October 17，Ctrip.com, the largest online travel product booking platform in China, and Travel Best Travel officially signed the "Strategic Investment Cooperation Agreement"，will achieve full control of Travel Know-how，Zuoyu Capital once again serves as the exclusive financial advisor of Travel Know-how。

Travel Knowledge has the largest number of business outlets in China、The offline travel chain channel with the largest number of group groups，Has more than 5,000 physical franchise stores，Covering nearly 30 provinces, municipalities and autonomous regions across the country，In 2015, approximately 5 billion yuan in vacation product booking transactions were completed，The growth rate is expected to be more than 50% this year。After years of development，Travel Know-How is not only about controlling the booking traffic of vacation products，Become the largest offline entrance in the country，At the same time, we have accumulated thousands of high-quality suppliers，Continuous operations and interactions have strengthened its depth of participation in the supply chain and its ability to control products，With the further sinking of channels and the continuous optimization of the supply chain，Bestcom’s ecological value will continue to increase。

It is precisely based on the huge development potential of Tourism Know-How，Qunar.com strategically invested RMB 500 million in Travel Know-How at the end of 2014，The last transaction also had Zuoyu 188bet app download Capital as the exclusive financial advisor。Qunar.com’s strategic investment to realize supply chain resource sharing between online platforms and physical channels、Integration at the joint promotion level of channel users。After the merger of Ctrip and Qunar，The acquisition and integration of Travel Best Pass has become Ctrip’s biggest move in the vacation field。

Mr. Zhang Li, President of Travel Best Pass said，Ctrip’s comprehensive strategic investment in tourism know-how，This is a very important step in the O2O development path of Ctrip and Travel PepsiCo。In the future, Travel Know-How will give full play to and improve the advantages of offline and online channels，And use Ctrip’s rich product library and technical support，Build Travel Know-how into the strongest distribution channel in China。For the future collaborative development of both parties，Co-build product library，Collaborative procurement of upstream resources，Collaborate to create new mobile sales channels，It will also be a method of cooperation worth looking forward to。Through this investment，Travel Knowledge will have the strongest purchasing power in China，Production and distribution capabilities，True realization of online and offline integration，Purchasing、Integration of production and sales。

Since September 2016，Ctrip announced，Issuance of US$1.3 billion of American depositary receipts (ADS) and US$900 million of senior convertible bonds，The total financing scale reaches more than 2 billion。There are rumors in the tourism market and various media，Meituan Hotel，Even Tuniu，They are all considered to be Ctrip’s next acquisition targets。However，Co-founder of Ctrip、Chairman and CEO Liang Jianzhang denied it。Ctrip’s acquisition of Travel Know-How，The answer is finally settled。

188bet online sports betting Mr. Hu Weidong, founding partner of Zuoyu Capital, who served as the exclusive financial advisor for this transaction, believes，Looking at the current market traffic for vacation product bookings，The core entrance is offline，And the cost of acquiring traffic offline is compared to online，Still at a low level，The traffic ecology and management system formed by Travel Beston’s intensive cultivation of offline channels for many years have become the core reasons for Ctrip’s strategic investment，The comprehensive integration of the two market leaders will have a huge and far-reaching impact on the competitive landscape of China's tourism and vacation market，It is also the first of its kind in the true sense of O2O integrated development in the tourism and vacation market。

188bet sports betting app download

A letter to all the students of Travel Know-how

Dear classmates, hello everyone!

We are happy to tell you today，We have officially signed the "Strategic Investment Cooperation Agreement" with Ctrip International Travel Service，Ctrip has become a very important shareholder of us，We and Ctrip International Travel will carry out closer cooperation at the capital and business levels。

Travel Know-how after 9 years，Developed from a regional channel to cover 23 provinces across the country、Municipality，National chain channel with more than 5,000 stores，It is also the strongest physical chain channel in the domestic market。With the development of mobile Internet，We continue to pursue the integration of offline and online，Continuous pursuit of integration with outstanding online companies。

2014，Qunar.com’s strategic investment travel guide，Become our important shareholder，Through strategic cooperation with Qunar，We learned a lot from Qunar，Let us become more determined to take the O2O road。We launched Zhanglutong in 2015，To this year’s mobile 188bet app download micro-store、TDS mobile terminal and others improve store mobile sales capabilities，A series of products that create new sales，This is all our continuous efforts on the O2O road。

As a very excellent online travel company in China，Ctrip in brand、Product、It has advantages in technology, service and management，All can bring us experience and complementarity。This time Ctrip can become our important shareholder，On the one hand, it recognizes the value of our offline channels，On the other hand, it is also a recognition of our team。

Since Ctrip is on board + wine、Free travel、Strong competitiveness in overseas destinations and other products，Travel Know-how has always occupied a leading position in the industry in terms of the richness and innovation of group tour products。Next，The teams of both parties will conduct in-depth development of the product library，Form the advantages of centralized procurement。At the same time，It will also be integrated to form an online and offline sales channel。

Ctrip already has a strong online sales network，But the main sales source is one、Second-tier cities，Travel Best Pass has more than 5,000 physical stores and thousands of mobile micro-stores mainly distributed in 2、Third or even fourth tier cities，This has greatly improved the overall channel coverage，Conducive to forming a national three-dimensional sales channel network。

Believe in the near future，Our stores will have more abundant and competitive products，At the same time, we use Ctrip’s capabilities in mobile Internet technology to effectively improve our efficiency in the sales process。We will also further promote our development in channel construction，Continuous innovation，Build Travel Know-How into the largest three-dimensional sales channel in China。

Here，We would like to thank all the students for their 188bet sports betting app download hard work on the company over the years，Thank you for your continuous pursuit of the career of Travel Know-how。At the same time, we would also like to thank the store staff，Thank you to our suppliers and friends for your joint efforts and good cooperation over the years，It is the joint efforts of everyone，What made Travel Know-How achieve today。We would like to thank all investors for their trust and support in our company and team，Your support is a strong backing for our development。

Classmates，This strategic cooperation with Ctrip is the beginning of a new journey for our business development。From now on，We will cooperate with Ctrip、Qunar collaborates，Developing towards the strongest tourism service provider in China。We are willing to work with all students，Continue to carry forward our continuous innovation over the years、The tradition of not being afraid of hardship，On the new journey to realize our wish to “bring tourism back to beauty”，To realize the value of each of us。

Finally, I wish everyone all your wishes come true!

tension

2016.10.17

[Extra number]《 hosted by Zhihui2016 China Tourism Consumption Annual Summit and Awards Ceremony》will be held in Beijing on December 14-15。Annual event of tourism industry，Zhihui sincerely invites your participation、Witness。For details and registration, please click the link:I want to register！