May 31，immersed in the metaverse丨2022 The 6th China Cultural Tourism Consumption Annual Summit and“Dragon Bird Award”The awards ceremony was grandly unveiled in Longque Open World，Well-known experts and scholars from the fields of culture and tourism across the country、Industry association leaders and top corporate executives and other cultural and tourism figures gathered around “Super scene、Unlimited links”Topic，Aggregation“Yuanverse Conference + Digital Collection Awards + Cloud Expo + Special Matchmaking Meeting”Different sections，Gathering the power of the entire cultural and tourism industry chain，Discuss new ways to deal with difficult situations。Li Ao, President of Yinji 188bet game, attended the event and gave a keynote speech on "Exploration and Practice of Parent-Child Entertainment Super Brand"。

Li Ao pointed out，In fact, 188bet game only belong to their parents for a few years，Once missed, it is very difficult to make up for it，Because a child’s growth is irreversible，In today’s society, 70% of parents are busy with work，I don’t have time to spend time with my 188bet game，Then when parents are growing up their 188bet game，In fact, there is a certain degree of role absence，For example, common problems in current social development，Spanning generations、Single-parent family、Left-behind 188bet game, etc.，There are parents who want to accompany their 188bet game，The problem of not being able to find the right way and method。

We have always advocated high-quality parent-child companionship，First of all, you need to be in the same space and the same time；The next action is the same frequency、Focus on the same frequency、Emotional frequency；Last，Create beautiful family memories together。Actually, it’s just doing something with your children，Leave beautiful parent-child memories。Based on this，Yinji 188bet game focuses on the construction of high-quality parent-child companionship scenes，Think about high-quality parent-child companionship as our important product launch direction and core。

(This article is compiled based 188bet game speech transcript，Zhi Hui is the editor)

Dear guests，I am Li Ao from Yinji 188bet game，Yinji 188bet game is a local cultural tourism enterprise in the central region，Having been working hard on the parent-child theme track over the years。For the creation of a super brand for parent-child entertainment，We are exploring and practicing，Also achieved certain results。

The topic of my speech today is mainly divided into four parts: Part One，Why Yinji 188bet game focuses on the parent-child track；The second part talks about the planning and development blueprint of our Yinji International Tourism Resort，The third part is our innovative practices and explorations on the parent-child track in 2022，Finally a few words about our potential and vision。

The original intention of focusing on the 188bet game track

First of all, why do we focus on the parent-child track，Based on in-depth exploration and understanding of the current social pain points，What can Yinji 188bet game do？Our friends here，You should come into contact with children in your daily life，Children’s happiness is actually very simple，Parents’ company is the greatest gift。I remember one of our employees said，His daughter told him，“I am happiest when I am sick，Because my parents can accompany me。”Many people wonder why children have such thoughts，Especially when working away from home for a long time，Parents who cannot accompany their children to grow up，You will hear your children say “Dad, if you don’t stay with me anymore，I have grown up。”

Think carefully，How many years can we accompany our 188bet game，We can live with our 188bet game，How many years have we grown together。In fact, 188bet game only belong to their parents for a few years，Once missed, it is very difficult to make up for it，Because a child’s growth is irreversible，In today’s society, 70% of parents are busy with work，I don’t have time to spend time with my 188bet game，Then when parents are growing up their 188bet game，In fact, there is a certain degree of role absence，For example, common problems in current social development，Spanning generations、Single-parent family、Left-behind 188bet game, etc.，There are parents who want to accompany their 188bet game，The problem of not being able to find the right way and method。Even for those parents who can be with their 188bet game，The phenomenon of anxious parenting is also common。

