5 nights group tour”Other packaged travel products。After investigation，The party involved is suspected of forging the "Travel Agency Business License"，The Culture, Radio, Television, Tourism and Sports Bureau of Luohu District, Shenzhen City, Guangdong Province will transfer it to the public security organs for investigation and punishment in accordance with the law，Suspected of forging state agency documents，The public security organs criminally detained the criminal suspect Deng Moumou in accordance with the law。——Announced by the Ministry of Culture and Tourism in June 2021

It’s like opening a travel agency store into a supermarket shopping store，Not just“Pinduoduo”，Travel agencies can consider the possibility and form of combining product channels with online shopping platforms and other service platforms。

Case: Based on reporting clues，Law enforcement officers from the Zhangqiu District Cultural Law Enforcement Brigade and the District Transportation Department conducted an on-site law enforcement inspection of a tourist bus。After preliminary investigation on site，The person in charge of the team is a staff member of a beverage company，The wine company publishes travel routes through WeChat，Recruit tourists and organize tourism activities through WeChat，At the same time, we also entrust individuals to conduct WeChat solicitation。The beverage company solicited a total of 45 tourists to participate on August 6, 2021“One-day tour to Zhangqiu”Activity，Visit a winery in the morning，Go to Zhangqiu Scenic Area in the afternoon，The tourist group is mainly middle-aged and elderly people。After investigation，The company has not obtained a travel agency business license，Engaged in travel agency business without authorization，Based on the provisions of Article 95, Paragraph 1 of the Tourism Law of the People's Republic of China，The Zhangqiu District Culture and Tourism Bureau imposed an administrative penalty of 10,000 yuan on the beverage company，Administrative penalties of 2,000 yuan will be imposed on the person directly responsible, Miao Fang。——Announced by Jinan Culture and Tourism Bureau in April 2022

As long as there is a WeChat group, there will be members，If you have a WeChat official account, you will have fans。WeChat groups based on social networking and community are important marketing channels for travel agencies and tourism enterprises，188bet Online Sports Betting and Casino Especially for the elderly，This is common in many cases。Study travel and parent-child travel products focus more on WeChat public accounts，Tourism products for the elderly are mostly solicited through WeChat groups。

Case: Based on reports from the masses, The Kunming Tourism Supervision Detachment and the public security department conducted a joint law enforcement inspection of a Yunnan Internet Technology Co., Ltd.。After investigation，The company has not obtained a travel agency business license，via Baidu、小红书、Ctrip and other online platforms，Forged seal，Impersonating the name of other travel agencies to carry out travel agency business activities。His behavior violated the provisions of Article 28 of the Tourism Law of the People's Republic of China，Based on the provisions of Article 95 of the "Tourism Law of the People's Republic of China"，Kunming Municipal Culture and Tourism Bureau imposed an administrative penalty of 100,000 yuan on the Internet Technology Co., Ltd.。Qian, the actual person in charge of the company, was sentenced to 6 months in prison by the court for forging company seals。——Announced by the Yunnan Provincial Department of Culture and Tourism in April 2022

A fact that cannot be ignored is，Some platforms are ineffective in auditing and certifying travel agency business licenses，There is no officially recognized credit system。A simple and easy way is the online platform and the culture and tourism management department“Obtained travel agency business license”Establish dynamic association in tourism enterprise certification system。

Case: Based on reports from the masses，The Ruzhou City Culture, Radio, Television and Tourism Bureau of Henan Province found out in accordance with the law that the Ruzhou branch of an insurance company did not obtain the "Travel Agency Business License"，To give back to the insured，With“Commendation Meeting”Nominally organized 607 insured persons (or their relatives、Friend) Travel，566 of them are“Zero tour fee”Travel。Ruzhou City Culture, Radio, Television and Tourism Bureau orders the parties concerned to correct their illegal acts in accordance with the law，And grant confiscation of illegal income of 10,000,000 and 400 yuan、Administrative penalty of a fine of 100,000 yuan。——Announced by the Ministry of Culture and Tourism in March 2021

Revelation 6: Many tourism market segments are being nurtured、Growth and development

