This year’s Spring Festival，China’s outbound tourism is booming again。According to the report released by China Tourism Academy and Ctrip，The number of Chinese outbound tourists during the 2016 Spring Festival is expected to reach 5.7 million to 6 million，If travel-related expenses per capita are 1.Calculation of RMB 50,000，Chinese tourists may spend 90 billion yuan abroad during the Spring Festival。Chinese tourists are struggling to recover、The world economy with low confidence sends a warm spring breeze，The world also expects Chinese tourists to bring more economic growth momentum。

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During the Spring Festival holiday，Chinese outbound tourists have strong spending power，Shopping has become the largest expenditure item for Chinese tourists overseas。

According to statistics from Korea Tourism Organization，February 7th to 13th，The number of Chinese tourists visiting South Korea is 15.70,000 people，18 year-on-year increase.7%。Among them，Lotte Department Store’s sales to Chinese tourists increased by 53% year-on-year，Hyundai Department Store Apgujeong Main Store、Trade Center store growth 51.3%，New World Department Store grew by 60%。Sales surged in large supermarkets visited by large numbers of Chinese tourists，Lotte Mart Seoul Station store sales increased by 106% year-on-year.9%，The per capita consumption of Chinese tourists in this store has increased from about 60,000 won in 2015 to more than 80,000 won，Increase of 37.1%。Famous brand cosmetics and food in Korean department stores have become the most popular products among Chinese tourists。

Galleries Lafayette 188bet sports betting app download on Avenue Haussmann in Paris，Ms. Fan at the reception told this reporter，Although affected by the terrorist attacks in Paris last November，Fewer Asian customers coming to shop，But Chinese customers are still the main consumer group here during the Spring Festival，It is common to see long queues of Chinese customers in front of major luxury brand stores。As understood，In Printemps Department Store 2013 to 2014 fiscal year 8.Of a total turnover of 7.6 billion euros，Chinese tourists contributed 2.9.5 billion euros，Proportion 33.7%。

According to data provided by UnionPay International，Last year, the transaction volume of UnionPay cards in France increased by more than 30% year-on-year。The French "Le Figaro" reported，In 2014, France became the country where Chinese tourists spent the most with cards among European countries。The French Tourism Development Agency made a calculation two years ago，On average, each Chinese tourist spends 5,400 euros in France，47% of them are directly used for shopping。

Prediction from the Tourism Authority of Thailand at the beginning of this month，One million tourists will visit Thailand from February 6 to 14，19% year-on-year increase，The resulting tourism revenue will reach 29 billion baht (approximately 5.3 billion yuan)，32% year-on-year increase。Most of this is thanks to the Chinese tourists who visited Thailand during the Spring Festival holiday。Deputy Director of Tourism Authority of Thailand、Ms. Sisuda, who is in charge of marketing in Asia and South Pacific said，The number of mainland Chinese tourists visiting Thailand during the Spring Festival is expected to reach 300,000，Expected to bring in revenue of 15 billion baht。

Businesses from many countries are trying their best

To attract Chinese tourists，Korean merchants tried their best。During Spring Festival，Myeongdong Street, known as the “New Chinatown” in South Korea，The products are specially packaged in the red color that Chinese people like。Chinese promotional posters can 188bet app be seen everywhere outside the store，Store employees can also greet tourists in Chinese。Lotte Department Store also joins Korea Visiting Committee for the first time，Established "Shopping Information Center" in Myeongdong Center，Provide shopping information for foreign tourists、Distribution Map Guide，And especially for Chinese tourists, such as setting up photo areas、Making Korean T-shirts and many other activities。

Since February 1st，South Korea implements an instant VAT refund system for foreigners，This policy also stimulated the enthusiasm of Chinese tourists in South Korea for Spring Festival shopping。As understood，Seoul City Government through Seoul tourism website and social networks，Provide tourists with promotional information of various duty-free stores during the Korean shopping season。Member companies of the "Seoul Convention and Exhibition Industry Alliance" are holding discount activities for Chinese tourists，And organize various activities such as Korean beauty show to attract Chinese tourists。

