First half of summer vacation，The hotel business is not as good as last year，This is the true experience of many hotel people nowadays。

 “Original seven、The expected ADR in August may be 500 or 600，Achieve 450 this year、480 is also available。”A senior practitioner engaged in hotel brand franchise told the author: As long as you don’t lose money，Guarantee the occupancy rate first this summer。

Another independent hotelier，also had a similar experience。Summer has just begun，He implements cost control on his hotels，such as downsizing、Outsourcing financial management, etc.，Reduce expenses;Also consider customer groups that were smaller in the past，Like a slightly lower-priced tour group、Travel agencies, etc.，Guaranteed occupancy rate。

In this context，Reviewing hotel market performance in the second half of summer，It is the continued decline in volume and price，Back to normalcy?All this，It is worth combining it with the current market dynamics，Shared observations and expectations。

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July 15，The National Bureau of Statistics released consumption data for the first half of 2024。June，Total retail sales of consumer goods increased by 2% year-on-year，Month-on-month decrease of 0.12%。First half of the year，Total retail sales of consumer goods 23,596.9 billion yuan，YoY growth 3.7%。December last year，The growth rate of total retail sales of consumer goods is 7.4%，In comparison，Second Quarter，The marginal growth rate of consumption has slowed down significantly。

The impact of consumption downgrade is even more felt in the hotel industry, which is an economic barometer。This summer vacation，The prices of some hotels in popular first-tier tourist cities have dropped significantly compared with the same period。Take Hainan as an example，Ctrip data display，As of July 15 188bet app this year，The average cost per order at Sanya High-Star Hotels during the summer dropped by about 24% compared to the same period last year.....can be seen，Competition in the hotel market has become increasingly fierce，“Matthew Effect”、“Zero-sum game”Characteristics become more and more obvious。

 
Bana Hotel (Hangzhou Wulin Store)

  Compete among thousands of troops，There is always a hotel brand that can stand out。For example，Bona Hotel, a mid-range hotel brand under Luyue Group，Not only has it achieved excellent results in signing contracts，And it has also won widespread praise for its service quality。As of now，Bona Hotel’s contracted stores are making steady progress towards the goal of 100+ in 2024。In fact，Except the Bernard Hotel，Other brands under Luyue Group——Flower luxury、Flower B&B、Tancheng Hotel、Floral blue、Huazhu Banlan and others have achieved good summer results。

二、“Bana Hotel”Why investment model is so popular?

No success is achieved overnight。In the author’s opinion，Behind this is the market pain point of Bona Hotel based on hotel investment，With high cost performance and high profit，To provide hotel investors with a new value experience。

In an increasingly complex investment environment，The mid-range hotel market is facing dual challenges: First, the homogeneity trend of products and services is intensifying，Open OTA platform，Search for a king-size bed room in a mid-range hotel with Hangzhou as the destination，The price is basically between 200-400 yuan，The size of guest rooms also fluctuates between 15-25 square meters，Laying wooden floor、Bathroom wet and dry separation、With desk, tea bags, etc.，Almost the same;Second, the uncertainty of return on investment makes investors worried，According to the "2024 China Hotel Industry Development Report"，As of the end of 2023，The hotel chain rate increased from 38 last year.75% increased to 40.95%，Although the hotel chain rate has increased，But the profit prospects of new investment projects are becoming increasingly unclear。

Facing these challenges，With questions，The author specially interviewed Ms. Ying Zi, the investor of Bona Hotel (Wulin Store in Hangzhou) and Mr. Jiao Yang, the senior operations manager of East China Region of Luyue Group，To explore the success of Bona Hotel。

 “In first-tier 188bet Online Sports Betting and Casino cities and other popular tourist cities，Compared with hotels of the same grade in the same business district，Bona as a non-standard hotel has more differences。”In the view of Ying Zi, an investor in Bona Hotel (Hangzhou Wulin Store)，“Traveling to Baichuan，Live in Bernard”Is the most critical core of Bernard products。

Specific to implementation，It is to set non-standard products on standardized products。For example, Bernard Hotel (Wulin Branch in Hangzhou) has a bistro inside，Gym provided、Coffee, afternoon tea and other services，Open to the public。

Ying Zi further explained to the author: Bernard Hotel and Bistro are two-way empowerment，On the one hand, the bistro serves as an independent business space，Its unique atmosphere and quality service can attract surrounding target customers，Broadened customer source channels for Bona Hotel。Also for guests staying at the Bona Hotel，The bistro can provide a warm haven and social place，This has greatly boosted the tavern’s customer flow and operating income，Achieved a mutually beneficial and win-win situation for both parties。

Bana Hotel (Hangzhou Wulin Store)

Another example is to open a restaurant that combines local characteristics，Offers seafood noodles、Beef noodles、Wonton dumplings and other rest assured breakfast;Add Monet's oil painting in the corridor of the guest room、Ingenious design ideas such as printing local scenery on the paper cups at the front desk，Increase the cultural and artistic atmosphere of the hotel....These subtleties all highlight the differentiation of Bona Hotel，Further improved investor satisfaction。

Bana Hotel (Hangzhou Wulin Store)