Under the pressure of the new crown epidemic，Travel operators feel the future is bleak，It seems that all roads are blocked，How many rounds“Let go”and“Pause”Destroy all market confidence。On the other hand，The tourism market is in a state of silence，Many tourism market segments are being nurtured、Growth and development，This is a market we ignored before、It is also a newly emerging market，A little bit of vitality，But it is often hidden in ";Non-compliance”Under market behavior。For example，The above cases illustrate that the incentive travel market for insured customers of insurance companies cannot be underestimated。

Case: Shanghai Municipal Culture and Tourism Bureau law enforcement officers were conducting a law enforcement inspection on a community elderly care service company in Shanghai，Visitor list found、Tour Departure Notice、Travel charter contract and other evidence materials。After investigation，The party sold&ldquo at a price of 3199 yuan;Health and elderly care family member”Qualification，In the case of not having the legal subject qualifications of a travel agency，Organizing 227 members in 5 batches to participate“Anhui Anqing Tianzhu Mountain 4 days and 3 nights quality tour”。Shanghai Culture and Tourism Bureau Law Enforcement Team orders the parties concerned to correct their illegal behavior in accordance with the law，And impose an administrative penalty of 20,000 yuan。——Announced by the Ministry of Culture and Tourism in March 2021

This case description，Elderly care is not about trapping the elderly in elderly care institutions。Of course，Retirement institutions cannot organize tourism activities，Only travel agencies can do this job，This is a huge elderly care tourism market。

Case: Law enforcement officers of Chongqing Jiangjin District Culture and Tourism Development Committee during an on-site inspection of a health management company in Chongqing，Discovered 170 travel membership cards printed by the parties、31 travel vouchers、“7.25 Day Tour Personnel List”1 copy，Law enforcement officers also found out that the parties involved did not obtain the "Travel Agency Business License"，Providing package travel services in the form of signing a health service contract。Jiangjin District Culture and Tourism Development Committee orders the parties concerned to correct their illegal acts in accordance with the law，And impose an administrative penalty of 10,000 yuan。——Announced by the Ministry of Culture and Tourism in March 2021

The above is the health and wellness tourism market mainly targeted at the elderly，Explains that the important prerequisite for travel agencies to seek specific markets is to find the right organizations and institutions。

Case: The party Zhang Moumou was marketing cookware for a Jiangxi Industrial Co., Ltd.，At the price of 100 yuan per person，Recruiting 77 elderly tourists in a village in Hai'an City, Jiangsu Province，Organized Jiangsu Rugao“One day tour”，Organize tourists to participate in cooking utensils marketing activities during the period，Some tourists purchased cooking utensils、Health products and other products。When the party concerned does not have the qualifications of a travel agency business，Solicitation、Organization、Receiving tourists，Provide travel services，operating travel agency business without permission。Based on the provisions of Article 95, Paragraph 1 of the Tourism Law of the People's Republic of China，The Culture, Radio, Television and Tourism Bureau of Hai'an City, Jiangsu Province orders the parties concerned to correct their illegal acts in accordance with the law，And impose an administrative penalty of 10,000 yuan。——Announced by the Ministry of Culture and Tourism in June 2021

A layman’s explanation for this case is a man who sells pots and pans in Jiangxi Province，Organized 77 elderly people from a village in Jiangsu Province to go to another city in Jiangsu Province“One day tour”，Also sold pots and pans，Also received 100 yuan per person。Tourism operators can understand this“Sinking market”?？

Case: September 4, 2021，Fuzhou Cultural Market Comprehensive Law Enforcement Detachment discovered that an outdoor mountaineering organization was organizing a one-day trip to Changle District, Fuzhou for 37 tourists。Natural person Lin Moumou has not applied for a business license、Travel agency business license，Registered a WeChat official account in a personal name，And through this official account and personal WeChat ID，Promote travel routes，Solicitation、Organization、Receiving tourists，Providing travel services to tourists。Lin operates a travel agency business without permission，His behavior violated Article 28 of the Tourism Law of the People's Republic of China、The provisions of Article 7 of the "Travel Agency Regulations"，Based on Article 95, Paragraph 1 of the Tourism Law of the People's Republic of China，Fuzhou Culture and Tourism Bureau ordered Lin to make corrections，A fine of 10,000 yuan。——Announced by the Fujian Provincial Department of Culture and Tourism in April 2022

