May 31，immersed in the metaverse丨2022 The 6th China Cultural Tourism Consumption Annual Summit and“Dragon Bird Award”The awards ceremony was grandly unveiled in Longque Open World，Well-known experts and scholars from the fields of culture and tourism across the country、Industry association leaders and top corporate executives and other cultural and tourism figures gathered around “Super scene、Unlimited links”Topic，Aggregation“Yuanverse Conference + Digital Collection Awards + Cloud Expo + Special Matchmaking Meeting”Different sections，Gathering the power of the entire cultural and tourism industry chain，Discuss new ways to deal with difficult situations。Ruan Jun, deputy director of the Memorial Hall of the First National Congress of the Communist Party of China, attended the event and presented "The Rise of the Yuan Dynasty and the Creation of Heaven and Earth-mdash;—“A big cultural and creative company”》Keynote Speech on Practical Exploration。

Ruan Jun said，The Memorial Hall of the First National Congress of the Communist Party of China was built by myself“A big cultural and creative company”Brand，In fact, it breaks the traditional labeling of many cultural and museum venues、A symbolic cultural and creative product development idea。In the process of exploration，It’s more about organically integrating a product with the spiritual connotation you want to express。In the process of IP establishment，Also based more on the red cultural spirit、Work hard on the organic transformation of cultural symbols and even various red collections and other cultural contents。

Dear guests of Dragon Bird World，Dear celebrities in the cultural and travel industry，Good afternoon everyone。

I am very honored to be invited to participate in the 6th China Cultural Tourism Big Consumption Annual Summit in 2022，And share with you some practices on culture, tourism and cultural creation。I am Ruan Jun from the Memorial Hall of the First National Congress of the Communist Party of China，The content I share with you today is“A big cultural and creative company”，It is a practice and exploration of museum cultural creation。“A big cultural and creative company”Very young，Because it 188bet Online Sports Betting and Casino is not one year old yet。

Let me first introduce to you the museum I serve.

The full name of the museum is Memorial Hall of the First National Congress of the Communist Party of China。It was built based on the site of the First National Congress of the Communist Party of China held in Shanghai on July 23, 1921，It is one of the earliest national first-level museums，It is also a national patriotism education base，National Integrity Education Base，National Defense Education Demonstration Base，Also a 5A scenic spot。Same as many red memorials across the country，We also have national key cultural relics protection units——Site of the First Congress of the Communist Party of China。

The convening of the National Congress of the Communist Party of China announced the formal establishment of the Communist Party of China。As of October 31, 2017，General Secretary Xi led members of the Standing Committee of the 19th Political Bureau of the CPC Central Committee to Shanghai，Visiting the site of the First Congress of the Communist Party of China，Reviewing the history of the founding of the Party，Revisit the oath of joining the Party，Pledged the firm political belief of the new leadership of the Party Central Committee。

During the visit，The General Secretary pointed out: “Comrade Mao Zedong called this place the "birth bed" of the Chinese Communist Party，This metaphor is very vivid，I think this is also the spiritual home of us Chinese Communists。”As a museum that carries the spiritual home of the Chinese Communists，How do we do cultural and creative work？This work may be relevant to many red cultural and museum venues across the country，Everyone will have such a question or confusion。

I would also like to share with you some of our practices。The site of the National Congress of the Communist Party of China is the spiritual home of the Chinese Communists。The Communist Party of China was born here，Start from here，From here to national governance。We firmly grasp the original intention and mission of the Chinese Communists，The original intention and mission is to seek happiness for the Chinese people，Seeking rejuvenation for the Chinese nation。

