Visitor gently waves his wand，The kerosene lamp 188bet game window was immediately lit。Such a situation appeared 188bet game internal beta video of Universal Studios Beijing，Attracted the attention of fans。

Universal Studios Beijing will grandly open on September 20th。The 7 major theme attractions of the movie theater include Minions、Harry Potter、Kung Fu Panda、Jurassic World、Future Water World、Transformers and Hollywood Studios。These classic 188bet game and television IPs have an irresistible appeal to their respective fan groups。For Harry Potter fans: Hogwarts in Beijing has started school，No matter what, you have to go and see the dream school。

In the Hogwarts campus，You can light a kerosene lamp with just a wave of your magic wand，The “Magic”Not difficult to explain。And in“Muggle”In the world，What kind of magic attracts movie fans across the country to be fascinated by a large amusement park？This starts with the magic wand of 188bet game and television IP。

188bet game is the magic wand，Franchise is a spell，Immersion is the magic itself

IP is Intellectual property，Intellectual property，is a reference“Mind creation”Legal term for (creations of the mind)。By the popular comic、A literary work or a series of films derived from an original 188bet game is called “Movie series”，The story setting and key characters can be called IP。Behind every theme park in the 188bet game and television park is a powerful IP。If IP is the foundation of 188bet game and television paradise，Franchising is an effective means of monetizing IP。

Franchising refers to a privilege granted by the authority to an individual or legal entity。In the 188bet game industry，These series of films rely on a highly unified worldview、Coherent storyline and unique visual style，Acquired strong ability to promote consumer products，Includes toys、Clothing、Park entertainment facilities and various other objects with the 188bet game’s iconic logo。For the header IP，Proceeds from the sale of franchise rights are the main body，In comparison，The movie’s box office revenue may be just a fraction。

In the income distribution of 188bet game many years ago，The theme park part is already quite impressive

The one who takes the franchise to the extreme is Universal’s old rival 188bet game。1930，A man named George·A New York businessman from Bergfeldt wanted to give his children a Christmas gift，Purchased Mickey and Minnie figures on toys from 188bet game、Usage rights on books and apparel，After，Walt·188bet game authorizes New York's Byberland Publishing Company to publish and distribute Mickey's publications，Since then，188bet game has taken the first step to expand the industrial chain。

Until 1955, when the world’s first Disneyland opened, Disneyland in Los Angeles, USA，Disney has truly formed&188bet game;Movies—TV Radio—Derivatives—Disneyland”’s complete industrial chain。

Today，Mickey has become the most valuable licensed brand in the world，Annual sales revenue of US billion，Others such as&188bet game;The Lion King”&188bet game;Star Wars”&188bet game;Frozen”and other licensed brands also have annual sales revenue of more than 1 billion US dollars。

IP is the magic wand，Franchise is a spell，The immersive experience is magic itself。However，I want to recite this mantra well，It’s far more than just waving a wand in the wizarding world。Each one makes tourists enjoy it、Behind the rides that are willing to wait in long lines，They are all the crystallization 188bet game wisdom of Muggles who are well versed in the rules of IP operation。

Construction of 188bet game and television paradise under 188bet game thinking

As an extension of the 188bet game and television industry chain，The operation of the 188bet game and television park is always guided by movie thinking。This point，This can be seen in the early 188bet game and television parks。

The world’s first Disneyland, Anaheim Disneyland, opened in 1955，It became the most popular theme park 188bet game world upon opening。

Meanwhile，Disney Company in Walt·Under the leadership of Disney, the&188bet game;Fantasy Project”Organization，The Disney business unit responsible for the design and construction of all Disney theme parks and resorts around the world。Imaginationers come from art、Project、Construction and other industries，Everyone’s work revolves around&188bet game;Story”Service。Not seeking novelty，Not looking for thrills，But there is a fascinating story behind each ride。

Also，In the early years, well-known writers also wrote story plans for Disney exhibitions and attractions，For example，Lei·, a master of science fiction who wrote famous works such as "Fahrenheit 451" and "Mars Chronicle";Bradbury，It’s Disney World EPCOT Park&188bet game;Spaceship Earth Project”14856_14862。

It can be said，188bet game and TV content，Or tell a story，Is the core competitiveness of amusement facilities。Then，In today’s theme park，How do amusement facilities and 188bet game and television interact?？

Clever type matching

Currently, Disney and Universal Studios are the two largest theme parks in the world。Counting Universal Studios Beijing，There are currently five Universal Studios in the world，There are six Disney parks。Take Disney and Universal theme parks as examples，It is easy to see traces of the 188bet game and television genre from the division of theme parks and the naming of amusement facilities。

Adventure parks generally include Pirates of the Caribbean、Robinson Treehouse、Jungle cruise and other adventure projects，corresponds to the popular adventure 188bet game at the beginning of the last century；Dreamland includes Alice’s tea party、Amusement facilities corresponding to fantasy-themed movies such as Dumbo；Tomorrowland focuses on science fiction，“Buzz Lightyear Interstellar Rescue”“Creating Extreme Speed ​​Light Wheel”“Jetpack aircraft”“Meet Stitch in space”“Star Wars Expedition Base”Behind other attractions，Everyone has a successful science fiction blockbuster。

