The decline in 188bet performance is globalized, and China is even more painful

Big accommodation Author of this article: Zhao Huanyan 2015-11-05
The decline in global 188bet group stock prices that began in early 2015 reflects the changes in supply and demand in the global 188bet industry,The 188bet industry has not performed well in the past five years。Foreign 188bet performance decline,But Chinese hotels are still expanding and are not afraid of oversupply,What is the reason for this?

The decline in global 188bet group stock prices that began in early 2015 reflects the changes in supply and demand in the global 188bet industry,As a highly competitive industry,The 188bet industry has not performed well in the past five years。5 years from 2010 to 2014,Wyndham stock price rises 164%,Is the only 188bet group that outperformed the 124% increase of the market index;Marriott stock price rises 92%;Starwood and Hyatt share prices each rose 28%;Hilton stock price rises 6%。

Let’s go back and take a look at the situation of Chinese 188bet:

1. 188bet expansion is not afraid of oversupply

1、Hefei five-star standard 188bet is in preparation for opening 1.4 times

A total of 77 including planning,11 of them are listed、21 opened but not listed、7 stores to be opened soon、19 under construction、19 under planning (according to incomplete statistics from Hefei Sina Leju)。But,The revenue per available room of Hefei's five-star hotels has increased by 4 and decreased by 13 year-on-year in the 17 quarters since 2011,Continuous decline in the last 4 quarters。Hefei Star 188bet suffered a loss of 0 in 2013.3 billion yuan、Loss in 2014 0.6 billion yuan。

2、The Ningbo five-star standard 188bet with the largest loss is 70% ready for opening

Ningbo five-star standard hotels include 22 listed ones、More than 20 hotels built according to five-star standards and have opened、Nearly 30 properties to be built、Under construction。However, in the 17 quarters since 2011, the revenue per available room of Ningbo’s five-star hotels has increased by 4 and decreased by 13% year-on-year,Continuous decline in the last 10 quarters。Ningbo Star 188bet’s Net Profit Loss in 2012 1.4 billion yuan、Loss 2 in 2013.7.5 billion yuan、Loss 4 in 2014.8.4 billion yuan,Creating the best city in China。

3. Hilton’s 188bet pipeline in China exceeds the number of open hotels by three times

Hilton Worldwide had 56 operating 188bet and 180 188bet under construction in Greater China and Mongolia in November 2015,The number of 188bet planned to be built exceeds the number of 188bet currently in operation。

2. The scar is healed and the pain is forgotten

Shanghai 188bet industry experienced slight changes in September 2015 after rising year-on-year for 23 consecutive months,And there will be 70 high-end hotels launched before 2017。The Shanghai 188bet industry has experienced year-on-year declines for 30 consecutive months from the second quarter of 2011 to the third quarter of 2013。

Average house price in September 2015、Average occupancy rate、Income per available room and year-on-year are:

Five-star 973.23 yuan-0.98%、66.62%+2.56%、648.37 yuan +1.55%;

Four-star 484.65 yuan-3.94%、68.15%+0.49%、330.29 yuan-3.48%;

Three-star 337.28 yuan + 2.19%、58.36%-2.38%、196.84 yuan-0.23%。

3. The decline in 188bet performance has become globalized

1. Intercontinental Chinese market declined

Global RevPAR increased by 4 188bet third quarter of 2015.8%,Among them, the European market increased by 7.8%,The occupancy rate 188bet Chinese market is rising、Decrease by 0 if house prices fall.7%。

2. Starwood’s operations have declined for 8 consecutive quarters

Starwood’s operating income 188bet third quarter of 201514.3USD, down year-on-year4.0%; Net profit0.88USD, down year-on-year19.3%。

3、Hyatt’s revenue and profit 188bet third quarter of 2015 both declined year-on-year

Profit 25 million US dollars,Decreased by 21% year-on-year.88%;Revenue decreased by 4% year-on-year.6% to 10.USD 500 million。

*Author of this article: Zhao Huanyan,Chief knowledge management expert of Huamei 188bet Consulting Co., Ltd.,Special researcher at the Tourism Research Center of Shanghai Academy of Social Sciences,Zhihui travel expert author。


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