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First share some data，To illustrate that China’s outbound tourism market as a whole still has great potential。

First，Currently, the proportion of independent travelers in my country’s outbound tourism reaches 60%，Due to the introduction of policies and the demand for consumption upgrade，The market is rapidly shifting from the initial group tour to independent travel；

Second，Displayed based on relevant report data，The online penetration rate of the travel industry is 13.1%，Most of the tourism market still acquires customers offline，Especially for reservations and consultations on complex routes；

Third，The number of Chinese citizens traveling abroad reached 4% (excluding Hong Kong、Macau、Taiwan)，Add Hong Kong、Macau、Taiwan’s outbound travel ratio reaches 8.2%；

Fourth，Compared to US outbound travel，22% in the United States，The average level of outbound travel in moderate to developed countries is 20%。

Secondly，Another phenomenon in the tourism market is the obvious polarization of outbound tourists，Although 188bet app download there are a large number of people leaving the country for the first time，But there are already many high-end customers with rich travel experience who are pursuing more personalization、Diversified travel modes。For example，The number of self-driving trips by Chinese citizens to the United States reached 1.05 million in 2015，Per capita consumption 3.80,000。

Development trend of online travel entrepreneurship: trying innovation from C-side to B-side

2000-2008，Entrepreneurship mainly focuses on OTAs and travel portals，The solution is the convenience of information and purchase、Timeliness，Convenience for everyone to have more channels to purchase these products；

The choices from 2006 to 2010 are already quite rich，Entrepreneurship mainly focuses on search and product platforms，Solve the need for price comparison，For example, Qunar.com；

Starting from 2010，More investment occurs in the areas of strategy and community，Main travel notes and strategy community，All were founded during this period，For example, Qiongyou、Mafengwo；       

Due to the outbreak of free travel and self-guided travel in 2014，A number of companies in itinerary planning have been selected，Like a brilliant idea，Let’s go，Lu Shu was also founded at this stage。

Starting from 2015，Consumption upgrading has become a major trend，The personalized needs of people at the top of the tourism consumption pyramid are difficult to meet，Entrepreneurs are also beginning to try innovation on the B-side，Reform the supply chain。

Difficulties arising from travel entrepreneurship: challenges both online and offline

Online tourism entrepreneurship and innovation mainly have the following three problems，First，Traffic 188bet app is monopolized by giants，Example: Baidu、Ctrip、Ali；Second，Tourism is a very low-frequency industry，A traveler rarely travels abroad more than twice a year；Third，Loyalty rate is very low，Whoever advertises well will attract consumers。

Offline travel agencies and startups also face great challenges。First，Offline efficiency is extremely low，The working method is very traditional；Second，Missing personalized product production；Third，The level of informatization is extremely low。

Upgrading of the tourism industry: consumption, products and technology

Satisfaction of user needs mainly depends on the upgrading of the entire industry.

The first is consumption upgrade，Diversified travel、The demand for personalized travel drives market changes；

The second is product upgrade，Travel theme、More diversified organization methods and tourists’ travel methods，More innovation and change are needed on the product side and supply chain side；

The third is technology upgrade，Both online and offline personalized travel entrepreneurs have severe bottlenecks in scale，Powerful systems and intelligent means are needed to assist product innovation，Achieving a breakthrough。

Technological upgrade accelerates the development of personalized tourism

The personalized travel market has undergone great changes since 2015，The rise of a large number of customized travel companies。

Except for personal customized tours，And family、Friend、In-depth travel for small interest groups，Often associated with exhibitions、Business Contact，For example, a visit to Silicon Valley，Winery tasting, etc.，At the same time, many clubs have also entered this field。

However, there are 188bet app still pain points that are difficult to solve in large-scale personalized travel，For example, there is no standardized process for customized tours，Completely solved manually，Extremely high cost，Extremely high cost，Only a very small number of people can consume；There is no large-scale company in the customized travel industry，Inability to develop internal systems and clients。

So how to solve these problems？Every company has its own methods，I will mainly introduce our approach。

Lushu itself is the first technology platform in the field of personalized tourism。We are targeting the pain points of B-side scale-up and industry upgrading in the personalized tourism industry，Built a new cloud platform system，Specialized auxiliary customizers and customized travel agencies。

In terms of customization，Our customizer version is an open platform，Via a virtual cloud customization studio，Provide privatized information library、Mobile Solutions、Intellectual Property Protection、Product promotion and distribution and other standardized solutions that benefit the customizer industry，Allow customization agencies to develop new products and travel apps at a relatively low cost，Better customer management。

In terms of technology driver，We hope to upgrade technology，Provide better solutions，Promote and promote the development of personalized tourism industry。

*Author of this article: Cheng Xiaoyu (personal WeChat ID: xiaoyuchristine)，Founder and CEO of Lushu Technology，Expert Author。

Ms. Cheng Xiaoyu has rich global study and work experience and international business vision。Graduated from University of International Business and Economics and Business School in Reims, France，Graduate 188bet Online Sports Betting and Casino studies at London School of Economics and Northwestern University’s Kellogg School of Business，She worked in project management at Schneider Electric’s French headquarters，Kate Spade Fashion Group’s New York headquarters is engaged in corporate strategy，The New York and Beijing branches of BDA Partners (William Blair Asia branch) are engaged in cross-border M&A FA work。End of 2014，Out of love for the tourism industry，And in personalized travel，The pain point of missing trip planning tools，Cheng Xiaoyu leads the returnee team back to Beijing to start a business，Established Lushu (Beijing) Technology Co., Ltd.。

Remarks: Cheng Xiaoyu, founder and CEO of Lushu, will attend the "2016 China Tourism Consumption Innovation Summit"。

[Extra number] with "fusionThe "Zhihui·2016 China Tourism Consumption Innovation Summit" with the theme of "Joining New Ecology" will be held on June 16 at the National Convention Center，Domestic travel by then、Investment、Sports、Marketing、Entertainment、Media、Nearly a thousand elites from all walks of life will gather together，Go straight to the forefront of the tourism consumption industry，Explore the vast future，Share the most innovative product experience，Aggregation of the best investment and marketing resources，Accumulate energy，Create value together。Welcome to click the link to view details and register:http://www.tripvivid.com/activity/new-eco#join