May 18，The "White Paper on the Development of the "One-Machine Travel" Model" (referred to as the "White Paper") is released，Interpreting the phenomenon-level model of digital cultural tourism，Perform a panoramic dismantling of key and effective samples of digital exploration of all-region tourism in the new infrastructure era。

"White Paper" is produced by the Chinese Culture and Tourism Big Data Research Institute of Beijing International Studies University、Yunnan Smart Tourism Engineering Research Center、Jointly written and published by Tencent Culture and Tourism Industry Research Institute。The "White Paper" covers the results of the development of the "one-machine travel" model、Current situation and trend analysis，Using the logic of timeline to initially explore the national “one machine travel” theoretical model standard，And make a phased summary of the practical results of "one-machine travel" in Yunnan，Provide scientific development suggestions for the development of China’s digital cultural tourism industry。

“One-machine travel” is still a new thing at present，However, the many products or projects with different models make it look "confused"，We may have a lot of questions:

What problem does "one machine travel" want to solve，How to solve the problem？

Under a similar epidemic crisis，What kind of help does “one machine travel” bring？Global Tourism、In the context of smart tourism，What role will it play？

Administrative resources are led first and then，Later marketization、How to do commercialization，How to achieve balance and breakthrough under the government-enterprise cooperation model？

Future，What is the complete model of “one-machine travel”?？And the new infrastructure boom、Big consumption of cultural tourism、The trend of digital cultural tourism，What will happen with “one-machine travel”？

Such problems，The "White Paper" will bring some answers。

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The birth of "one-machine travel" has its inevitability,In summary，On the one hand，The era of big data has arrived，“Digital China” has become a new strategy for national informatization development in the new era，5G、Technological innovations such as Internet of Things and cloud computing，Leading the continuous development of industries in various fields，Tourism (cultural tourism industry) is one of them；On the other hand，Global tourism is booming，Promoting the transformation and upgrading of the tourism industry，At the same time, the supply-side reform of the tourism industry，Solving the contradiction between supply and demand，They are all promoting the in-depth application of new technologies in the tourism industry。

Under the opportunity of comprehensive digital development，Across the country, we are actively 188bet Online Sports Betting and Casino carrying out the exploration and practice of smart cultural tourism。Among them, “one-machine travel” is a tourism platform led by a new ecological model，atDeeply engaged in destination tourism smart services、More effective supervision by local managers，And promote the transformation and upgrading of the local cultural tourism industryIn other aspects, it has more outstanding and effective performance.

Among them，Yunnan Province has become the pioneer and leader，The country’s first “one-machine travel” project was born here - traveling in Yunnan with a mobile phone。

End of September 2017，“Visit Yunnan with a mobile phone” project officially launched，After more than 2 years of development，There is an existing tourism big data center、A comprehensive tourism service platform and a comprehensive tourism management platform，Become the starting point of smart tourism in Yunnan’s “Tourism Revolution” trilogy。

Taking "Visiting Yunnan with a Mobile Phone" as the core case，The connotation of the concept of "one-machine travel" is mainly reflected in two aspects:The first is the digitalization of government governance,Including information big data provides support and guarantee for government decision-making；Assist the government to grasp new trends and people’s needs through big data，Predict the effect of decisions and make adjustments；Government management based on big data is more scientific、Modernization and intelligence。The second is the digitalization of the tourism industry,Including leading the development direction of tourism industry through digitalization，Building an Industrial Internet；Digitalization of the upstream and downstream tourism industry through technology、Platformization；Promote deep integration between cultural industry and tourism industry through digitalization。

The extension of "one-machine travel" is now，It takes destination digital tourism as the entry point，Gradually connect industries in other fields，Form a complete industrial chain，Extend the Industrial Internet，Promote the deep integration of various departments with the Internet，Realizing data transformation for the whole society，Achieving a win-win effect for multiple parties，Realizing industrial Internet layout and ecological co-construction。

current，The specific forms of “one-machine travel” vary across the country，But the overall model can be classified as the basic model of “1+N”。In a narrow sense，"1" is the number base，“N” refers to various tourism services based on digital basis。

In a broad sense，“1” is a complete top-level design product package，“N” is adapted to the province、City、Extensible module for district-level characteristic development needs，Can be adapted to local conditions，Collocation selection。By extension，"One-machine travel" top-level design，Plus the unique building capabilities of different modules，The possibility of creating a “one-machine tour” that can be replicated in other places，Facilitate the promotion of “one-machine travel” nationwide.

