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LoginApril 26,National Cultural Tourism Creator Summit and“Two dams and one gorge call tour”The carnival was held grandly in Yichang, Hubei。Activity organized by Hubei Provincial Department of Culture and Tourism、Guidance from Yichang Municipal People’s Government,Huge Engine、Yichang Culture and Tourism Bureau、Sponsored by Yichang Urban Development Investment Group Co., Ltd.,Organized by Yichang Transportation and Tourism Industry Development Co., Ltd.,Co-organized by Hubei Doule Technology Company。
This National Cultural Tourism Creators Summit,Aimed at platform、Traffic、Data and operations driven,To build a digital marketing platform、A digital marketing integrated service provider and a benchmark scenic spot as the starting point,Improve the commercial value penetration of Yichang Chengfa’s star products on the Douyin platform。Through all-round display“Digital Intelligence + Cultural Tourism Industry”New business formats brought about、New look,Detonate“Beautiful destination”New IP,Help Yichang build 188bet Online Sports Betting and Casino a world-famous tourism city。
Wu Pu, Director of the Strategy Institute of China Tourism Academy
From“Foresee the good things”Departure,Wu Pu, Director of the Strategy Institute of China Tourism Academy, shared the recovery trend of China’s tourism after the epidemic and the future direction of Yichang to build an international destination。It is recommended to dig deeper into Yichang for summer vacation、Health care and residence industry,Focus on building a supply ecosystem around the needs of target customers,Building the concept of integration of tourists and attractions with new marketing。
Luo Dan, Director of Business Analysis of Massive Engine
From“Numbers are beautiful”Departure,Luo Dan, Director of Business Analysis of Massive Engine, shared the whole country、Hubei Province、Yichang City Cultural Tourism Industry and Yichang Cultural Tourism Benchmark“Two dams and one gorge”Cruise product data list。From communication degree、Influence、Recommendation、Quantify the city’s online prosperity in five dimensions: favorability and attraction,Lead guests to appreciate the digital charm of Yichang。
Picard, head of local consumer industry operations of Massive Engine
From“Embrace the beauty”Departure,Picard, the head of local consumer industry operations of Judao Engine, shared the case study and development strategy of Judao cultural tourism products。stated that it will rely on Douyin Group’s diverse product matrix and massive high-quality marketing resources,Utilize the industry’s advanced technical strength,Based on data,Concatenating multi-terminal resources。188bet sports betting app download Further iterate product strategy,For urban economic recovery、Dual circulation strategy promotion、Provide support for the upgrading of cultural tourism industry and rural revitalization。
Douyin travel expert visionary japaul
From“Record the good things”Departure,Japaul, a Douyin travel expert, shared “Post-epidemic era”Short video content direction and high-quality cultural tourism scenic spot cases。He said,Cultural and tourism bloggers are the bridge between regional cultural and tourism products and tourists,The originality of the video and the storytelling that satisfies the audience’s preferences,This is the ability that every cultural and tourism creator should master。
Xiang Junfeng, General Manager of Hubei Doule Technology Development Co., Ltd.
Three Gorges Tourism Group Tourism Development Division、Xiang Jun, Director of Brand Promotion Center
From“Share the beauty”Departure,Xiang Junfeng, general manager of Hubei Doule Technology Development Co., Ltd., talks about building marketing scenarios、Use short videos and other marketing methods,Innovation promotes corporate cultural tourism brand establishment and value enhancement,Promote the formation of value increment。Three Gorges Tourism Group Tourism Development Division、Xiang Jun, director of the brand promotion center, comprehensively demonstrated“Two dams and one gorge”The charm of world-class tourism resources that cannot be copied。
From“Build a better future together”Departure,Juju Engine and Yichang Chengfa Group launch a three-year framework cooperation,To operate、Platform、Traffic、data“4 major drivers&188bet app rdquo;Promoting the upgrading of Yichang’s smart cultural tourism industry;Jointly build a digital marketing platform、Establish a digital marketing integrated service provider、Create a benchmark scenic spot、Cultivate a batch of local cultural and tourism creators,With“3 1”Strategy,Promote Yichang“Beautiful destination”Renewed image,Promote a jump in the commercial value of cultural tourism across the region。
After the summit,“Two dams and one gorge call tour”The carnival is in full swing at Yichang Nine Pier。The guests took a ride on the world’s largest pure electric cruise ship“Yangtze River Three Gorges 1”,View“Only this green”Yichang version“Thousands of Miles of Rivers and Mountains”,Experience the Gezhouba Ship Lock“A rising tide lifts all boats”。Night tour in the Xiajiang River,Enjoy tea in Yichang、Cruise ship wishes、Solving Puzzle Yichang、Call reception and other activities。
This carnival also has an online“Yichang Two Dams and One Gorge Dou calls”Super Challenge。Challenge Combination“Yichang,A city that calls”Concept,Pass“Electricity storage”“Power Generation”and“Discharge”Three module strategies allow all people to participate in activities to enhance the online prosperity of Yichang city。
Yichang Chengfa Group will be integrated into the Construction Investment Group in January 2022、Transportation and Tourism Group、Taohualing Hotel、Materials Group、Xiazhou Group、Value pursuit、Some 188bet Online Sports Betting and Casino industries of China Three Gorges Design Group and SDIC were established。The company adheres to“Chengfa makes life better”Value pursuit,Focus on cultural tourism、People’s Livelihood Services、Real Estate Development、Infrastructure、Financial Development、Transportation Logistics、Seven major businesses of design consulting,Strive to“14th Five-Year Plan”End,Among the top 20 Chinese tourism groups,Ranked among the top 30 urban investment companies nationwide,Selected into the Top 500 Chinese Service Enterprises,Become the first-class in the country、Internationally renowned urban development and financial holding group。
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