In the current epidemic, let’s hold together to stay warm and overcome the difficulties together.

Zhihui joins hands with dozens of top names in the industry，United Domestic and Foreign Key Cultural and Tourism Industry Associations、DingTalk and Alibaba Taobao University，Launching 60 free live broadcasts of public welfare courses by front-line cultural and tourism celebrities for cultural and tourism enterprises。

The live broadcast course covers industry analysis in a horizontal manner、Tourism Finance、Destination、Cultural and tourism complex、Capital Market、Cultural Tourism Technology、Cultural Tourism Marketing、Theme Park、Hotel B&B、Scenic Area、More than 20 fields including cultural and creative industries，Vertically covering each segmented project and segmented area、In-depth analysis of the industrial chain。

We believe，Knowledge is immunity，It is the power of resistance and advancement，Hope to continue to be a cultural tourism industry operator、Enterprises provide more support as they fight against the 188bet app epidemic。We want to reset the button for this，Charge、Forward，Complete a transformation together。

Knowledge War "Epidemic"，Together we will overcome the difficulties。Wait until the cold winter fades，Welcome the industrial spring together。

February 27，Alibaba Cloud New Cultural Tourism Online Charity Lecture Hall Invited188bet online sports betting This sharing starts simultaneously at Zhihui University of Culture and Tourism Industry.

Chen Yongliang said，The epidemic has had a huge impact on the cultural tourism industry，Calculated based on the scale of domestic tourism revenue during the Spring Festival in 2019，2020 Spring Festival Holiday，The losses caused to the tourism industry due to the epidemic are expected to exceed 500 billion yuan。Many places have clarified that the delayed start of school can be made up during the summer vacation，It may lead to a lack of peak season this summer。As the epidemic spreads around the world，Countries are becoming increasingly strict in controlling inbound tourists，Global tourism will be greatly affected。

Chen Yongliang thinks，In this long holiday，Every industry，Enterprises and individuals need to adjust、Reflection and preparation for a comeback。AndThirty years of rapid development in the cultural tourism industry has accumulated a lot of problems，Including obvious off-peak and peak seasons、Tourism-oriented、Deposit from the group organization、Mandatory shopping at the local travel agency、Emphasis on investment and light on operation、Cultural tourism projects are swarming with serious homogeneity、Extensive product design operations and decision-making, etc.，The entire industry also needs a break、Reflection and reinvention。He said，"Destroy the great establishment，Phoenix Nirvana"。The cultural tourism industry needs to be revitalized，The epidemic is a good opportunity to reshape the industry。

He suggested，Government，Relevant policies to support epidemic prevention and control and stabilize enterprise development should be introduced in the short term，Grant financial interest subsidies to cultural and tourism enterprises、Lower interest rates，Deferred loan repayment and other support government；Establish various standards that are conducive to industry development，For example, updating the 5-star hotel rating standards，Establishing industry standards for smart tourism，Establish a modern tourism management system to respond to public emergencies；Encourage the implementation of the paid leave system，Due to the rise of remote working, many measures such as flexible working and long weekends have stimulated the recovery of the tourism market。

Cultural and travel industry，We must grasp the changes brought about by the epidemic，Find the highlights。After the epidemic is over，Travel demand will be compensated for release，Surrounding Tour、Outdoor travel、Rural tourism is expected to recover the fastest，And health-themed tourism will become a hot spot and trend。Can focus on the healthy tourism concept of "travel makes life healthier"，Promote healthy tourism and improve services，Improve operations。He said，The essence of tourism is to be able to impress tourists，Really people-centered，Make good products，Good service，This is the foundation of one’s life；Various tourism-related associations should help each other，Organize tourism companies to gather together for warmth，Win-win cooperation。

Enterprise aspect，Paradise、The scenic spot is during rest period，We must work hard to improve services，The core of tourism consumption is human emotions and memories，To improve the quality of service，Make it more refined based on the needs of consumers、Go deep。At the same time, further improve the project standardization management and service SOP，Improve service efficiency，Optimize service standards。Also，Facing this epidemic，Tourism companies need to vigorously promote digitalization，Turn remote working into a habit and ability。

Chen Yongliang thinks，Mobile Internet、Internet of Things、Big data、 VR/AR/MR、5G、The in-depth application of new information technologies such as blockchain in the tourism field，Is rapidly changing the industry ecology，Improved industry operating efficiency，Enriched business model，Brings various possibilities to the development of cultural tourism。The new generation of information technology will play an important role in the reshaping of the cultural tourism industry。Blockchain technology，Reformation of production relations can reduce transaction costs of existing business models，Promote the development of innovative business models；Internet of Everything、The era of intelligent everything is coming，Can provide better technical support for the integration of culture and tourism。

Chen Yongliang further stated,Concentrated traffic in cultural travel industry，High customer acquisition cost，Difficulty in user retention，Immediately create distributed traffic through upstream，Use blockchain points to retain users、Cross traffic。Also，Lack of trust system in cultural tourism industry，Forced shopping、Fraudulent User、Breach of contract happens from time to time。Cultural tourism alliance chain built by Ma upstream，Can establish a trust system，Can curb cultural and creative copyright infringement，Certificate of cultural and creative copyrights、Evidence collection、One-click rights protection。As for the problem of financing difficulties for small and medium-sized enterprises in the cultural tourism industry，Chen Yongliang thinks，Mainly upstream supply chain finance blockchain solutions have certain advantages，It can solve the problem of information islands，Transfer core enterprise trust，Provide credible trade data，Achieve financing cost reduction and efficiency increase，Realizing automatic contract liquidation。

Chen Yongliang said，Upstream hopes to be empowered through blockchain，Providing assistance to the cultural tourism industry in fighting the epidemic。