As a cultural and tourism industry operator，We all look forward to moving forward on this、Every major event in the ever-changing cultural and tourism era、Every key node，Have more understanding，Know its transformation、Hot and cold and trends。

here，Zhihui coordinates and analyzes the latest trends in cultural tourism during the week，Trying to find from these living elements the latest events or information in each field that are worth recording，Based on a certain framework、Perspective or Dimension，Let’s explore what they bring to the development of the cultural tourism industry，The value points brought to us。

Cultural Tourism Review【Week 96】，Cultural and tourism frontline information，In-depth analysis of the week。

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August passed，Disclosure of semi-annual reports of listed travel companies has ended，A few of them are worth paying attention to。

Look at Huangshan tourism first、Zhangjiajie，Results for the first half of the year: one profit and one loss。

Huangshan Tourism Semi-Annual Report Display，Its revenue in the first half of this year 4.6.1 billion yuan，130 year-on-year increase.27%；Net profit 3450.100,000 yuan，An increase of 1 compared with the same period last year.2.3 billion yuan，Turn loss into profit year-on-year。Revenue and net profit respectively recovered to 63% in the same period in 2019.32%、20.54%。

At the same time，First half of this year，Huangshan Scenic Spot receives 98 tourists.080,000 people，51 compared with the same period last year.620,000 people increased by 46.460,000 people，90% increase，162 compared to the same period in 2019.390,000 people decreased by 64.310,000 people，Restore 60.4%；Ropeways and cable cars transported a total of 204 tourists.370,000 people，99 compared with the same period last year.950,000 visitors increased by 104.420,000 people，Increase 104.47%，326 compared to the same period in 2019.700,000 visitors decreased by 122.340,000 people，Restore 62.55%。

Discoverable，Huangshan Tourism’s revenue in the first half of this year、The number of tourists has returned to 60% of the level before the epidemic，But the net profit recovery is only more than 20%，There is still much room for improvement。The company as a whole is in the recovery and adjustment stage。

In comparison, Zhangjiajie’s performance is not optimistic enough.

Zhangjiajie semi-annual report display，Its revenue in the first half of this year 1.1.7 billion yuan，226 year-on-year increase.68%；Realized net loss attributable to shareholders of listed companies 2,698.070,000 yuan，YoY growth of 56.20%；

Its revenue in the first half of 20191.7 billion yuan，Net profit 825.450,000 yuan，Revenue has returned to 70% of the same period in 2019，There is still a long way to go before net profit recovers。

Both Huangshan 188bet sports betting app download Tourism and Zhangjiajie are mountainous tourism companies that are making incremental gains。For example, Huangshan Tourism has promoted the development of night tourism economy in the past two years，Creating the Huashan Mysterious Cave Scenic Area，Coming into operation，Help promote the transformation into a leisure and immersive tourism area，Bring new revenue and profit growth points。At the same time，It also cooperates with Ant Group，Promote the digital construction of scenic spots，In supply of new products、Between new service upgrades and new consumption of new customer groups，Find more things in common。

Zhangjiajie mainly promotes the construction and operation of Dayong Ancient City。Viewing now，The business prospects of Dayong Ancient City、There are uncertain factors in profitability。Considering the core project "Meet Dayong" as an indoor performance，Unfavorable factors are increasing under the influence of the epidemic，This brings great operational challenges to Dayong Ancient City，Bringing more uncertainty，It also adds variables to Zhangjiajie’s future performance changes。

Also，Affected by the new round of epidemic，The "churn" during the peak summer vacation period will have a considerable impact on the third quarter performance of the two companies，It’s hard to say optimistic，But as the epidemic situation stabilizes，Inter-provincial travel in more regions gradually resumes，There are still things to look forward to during the Mid-Autumn Festival and National Day。What is the impact on the annual performance，Still to be seen。When epidemic prevention becomes normalized in the future，Normal circuit breaker trend for inter-provincial travel，This is also a problem that national mountainous scenic spots have to face。

Look at the semi-annual report results of CYTS and China Duty Free.

