In recent years，Social Customer Management (SCRM) has become the key for enterprises to expand their business and shape their brand image。Recently，Lvyue Group’s middle office will link Lvyue SCRM and XPMS intelligent hotel management platform，And launched training within the group。

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Du Luping, Senior Director of Merchant Operations of Luyue Group said，Construction for SCRM，Exclusive access to order information in the XPMS system，It is for better refined management of store services，Effectively improve customer satisfaction and consumption intention through it。“Currently，SCRM is free for group brand stores，The investment will be borne by the group。”

This upgrade，Specifically，The store can leave the store and invite positive reviews, etc.，Set and edit information in advance in the XPMS system，After matching by customer mobile phone number，Regularly push information to group sending assistant，The store just clicks to send。This method makes sending 188bet app information more convenient，Improved customer satisfaction。

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Since the full launch of private domain traffic SCRM in the second quarter of 2023，The group invested millions of resources，Lvyue store repurchase rate increased by 10%。As of August 2024，SCRM has nearly 350,000 customers，The average daily growth is stable at the level of 1,000 people，The growth during the summer vacation is close to 1500 people level。

This upgrade，In practical application，Demonstrated remarkable results。Bona Hotel (Songjing Road, Shahe City, Xingtai) since using SCRM in June，The conversion rate of its Ctrip positive reviews doubled。Shop manager Zhang Zefeng said，SCRM has really helped the daily work in the store，Improved customer accommodation experience。“Check-in return visit function in SCRM，It is a great help in converting positive 188bet online sports betting reviews for hotels。”

Bana Hotel (Songjing Road, Shahe City, Xingtai)

This situation also applies to Huazhu Luxury·Xiapu Banshan Lansu B&B (Sansha Dongbi Branch) appears。Since June，Banshan Lansu’s Ctrip positive review conversion rate increased by nearly 10%。“SCRM simplifies many workflows。”

According to statistics from Luyue Central Station，Since the launch of SCRM，20% of labor costs have been saved。Store manager Wan Xinyi said，Via SCRM，Staff can send flower building luxury guide and room introduction to guests with one click，“Edit the room information in advance and send it to guests，Let guests have a more intuitive understanding of room information。”Wan Xinyi expressed，Many guests also commented favorably on this。

“It is precisely because of this standardized service management，Customers have more recognized the Huazhu Luxury brand。”

Looking to the future，Du Luping hopes that SCRM 188bet online sports betting can further help hotels achieve refined customer management and personalized marketing promotion，Enhance customer stickiness，Improve customer engagement and praise conversion rate。“The ultimate purpose of building scrm，We hope to solve customer needs in a targeted manner，Provide more accurate services。”

The hotel service industry is entering a new era。This not only marks the improvement of technology and service concepts。As a wine and travel company with an Internet vision，Lvyue Group will continue to innovate through technology and service，Create greater value for customers。