Alibaba 188bet Online Sports Betting and Casino Travel、BTG Hotel Group、“Zhejiang Future Hotel Network Technology Co., Ltd.” a three-party joint venture established by Shiji Information，The unveiling ceremony will be held in Hangzhou on August 10th。

High-level personnel from the three parties attending the event，For the first time, the strategic intention of establishing the "Future Hotel" company was fully explained to the outside world。And some hotel black technologies that are still in the laboratory，Also exposed after the press conference。

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End of March this year，Alibaba 188bet Online Sports Betting and Casino Travel、BTG Hotel Group、Shiji Information announced that it will establish "Zhejiang Future Hotel Network Technology Co., Ltd."，Total investment 50 million yuan，Alibaba Travel holds 49% shares，Boutique Hotel 30%，Shiji 21%。Message released，It has attracted great attention from the hotel and online travel industry。

After several months of preparation，The joint venture company “Future Hotel” held an official unveiling ceremony in Hangzhou on August 10th，The first batch of nearly a hundred employees settled in the new office environment。

At the unveiling ceremony，The employment industry and the media have always been very curious about the topic "What exactly is the joint venture going to do?"？”Li Shaohua, President of Alibaba Travel、Chairman of BTG Hotel Group、General Manager Zhang Rungang，And Kevin King, COO of Shiji Information、“Future Hotel” CEO Cai Yongyuan，For the first time, we made a detailed introduction to the outside world。

Alibaba 188bet Online Sports Betting and Casino Travel、BTG Hotel Group、Shiji Information and senior executives of the joint venture jointly unveiled the name of "Future Hotel Network Technology Co., Ltd."

“Barbarians at the door of the traditional hotel industry”，Want to do something for travelers

President of Alibaba Travel，Li Shaohua, who is also the chairman of the joint venture company，First of all, they positioned the roles of the three cooperative parties: "BTG Hotel is the top hotel group in China，Occupies half of Chang’an Street in Beijing，Shiji is the backbone of China’s hotel information industry，Alibaba Travel is a newbie in the hotel industry，In popular words，A barbarian at the door of the traditional hotel industry，We also want to knock on the door of the traditional hotel industry。”

Currently，85% of transactions in Alibaba’s travel and hotel business are already based on future hotel system integration，Covering more than 70,000 hotels。The joint venture company hosts Ali Future Hotel 2.0The role of strategy implementation subjects。

“What exactly is the hotel of the future?，I have been thinking about this issue too。But I think hotels in the future will have a most basic value judgment，It is an accommodation experience that young people in the future will yearn for”，Li Shaohua said，The future of China’s accommodation industry must address those born after 1985、The needs of young consumers born in the 1990s，Change the original product model，Using the Internet to connect consumers and hotels，Connect with their experiences throughout the trip，This is the main consideration for future hotels。 

At the end of the speech，Li Shaohua said: "China's billions of travelers，How will they spend the long, long days away from home，We want to do something for them。”

"Use all your strength"，Hotel smart cloud will be launched before and after Double 11

Vice President of Ali Travel、Future Hotel CEO Cai Yongyuan gave 188bet app download a more detailed explanation of what the new company will do。

“We are not providing a system to hotels，Not selling software，It is not a simple way to manage a company，Because this kind of practice is already common in the industry。We want a new breakthrough: help single entities，Especially in mid-range independent hotels。Currently, the operation of mid-range independent hotels is facing great difficulties，We hope to take advantage of Alibaba’s data advantages on the Internet、Technical advantages，Shiji’s core technology in hotel systems，As well as BTG Hotel Group’s professional experience in hotel ground management and operations，Working together to bring a different model to independent hotels。

As understood，The joint venture plans to complete the renovation of more than 1,000 independent hotels in major domestic cities within two years。