We have also fully analyzed the visitors to the Memorial Hall of the First National Congress of the Communist Party of China，Every year we receive about 3 million tourists from all over the world，Come and pay homage to the site of the National Congress of the Communist Party of China，Come and visit the Memorial Hall of the First Congress of the Communist Party of China。They also have many spiritual and material needs，Based on these demand surveys，We use “A big cultural and creative company”Such a brand，Products and services materialized as a series。Create &ldquo in 2021;A big cultural and creative company”Such a red cultural and creative brand，Using literary creation as a carrier，To better carry forward the great spirit of party building as our goal and task，Let the audience be moved，Take away the memories，Strive to create 188bet app download a red cultural symbol that can be taken away。

After about a year of practice，Currently，We“A big cultural and creative company”Covered books、Stamps、Stationery、Electronic products、Sporting Goods、Textile crafts、Travel souvenirs、8 fields including food，There are 264 SKUs。Only from this category and product type，In national cultural and museum units，Inside the cultural and creative family，We are very young，The size is very small。

Currently，We only have one offline store，Only 60 square meters。But after a year of actual sales，We have achieved a good result。From June to the end of 2021，The total sales volume has exceeded 1 million pieces，Our sales reached 33 million yuan in more than 6 months，Also known as the cultural innovation force of the year。

I want to share it with you below，We have several interesting products。First a box of candy，White Rabbit Milk Candy，Big names who know Shanghai’s cultural tourism industry，Everyone actually knows it，White Rabbit Milk Candy is a time-honored food in Shanghai，Also popular for decades，It is a very popular travel souvenir。Then when“A big cultural and creative company”After working with White Rabbit，What kind of chemical reaction will there be？We spent several months planning this toffee gift box，The appearance design of the toffee gift box comes from the shape of the Shikumen at the site of the First Congress of the Communist Party of China，There is a rabbit at the door，The candy wrapper inside，On its packaging, you can also see white rabbits sitting on both sides of the grotto door with their red hearts in their arms。We packed 21 toffees in the gift box，The total weight of these 21 toffees is 100 grams，This meaning comes from 1921——2021 is a century-old eventful year。

The price of this toffee gift box is 28 yuan，This number represents the 28 years of struggle of the Communist Party of China from the founding of the party in 1921 to the founding of New China in 1949。In the candy box, we also equipped a lining paper with a QR code printed on the building introduction of the conference site，It also becomes an architecturally readable carrier and symbol。This product is launched on the market，It will become a good red souvenir。The current sales volume has exceeded 50,000 boxes。

Second item to share with everyone，It is a bottle of water that tells stories，“Shudeli 1921”AR drinking water。This is“A big cultural and creative company”A high-tech product developed in cooperation with the artificial intelligence platform SenseTime。In simple terms，That is, when an audience member gets this bottle of water，Just scan the QR code on this bottle of water with your mobile phone，Align the pattern according 188bet Online Sports Betting and Casino to the prompts，It can open a door to AR time travel，Back to Shudli in 1921。Through this immersive retrospective，You can see the various videos loaded above，Explore the place of original intention， Integration of Ai technology，Gives a very ordinary bottle of drinking water a greater function，It becomes a mobile and portable party history learning platform。The first batch of 200,000 bottles of this product is about to be sold out。

The third product introduced to you is a New Year gift box planned to coincide with the Dragon Boat Festival，called“The taste of truth”。Through such a gift box，What do we want to convey？We want to spread a story about party history。

This party history story is when Mr. Chen Wangdao was translating the "Communist Manifesto"，He mistook the ink for brown sugar，Used to dip white rice dumplings。When his mother asked him，When dipping white rice dumplings in brown sugar is sweet?，He called Tian directly、sweet、sweet，This story is called ";The taste of truth is a little sweet”。

This product is in creative design，We use cuttlefish brown sugar juice to pair with white rice dumplings，Bringing the public an immersive experience of a party history story。We also included a &ldquo in the gift box;A big cultural and creative company”A postcard jointly signed with Shen Dacheng and Migu Video。This postcard also has a QR code on it，Scan the QR code to see the&ldquo specially produced by Migu Video;The taste of truth”Such a short VR video，Open the online party history story。

