“Internet+” era，China’s tourism industry welcomes new development opportunities，As an important part of the tourism industry chain，Tourist destinations have also begun to enter a new stage of development。Chairman of Shenda Intelligence Group、Wang Zaorong, the founder of Zhiyoubao, attended the event to “borrow the wind of the Internet，Said in a speech at the 2nd Tourism Destination Regional Platform Summit Forum with the theme of "Creating a New Destination"，China’s tourism destination development has entered 3.0 era，As tourism companies deepen their efforts to integrate fragmented resources in tourist destinations，As a tourist destination itself，We must also keep up with the changes of the times in order to seize new opportunities in the new era。

Overview of the development history of tourist destinations，Wang Zaorong concluded that he has experienced three eras，Shenda Intelligence is always involved，With tourist destinations、Advance 188bet app download and retreat with the scenic spot。

188bet sports betting app download Divided by time, that is, 2008 to 2011，Internet technology was rising during that period，The online travel market has just begun to develop rapidly。It is still in the original ecological stage for tourist destinations，Many scenic spots have just begun to connect with OTA，The cooperation with OTA is only an attempt to distribute scenic spot tickets online。

During this period，The cooperation between Shenzhen University of Technology and scenic spots is more focused on helping scenic spots do basic information work，And from simply doing B2B in scenic spots、B2C begins to think about the connection between scenic spots and OTA，And thus launched the ticket treasure system，Start paying attention to the online distribution of scenic spot tickets，And think this is the future development trend。

Destination 2.0 era,That is, from 2011 to 2014，This is the period when the online travel market is shifting from PC to mobile，Online travel companies are beginning to compete for tourist destination resources，Tickets in scenic spots、Increased marketing and capital investment in areas such as independent travel fragmented products，It even triggered a “two-way war” between online travel companies、“1 yuan ticket” war，The relationship between online travel companies and tourist destinations has further deepened。

Introduced by Wang Zaorong，During this period，Shenda Intelligence has conducted in-depth thinking around the destination，Finally fully upgrade the ticketing treasure，188bet app download Built to cover and eat、Live、row、游、Purchase、Zhiyoubao, a third-party public service platform for all entertainment industries，Start vigorous promotion。Also，Shenzhen University of Technology has also started to try O2O in tourist destination areas，In 2013, the first real tourist destination O2O platform Huangguoshu Kuaixing Roaming Network was created，And began to copy in large quantities in 2014。

In the Destination 3.0 era,That is 2015，With Ctrip integrating eLong、Where to go，Competition in the online travel standard product market has come to an end，The leisure travel market has become the next focus of competition for online travel companies，Destination fragmented products are the top priority for various companies to compete for resources。For the tourist destination itself，New challenges also ushered in during this period。

How to develop tourist destinations in the new era，Shenda Intelligence is also constantly exploring and trying，Here，Wang Zaorong proposed to create a LOTS ecology for tourist destinations，Localized online travel service provider。“L” stands for localization(local)，“OTS”(Online Travel Service& Supplier ) is a destination service provider (server) and product supplier using online travel technology。

What are the specific factors included in the destination LOTS ecology，Wang Zaorong expressed，The characteristics of the ecological O2O system of tourist destinations advocated by Shenzhen University of Science and Technology are centered on creating localized tourism products，Local 188bet app download resource products will be packaged and presented on the platform，For many tourist destinations，It is based on scenic spot tickets，Pack and eat、Live、row、游、Purchase、Entertainment and other forms of local products，This is the first and most fundamental;Part 2，You can seek cooperation from surrounding resources，Bring tourists more abundant tourism product consumption;Part 3，Empowerment brought by mobile Internet technology，That is to endow the entire ecology of tourist destinations with mobile Internet technology and operational capabilities;Fourth，Provide fragmented integration platform for destinations;Part 5，Improving service levels at tourist destinations;Last，It’s big data，Shenzhen University of Technology Smart Game is negotiating with Baidu，Hope to integrate Baidu’s tourism big data with Zhiyoubao’s data，Provide more references and services for the development of destinations from a data perspective。

With the development of the national economy and the improvement of people’s consumption level，Travel has gradually become a necessity in national life，Data is displayed，China’s tourism market size reached 4 in 2014.4 trillion yuan，63% of them are domestic tourism、8% is inbound tourism、23% travel overseas，Domestic tourism still dominates，China’s tourist destinations have good market development prospects。

Wang Zaorong expressed，Through nearly 20 years of development，Shenda Intelligence has accumulated rich experience in tourist destinations，What Shenda Intelligence wants to do，Also by providing capital + technology + operations + services 188bet app download to the destination in various ways，Transfer your accumulated experience to tourist destinations，Contribute to the O2O ecological construction of the destination。

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