Based on the current pressure of examination-oriented education，80% of parents will score、Exam、Admission to higher education is an important indicator of 188bet game’s growth，Excessive emphasis on grades，Ignore your child’s mental health。actually，In addition to test scores，It is also very important to cultivate 188bet game’s self-care ability。In daily life，Parents take care of their 188bet game’s lives，Just a formal companionship，The spiritual core cannot be shared，This can also cause poor communication between parents and 188bet game，Including various issues including the increase in the proportion of problem teenagers。188bet game are under great pressure to study，For external environment、Social activities and contact with nature will also be relatively reduced。

Many questions，Naughty environment，188bet game relationship problems will gradually emerge。We often say that a happy childhood can heal a lifetime，An unfortunate childhood takes a lifetime to heal。This statement is actually used by many psychologists，It is very common in the eyes of professionals including professionals in the field of 188bet game relationship。We see the character formation of the troubled boy，For example, lonely、Weird、Inferior self-esteem、Those with poor self-control、Those who long for love but are afraid of contact with others，Including being more aggressive when doing things，Refuse help from others，Even those who have Electra or Oedipus complex，Selfish or narcissistic，Don’t trust others，Resistance to intimacy and a series of appearances。

Facing such common social pain points，For the healthy and happy growth of children，As a new participant in the field of parent-child entertainment，What can Yinji 188bet game do？At the beginning，Yinji 188bet game is known as ";Accompany your children to grow up happily”For the mission，Always adhere to the concept of high-quality parent-child companionship，In product design positioning、Development、In operation，Continuously incorporate parent-child elements，Create a high-quality parent-child companionship scene。

Professor Bian Yufang, Director of the Institute of Mental Health and Professorship at Beijing Normal University, believes，High-quality parent-child companionship has the following three characteristics: The first is guaranteed time，The second is the deep investment of love and emotion，The third is to do meaningful things with your children。These three characteristics together constitute high-quality parent-child companionship。Yinji 188bet game has a definition of high-quality parent-child companionship: first，In the same space and the same time，Secondly，Same frequency as action、Focus on the same frequency、Emotional frequency。Last，Creating beautiful family memories together。Actually, we just do something with our children，Leave beautiful parent-child memories，These are what we are trying。Based on this，Yinji 188bet game focuses on the construction of high-quality parent-child companionship scenes，Think about high-quality parent-child companionship as our important product launch direction and core。

Aircraft carrier-level Yinji International 188bet game Resort Development Blueprint

What is Yinji 188bet game, which always insists on high-quality parent-child companionship, doing？Yinji 188bet game has six world-class theme parks，Seven high-end theme hotels，There are also five distinctive commercial streets，At the same time, we also have a historical and cultural attraction，Yinji International Tourism Resort has a planned total area of ​​26,000 acres，Total planned investment 56 billion yuan，3,000 acres of which are our water and lake landscape。Seven high-end theme hotels，A total of nearly 5,000 guest rooms，Currently there is Yinji Ice and Snow Hotel，Total 1314 rooms；Yinji Hot Spring Hotel，There are 32 single-family villas，108 bubble pools，In addition, there are also Chinese culture themed hotels，Flower and Bird Theme Hotel、Beluga Hotel、Tea Culture Theme Hotel、Design art theme hotel, etc.；Five supporting characteristic commercial streets，Including Double Bay Commercial Street、The Classic of Mountains and Seas Theme Art Street、Yunyan Waterfront、Xuanyuan Ancient Town、Adventure Town, etc.；There is also the Huangdi Palace Scenic Area invested and expanded by our Yinji 188bet game，This is a very important cultural business card for our Yinji International Tourism Resort to integrate with local culture。The main purpose of our reconstruction and expansion of the Huangdi Palace is to reproduce the history of Xuanyuan Huangdi, the founder of humanities，Light up Yellow Emperor Culture。