The Saint-Honoré neighborhood in Paris, France is a gathering place for major fashion and luxury brands，a few days ago，To celebrate Chinese New Year，The dragon and lion dance team appeared in this fashionable neighborhood，China’s “Monkey King” leads the “Dragon Kings” past Chanel、Dior and other stores，So lively。Also，The Galeries Lafayette and Printemps Department Store 188bet sports betting app download on Avenue Haussmann in Paris are also decorated with joy，Create a festive atmosphere。The official Twitter account of Galeries Lafayette also did not forget to send out Spring Festival blessings on the first day of the new year，Many merchants have also launched New Year products with monkey elements，For Chinese consumers to choose from。There are also many brands in shopping malls that offer discounts and gifts specifically to celebrate the Spring Festival，And continue the tradition of the past，Distributing chocolate-wrapped "red envelopes" to Asian 188bet app guests, including Chinese tourists。Many shopping malls not only have dedicated personal shopping guides，All major brand stores are also equipped with Chinese-speaking clerks，Chinese slogans that can be seen everywhere also create a home-like shopping atmosphere for Chinese customers。

The big red lantern hanging high，Lifelike monkey doll，Banner couplets filled with blessings，Walking around major shopping malls in Bangkok during the Spring Festival，You can often see these familiar Chinese elements。To welcome the arrival of Chinese tourists，The Tourism Authority of Thailand has printed a large number of Chinese travel brochures，Place in all major subways、Subway station for tourists to collect。Watt, manager of the Chinese restaurant at the Mandarin Oriental Hotel in Bangkok, said: "There are always a large number of Chinese tourists staying during the Spring Festival every year，Chinese restaurants in hotels must make corresponding preparations in advance。”The increase in Chinese tourists visiting Thailand during the Spring Festival has brought a lot of traffic to major shopping malls。"Every Spring Festival，We will launch various discounts and promotions to attract customers。" said Raniri, a shopping guide at the Singaporean brand Charles Keith store in Sukhumvit Road mall in the center of Bangkok。

Spring Festival outbound travel presents new trend

The reporter learned from Ms. Li Xiaotong, the chairman of French Mandarin Travel Agency，During the Spring Festival this year，The number of Chinese tour groups visiting France has decreased significantly compared with previous years，But attracted by the price and quality advantages of foreign products，Chinese tourists visiting France still regard shopping as an indispensable link。

Analysis from relevant personnel of Pengtai, a Korean digital marketing company，Chinese tourists are increasingly paying attention to health，Especially when Chinese Premier Li Keqiang visited South Korea in 2015，Highly praise Korean ginseng 188bet sports betting app download chicken soup，Watch the appetite of Chinese tourists，And Korean TV dramas also play a positive role in promoting the "fried chicken and beer" culture。

Kim Yi-seung, director of the Seoul City Tourism and Sports Bureau, pointed out in an interview with this reporter，Tourists are often moved by the local warmth and thoughtfulness。Chinese tourists account for the largest proportion of foreign tourists in Seoul，“We strive to make Chinese tourists infected by our enthusiasm during the Spring Festival，I was touched by our thoughtfulness”，Frequently travel to Seoul。This year, Seoul City pays more attention to the content development and information provision of mobile terminals，Enable tourists to better experience the charm hidden everywhere。

Tang Zhimin, director of the China-ASEAN Research Center at Thailand’s Ching Tai School of Management, said in an interview，Thailand has become an excellent choice for Chinese tourists to travel abroad during the Spring Festival，Although the world economy is generally in recession，However, China’s economy still maintains a medium-to-high growth rate of about 7%，Chinese tourists still maintain strong spending power。Chinese tourists have gradually transformed from the past mass tourism of sightseeing and seeing landmarks to leisure tourism and shopping tourism，A considerable number of mid- to high-end Chinese tourists enter five-star hotels、High-end shopping malls and other mainstream high-end consumer places in Thailand，From buying cosmetic souvenirs to enjoying local services。