May 11，The Cultural Tourism Industry Index Laboratory released the TOP10 list of the national prefecture-level cultural tourism new media communication power index in April 2020。Based on WeChat of prefecture-level cultural tourism institutions、Weibo、Results of comprehensive evaluation of Toutiao account and Douyin communication power，The top 10 rankings of the national prefecture-level cultural tourism new media communication power index in April 2020 are: Jinan City、Fuzhou City、Nanjing City、Wuhan City、Foshan City、Xiamen City、Foshan City、Liaoyang City、Yantai City、Xianning City。

This issue of the National Prefecture-level and Municipal-level Cultural Tourism New Media Communication Power Index (April 2020) is the first public release of the evaluation results of prefecture-level and municipal-level cultural and tourism new media communication power series indexes。The list includes 5 items in total，respectively represent the communication power of WeChat、Weibo communication power、The communication power of headlines、The communication power of Douyin and the comprehensive communication power of new media。

Research on cultural tourism new media communication power index by China Tourism News、Led by the Cultural Tourism Industry Index Laboratory jointly established by the China Public Opinion Survey Laboratory of the Chinese Academy of Social Sciences and Alibaba Group，United Qingbo Big Data、Tik Tok、New media such as Questionnaire.com and member institutions of the Big Data Alliance are jointly implemented。The Cultural Tourism New Media Communication Power Index includes six categories: Provincial Cultural Tourism New Media Communication 188bet app Power Index、Prefecture-level cultural tourism new media communication power index、County-level cultural tourism new media communication power index、Scenic Area New Media Communication Power Index、Hotel Industry New Media Communication Power Index、New media communication power index of listed tourism companies。

List of national prefecture-level cultural tourism new media communication power index in April 2020

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The evaluation dimension of comprehensive communication power of prefecture-level cultural tourism new media is based on WeChat communication power、Weibo communication power、Composed of four first-level indicators of the communication power of Toutiao and Douyin。The weight is reconstructed into: WeChat communication power 35%；Weibo communication power 30%；Toutiao account’s communication power is 15%；Douyin’s communication power is 20%。

First-level indicator weight of comprehensive communication power of cultural tourism new media at the municipal level

Based on WeChat of prefecture-level cultural tourism institutions、Weibo、Results of comprehensive evaluation of Toutiao account and Douyin communication power，The top 10 rankings of the national prefecture-level cultural tourism new media communication power index in April 2020 are: Jinan City、Fuzhou City、Nanjing City、Wuhan City、Foshan City、Xiamen City、Foshan City、Liaoyang City、Yantai City、Xianning City。

Top 10 comprehensive communication capabilities of prefecture-level cultural tourism new media (Source: Cultural Tourism Industry Index Laboratory)

WeChat Communication Power Index

The evaluation dimensions of the Cultural Tourism WeChat Public Account Communication Index (WCI) include: overall communication power、average communication power、Four aspects of headline communication power and peak communication power。The weights of these four indicators are: overall communication power 30%、The average communication power of each article is 30%、Headline communication power 30%、Peak transmission power 10%。

Judging from the performance of WeChat public accounts of various cities’ cultural and tourism departments in April 2020，TOP10 are: Wuhan Culture and Tourism Bureau、Luoyang Tourism、Qingyuan Cultural and Sports Tourism、Nanjing Cultural Tourism、Foshan Culture, Radio, Television, Tourism and Sports Bureau、World Hero City (Nanchang City)、Jinan Culture and Tourism Bureau、Cultural Tourism Zhongshan、Qingdao Culture and Tourism Bureau、Meet Fuzhou。

The WeChat 188bet sports betting app download public account of Wuhan Municipal Culture and Tourism Bureau has become the number one in communication power，It has something to do with the widespread attention Wuhan received after the epidemic。Judging from the performance of the WeChat official account in April，18 articles published in total，8 fewer articles than in March；The total number of reads exceeds 550,000，Two of them are worth 100,000+；The average number of reads per article is 30855。Overall，April，The communication power of Wuhan WeChat official account is showing a downward trend。The second-place Luoyang Tourism published 110 articles in April，Total reading volume is 570,000，Average readings per article 5204，Compared to last month，Basically stable。The third place Qingyuan cultural and sports tourism is a sudden rise。A total of 69 articles were published in April，9 more articles than last month，But the total number of reads exceeds 510,000，An increase of nearly 120,000。

