As a cultural and tourism industry operator，We all look forward to moving forward on this、Every major event in the ever-changing cultural and tourism era、Every key node，Have more understanding，Know its transformation、Hot and cold and trends。

here，Zhihui coordinates and analyzes the latest trends in cultural tourism during the week，Trying to find from these living elements the latest events or information in each field that are worth recording，Based on a certain framework、Perspective or Dimension，Let’s explore what they bring to the development of the cultural tourism industry，The value points brought to us。

Cultural Tourism Review【Week 28】，Cultural and tourism frontline information，In-depth analysis of the week。

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This week，Local government policies to support the cultural tourism industry continue to be introduced，Involved areas include Shanghai、Jiangxi、Jiangsu、Zhejiang、Shaanxi、Hainan、Chengdu, etc.。"Financial Support"、"Funding Reward"、"Tax Benefits"、“Reducing the burden on enterprises” and “stabilizing the market” are still the key words of the policy。

Look at Shanghai first，After the People’s Bank of China decided to increase the special quota for re-lending and re-discounting by 500 billion yuan，Municipal Culture and Tourism Bureau builds financial service platform、Provide policy consultation，Help cultural and tourism enterprises connect with Shanghai regional lending banks for special re-loan quotas。This move is based on the inclusive financial policy，By the tourism authorities in conjunction with financial institutions，Providing more precise financial services to cultural and tourism enterprises。This move will help relevant lending banks provide accurate and rapid credit to small, medium and micro cultural and tourism enterprises。

At the same time, Jiangxi Province also launched a financial support plan，Provincial Tourism Technology Group, a subsidiary of Jiangxi Tourism Group、The Provincial Tourism Capital Management Group jointly launched the "Special Support Plan for Tourism Supply Chain Finance"，Provide support funds with low to zero interest for cultural tourism enterprises severely affected by the epidemic，The first batch of 20 companies will be supported。

This move can be understood as a way for large state-owned enterprises to fulfill certain responsibilities，It can also be regarded as the action of local governments behind state-owned enterprises to help cultural tourism enterprises through market means，In addition, it is also the logic of "saving him is saving yourself"，The above two groups provide financial support to their own industrial 188bet sports betting app download chain enterprises through supply chain finance，It has an effect on stabilizing the current operations of these enterprises and recovering after the epidemic，The same is true for the stability and recovery of the group’s own business。And how to ease the financing difficulty of cultural tourism enterprises, especially small, medium and micro enterprises，It depends on the funding volume and threshold requirements of the support plan。

Look at Jiangsu again、The latest policies in Chengdu and other places，Mainly focusing on postponement of social security payment by cultural and tourism enterprises、Reduce the value-added tax collection rate of small-scale cultural and tourism taxpayers、Rent reduction for state-owned properties, etc.。

Please pay attention to the policies of Zhejiang Province this week，Zhejiang Provincial Agricultural Office、Provincial Department of Agriculture and Rural Affairs、The Provincial Department of Culture and Tourism jointly issued the "Notice on Accelerating the Orderly Resumption of Business of Rural Leisure Tourism"，Priority will be given to qualified farmhouses、B&Bs and other rural leisure tourism formats are included in the reception scope of the trade union’s recuperation。At the same time，Include rural leisure tourism business entities as small and micro enterprises、Tourism Enterprise，Equal enjoyment of relevant finances、Finance、Taxes、Preferential policies for electricity use。

A background here is，Rural tourism is the first field to recover under the influence of the epidemic，And it is also visible in terms of future development trends，Support rural tourism，It is also helpful for the recovery of local cultural tourism economy。

Also，The Shaanxi Provincial Department of Culture and Tourism formulates a tourism recovery and development plan，Encourage the introduction of tourism policies to benefit the people，Xi’an, the provincial capital, has decided to exempt tour guides working in Xi’an from membership fees for 2020，Hainan Provincial Department of Tourism, Culture, Radio, Television and Sports will launch “Hainan Tour、Epidemic peace of mind” travel comprehensive insurance product，can be seen，On the basis that the local government has gradually brought the epidemic under control，Attention has gradually been focused on restoring and rebuilding the confidence of cultural tourism consumers and practitioners，Together with the orderly reopening of cultural and tourism venues，Various measures to benefit the people may continue to be introduced in large numbers in various places in the future。

Overall view，The local government has been issuing documents recently，With targeted funds、Relevant fee reduction and other measures will provide short-term relief for cultural tourism enterprises for 3-6 months，Can alleviate the operating pressure of cultural tourism enterprises to a certain extent。But judging from the current intensity of special fund disbursement across the country，The quota that can specifically benefit each enterprise is limited，Enterprises still need 188bet app to rely on policy assistance，Cultivation of internal strength，Improve your own business methods。