“One-machine travel” is still essentially a product of marketization，The feasibility of its business model，Determines 188bet sports betting app download how far it can go。“One-machine travel” breaks through the traditional government-led model，Constructing a "government platform、Enterprise singing、A business model characterized by “market dominance”。

The government plays a guiding role，Crack the institutional problems that hinder industrial development，Establish a complete tourism market system, etc.，And companies invest in research and development、Production and Operation。

From formation to maturity, it will go through three stages.Phase 1，The core of “one-machine travel” is to act as a digital assistant for government tourism supervision；Second stage，“One-machine travel” must act as a good cultural and tourism product designer、The role of destination tourism aggregation service platform and industry digital transformation assistant；The third stage，“One-machine travel” has entered a period of comprehensive development，Achieve cyclic development based on "self-blood production"。It will focus on comprehensively upgrading user experience，Provide users with more convenient services，Continuously explore the scene applications of cutting-edge technology，Realize users’ full-scenario access，Maintain user growth and data accumulation。Guiding and cultivating tourists’ new thinking and habits through supply-side reform，Form a new tourism model that adapts to development trends，Enhance the value of travel experience。

Yunnan sample and nationwide practice of “one-machine travel”

Yunnan Province is undoubtedly a major tourism province，But there is still a long way to go before becoming a strong tourism province，Among them mandatory shopping、Market cheating and cheating have a huge impact on the tourism market environment，Not limited to tourism consumption，There are also tourism investments, etc.，The overall level of tourism products is lower，It is difficult to keep up with the iterative consumer demand，The contradiction between supply and demand in Yunnan’s original tourism market is intuitive and profound。

The cultural tourism industry is one of the pillar industries in Yunnan，And in the proportion of the national economy，The weight of the cultural tourism industry is also increasing，Plus global tourism、The penetration of digitalization into cultural tourism, etc.。

The above，This has enabled Yunnan to have a “tourism revolution” personally grasped by the governor，It also provides a deep-seated nurturing environment for “traveling in Yunnan with a mobile phone”，And Tencent is deeply involved in the industrial Internet，And existing explorations in the field of smart tourism，Making the cooperation between the government and enterprises of both parties a matter of course。

The competitiveness and future growth of an innovative product，The focus is on the ability of innovation and iteration。Since landing，“Visiting Yunnan with a mobile phone” mainly achieves innovation in 6 aspects，That is, management mode、Supervision mode、Scene、Technology、Innovations such as marketing and service。

These innovationsIt has brought huge changes or effects to Yunnan’s cultural tourism industry in at least three aspects:One，Through strong and effective market supervision，Purges have improved Yunnan’s tourism market environment；Part 2，The Yunnan tourism market has a more diverse supply of products, services and experiences、Level improvement，Inflated tourism consumption；Part Three，“Visit Yunnan with a mobile phone” combines Yunnan’s existing resources，Great cultural tourism resources with Tencent system、Ecological partners, etc. for series integration，Match market demand，Create new products for destinations，Building a new destination brand marketing system，Perfect optimization、Strengthening and upgrading Yunnan’s tourism industry chain。

These are intuitively reflected in the data of Yunnan tourism industry，And then promoted by the improvement of tourism，To promote the economic development of the entire region of Yunnan。

At the same time，“Visiting Yunnan with a mobile phone” also has a significant driving effect on the regional social development of Yunnan，Mainly reflected in three aspects:

1. Improve the quality of public services，Ensure that tourists and local residents inside and outside the province can enjoy high-quality public services；2、Reconstructing the tourism industry regulatory process，Enables the supervision system of Yunnan’s tourism industry to achieve “full coverage” and high efficiency；3、Improve the influence of Yunnan tourism，Yunnan has become a typical case and benchmark for national tourism development in the digital era。

“Visiting Yunnan with a mobile phone” also drives the industrial upgrading of Yunnan，Mainly manifested in four aspects:Effectively promote the development of industrial integration、Expand the partner ecosystem、Building an open and win-win ecological chain、Co-building a professional talent think tank。From this，Yunnan’s cultural tourism industry chain has improved both in quality and quantity in product supply，And through the resource end of the industry chain、Product side、Effective series synergy between talent and other terminals，Making the ecological circle attributes of Yunnan’s cultural tourism industry chain more obvious。

The cultural tourism industry of a provinceDevelopment potential and market space，To a large extent, it depends on the local culture and tourism integration capabilities，And the continuous iteration capability under integration。These goals include but are not limited to the creation of cultural and tourism integrated products、Destination Marketing and Brand Building、Improving and optimizing the industrial chain, etc.。

“Travel Yunnan with a mobile phone” promotes the deep integration of Yunnan’s culture and tourism,There are at least two major starting points: digital technology empowers resource integration、Access and implementation of Tencent system resources。For example, creating the first provincial IP "Yunnan Cloud"，Putting Tencent’s “new cultural and creative” resources and business logic into action in Yunnan。This means that “Visiting Yunnan with a mobile phone” will be implemented after the integration of more government-led resources in the early stage，has gradually entered an operation period that seeks more market-oriented operations。This is a more imaginative exploration。