WeChat Communication Power Index TOP10

Weibo Communication Power Index

Weibo Communication Index (BCI) reflects the communication ability and communication effect of the account through the activity and communication of Weibo。From the perspective of weight，Activity accounts for 20%，80% spread。Among them，Activity is measured by the number of blog posts and the number of original Weibo posts；The measurement indicators of communication include: number of forwards、Number of comments、Number of original Weibo reposts、Number of original Weibo comments and likes。

Judging from the official Weibo communication power of prefecture-level cultural tourism institutions in April 2020，Ranked in the TOP10 is: Voice of Shijiazhuang Culture and Tourism、Jinan Culture and Tourism Bureau、Cultural Tourism Chengdu、Meet Fuzhou、Qingdao Culture and Tourism Bureau、Nanning Municipal Culture, Radio, Television and Tourism Bureau、Wuxi Municipal Culture, Tourism Bureau、Nanjing Cultural Tourism、Yantai Culture and Tourism 188bet app download Bureau、Suzhou cultural tourism information。

 Weibo Communication Power Index TOP10

Viewed from the top three official Weibo posts，Although the voice of Shijiazhuang Culture and Tourism is lower than the latter two in terms of number of original Weibo posts and number of likes，But it is far ahead in original reposting，More than twice as much as the latter two；Jinan Culture and Tourism Bureau’s Weibo has the largest number of original posts among the three，Average 20 messages per day；Chengdu for cultural tourism ranks second in all three indicators。

Comparison of the top three Weibo

Toutiao account communication power index

Toutiao account communication index TGI of prefecture-level cultural and tourism institutions reflects the communication ability and effect of the account through the communication index and interaction index of the Toutiao account。Among them，Propagation index weight is 80%，Interaction index weight is 20%。The measurement indicators of Toutiao account’s communication index include average daily readings and average article readings；The interaction index is measured by the average number of comments per day and the number of comments per article。

Judging from the performance of headline accounts in various cities in April 2020，Ranking in the TOP10 is: Jinan Culture and Tourism Bureau、Meet Fuzhou、Huangshan City Culture and Tourism Bureau、Mianyang Tourism、Voice of Haisi Quanzhou Culture and Tourism、Wuwei Culture, Sports, Radio and Television Tourism、Aba Prefecture Tourism、Guangyuan Tourism、Nanning Tourism、Deyang Cultural Tourism。

Toutiao account communication power index TOP10

Judging from the performance of the top 10 headlines in April，The Jinan Culture and Tourism Bureau posted the most posts with 336，Followed by Wuwei culture, sports, radio and television tourism 113 items，The third place is Huangshan City Culture and Tourism Bureau 107；Judging from reading volume，Jinan Culture and Tourism Bureau exceeds 330,000，Others are between 20,000 and 60,000；The 188bet sports betting app download reading volume of each article is relatively close，Around 500-1000。Visible，And WeChat、Compared to Weibo，Wenlv Toutiao articles rarely become hits。

Douyin Communication Power Index

Almost all prefecture-level cultural tourism communication agencies have opened Douyin accounts。The evaluation data and evaluation methods of its communication power index are provided by Douyin。The calculation formula is as follows:

Douyin Communication Power Index=

A＊ln(a＋1)＋B＊ln(b+1)+C＊ln(c＋1)＋D＊ln(d＋1)＋E＊ln(e+1)+F＊ln(f+1)

a=Number of posted videos b=Cumulative views c=Likes d=Shares e=Comments f=Fans gained

Judging from the Douyin communication power of prefecture-level cultural and tourism institutions in April 2020，Ranking in the TOP10 is: Zibo Cultural Tourism、Traveler (Yushu Tibetan Autonomous Prefecture)、Nanning Tourism、Liaoyang Cultural Tourism、Xilingol Cultural Tourism、Meet the beautiful Sanya、Cultural Tourism Ezhou、Tangshan Cultural Tourism、Yantai Cultural Tourism、Having fun in Meishan。

*Source of this article:China Tourism News Client，Author: Zong Shijie，Original title: "The TOP10 national prefecture-level cultural tourism new media communication power index in April 2020 was released》.