In addition, judging from the current policies issued by national ministries and commissions and local governments during the epidemic，The support mechanism for the cultural tourism industry still remains at the level of supporting traditional tourism elements，Restore cultural and tourism economy、Encourage business innovation、Though words such as stimulating cultural tourism consumption are also mentioned in the policy，However, no specific support measures have been formed for the broader field of "Cultural Tourism +"，Lagging behind the actual development of the industry。Therefore，For all levels of government，Need to start from the current cultural tourism industry structure，Gradually establish a support mechanism covering the entire industrial chain of cultural tourism consumption，Improve your ability to deal with risks。

Quotes of cultural and tourism giants

The market situation of cultural and tourism giants this week can be viewed from two dimensions based on the epidemic situation。

One，What impact will the epidemic have on giants？Funding or operational pressure is a major aspect。

March 2，New Hualian Cultural Tourism Development Co., Ltd. issued an announcement，The company plans to non-publicly issue epidemic prevention and control corporate bonds to qualified investors，The scale does not exceed 1 billion yuan，Term not exceeding 3 years (including 3 years)。

Xinhualian said，The funds raised from this corporate bond are after deducting the issuance expenses，No less than 10% of the total raised funds is intended to be used to supplement the company and its subsidiaries’ funding needs related to epidemic prevention and control，The remaining part will be used to supplement the working capital of the company and its subsidiaries, repay interest-bearing debts, and other purposes that comply with relevant laws and regulations。

According to the Shanghai Clearing House’s information disclosure on March 3rd，OCT Group Co., Ltd. plans to issue the second phase of ultra-short-term financing bonds in 2020，Proposed issuance amount of 1.5 billion yuan，Issue period 270 days。About the use of raised funds，OCT stated，The funds raised from this bond are intended to be used to supplement the daily working capital turnover of Shenzhen OCT Co., Ltd., a subsidiary of the issuer。

New Hualian Cultural Tourism and OCT have something in common，Many of its cultural and tourism sectors are cultural tourism real estate projects，Theme Park、Cultural Tourism Ancient Town, etc.，Heavily affected by this epidemic，And the resumption of work and opening will be relatively delayed，No revenue but a lot of daily operating expenses for the project，Increased financial pressure on the company。Besides, before the epidemic，The financial pressure of the two companies is not small，In addition, the real estate business has also been severely affected，It’s considered a “double-sided attack”。

Compared，OYO’s situation 188bet app download is more difficult，The evacuation is taking place。According to foreign media reports，OYO will lay off about 5,000 people globally，China has the largest layoffs，About 3000 people，Accounts for 50% of OYO China employees。

This is a hidden danger caused by OYO’s crazy expansion in the past，There are also influencing factors caused by the impact of the epidemic。Pattern exploration is not yet effective，Profitability is a problem；High operating expenses under expansion、Labor cost，brings great pressure；Shareholder Masayoshi Son’s financial support is no longer active，The demand for OYO’s profitability intensifies... OYO layoffs are inevitable。

In the longer term，Layoffs are more about relieving current pressure，Seeking more short-term measures to return global space，Mode、Profitability and other issues are still two major problems that straddle OYO。

Part 2，After the epidemic，What are the opportunities and space in China’s cultural tourism market？

Look at OCT first，March 5，The official website of the Guangdong Development and Reform Commission released the "Notice on the Key Construction Project Plan of Guangdong Province in 2020"。"Notification" display，Guangdong Province has arranged a total of 1,230 provincial key projects in 2020，Total investment 5.9 trillion yuan。Among them，The Phoenix Valley Ecological Leisure Tourism Area Project in Zhuhai Overseas Chinese Town will be built to integrate humanities and history education、Mountain Sports Adventure、Unpowered Paradise、City Public Services、A comprehensive tourist resort in the central mountainous area that integrates fashion, business, family entertainment and leisure，The total investment reached 5 billion yuan。

Look at Lego again，Lego CEO Niels Christiansen said，Despite the short-term impact of the epidemic，But the company will not change its expansion plan in the Chinese market，This is its fastest growing market。The company posted record sales on Wednesday，And said that growth in 2020 will once again be driven by the Chinese market。Lego’s goal this year is to increase the number of stores in China by nearly 60%，Reached 220。

Combined two events，Enterprises like OCT，The pace and strategy of its cultural tourism investment will basically not be subject to major fluctuations or adjustments due to the impact of the epidemic，And the local government’s large-scale cultural tourism projects for large enterprises，There will be corresponding support policies，This is also an inevitable measure for local governments to promote the recovery and development of the cultural tourism economy after the epidemic。Also，The development and upgrading trend of China’s cultural tourism consumer market is still obvious，The opportunity space is still huge，International giants like Lego，It is normal to be optimistic about the Chinese market，Besides, the parent-child entertainment market it focuses on also has new opportunities or breakthrough points after the epidemic，Including some industry reshuffles in the stock 188bet Online Sports Betting and Casino market、The incremental market can still be expected。