Compared to Disney，Universal Studios pays more attention to the development of independent IP，Most theme parks are named directly after 188bet game and television IP。In addition to its own IP such as “Minions”“Fast and Furious”“Jurassic”etc.，Universal Pictures has also continued to develop and collect world-renowned 188bet game IP，For example, bought&ldquo from Warner;Harry·Porter”’s theme park copyright、Get&ldquo from Paramount;Transformers”16044_16047、And&ldquo from Marvel;Spider-Man”，The development and collection of these super IPs provide Universal Studios with the strength to compete with Disney。

Whether Universal or 188bet game，Overall，The stories behind the rides are mostly adventure、Fantasy、Mainly science fiction，Because these themes are easy to add exciting plots and magnificent visual spectacles，To achieve better immersion effect。

It is worth mentioning，Is IP suitable for building a 188bet game and television park，Sometimes it has little to do with the success of the 188bet game and television itself。For example，Universal’s sci-fi blockbuster "Waterworld" failed at the box office，The reputation is also not good。But this does not prevent the 188bet game’s distinctive water city landscape from becoming one of Universal Studios’ signature attractions。

188bet game facilities feed back movies

Today，Pirates of the Caribbean rafting project in Disneyland，And the image of the neurotic Captain Jack Sparrow in the project has become a must-check-in point when going to Disney。But what few people know is，The Pirates of the Caribbean movie series itself originated from Disney’s attractions，This can be seen as the theme park’s feedback to 188bet game and television production。

"Pirates of the Caribbean" was actually an amusement ride similar to a cruise ship built in 1967，By Walter·The last Disney attraction overseen by Disney。Until 2003，Disney decided to adapt it into a movie，This led to the deeply rooted image of Captain Jack Sparrow and the "Pirates of the Caribbean" movie series that later earned more than 3.7 billion US dollars at the global box office。And after that，Contents of the movie series "Pirates of the Caribbean"——Whether it is the passionate soundtrack or the magnificent visual landscape in the movie——In turn, the rides were upgraded。On the path from amusement rides to 188bet game and television content to amusement rides，Realized repeated dialogue and mutual achievements between the upstream and downstream of the industrial chain。

Another case of feedback similar to Pirates of the Caribbean is the recently released "Jungle Cruise"，The 188bet game is adapted from Disney’s classic ride Jungle Cruise。The main entertainment content of the jungle cruise is for tourists to float down in small canoes，I saw various jungle beasts and exotic vegetation on both sides of the Taiwan Strait along the way。The interesting thing is，One of the sources of inspiration for the creation of this amusement project，It is the "African Lion" in the documentary series "True-Life Adventures" produced by Disney in the 1950s。The adaptation path from 188bet game and television content to amusement rides and then to 188bet game and television content，Also worth learning from。

&188bet game in Disneyland;Jungle Cruise”Amusement Items

Adapted from the attraction&188bet game;Jungle Cruise”'s movie "Jungle Cruise"

“Feedback”There are many more cases，But there are also unsuccessful ones。2003，Disney once based on “Ghost Mansion”This ride was filmed in "The Haunted Mansion"，by Eddie·Starring Murphy。The 188bet game only received 1..2 billion global box office，And it has a very bad reputation，Only 14% fresh on Rotten Tomatoes。

Disney’s attractions&188bet game;Ghost Mansion”

By&188bet game;Ghost Mansion”Adapted from the movie "The Haunted House"

2015's "Tomorrowland" is adapted from Disneyland's &188bet game;Tomorrowland”Park。This one stars George Clooney、Cost 1.Built with US0 million、1.The science fiction movie that was announced for US0 million only received US0 million at the box office，Bringing serious losses to Disney。

Amusement facilities in Disneyland’s Tomorrowland 188bet game

The movie "Tomorrowland" adapted 188bet game the Tomorrowland Park

Last year，Disney announces restart“Ghost Mansion”’s 188bet game adaptation project，Directed by Justin·, who directed "Dear White People";Simeon is here to be the director，Katie·, screenwriter of "Ghostbusters";Dippold wrote the script。

Adapted again“Ghost Mansion”Unknown whether it was successful or not，But one thing is certain，Amusement projects constructed with 188bet game thinking in turn provide a large source of inspiration for 188bet game production。In repeated conversations，188bet game and television content and entertainment projects have long been in harmony、It’s hard to tell each other apart。

Conclusion

As an extension of the 188bet game and television industry chain, 188bet game and television theme parks have begun to take shape as early as the middle of the last century，The popularity of Universal Studios Beijing during its trial opening once again proved the magic of IP and franchises。On the one hand，In the face of the huge profits of the 188bet game and television park，The movie screen is like a huge billboard selling rides to the world；On the other hand，The construction of amusement projects under the guidance of 188bet game thinking in turn provides ideas for the creation of 188bet game and television series。This conversation spans the entire industry chain，It is the secret of the ever-lasting prosperity of 188bet game and television theme parks，And will continue too。