China’s 188bet mobile login have become the group with the most e-commerce spending power in the world。The latest report "China's 188bet mobile login: Understanding the Post-80s and Post-90s" released by eMarketer, a market research organization，There are more than 400 million 188bet mobile login in China，Accounting for nearly one-third of China’s total population，And this number exceeds the combined labor force population of the United States and Western Europe。

Their purchasing power is not only the main driving force for China’s economic growth，It is also an important support for global economic stability。A report released by Goldman Sachs Group in September 2015 stated，China’s Millennials will achieve income growth of US trillion in the next 10 years。If based on the past 10 years in the United States 3.7% compound annual growth rate (CAGR) calculation，This figure will exceed half of the US trillion in total personal 188bet mobile login in the United States over the next ten years。

2016，Estimated by eMarketer，The number of online consumers in China will reach 4.3.5 billion people，The percentage of all Internet users (i.e. online 188bet mobile login penetration rate) will reach 65.5%。Among them，More than one-third of users are between 25 and 34 years old，About 20% of users are between 18 and 24 years old，The total number of these two groups accounts for more than half of China’s online consumers。 eMarketer estimated， Users aged 25 to 34 will continue to be the main force in China’s online 188bet mobile login from now until at least 2020。

July 2016，RTG Consulting Group in Shanghai、Beijing and Chengdu conducted a questionnaire survey among 4,000 millennial consumers aged 15 to 32 years old，2,000 of them are Generation Y born from the 1980s to the mid-1990s，The other 2,000 consumers who participated in the survey are Generation Z who were born from the mid-1990s to the early 21st century。

Those who participated in the survey were asked which brands are closely associated with them，Not only the overall proportion 188bet mobile login survey，Also investigate the proportions 188bet mobile login two groups，And。Result display，Xiaomi is the favorite brand of young Generation Z，Apple is more popular with the older Generation Y。Also，The younger generation of consumers, Generation Z, prefers to spend on clothing brands，Such as Adidas、Nike、Uniqlo、Zara and Converse，The older generation, Generation Y, prefers technology and e-commerce brands，such as WeChat、Alipay and Taobao, etc.。

OMD China suggested in its “Millennials’ 188bet mobile login Rhythm” report released in October 2016，Marketers should understand the 188bet mobile login impulse of post-90s consumers as the "narcissistic devil"，And focus more on their desire to change the world，Whether it is reducing damage to the environment，Donate to charity，Still supporting brands with higher professional ethics。

OMD research also points out，Young 188bet mobile login are unwilling to simply follow the mainstream。Skin care brands Olay and SK-II have successfully penetrated the young market by identifying this characteristic of theirs。Olay’s brand concept has successfully created a young woman who is not affected by the negative messages of “wash up and go to sleep” conveyed by society，Still facing life positively。SK-II’s advertising focuses on parents’ expectations for their children’s marriage。It encourages what society calls “leftover women”，Don’t be forced to become a member of the blind date army because of social pressure，But to withstand the pressure，Sending a positive message to their parents as an individual。

As shown in the OMD "China Future" report in May 2016，Young Millennials are driving e-commerce 188bet mobile login in China，Consumers aged 18 to 25 account for nearly two-fifths of total e-commerce spending (see chart above)，Only one-third of consumers aged 26 to 35 years old。

Results of a survey of more than 2,000 mobile consumers in China by the China Internet Data Center (DCCI) in the first half of 2016， Penetration rate of mobile business applications after 90s (94.1%，See the figure above) is higher than the proportion of overall population penetration rate (91.9%)。 Also，Only 5.9% 188bet mobile login post-90s generation have never used mobile commerce applications。

*Author of this 188bet mobile login: Xu Liyang（WeChat：xlygermany）, 188bet mobile login reporter, welcome your attention and communication.