Destination Investment Barometer

With the effective control of the epidemic，The resumption of work and production has begun，Cultural tourism projects in various places started this week、The signing of contracts is becoming more and more popular，Mainly cultural and tourism complex projects。

Information display of Zhihui summary，This week，Including Xi’an, Shaanxi、Shandong Huangshan/Heze、Nanning, Guangxi、Zhejiang Dongtou，Both have cultural tourism projects or contracts，Or start work，Or planning and development。Among them，Xi’an has the biggest goal，23 cultural tourism projects under construction will be arranged this year，Planned investment of 13.7 billion yuan。The second is Dongtou, Zhejiang，16 key projects will start construction，Total investment exceeds 5 billion yuan，70% of the projects focus on marine economy、Travel and leisure。

Obviously，All localities are preparing for the recovery of cultural tourism after the epidemic。You only need to plan early、Early deployment、Zhao Zhengxing，Rejuvenate as soon as possible、To make up for the apology with abundance，Only in this way can we regain the lost time，Recover the losses caused by the epidemic。

Also，The series of support policies issued by local governments during the epidemic are also an important driving force for the launch planning of cultural tourism projects in various places。For example, the "Xi'an City Work Plan for Promoting the Rapid Development of Cultural Tourism Industry" issued by Xi'an not long ago，Proposed 22 “real money” support policies，Inject strong confidence and motivation into accelerating the development of the cultural tourism industry。

Cultural tourism industry is a sunrise industry，Cultural and tourism consumption has become “rigid demand” consumption，How to make good use of the window period、Seize the opportunity，Accelerate the rapid revitalization and development of the cultural tourism industry，has become the focus of local thinking。From the perspective of project investment and construction to stimulate economic recovery and development，Promote the construction of cultural tourism projects as soon as possible，It is also one of the inevitable choices。

Innovative cultural and tourism formats, cultural and tourism consumption insights

During the epidemic，The accommodation industry is greatly affected by the impact，Serious losses，In the case of sharp decrease in passenger flow，Developing catering services becomes one of the options。

March 2，Beijing Minzu Hotel officially opened catering takeout service，And are you hungry?、WeChat mini program has launched the booking function。According to introduction，The takeaway food currently provided by the hotel includes roast duck rolls、Steamed buns and other dishes that are easy to pack and carry，In addition, it can also be customized according to customer needs。Previously，Including Beijing China World Hotel、Kerry Hotel, Beijing、Many high-star hotels such as Beijing International 188bet Online Sports Betting and Casino Hotel have opened catering takeout services。

There is a market demand for high-star hotels to offer takeout，Many dining establishments are currently unable to open，However, more and more companies have resumed work，Employees’ meal needs released，Hotel takeout is one of the supplies；At the same time，This also provides a certain source of income for the hotel to resume work and recover，Discount against own losses，This is a stop-loss strategy during the epidemic，It can also be regarded as a transitional operation strategy。

Hotels will be one of the areas where the cultural and tourism industry will resume work early and recover，Tongcheng Yilong’s data display，In the third week of February, domestic hotel bookings on Tongcheng’s Yilong platform increased by more than 20% month-on-month，Some bookings have check-in dates from April to June。Since the launch of the "Safe Home" protection plan，More than 100,000 hotels in nearly 500 cities across the country have joined one after another，The single-day booking volume increased by nearly 200% compared with before the launch。

On the one hand，As various industries gradually resume work，Increase in the number of business travelers，This is one of the factors causing the hotel’s month-on-month increase in bookings；On the other hand，The latest research and judgment，The end of April will be a key node for epidemic prevention and control (some areas with relatively mild epidemics，The end of March may be the node)，So there will be an increase in tourist groups from April to June，Increase hotel bookings。

Watch simultaneously，The wider resumption of work and recovery in the cultural and tourism industry is also beginning。Display of the "2020 Destination Tourism Recovery Index" released by Ctrip，40 destinations with recovery index exceeding 50，Showing early signs of recovery。The report also released a list of “popular destinations with aspiration index” at home and abroad，Sanya、Chengdu、Guizhou ranks among the top 3 in China。In the list of popular topics，"parent and child"、"Ancient City"、The wish index in the three dimensions of “food” shows strong momentum。

Sanya wins in seaside resources、Guizhou is rich in eco-tourism resources、Chengdu’s food is a major attraction，You can see more emphasis on health、More parent-child companionship，These are some changes the epidemic has brought to tourism consumption，The "foot-imposed lockdown" during the epidemic has led to a sharp increase in consumer demand for delicious food，There may be a wave of “retaliatory” consumption after the epidemic。In other words，Cultural Tourism Project、The destination is in the process of seeking recovery，These can be used as a reference for ideas，Make certain adjustments and improvements in product and service supply。