Manicure、Laundry、Pets、Supermarket、Takeaway、Taking a taxi、Housekeeping、Moving......It seems that as long as the Internet involves human food, clothing, housing and transportation、Projects about birth, old age, sickness and death，They are all giving themselves the name of O2O。All kinds of O2O promotions are overwhelming，Full of every corner of our lives。Many people are asking questions，What is “O2O”？

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It seems like a few years ago，“Group buying” is a promotional term that resounds in the streets，Has been 50、60、70、80、90、Well known after 00。Most of us have the impression of group buying as “discount”、"Good deal"、"Good deal"。As long as we buy movie tickets online in advance before watching a movie, we can save half the money than usual。This way of using online promotions as an inducement to offline 188bet app download consumption，It is undeniable that it was the first to usher in the O2O era。

With the help of group buying，Many businesses have achieved free publicity and accumulation of their brands through the Internet and mobile Internet，Introducing more customer traffic during idle periods of merchant stores。But there are some disadvantages of the group buying model itself，If the consumption experience is greatly compromised、Low price to attract users instead of relying on real user experience, etc.，Decided that group buying cannot become the ultimate direction of O2O。

O2O 2.0 era - the era of burning money，User habit development

I don’t know when it started，"Subsidy"、“Coupon rebate” has slowly entered our lives。When you go out to take a taxi and use the APP, you will get a "subsidy"，Use the APP to order food and you will get "coupons back"；Scan the QR code to follow the subscription account and you will receive "gifts"。With the popularity of mobile Internet，O2O begins to explode，Various door-to-door services have also begun to spring up like mushrooms after a rain。Whether you are a practitioner in a traditional industry or an Internet entrepreneur，They are all rushing into the O2O field；With the trend of O2O，National entrepreneurship begins to set off a new upsurge。

With the increasing competition，O2O has also officially entered 2.0 era - the era of crazy money-burning subsidies。There are many O2O platforms’ money-burning subsidies that not only allow consumers to taste the benefits，At the same time, it also creates more benefits for merchants。But it has almost become a consensus that the money-burning 188bet app model of O2O is unsustainable，At the same time, it also accelerates the reshuffle of the industry，More and more O2O platforms are falling down，So much so that many investors are beginning to be less optimistic about O2O。No matter how you look at it，O2O that burns money cannot become a permanent model。

O2O 3.0 Era—Big Data and Intelligence Era，User experience first

Some media people wrote this a few months ago: “After the extensive development during the group buying period，And explosive growth in cash-burning mode，How O2O develops healthily and stably has attracted deep reflection from many people in the industry。With the continuous exploration of some enterprises，O2O is also starting from 2.The 0 era takes great strides towards a world dominated by big data and intelligence 3.0 era，They are becoming the leaders of the O2O industry in the future。”

From the perspective of improving user experience，Big data analysis and intelligent push can also save users’ time and cost，Also improve user consumption experience。For example, carpooling、Taxi and other types of travel O2O，How to effectively match the nearest driver to provide services to consumers，Save consumers’ waiting time，These require big data analysis，Consumers can wait for the driver in the shortest time，Service experience will definitely be improved。Big data analysis alone is not enough to meet consumer needs，The user experience of various applications in the O2O industry is more important。

With the development of the Internet，Especially the rapid penetration of mobile Internet，O2O is regarded as the next nugget of e-commerce。It is reported，From 2013，Our country has entered a period of rapid development of O2O，Various O2O manufacturers emerge in endlessly。However，In these two years，Except Didi Taxi、In addition to the success of manufacturers such as Ele.me，There are not many mature cases that appear in everyone’s field of vision。

Survey shows，One of the reasons 188bet app download why the O2O model promoted by some manufacturers is not very ideal，The instability of the mobile APP brings poor user experience，Such as "crash"、“Registration failed” and other reasons，resulting in loss of orders。This gives many manufacturers a headache，Especially during sales promotions，Like Double Eleven、During Double Twelve and other e-commerce promotions，Many manufacturers strive for small profits but quick turnover，Various price reduction and other promotion methods will be adopted on or before and after the festival，Encourage users to purchase products，However, a large amount of traffic flowing into the APP often causes the APP to crash，This is not just a software crash，Users and manufacturers should be even more frustrated。

Every APP is born for the specific needs of users，Any question，For example, a small bug in the APP itself，all directly affect user experience，This will lead to user retention problems；And the disappearance or experience value of any user，What ultimately affects business value。Therefore, in order to provide users with services that meet their needs, the current APP must undergo scientific control and evaluation。At this time, an APP testing platform such as Testin comes into play。

At any time，The user experience that satisfies consumers is all developed by enterprises、The key to online service application。In the case of urgent online tasks，It is necessary to solve the fragmentation of APP terminals、Compatibility、Function、Performance、Stability and other issues，I also want comprehensive and convenient testing，Testin’188bet Online Sports Betting and Casino s first “O2O one-stop testing service” can satisfy all needs。When everything is ready，Enterprises can launch the APP in due course，Nip possible problems before they happen，Resolved worries to a certain extent，Also improves user experience。

Experience is king, this is not a lie，In the era of mobile Internet，The convenience of mobile phone is self-evident。For most businesses，Scene is the most critical consumption touch point，Consumers can enjoy the service immediately no matter when, where and in any environment as long as the WiFi network environment is smooth, which is the key to the experience。