The author noticed，Bona Hotel is breaking product homogeneity，With a professional online and offline operation team，With extensive platform data and strong non-standard product operation experience，Resolves investors’ anxiety about unstable investment returns。

“New store online，Based on unclear situation of new store，Regional and store managers are handling the daily revenue management of the store，To a large extent it depends on personal experience。”Jiao Yang said，Rely on personal experience to manage returns，It is an uncontrollable process。

For this，The dynamic revenue system of Luyue big data platform created by Luyue Group——Golden Toad Profit 188bet online sports betting System，Based on Ctrip big data analysis，Able to accurately predict regional passenger flow and market competition，This solves the store manager’s problem to a certain extent.;Experience Dilemma”。

Bana Hotel (Hangzhou Wulin Store)

At the same time，To magnify this advantage，Bona Hotel not only assigns an online revenue expert to each hotel，Also authorizes the store manager to control store prices，No layers of approval required，Can predict housing prices，Respond more flexibly to market changes、Seize every profit opportunity scientifically and efficiently。In addition, a complete set of refined operation rules and systems have been formulated，Including online OTA operation standards、Offline store service operation procedures and specifications (SOP\SOC), etc. to help stores carry out daily operation services and management，And improve the search ranking and order conversion rate of each OTA platform。

Jiao Yang said: “We will require offline store managers to implement a strict online SOP inspection system，Requires comprehensive inspection at least once a week，Safety Covered、Service、Key aspects such as breakfast quality and guest room hygiene。This inspection needs to be completed by the store manager immediately on the mobile phone，Ensuring efficiency and no delays，Comprehensive guarantee of store operation quality。

At the same time，Lvyue Academy will conduct special training for online and offline operations teams every week，Ensure that both online services are responsive、Comment guide、Improvement of basic store information touch points，It’s still offline hospitality service、Housekeeping，Safety Guarantee，We can guarantee consumers a good experience before and during their stay，Save owners time、Safety of Worry、Saving effort。”

Bana Hotel (Hangzhou Wulin Store)

But this is just the tip of the iceberg of how Bona Hotel can help investors increase their income。Jiao Yang told the author，Lvyue also has a professional OTA operation and revenue team，To help the Bernard brand obtain the latest policy information on Ctrip and hotel channels、Sufficient traffic entrance and more marketing activity support。At the same time，Ctrip will open pyramid recharge discounts to Lyuyue franchise stores、Diamond Green Channel、Special rights such as Ctrip official video shooting。Special policy tilt，It 188bet online sports betting will also maximize the exposure of the Bernard brand on Ctrip，Bring greater benefits to the store。

3. How can non-standard mid-range hotels strive for more revenue in the future?

If we talk about solving the problem of homogenization of hotel products and investor anxiety，It is the basic base for Bona Hotel to solidify its investment。Then，Strong brand endorsement，It is the Bona Hotel to enhance investor confidence，The key to achieving more profits in the future。

The future business market follows branding、The development rules of chaining，When non-standard hotels break away from individual combat mode，What it tests is the brand potential brought by the group’s advantages。At this level，Bona Hotel relies on Ctrip Group’s rapidly growing membership system，Support store growth。

Bana Hotel (Hangzhou Wulin Store)

In addition to achieving traffic precipitation for C-side consumers，How to make consumers feel“Excellent value for money”，Repurchase multiple times，It is also the focus of the layout of the Bona Hotel。
  This summer，The author discovered after personally experiencing the Bona Hotel (Wulin Branch, Hangzhou)，He shows extraordinary meticulousness and thoughtfulness in every aspect of the guest experience，Truly realized from“Live in front”To“Zhongzhong”，To“After staying”’s full-chain high-quality service experience。

Bana Hotel (Hangzhou Wulin Store)

Eve of check-in，The hotel front desk will call guests thoughtfully，Confirm specific check-in time;When guests arrive，Free cold drinks are provided in the front desk area for guests to quench their thirst，There is also a dedicated concierge to warmly welcome and guide you to the guest room，And then serve a fresh fruit platter，Add a touch of coolness to your journey。And when the guest leaves the hotel，thoughtfully prepared souvenirs with local cultural characteristics as a souvenir，Also comes with a detailed travel map，Help guests with their subsequent itinerary。

The reviews from travelers at many Bona Hotel stores also fully prove this point。

In addition，Jiao Yang also told the author: Bona Hotel has launched a number of preferential packages to repay customers for their support and love。Like a hotel blind box，A fun way to open blind boxes online，Give customers the opportunity to experience different room types from basic 188bet online sports betting to high-end at preferential prices，Brings a new sense of satisfaction。

4. Write at the end

Present，Talk about mid-range non-standard hotels，The inevitable industry consensus is that its development potential in recent years is gradually being tapped and released，The momentum is strong and continues to change from“Drive into“Drive into“Deep Sea”。This requires hotel brands to be able to resonate with the pain points of investors and consumers，Provide non-standard high-quality service experience based on standardized products，Build with“New Productivity”’s hotel products。

Dismantling the underlying business logic of Bona Hotel，The mapping can be found for each item。This is not difficult to understand，Why Bona Hotel stands out，Continue to lead。Looking forward to the second half of 2024，We have reason to believe，Bona Hotel will continue to play to its strengths，Continue to enhance brand development potential，Achieve high-quality development。