The above case shows the sports tourism market，Especially the mass sports tourism market，For example, mountain climbing、Bicycle riding, etc.。

Case: receiving reports from the public，April 188bet Online Sports Betting and Casino 21, 2021，Shaoyang City cultural law enforcement personnel inspected the Shuxiang Agricultural and Sideline Products Sales Department in Daxiang District, Shaoyang City，It was discovered that the party involved was developing members by selling agricultural products，And via WeChat、Moments and other forms，Organize members to travel from time to time，And the travel agency business license cannot be provided。The operation department’s unauthorized operation of travel agency business violated the provisions of Article 28 of the Tourism Law of the People’s Republic of China，May 25, 2021，Shaoyang City Culture, Tourism, Radio, Film and Television Bureau is based on the provisions of Article 95, Paragraph 1 of the Tourism Law of the People's Republic of China，Order the parties concerned to correct their illegal behavior in accordance with the law，And an administrative penalty decision of RMB 20,000 was made。——Announced by the Hunan Provincial Department of Culture and Tourism in March 2022

This is a rural tourism market closely integrated with the sales of agricultural products，This is also the &ldquo of many ordinary people;Dish”，The market is close at hand。

Case: Based on reports from the masses，The Culture and Tourism Bureau of Mile City, Honghe Prefecture conducted an on-site law enforcement inspection of a training school。After investigation，The training school has not obtained a travel agency business license，Organizing 51 students to Kunming Stone Forest Ice and Snow World、Shihai Hot Spring Tour，And recruited 94 students through WeChat Moments to participate“Sunshine Book Garden•Li Xing Beijing City”Summer camp activities，His behavior violated the provisions of Article 28 of the Tourism Law of the People's Republic of China，Based on the provisions of Article 95 of the "Tourism Law of the People's Republic of China"，Mile City Culture and Tourism Bureau ordered the training school to immediately correct its illegal business behavior，A fine of 2.Administrative penalty of 60,000 yuan。——Announced by the Yunnan Provincial Department of Culture and Tourism in April 2022

Not just a training school，Also includes various training courses for various industries，Can be called the training tourism market。Every human movement，It may be“Far away”。

Case: November 2020，Law enforcement officers from the Xiangtan City Culture, Tourism, Radio, Film and Sports Bureau found during daily inspections that a cultural and arts company in Hunan did not have the qualification to operate a travel agency，Organize 100 teachers and students from the visual media department of the college to come to Huaihua、Xiangxi Prefecture、A 10-day and 9-night field trip to Zhangjiajie。Xiangtan City Cultural Market law enforcement officers filed a case against the company in accordance with the law、After investigation, it is believed that the company operates travel agency business without permission，Violated the provisions of Article 28 of the Tourism Law of the People's Republic of China。The Xiangtan Municipal Culture, Tourism, Radio, Television and Sports Bureau ordered the company to immediately correct its illegal behavior in accordance with Article 95, Paragraph 1, of the Tourism Law of the People's Republic of China；A fine of 10,000 yuan,Administrative penalty of confiscating illegal income of 260 yuan；Administrative penalty of 2,000 yuan fined to Peng (the legal representative of the company)。——Announced by the Hunan Provincial Department of Culture and Tourism in March 2022

All colleges and universities in China are generally and culturally、Art、Thousands of students majoring in architecture and other fields must sketch from life、Inspection、Collecting styles, etc.，When people move, it is related to the tourism market。

Special rectification actions for the tourism market starting in 2021，It can be said that managers are proactive“Action”，Tourists see“Renovation”，And tourism operators are aware that“Market”，This is something other companies cannot do，Only a travel agency can do“Market”。Du Mu's "Qingming" poem is still very suitable for the current tourism industry:

It rains heavily during Qingming Festival,

Pedestrians on the road want to die.

May I ask where the restaurant is?

The shepherd boy points to Xinghua Village.