October 12, 2016，The 3rd Tourism Destination Regional Platform Summit Forum was successfully held in Hangzhou，This summit exchanges ingenuity and 188bet app Innovation in tourism destination operations under the new trend of all-region tourism development，Discuss the content construction of destinations、Product and service innovation practice，About tourism big data application、Tourism and Finance、Capital integration and other topics，Zhihui founder and CEO Liu Zhaohui attended the meeting，And moderated the roundtable discussion。This article is the content of a speech by Wang Zaorong, Chairman of Shenzhen University of Technology，Compiled by Zhihui based on field recordings。

Shenda Intelligence spent 20 years from the informatization of scenic spots to the construction of a tourist destination platform，The development of tourism destination platforms cannot be separated from the support of technology，Inseparable from the creation of business attitude，Inseparable from content innovation。First，I would like to briefly introduce the development history of tourist destinations + the Internet。

Travel destination + Internet 1.0 era，It was the first scenic spot in the PC era, with Jiuzhaigou and other leading scenic spots, to begin attempts in this regard。That era was basically a B2B model，No B2C model yet；2.The 0 era is a forced era，That is, the Internet began to gradually enter 188bet sports betting app download the distribution of scenic spot tickets，Finally evolved into a destination to integrate surrounding resources from tickets (ticket +X)，It has become a process for mainstream scenic spots to integrate the entire destination and all business formats，This time period is from 2008 to 2013。At this stage，In current terms, it is the first type of global tourism，In other words, use the leading scenic spot to drive the entire surrounding area，Shenzhen University of Technology launched the Huangguoshu Smart Scenic Area Platform，It brought a big change，Just start the transfer from PC to mobile。

After 2013，Entered tourist destination + Internet 3.0 era，Shenda Intelligent Group developed the LOTS platform (Local Online Travel Service)，From regional OTS platform，Gradually begin to replicate in many tourist destinations across the country，This has led to the implementation of dozens of LOTS platforms。From the perspective of fragmentation integration，We envision such a platform as a trillion blue ocean，At the same time, it is also a big ecology。

From destination + internet 3.Start from 0，We think，The destination platform has entered the second stage，188bet app download ，So，3.We believe that in era 0, we have entered the second stage，Some people think this is the second half，We feel it is too early to say anything about the second half，Our LOTS platform nationwide，Investment and shareholding、BOT、Managed operation and other modes，Currently launched on 36 platforms，Covering every province in the country。There are scenic spots in it，Unit with cultural relics，Theme Park，There are also various business formats such as lakes, wetland parks, etc.。We think，Destination ecology is not limited to each small destination，Nationally，In fact, it is a big ecology，It is a big platform。Then，How to build a small destination ecology in such a large platform system，Thus, it will reversely promote the development of the national ecology？I think we should first build the ecosystem of each destination。

Three trends in the future of tourist destinations

1. Product and content innovation

First，188bet app Innovation in tourism destination products and content represents the future of the destination，At present, the development of many domestic destinations is still in a relatively primitive state，Of course I mean the product。What does the original state represent，It’s nothing more than scenic spot tickets + hotel，Scenic spot tickets + tickets and transportation，Products in this category account for the majority，Facing the advent of the individual customer era，A large number of self-driving and independent tourists，Their needs are increasingly fragmented and personalized，Our supply and destination services are still in a standard or semi-standardized state，So we need to break this pattern，Need to make innovations and breakthroughs in products and content。In the blue ocean of secondary consumption，Eat、Live、Have not dug deeply yet，There is no in-depth exploration because the destination product design is not attractive enough，Destination products do not yet have local characteristics、Culture、Combining scenic IPs，So I think this is a challenge but also a great opportunity。Let’s sum it up in one sentence: there is no product without features。