2019，Yunnan and Tencent reached a new cultural tourism IP strategic cooperation，Based on the "Our Southwest Associated University" project, we are the first to create a front-end film and tourism linkage model，Exploring the model of tourism linkage based on cooperation with "QQ Dance"。

It is reported，The film and television drama "Our Southwest Associated University" will be broadcast this year，From the script planning stage，That is to reserve a wealth of space for film and tourism linkage，Create better story expressions for Yunnan-related destinations，And develop related cultural and tourism products，Traveling through drama，Using travel to support the drama，Exploring the true and deep integration of culture and tourism，At the same time, it also further promotes the growth and development of the cultural IP of Southwest Associated University，Let more people feel the patriotic feelings behind the Southwest Associated University。

The cooperation between QQ Dance Game and You Yunnan，Gives Peacock Dance a newer digital presentation，We also hope to bring more fresh and fun experiences to Yunnan，Create more Chinese cultural symbols。

Digital Cultural Tourism Era，Digitization of cultural tourism、An important manifestation of intelligence is，It can both reshape and upgrade a region’s cultural tourism industry in the medium to long term，It can also play a more direct and effective role in public emergency management during crises。

This epidemic has put the wisdom of the cultural tourism industry in various places to a great test，With the impact of the epidemic and its continued impact，The local cultural tourism industry will usher in further changes in digital intelligence。

The "White Paper" believes that,The development of “one machine travel” in the future will requireFocus on four aspects: Improving infrastructure to support the implementation of technology applications、Pay attention to trends, adapt quickly, and exert your subjective initiative、Precise positioning adapts to the project development stage and the establishment of talent attraction and training platform。

According to incomplete statistics，Including "Visiting Yunnan with a mobile phone"，There are currently nearly 50 countries in the world、Province、City (county)、The scenic spot is under construction or has completed a "one-machine tour" project。Among themTwo phenomena: First, the partners are different，Different modes；The second is digitalization in cultural tourism、The penetration and role of tourist destinations are constantly expanding。

The "White Paper" believes that,There are many necessary conditions for the success of the "one machine travel" project: Correct guidance from government departments、Excellent partner ecosystem、The ability to continue operations，And the ability to realize self-hemopoiesis。The uniqueness of “traveling in Yunnan with a mobile phone” is reflected in Yunnan’s platform、Tencent has technology，The so-called "the right time, the right place and the right people"。

New infrastructure era，The development opportunities and future trends of “one machine travel”

"White Paper" display，“One machine 188bet app download travel” faces multiple development opportunities，includes policy opportunities、Technical Opportunities、Market opportunities and industrial development opportunities。

Policy opportunities reflect three aspects: Modernization of China’s governance capabilities and opportunities for “Digital China”、Opportunities for the country to promote “new infrastructure construction”、Government promotion + all-region tourism。

Technological opportunities are reflected in two major aspects: Opportunities in the era of technological explosion、Opportunities to export technology to the world。

Market opportunities are mainly reflected in consumption upgrading + opening up to the outside world。“One Flight Travel” aims to create a first-class destination，Can enter the country with strong momentum、International Cultural Tourism Market。

Industrial development opportunities are reflected in: Opportunities for the transformation of the national smart cultural tourism industry、Opportunities brought by industrial digitalization。

The future application scenarios of "one machine travel" will focus on five aspects: cultural tourism open sharing platform、Smart Global “Cultural Tourism+”、Smart City、Smart cultural tourism complex and cloud tourism。

Optimization and upgrade of future business models，will determine how far “one-machine travel” can really go，The "White Paper" provides an outlook on its business model，Including “one-machine travel”, we need to seize the opportunities of “new infrastructure”、Building a “decentralized” online travel platform，And deep integration to extend the value of the industrial chain，By empowering IP to tourist destinations，Deeply explore the development potential of destination tourism resources。

“One-machine travel” is still in the stage of exploration and development，The "White Paper" believes that,Its construction and development still face multiple challenges: Challenges caused by blindly following the trend、Compatibility challenges of the original system、Ethical challenges brought by emerging technologies、Challenges brought by the company’s inherent development philosophy。

The "White Paper" believes that,In the process of development and evolution，“One machine tour” is built in the system framework、Ecosystem construction、Continuous upgrading and optimization in terms of operation system development and other aspects，improving day by day。Driven by a new round of technological and industrial changes，Future “one-machine travel”Will combine multiple smart technologies，Innovation and expansion for the government、Various application scenarios for tourists and businesses，Taking the cultural tourism industry as the starting point，And combined with industrial digitalization ideas to comprehensively promote the development of my country’s digital economy。

(Limited by space, it is difficult to fully express its meaning, click to read "White Paper》Full version)