"&ldquo issued by the State Council;Thirteenth Five-Year Plan”Tourism Development Plan》In progress，Emphasis on “Tourism + Urbanization”。In the context of the integration of culture and tourism，The creation of tourist towns has become an important strategic support point。2016，Zhejiang Province issued the "Implementation Measures for the Creation of Tourist Towns in Zhejiang Province"，It is planned to accept and name about 100 folk customs and honest folk customs in the province in about 5 years、Beautiful ecological environment、A provincial tourist town with rich tourism industry。

In 2019, the Zhejiang Provincial Government issued and implemented the "Zhejiang Province Poetry Road Cultural Belt Development Plan" and the "Zhejiang Province Three-Year Action Plan for the Construction of Top Ten Island Parks"，Both proposed to build Zhoushan into a soul、Beautiful view、has history、A cultured modern version of Shanghai“Dwelling in Fuchun Mountain”。As the birthplace of Zhoushan’s marine culture，Ma'ao relies on its unique resource endowment，Start to transform the entire area into a scenic spot、A new exploration of block differentiation，Built to face the sea、A tourist-style town where the island city prospers together。

3. Long history and culture, rich tourism resources

188bet app download Dinghai is one of the first batch of historical and cultural cities in Zhejiang Province，Arima'ao Neolithic“188bet sports betting app download Hemu Ferry on the Sea”Cultural Sites、Opium War Defense Battle Site、Important relics such as ancient streets of Ming and Qing Dynasties。Zhoushan gongs and drums with island characteristics、Flea Dance、Puppetry and other intangible cultural heritages are well-known at home and abroad。

Because of the good natural ecological resources，Rice farming has profound history and culture，Ma Ao has always had a reputation for “Hemu Ferry on the Sea、Millennium Daoxiang Village”’s nickname。Relying on Tudun Culture、Island farming culture、Folk customs and other cultural resources，Ma'ao has formed a series of ";古”Culture-themed cultural tourism vacation products。

Currently，Ma'ao has a national AAA tourist attraction“Ma'ao Tourist Area”、Ma'ao Museum, China's first township-level museum。Also，Liangmao Pengdun Site, a provincial cultural relic protection unit、Provincial AAA level scenic village Ma'ao Community Village、Provincial Study and Tourism Base Zhoushan Primary and Secondary School Practical Education Base (Camp)、Ma'ao Xiangnong Picking Garden, a provincial fruit and vegetable picking tourism base、Zhejiang Province 100“The most beautiful countryside”A series of cultural and tourism integrations such as Ma'ao Daoxiang Pastoral、Agricultural tourism integration projects are scattered and distributed。

Ma'ao Loumen Street

At the same time，Ma'ao also holds gongs and drums regularly、Puppet show、Traditional festival activities such as Wengzhou Book Walking and Ma'ao Temple Fair，And retained pottery making、Sea salt production and traditional rice cake、Green cake making and other intangible cultural heritage，Traditional performing arts and modern festivals complement each other。

Overall view，The total amount of tourism resources in Ma'ao is high，And rich in types，Covers the 8 main categories of landscapes in the national standard、19 subcategories and 63 basic types，This also laid a good foundation for the development of Ma'ao's tourism industry。

四、Cultural heritage as the core，Refactor“Hemu Ferry on the Sea”IP

Ma'ao uses ancient rice、Ancient pottery、Ancient building、The characteristic culture left by historical genes such as ancient ruins，Yes“188bet sports betting app download Hemu Ferry on the Sea”IP is reconstructed，Deeply dig into the thousand-year-old maritime pastoral landscape art created by Ma'ao farming、Thousand-year maritime history and culture and other humanistic resource advantages，Building the Hemu Ferry on the Sea”IP-based cultural industry and tourism industry ecosystem。

Ma'ao will focus on family self-driving tours、Agricultural entrepreneurship experience tour and mid- to long-term residence market，Create a cultural experience、Village sojourn、Ma'ao tourist town with functions such as farming experience，Thus increasing Ma'ao's popularity and brand influence.

5. Broad development space and clear functional positioning

Ma'ao has a good natural foundation，Surrounded by mountains on three sides、Facing the sea in the north，Basin-shaped terrain，The central part is a sea plain of 10 square kilometers，To the north is a natural deep-water harbor，Ma'ao Town is located below Wofo Mountain，The ecological pattern surrounded by mountains and rivers provides diverse space for tourism development。

Based on the combination relationship of core resources，The Ma'ao Island Ancient Village Project starts from the perspective of the relationship between product structure and market demand，Form“One center, one axis and three areas”'s functional partition。Among them，“一心”For the town comprehensive service center，“One axis”is the millennium cultural context landscape axis，“District Three”is divided into agricultural art area、Rural Creation Residential Area and Heritage Activation Area。Reasonable positioning of functional partitions，Clear development direction。

Project investment expectations

The construction of the Ma'ao Island Ancient Village project is expected to invest 500 million yuan。Currently，Infrastructure and supporting service facilities in the region have been basically constructed，The modern leisure agriculture industry is developing well，Village appearance and unique style。It is now planned to comprehensively carry out the construction of ancient villages on 188bet sports betting app download Ma'ao Island，Build a pastoral health care complex、B&B resorts, etc.。The planned area of ​​pastoral health care complex is 1,000 acres，Already planned in the early stage，Mainly creating health care、Parent-child interaction and other formats。