Letting technology empower red cultural creation is the concept of our gift box，Also an interesting idea。This product is also on sale，The products just shared are all based on detailed products，Of course this is not us“A big cultural and creative company”15948_15951，A major memorial hall also carries more responsibilities for the study and education of party history。

What I want to share with you below is a real-life experience drama，The name of this play is "Gunshots on Sinan Road——Move towards the light》。This project is planned by our own team、Development、Operation management and even the role of NPC。All NPCs are employees of the Great Memorial Hall。

This project combines script killing，A participatory style that integrates sitcom, drama, etc.，Immersive theater work。The project is based on the former site of the Chinese Communist Party Delegation in Shanghai，Such a national key historical protection building as a real scene，Based on the critical moment of the negotiations between the Kuomintang and the Communist Party in 1946，The story unfolding at a press conference held by Comrade Zhou Enlai at the Zhou Mansion。This experience drama is based on a historical event，A setting based on real historical figures，Let tourists，Experiencers 188bet sports betting app download can deeply integrate，Participate in dramatic performances，Immersive interaction，Solving puzzles and solving crimes and other artistic methods，Make red education go deeper，Go to the truth，Go to your heart。

This project is in September 2021，We launched it on the market，Premiered，It has also been recognized and praised by the audience and young participants。This project has also been recognized by many peers。In 2021，Recommended by the China Tourism Association as a 2021 China Service Tourism Product Creative Case，Also made some useful attempts for the planning and operation of red cultural tourism。

The last thing I want to share with you is an upcoming cultural and tourism integration project。This project is a flowing red living room“The Birthplace of the Party Theme Cruise”，In-depth cooperation with Shanghai Jiushi Tourism，Deeply dig into red historical and cultural resources，Integrating Shanghai’s characteristic tourism resources，The organic integration of red culture and Shanghai style Jiangnan culture，The Memorial Hall of the First National Congress of the Communist Party of China，Pujiang and other tourist destinations，Organically integrated through a project，Planning and creating theme projects for party history learning。

We will display a century of party history，Learning and telling condensed on a mobile cruise ship，Formed a collective party building and team building、Tourism、A new urban cultural tourism product that integrates leisure and tourism，True realization of promoting tourism through culture，Yi Lu Zhang Wen，Promote the integrated development of red education and red tourism。We also have confidence，Determined，This will be Shanghai as the birthplace of the party，A brand new experimental project of Red Cultural Tourism。

The above is what I think about our cultural and creative products，Cultural and creative planning has some very simple thoughts and practical introductions。You can see that the National Memorial Hall of the First National Congress of the Communist Party of China has created a brand of cultural creativity，In fact, it breaks the traditional labeling of many cultural and museum venues，A symbolic development idea for cultural and creative products。

We are in the process of exploring，In fact, it is more about organically integrating a product with a spiritual connotation we want to express。In the process of these practices，Not every project of ours is very successful，Of course we have also put a lot of effort into brand building。

In the process of IP establishment，We are also more based on the red cultural spirit、Cultural symbols，Even our various red collections，Work hard on the organic transformation of such cultural content，In this process, many peers in the industry were also gained，Even some guidance and cooperation from many partners，Also conducted some useful practices and explorations for the development and operation of red cultural 188bet online sports betting and creative industries。

My case sharing ends here，Thank you very much for listening。Today we are also honored to win the award for the Best Red Tourism Integrated Development Demonstration Zone。

Here，On behalf of the Memorial Hall of the First Congress of the Communist Party of China, I would like to express my gratitude to the organizer，At the same time, I would like to thank all my colleagues who have worked together and all the attention, love and support“A big cultural and creative company”People from all walks of life。Let the initial love become the trend of the times，It’s always been us“A big cultural and creative company”Team’s goals and mission。I look forward to receiving care and guidance from all colleagues present in the future。Thank you，My sharing ends here，Thank you everyone。