Cai Yongyuan also used an Internet celebrity term: "Exhausting all the strength of the past，Do a good job in hotel business”，He revealed，The joint venture is currently building cloud-based technology、“Hotel Smart Cloud System” of cloud applications，From hotel management、Guest Experience，Both bring innovative experience，“Before and after Double 11 this year，You should be able to see the first batch of hotels running on the smart cloud”。

Use marketing and technology to connect a huge group of independent hotels

Chairman of BTG Hotel Group、General Manager Zhang Rungang said in his speech，Among star hotels in China，More than 80% are single-person operations，Use new Internet marketing services to connect these hotels，Let them share the dividends of the Internet economy under "a unique Internet brand"，This is a major vision for the future hotel platform。

Zhang Rungang also said，The three-party cooperation will also explore new models of hotel chain operations。As understood，April 2016，Home Inns Group has become 188bet sports betting app download a holding subsidiary of BTG Hotels Group，BTG Hotels Group thus becomes the second largest hotel group in China。

Introduction to Kevin King, COO of Shiji Information，In the context of frequent hotel group mergers and acquisitions in the international and Chinese markets，Joint ventures should pay more attention to independent hotels，Use technology to help them improve efficiency。

Kevin King’s name，The three partners formed a community，Alibaba Travel and BTG Hotel are on the frontline of business，As a technical party，Shiji is in the backcourt，"We will respond according to the needs of the frontline，Make technology the best，Help teammates win the market”。

Black technology exposure: from face recognition to Internet finance

After the unveiling ceremony，President of Alibaba Travel、Li Shaohua, Chairman of the Joint Venture，Also exposed some "black technologies" of the joint venture to the media，Emphasis on "the future is already here"。

Li Shaohua told the media，Existing products based on Shiji Information，The future hotel is building a cloud-based PMS (hotel management system)，However, it may be difficult for independent hotels to invest in the system，Therefore, this cloud PMS will be provided to independent hotels for free in the future，To improve the informatization of the entire hotel。"This is not a vision，The project is already in progress”。Through intensive cultivation in the past two years，Introduction to Li Shaohua，Alibaba Travel has access to almost all mainstream system providers in the Chinese market，Data in the hotel industry has been able to flow relatively freely。

Alibaba Travel built an experimental hotel at the Alibaba Park Headquarters in Hangzhou，Estimated to open in 2018，This hotel will use cloud PMS。Li Shaohua said: This hotel does not have a front desk，No check-in and check-out procedures required，It will even 188bet sports betting app download be realized that no ID card is required，Use facial recognition to check in，This solution is currently being explored in the laboratory。

Before this，Some hotels under BTG Hotels on Chang'an Street in Beijing，will be transformed into a future hotel first。

The “hotel crowdfunding plan” was also mentioned。Transformation from traditional hotel to future hotel，Financial issues in the transformation process of independent hotels，You may need Internet financial solutions。Grafting Alibaba’s accumulated experience in Internet finance，The joint venture will become the implementation entity of the “Hotel Crowdfunding Plan”。

How is the future hotel 2.0 strategy going?

March 2015，Alibaba Travel launches future hotel strategy centered on credit accommodation。One year later，May 2016，Ali Travel upgraded this strategy to 2.Industry，The connotation has also expanded from improving user experience to improving merchants，Industry，Empowering the ecology。

Future Hotel’s 2.0After the strategy is released，Ali Travel quickly landed it，Online room selection、Reservation Invoice、Smart door locks and other functions，We are accompanying the “Thousands of Model Stores” plan，Continuously implemented and rolled out。

And Empowerment Hotel、Smart hotel cloud and crowdfunding future plans，With the unveiling of Zhejiang Future Hotel Network Technology Co., Ltd.，Mystery unveiled，Starting into the practical stage。

Interesting thing，The inauguration of the company also means，Ali Travel’s “Future Hotel”，From a strategy，Step by step，Evolution and Enhancement，One more company entity，And another hotel entity with the name "Future Hotel" will be added in 2018。

It can be seen from this，Ali Travel for “Future Hotel”，How much attention and love。