From travel to all aspects of life，Young people are becoming more and more pursuing“Be yourself”。When famous mountains, rivers and scenic spots are no longer standard travel features，A music festival、An art exhibition、A museum or even a special delicacy，When it may become a reason to go out，How to control young people's "";Emotional Code”，It has become a new issue facing tourism industry operators。

In the 4th&ldquo hosted by "China News Weekly";Interesting Lifestyle Conference”Previous，With precise insights into young people’s travel consumption preferences，And continue to provide&ldquo that match these new needs;New gameplay&188bet sports betting app download rdquo;，Mafengwo was successfully selected“Interesting brands in 2024”。Meeting，Vice President of Mafengwo、Content community leader Ni Jia and many scholars with cross-border influence、Big shot、Brand Representative Together，around“interesting！Change”This topic，Shared insights into new trends in young people’s consumer life。

“Young people are looking forward to being excited about traveling again and again，Fight against busyness and anxiety。”Ni Jia said，“For them，Anything that can make travel more Local，The experience of being yourself in another place，All are plus points for travel，We will refer to them collectively as‘New gameplay’。”

This change in preference also greatly affects young people’s choice of travel destinations。Mentioned in the "2024 Interesting Lifestyle Report" released at the conference，A unique local experience that is not similar to big cities，And higher cost performance，Let the county seat、Niche destinations such as small towns，Become synonymous with this year’s travel relaxation。Selected as a case in this report，188bet sports betting app download The &ldquo owned by Mafengwo;Unknown Travel Laboratory”IP continues to explore small cities in China starting this year，Focus on local humanities in the form of video、Natural、Intangible cultural inheritance and other angles，Use the best way to touch young people“Emotion”method presentation，Let more pass“Low-key”’s small town is well known and admired。

“As the largest travel community in China，‘Can play’It has always been the impression left by Mafengwo to tourists，”Ni Jia’s introduction，“In the community，Behind every user ID is an idea、A traveler with stories，They share their experiences in the Mafengwo community，Looking for friends，Mafengwo also continues to resonate with their spirit through rich community activities，This is how the hornet's nest can always maintain its strong vitality，Important reasons for always empathizing with newer generations。”

In Mafengwo“Fun Planet”Among the tens of thousands of travel and entertainment activities held by the mini program this year，Not only outdoor enthusiasts can paddle 188bet online sports betting board with fellow enthusiasts、Cycling、Luya、Enjoy sports in various activities such as rock climbing，Culture lovers can hang out at the museum、Art Exhibition、Feel the beauty of culture among ancient buildings，Those who love exploring ruins、Mindfulness Healing、Young people who enjoy niche activities such as model assembly，You can also find like-minded“Tiezi”。More than 4,000 niche gameplays in the Mafengwo community，We are showing the new generation of young people how to play intuitively and truly to the public。

“Facing the increasingly stratified needs of young people，Whether it is the creation of travel content，It is still the development of travel products，All need to start from simple‘Arrival’To‘Experience’Depth。Through systematic content input on play experience，And the creation output of the corresponding products，To meet new and changing needs。”Ni Jia concluded，“Always energetic，Keep it interesting，This is why Mafengwo can play with young people。”