China Youth Travel Service’s revenue in the first half of this year 35.200 million yuan，YoY growth 37.77%，Net profit 3362.390,000 yuan，Loss in the same period last year 1.5.7 billion yuan。Revenue compared with the same period in 2019 58.5.3 billion yuan、Net profit 3.compared to 8.2 billion yuan，Recovered to 60 in the first half of this year.14%、0.88%。

The revenue recovery is acceptable, but the net profit is relatively bleak.

Including the first half of this year，Wuzhen Scenic Area Revenue 5.1.2 billion yuan，Cumulative number of tourists 239.570,000 people，Net profit 1.2.1 billion yuan；And the same period in 2019，Wuzhen revenue 8.5.5 billion yuan，Visitors 445.980,000 people，Net profit 4.7.2 billion yuan。i.e. revenue、Number of visitors、Net profit recovered to 59% of the same period before the epidemic.9%、53.7%、25.6%；

Gubei Water Town’s revenue in the first half of this year 3.3.7 billion yuan，Cumulative number of tourists 97.090,000 people，Realized net profit 1009.950,000 yuan。Revenue compared with the same period in 20194.2 billion yuan、Visitors 100.680,000 people、Net profit compared to 65.43 million yuan，Restore 80 respectively.2%、96.4%、15.4%。

Compared，Gubei Water Town’s revenue、The number of tourists has recovered better than Wuzhen，This should be related to the fact that peripheral travel is more mainstream during the epidemic，Projects like Gubei Water Town in Beijing or around Beijing-Tianjin-Hebei，Less than Wuzhen in Jiangsu, Zhejiang, Shanghai or 188bet sports betting app download the Yangtze River Delta，Gubei Water Town has taken on more leisure and vacation needs from Beijing and other surrounding areas。

Wuzhen has matured，Although the transformation and positioning of the exhibition town will also open up a certain space for growth，But the magnitude is not expected to be large。After the decontamination of the real estate project in Gubei Water Town is basically completed，The increase in revenue and net profit will also face greater pressure。These will also contribute to the maintenance and growth of CYTS’s revenue and net profit，Bring variables。

China Youth Travel Service continues to expand its cultural tourism business，is seeking to create more revenue and profit growth points，Add more certainty to uncertainty，Including his participation in cultural immersive performing arts projects in the first half of the year、Investment from Dalian Botao and others，And the operation of ancient city scenic spot projects, etc.。How effective are these projects?，To a certain extent, it affects the business boundaries and revenue expansion possibilities of CYTS。

The two sides of the crisis，In China, we got a more obvious explanation here。

China Duty Free Company’s semi-annual report for this year shows，its revenue 355.2.5 billion yuan，83 year-on-year increase.98%；Realized net profit attributable to parent company 53.5.9 billion yuan，475 year-on-year increase.92%。And its revenue in the first half of 2019 was 243.4.4 billion yuan，Net profit is 32.7.9 billion yuan。

China Duty Free’s performance has improved a lot compared to before the epidemic，This benefited from the rise of the domestic duty-free market, especially in Sanya, Hainan，China Duty Free Semi-annual Report is also displayed，Its revenue in the first half of the year mainly came from outlying island duty-free business。

Combined with the general trend of the domestic duty-free market，Looking at China Duty Free’s own latest situation，Its performance this year is expected to be more impressive，There is still a lot of room for growth，The existing market monopoly advantage is difficult to break in the short term，However, intensified market challenges are gradually approaching，Although the entire market size is expanding，The market share of its outlying island duty-free market is unlikely to change substantially in the short term，The possibility of being gradually invaded is obvious。Also，China Duty Free’s development in the city’s duty-free market，The diversity that will affect its business composition，And the ability of market offense and defense。

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One of the most important events in this week’s destination，The latest trend in the opening of Universal Studios Beijing (Universal Resort)，Mainly two important information:

First, tickets for Universal Studios Beijing will officially go on sale on September 14th，Four levels of ticket pricing: off-season days、Shoulder season days、Tickets for peak season days and specific days。Among them，Off-season day tickets are 418 yuan、Day tickets in shoulder seasons are 528 yuan、Day tickets in peak season are 638 yuan、Tickets on specific days are 748 yuan；

Secondly, it will be officially opened on September 20th。The period from September 1st to September 19th is the trial operation stage。

The following Mid-Autumn 188bet app download Festival、National Day and the future domestic theme park market，will officially enter "South Disneyland、The era of double super competition in Universal Studios North。

Let’s compare ticket prices first.