Currently，The four-season operation project of Yinji International 188bet game Resort includes: the most experiential new generation animal theme park in China——Silver Animal Kingdom；China’s first polar ecological theme building、1314-room family resort hotel——Yinji Ice and Snow Hotel；The only all-indoor ice and snow themed comprehensive park in China——Silver Ice and Snow World；Central High Quality Hot Spring——Yinji Huangdi Palace Hot Spring。Seasonally operated projects include high-quality water parks with top-notch water play equipment——Yinjile Seawater World；United with top international circus brands，Enjoy“Top 10 must-see circuses in the world”known as——Yinji Joyful International Circus；The only base for camping on the island in Zhengzhou——Yinji Yunyan Lake Forest Campground；Has the first water entertainment project of wake surfing in Central Plains——Silver Base Waters Club。Also，Yinji International 188bet game Resort is actively preparing to build the first immersive love-themed commercial street in China——Yinji Binhu Commercial Street、Yinji Ocean Kingdom and many other projects。

Silver Animal Kingdom is our flagship project，Has the first amphibian sightseeing car in China、360-degree tiger and other sightseeing methods，and people、Animal、Interactive gameplay on amusement equipment，And our Asia’s largest high-tech tree of life，188bet game themed double-track racing roller coaster，Includes mine car with rail-breaking downhill experience。

188bet game Ice and Snow World is Asia’s first all-indoor ice and snow theme comprehensive park，It is also the first ice rink in China、Yuxue、Entertainment、Performing、A business integrating science and education，The parent-child paradise on the ice lake has beautiful snow show in all four seasons，Original 3000-flat ice lake and rich ice gameplay，It is also very popular in our check-in on Douyin network。

Silver Seawater World returns again on May 28 this year，And received widespread attention，The park brought a cool summer experience to nearly 10,000 tourists on the first weekend of its opening。Yinjile Seawater World is a water park with the most advanced equipment in the Central Plains, 255 acres of super large area，The largest wave pool in China, “Cool Play Electronic Music Festival&188bet game;Also famous for nightclubs，Every year, the Coldplay Electronic Music Festival nightclub at Yinjile Seawater World is loved by young friends。

188bet game Ice and Snow Hotel is the first polar-themed resort hotel in China，Special Giraffe Paradise Room、Animal themed parent-child room、The first restaurant that can interact with snow deer、Holographic projection catering、The largest pillar-less Ice and Snow Palace Banquet Hall in Henan、The first new way to play in resort hotels such as outdoor slide parks。

Silver Base Ocean Kingdom is the product we will launch in the future，is a collection of sea creatures、A world-class ocean theme park integrating a water park and large-scale performances；There is also Yinji Children’s Adventure Kingdom，It’s a collection of adventure rides、Children’s Career Experience、Featured training and other functions integrated，Belongs to the parent-child interaction between children and parents“Paradise”；In the supporting business link，We focus on the commercial street of double bay，Surrounding the 3,000-acre Yunyan Lake shore，Create the most "most" in the Central Plains region;Water”Featured theme commercial street，It is a collection of water recreation，Floating Restaurant，Binhu Business、Catering、A comprehensive cultural 188bet game project integrating leisure and entertainment。

The Huangdi Palace scenic spot is mainly to reproduce the history of Xuanyuan Huangdi, the ancestor of humanities，Yinji’s exploration of the integration of culture and 188bet game in terms of integrating local culture。

In addition, we except Zhengzhou，In Weifang, Shandong、Beihai, Guangxi and Ledong, Hainan，There are 188bet game resort product construction。

The innovation path of Yinji 188bet game in 2022

Three years of epidemic，The cultural tourism industry is under pressure as a whole，Yinji 188bet game is also facing a lot of pressure。2022，In the context of the normalization of the epidemic，We focus on the road of innovation，Through technological innovation、Product Innovation、Policy Innovation、Creative marketing and other methods to buck the trend，Attempt a quick recovery，And achieved certain results，Let the market、Let the industry see the innovative efforts made by Yinji 188bet game in the industrial recovery stage。