The first thing to bear the brunt of this is to dig deep into regional characteristics，Inside the platform where we landed，Let me give you an example，In a Tibetan cultural destination in Yunnan，Currently，The exploration of its product system is still at an early stage，It’s just tickets + transportation + accommodation。How do we dig out the elements of Tibetan culture，Then create a series of new products，To meet the needs of tourists who want Tibetan culture and leisure vacation is our top priority。On the other hand，Nowadays, large scenic spots are focusing on brand building，However，How brand building and products form a bond，It is also necessary to dig deeper into destination product innovation。Marketing techniques of tourist destinations，And in various content innovations such as festivals，I think the development is getting faster and faster，We think this needs further digging，Because this is what can really attract tourists，Be able to reflect what is different from others。A destination is more than just beautiful scenery，188bet sports betting app download What’s more important is to achieve product differentiation，Need to achieve product uniqueness。

Today，Let me share an example with you。This example fully reflects the trend of tourist destination IP，This can be said to be something from scratch，Finally developed into a destination，Such a platform is worthy of reference and learning by the industry。This destination is called Nianhua Bay，It through continuous development and innovation，Spare no effort to create screaming products for scenic destinations，The innovation of this product requires deep polishing，This requires more than just the technical side，But the entire operation and business format need to be deeply polished，Rather than rely on short-term heavy funds to make it，So the screaming products of tourist destinations can only be created through the spirit of craftsmanship。

2. Technological innovation

Now everyone is talking about the application of technologies such as AR and VR，When faced with such a blue ocean of trillions as a tourist destination，How to combine technology with products，How to and scene、Combining tourist experience，This is a top priority now。Today’s VR technology is more reflected in the dissemination of destination products and promotion of destination image，Even allowing guests to experience it at home。But when tourists travel to the destination，It requires a deeper sticky technique，Let’s connect them together，So this year we will use AR technology to combine some IP to build an in-game platform。We will implant an IP like "Qin Shi Mingyue" into the scenic spot，To build scenario-based marketing for each destination。For example，To the entrance of Dunhuang Mogao Grottoes，Props such as "Qin Shi Mingyue" pop up on tourists' mobile phones，Only when he reaches Huashan can he obtain another level of props，In this way, we can attract this type of fans to our platform。So，VR technology should follow the product、The scene and LBS are completely integrated，Then sink to the tourist destination，Bringing multiple consumption and long-tail consumption experiences to tourist destinations。

3. Scenic spot IP light asset output

We 188bet app download have served Songcheng Group for 12 years，Songcheng Group has been an Internet platform since 2012，It has evolved from an Internet platform into a light asset output company，In Ningxiang, Hunan a while ago，He manages a scenic spot，The brand franchise fee alone is 2.600 million，This is having an IP，A group with technical support capabilities，He can cross the area，Help other resources to reform and improve，So this is a very important direction。

Finally, what is the future direction of development?

Shenda Intelligence is in the future destination ecosystem，What role should we play？Mainly divided into four parts: 1.Technology 2.Service 3.Operation 4.Capital。But in this year，We have served more than a dozen destination scenic spots，We feel it deeply，The importance of talent strategy，There is an extreme shortage of destination operation talents and tourism + Internet operation talents，So we hope to establish training centers for 5 regions，Training local tourism + Internet talents for destinations，And this kind of talent not only knows about tourism，You also need to know how to use Internet technology to operate，Know how to use self-media for marketing and promotion。He also needs to understand the innovation of product systems，This is a very important section for the future development of China’s tourist destinations。No support from talent strategy，The tourist destination platform will become an empty shelf。

Shenda Intelligence has been working for 20 years，A small achievement，But we don’t think it’s enough，We still need resources from all directions、Scenic Area、Investor，Operators, online travel entrepreneurs, IT colleagues, etc.，Let’s create together、Share、A win-win open platform，This platform is intended to be open-minded，Provide a complete service system from technology to operations to finance to talent training，This is a large open platform，The creation of this platform cannot be achieved without the assistance of all aspects of the industry，We hope to use our previous accumulation，To the destination scenic spot，Government export technology，Let 188bet app download everyone be in such an open and win-win platform，To share the true trillion-dollar blue ocean of tourism。

Thank you everyone!

*Wang Zaorong，Shenda Intelligent Group、Founder of Zhiyoubao、Chairman，Expert Author。

[Extra number]《 hosted by Zhihui2016 China Tourism Consumption Annual Summit and Awards Ceremony》will be held in Beijing on December 14-15。Annual event of tourism industry，Zhihui sincerely invites your participation、Witness。For details and registration, please click the link:I want to register！