Shanghai Disney tickets are currently divided into four levels: 399 yuan on regular days、Special regular day 499 yuan、599 yuan on peak day、699 yuan on special peak days。

However，Shanghai Disney has a new price adjustment plan，Will be implemented from January 9, 2022，The new price will then be 435 yuan on regular days、Special regular day 545 yuan、659 yuan on peak day、769 yuan on special peak day。

Take regular day tickets as an example，Basic Disneyland admission price compared to other regions，The price of Shanghai Disney is still low。

These new prices are not much different from those of Universal Studios Beijing。Resurgence of outbound travel consumption drives up theme park consumption，As well as considerations such as increasing revenue and profits under the impact of Shanghai Disney’s epidemic，Considered to be an important reason for the second increase in ticket prices。How reasonable are the ticket prices at Universal Studios Beijing?，Also look at the subsequent market feedback，The freshness of the first year of business，will be one of the helpers。

Universal Studios Beijing will have a prominent impact in at least two aspects，First, the domestic theme park market，The second is Beijing’s cultural tourism industry and the entire social and economic development。

Universal Studios Beijing opens，Will reshape the market structure of China’s theme parks and even the cultural tourism industry。Reference public research information，The current competitive landscape of global theme parks is mainly the United States、EU、The development trend of sub-tripolarization，Among them North America、The European theme park market is relatively mature，The Asian theme park market is still in the rapid rise stage，We are entering a period of rapid growth，Especially the Chinese market has outstanding performance。Universal Studios Beijing will directly raise the level of China’s theme park market，It will also bring actual cases of the combination of the film and television industry and theme parks to the domestic theme park market where content IP is relatively homogeneous。

The greater effect is reflected in the stimulating effect on the regional industrial economy。Taking Universal Studios Beijing as the fulcrum，It itself brings direct economic benefits through consumption in the park’s industrial chain，And promote catering in Beijing、Hotel、Development of commercial centers and other related industries。

Public information display，Beijing’s Tongzhou District will be centered around Universal Studios，Promote the construction of global resorts，Formation of new industrial chains and new industrial clusters for collective development。

Refer to Shanghai Disney，Data display，From opening in 2016 to June 2019，The fixed asset investment contributes to Shanghai’s GDP by an average of 0% per year.13%，Amusement park consumption contributes an average annual boost to Shanghai’s GDP of 0.21%。

Another incident related to Beijing is，"Beijing Urban Renewal Action Plan (2021-2025)" is issued，Select a few of the core contents to look at:

1、Lead and create new demand with supply-side structural reform，Promote industrial 188bet app structure adjustment and upgrading through renovation，Expand the effective supply of culture，Optimize investment supply structure，Promote consumption upgrade，Building an international consumption center city；

2、Implement urban renewal action，Focus on improving the quality and efficiency of existing spatial resources in urban built-up areas，No major demolition or construction；

3、Encourage traditional business districts to adjust around industrial structures、Business format optimization、Space quality improvement、Marketing model innovation、Regional branding、Fine management services、Comprehensive transformation and upgrading including improving the level of openness，Expand new scenario applications、Exploring new consumption potential、Improve urban vitality；

4、Utilizing old factories to build new infrastructure，Develop modern service industry and other industrial formats，Supplementary regional education、Medical、Public service facilities such as culture and sports，Construction Tourism、Entertainment、New service consumption carriers such as health care。

These points are directly related to cultural tourism，Cultural supply、Consumption upgrade、Traditional business district update、Renovation of old factories and construction of tourism and entertainment carriers, etc.，In future city updates，Through existing properties、Retention and renovation of space，Construction creates more supply of cultural tourism consumer products，will be a core theme。City culture、Recovery of fireworks，Correspondence to consumption upgrade needs, etc.，It will be the corresponding logic。

At the same time，No major demolition or construction、Encourage social capital and property holders to participate，Under modification、Leave the big logic behind，Seeking to realize capital、Diversification of subject participation，It will also be an important path model to actively explore。

After talking about the city, let’s talk about the countryside.