2022，When indoor tour scenes are restricted by the epidemic，Camping has become a hot topic in the 188bet game market，Through keen market insight，We caught the camping trend，Plan the camping market in advance，Launched Yinji Yunyan Lake Forest Campground and Yinji Ice and Snow Hotel Forest Secret Wild Luxury Camping Festival，Achieved“Camping+”’s business upgrade。

Our 188bet game Dolomite Lake covers a total area of ​​3,000 acres，There is an island in the middle of the lake，The area of ​​the island exceeds 1,000 acres. The 188bet game Dolomite Lake Forest Campground is on the island in the middle of the lake，It is the only camping base in the Central Plains that requires a boat trip to the island，around“Return to nature、Embrace nature”'s topic，United Silver Base Waters Club，Let’s unlock new ways to enjoy camping and water entertainment，Received widespread media attention and love from tourists。

188bet game Ice and Snow Hotel’s Secret Forest Wild Luxury Camping Festival，With Hotel Castle，Hotel Garden，And our characteristic blue peacock as an element，Create a wild luxury camping atmosphere of a secret forest on the more than 6,000 square meters of grassland in the hotel's south garden，Realized the integration and upgrade of camping + hotel formats。In fact, this is also a good use of hotel resources，Including exquisite afternoon tea，Children’s rubbings, etc.，Attracted a wave of young and fashionable urban hotties，Bring your children to experience it。

Silver Base Water Club is also an innovative product we focus on launching this year，Introducing the first&ldquo in Central Plains;Wake surfing&188bet game;Project，As the Dragon Boat Festival is approaching，Our dragon boat racing and motor boats、Unpowered pedal boat、Classic cruise ships and other various water sports，will become popular check-in spots。

188bet game Joyful International Circus is a high-end international circus operating brand we jointly operated in Europe last year“Jubilant Circus”，The nightly ace entertainment project launched，Although the show was suspended after heavy rain，But it will restart again on April 28 this year，FromFromRussia、Ukraine、France、Acrobats from the United States, Cuba and more than a dozen countries、Circus performers perform on the same stage in Zhengzhou, Henan，Bringing joy to tourists。

This year we will also launch“HELLO KIDS 188bet game’s Fun Parent-child Carnival”，Join hands with global super IP My Little Pony，Combined with AI technology，Immersive viewing of the play，Intimate interaction with 188bet game，Awakening childhood memories of Hermès；We also work together with Juma Group to build it，The silver-based motorcycle that will be released in August this year，Using the country’s first 4-meter diameter large spherical cabin，Unique Tiffany blue dream color，These are our important explorations in product innovation this year。

Last two years，For high-quality parent-child companionship，We launched “100% silver base”Activity，Passing two big and one small together，Free way for children，Encourage parents to spend more time with their children。During the event，Children can rely on“The most harmonious family”、“The best boy”、“Three good students”“Talent certificate”、“Onsite talent”etc. public welfare certificate、Honorary awards and hard work results，Exchange for children’s tickets to 188bet game Paradise，It is also a commendation to children with true, good and beautiful qualities and brave and fighting spirit。

In 2022 we will also focus on high-quality parent-child companionship，Do some creative marketing activities，For example“No Cell Phone Day”“Family Portrait Fast Track”、“Happy fare is decided by you”etc.。There is a saying that the farthest distance in the world is when I am in front of you，You are playing on your mobile phone。Looks like a joke，But in real life，Because of the popularity of mobile phones and other electronic products，While facilitating communication between people，It has also become a huge obstacle for people to get along with each other。We want to advocate putting down your mobile phone，Care for children，Enjoy the parent-child relationship，Enjoy life，So visitors who come to the resort on No Cell Phone Day，Mobile phone signals will be interfered after entering the park，May only have phone communication function，Internet functions will also be restricted；included in“No Cell Phone Day”，We will also launch parent-child express lanes，And exclusive companionship experience and other high-quality services，This is a reminder to parents，Accompany your children wholeheartedly。High-quality parent-child companionship requires truly accompanying the child to experience it together，Let’s do something together，Leave good memories。The family photo express lane is a parent-child exclusive lane set up in the parks and hotels of Yinji 188bet game，Like parents walking with their children，We will arrange a fast lane，I also want to tell all parents，“In the process of children’s growth，Parents cannot be absent”。

