To empower destinations and cultural tourism consumption peers，Link industrial ecology，The Culture and Tourism Consumer Research Institute of Zhihui Group interprets relevant policies、Investment Dynamic Analysis、Based on big data, etc.，From policy、Investment、Market、Consumption、Detect domestic and foreign cultural tourism industry information from various aspects including destinations、Summary、Analysis，Formation of Longque Monthly "Cultural Tourism Market Trend Insight Report"。This report is intended to serve the destination government、Cultural and tourism related enterprise terminal，Decision for it、Provide professional and reliable reference for development。

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February 2024，National cultural tourism project investment cases and investment amounts decreased month-on-month，Resort、Hotels and theme parks are the main investment areas。The investment scale is mostly concentrated between 1 billion and 5 billion yuan。

This month，Cultural tourism project financing is available in domestic and foreign capital markets。The development momentum of cultural tourism industry in various provinces continues，Frequent policies are introduced to promote high-quality development。Tourism consumption growth in fiscal year 2023，Corporate revenue rises，Most achieve profits。Key cultural tourism companies such as Capital One、Marriott International、New Oriental and others actively innovate tourism business。Although investment decreased in February，However, the overall development momentum of the cultural tourism industry is strong，Enterprises actively innovate，Promote high-quality development of the industry。

According to incomplete statistics，February 2024，Among the types of domestic cultural tourism investment projects，Resort share 41.2%，Hotel proportion 188bet Online Sports Betting and Casino 23.5%，Theme park proportion 17.6%，Convention and Exhibition、Duty-free city and eco-tourism both account for 5% respectively.9%；In terms of investment scale，Projects below 500 million account for 0%，Proportion of projects between 500 million and 1 billion (including 500 million)11.8%，Proportion of projects worth 1 billion to 2 billion (including 1 billion) is 35.3%， Proportion of projects worth 2 billion to 5 billion (including 2 billion) is 47.1%， 5 billion to 10 billion (including 5 billion) accounting for 5.9%、10-50 billion (including 10 billion) projects account for 0%。

February 2024，From the perspective of geographical distribution，East China has the largest distribution of cultural tourism investment projects，Accounting for 64.7%，Second is Central China，Accounting for 17.6%；

Cultural tourism investment is not only concentrated in first-tier cities and some popular tourist destinations，More spread to second- and third-tier cities，This change not only reflects the trend of regionally balanced development of cultural tourism projects，It also further demonstrates the broad layout and far-reaching influence of the cultural 188bet sports betting app download tourism industry across the country。

Dynamic summary of cultural tourism projects in East China

Summary of cultural tourism project trends in Central China
Summary of cultural tourism project trends in South China

Dynamic summary of cultural tourism projects in the northwest region

Financial report information of listed companies

FY2023，With innovative supply in the tourism industry，Tourism consumption continues to grow，The tourism economy of various provinces gradually recovers，The operating income of all tourism companies shows an increasing trend，Most cultural and tourism companies have turned losses into profits。For example: Ctrip releases Q4 and full-year financial report for 2023，Recovering together with the tourism industry；iQiyi’s total revenue in fiscal year 2023 is 31.9 billion yuan, a year-on-year increase of 10%；The Langham Hotel’s revenue in 202316.HK$1.9 billion，66 year-on-year increase.8%；InterContinental Hotel achieved total revenue of 46.USD 2.4 billion，19% year-on-year growth, etc.。

Longque FOCUS

Information on key companies this month，U.S. credit card giant Capital One launches vacation rental business、Marriott International and Cathay Pacific deepen strategic partnership、Uxin Travel successfully 188bet app download hosted the French promotion event of Beijing Municipal Bureau of Culture and Tourism、The New Oriental cultural tourism brand was launched and more than 20 provincial cultural tourism companies were established、Didi established Yingke Songxin Company and includes tourism development-related businesses、Ctrip conducted in-depth exchanges and signed cooperation contracts with Xi'an Daming Palace。

Comprehensive international cultural and tourism information

Comprehensive domestic cultural and tourism information

Last，Analysis by Zhihui Culture and Tourism University Consumer Research Institute，Digital Cultural Tourism、Immersive experience and green and sustainable tourism have become the focus of the market。The application of digital technology is accelerating the transformation and upgrading of the cultural tourism industry，Bringing more convenience to consumers、Personalized travel experience；

At the same time，The rise of immersive experience projects has also injected new vitality into the cultural tourism market，Become an important starting point for attracting tourists。Also，The concept of green and sustainable tourism is gradually gaining popularity，It may become an important 188bet sports betting app download direction for investors to pay attention to，The deep integration of technology and culture has become a new driving force for industrial upgrading。

The above is part of the content of Zhihui Cultural Tourism Industry Longque Monthly Report，Get full version information，Please scan the QR code below or contact the person below。