Recent statement from the Ministry of Agriculture and Rural Affairs，The Ministry of Agriculture and Rural Affairs will work with relevant departments，Combined development of rural tourism、Returning to the countryside to start a business and innovate, etc.，Encourage farmers and rural collective economic organizations to use idle homesteads and idle residences in accordance with laws and regulations，Develop leisure agriculture in line with rural characteristics、Rural Tourism、Catering and B&B、Cultural experience、Folklore Exhibition、Creative Office、Health care services、New industries such as e-commerce、New business format。

Overall view，The current rural land use policy continues to be loosened，But there is no substantial breakthrough yet，In essence，Rural tourism development，Rural revitalization strategy implemented，It must involve the solution of land issues，This is done by different high-level authorities，There is also a very clear understanding，This is a changing factor in the general environment。

The Ministry of Agriculture and Rural Affairs proposed that it would work with relevant departments，Encourage farmers and rural collective economic organizations to use idle homesteads and idle residences in accordance with laws and regulations，On the one hand, it said that solving the rural land problem is not a matter for one department，Involving multiple 188bet online sports betting departments，Need multi-department coordination to support each other，Seeking new solutions；On the other hand, it means that more departments may be taking action，Considered a positive sign。

Cultural tourism consumption insights

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This week’s cultural tourism consumption insights focus on outbound travel and domestic travel data.

Ctrip’s recent data report shows，Macau tourism recovered strongly in the first half of this year。First half of the year，Macao tourism product orders increased by 244% year-on-year，With the significant increase in demand for high-quality hotels from tourists visiting Macau，Local hotel booking volume has fully recovered to pre-epidemic levels，Among them, high-star hotel orders increased by 388%。It’s worth noting，Since August 25 this year，Macao relaxes Guangdong-Macao customs clearance policy，Persons entering and exiting via Guangdong and Macao ports，Changed to require a negative result certificate within 7 days。Ctrip platform data display，August 23 to August 26 since the policy was announced，Macau tourism product orders increased by 27% compared with the same period last week，The search popularity of the keyword "Macau" increased by 33%。

Look at Shanghai data again，The recently released "World Tourism City Development Report 2020" shows，The level of tourism development in world tourism cities will decline sharply in 2020，But the difference in regional development decline is not big，There is a functional gap in the development of a single unit。Global inbound tourist arrivals will show a cliff-like decline in 2020、The total revenue of the global hotel industry has declined significantly、Enthusiasm for tourism investment in global node cities is suppressed。As ​​understood，In "List of Top 20 Cities for Domestic Tourist Visits in 2020" and "List of Top 20 Cities for Urban Tourism GDP in 2020"，China’s Shanghai and Beijing cities both occupy the top two places，Data performance is significantly ahead of other cities in other countries。

The data of Macau and Shanghai correspond to the data of short-distance outbound travel and domestic travel respectively。Due to the lack of substantial recovery in outbound travel，Macao already had a large number of tourists before the epidemic，As well as medium and long-distance outbound tourists，An important destination。In terms of tourism consumption and circulation around the Guangdong-Hong Kong-Macao Greater Bay Area，Also a more prominent destination。

Viewed from the World Tourism City Development Report，The epidemic has had a profound impact on cross-border travel，China is in a better situation due to epidemic prevention and control，Release of own domestic demand，Superimposed outbound tourism consumption return，And new promotion measures for urban consumption and other effects，Promote Shanghai、Beijing’s tourism consumption maintains a prominent position，This and its own socio-economic development、Development level of cultural tourism industry，It is closely related to the vastness of the cultural tourism consumer market。