In 188bet game’s high-quality parent-child companionship，We also launched a“Small leader plan”，After parents and children enter the park，Exchange roles，Children can play the role of group leader，Parents act as children，Parents should obey the instructions of the group leader，Let parents experience a day of being cared for by their children，After this event ends，Each child will receive our customized medal。In fact, this kind of role reversal experience can help parents know how to accompany their children，At the same time, let the children understand that it is not easy for parents to take care of their children，This is also an exploration of ours。

There is also a ticket bidding mechanism we plan to pioneer，叫“Happy fare is decided by you&188bet game;，What is its core purpose？In fact, no matter whether there is an epidemic or not，The traditional pricing model of scenic spots is difficult to solve the problem of tourist attractions being very weak in the off-season，It is difficult to break through the peak season revenue，Industry problems where experience is difficult to guarantee。Different from this traditional ticket pricing model，We want to use smart digital technology，Implement a bidding mechanism for tickets to scenic spots，Set the bidding time for tickets in advance、Bidding price，Free bidding by users，Breaking through the fare ceiling through the bidding mechanism，Make peak season revenue even stronger，Guarantee the dual balance of experience and revenue at the same time。In the off-season, the passenger flow itself is relatively scarce，Through this kind of bidding，Allow tourists to visit scenic spots at low fares，Solve the off-season popularity problem，At the same time, it can bring passenger flow and revenue in the off-season。

The potential and vision of Yinji 188bet game

Yinji 188bet game has focused on the development of parent-child track for many years，The average annual growth rate exceeds 90%，Both revenue and passenger flow are developing very rapidly，It also drives local tourism employment and economic growth。A unique cultural tourism sector belonging to Yinji International Tourism Resort has been formed in the southwest area of ​​Zhengzhou City。Our unique location advantage，In fact, it creates infinite possibilities for us。Because I am in Zhengzhou，We can cover 400 million core urban consumers through a two-hour flight，It can also drive the growth of tourism consumption in Henan。

Past 2021，Although we have experienced the epidemic、Flood disaster，But still in the cultural and tourist attractions of Henan Province，Achieved customer flow and revenue“Double first”。During the National Day in 2020，Yinji International 188bet game Resort has received a total of 340,000 visitors，515% increase compared to 2019；During the Spring Festival in 2021，We have received a total of 27.650,000 people，Year-on-year growth of 233.5%；Qingming Festival in 2021，Cumulative reception of 150,000 people，Year-over-year 2019、541% growth in 2020。Because of excellent results and wide dissemination，Over the past two years，Yinji has won more than 80 cultural and travel industry awards，Many are national level、International level；Yinji Animal Kingdom becomes Douyin’s fastest-rising popular attraction in 2020，Especially“The busiest tiger in the zoo”Topic，The number of exposures on a single platform is 6.700 million，POI playback has reached 11 so far.500 million；On the national fun list，Yinji International 188bet game Resort ranked first，Yinji Animal Kingdom ranks fourth on the Meituan Zhen list，With Disney、Forbidden City、Taishan ranks among the top four；Silver Animal Kingdom、Yinji Ice and Snow World has long occupied Douyin“Zhengzhou City Classic Must Play List”Top two。

Yinji International 188bet game Resort has advanced service concept，Always adhere to the concept of high-quality parent-child companionship，以“Create the world’s top cultural 188bet game resort paradise”、“Build a super brand of parent-child entertainment”For corporate vision，以“Create ordinary and extraordinary memories for everyone”For corporate mission，将“Create the ultimate experience for tourists”As a strategic goal，Bringing joy to millions of tourists，Accompany your children to grow up happily。