Hexun.com reported on February 10th，As of now，Denmark、Norway、France、United States、UK、Netherlands、Sweden、Ireland and many other countries have canceled comprehensive epidemic prevention measures。Denmark stands out，Since February 1st，Cancel the requirement to wear masks。

This news was exposed by Health Times (a media under the People’s Daily) as early as February 6，The report also mentioned，Early February，The World Health Organization calls on countries that have begun to lift epidemic prevention restrictions during the new crown epidemic，Should be taken steadily、The slow way gradually“Unblocked”，Because recent data shows，The number of reported deaths from COVID-19 is increasing rapidly around the world。

Earlier，Thailand plans to declare COVID-19 an endemic epidemic，And stated that the decision does not need to wait for the announcement of the World Health Organization。

These countries are anxious，Or lying down，We still have sufficient grasp of epidemic prevention and control？

This is a change in my country’s epidemic prevention and control policies，And the opening of research on inbound and outbound tourism, etc.，Will there be more impacts？To say the least，More pressure is coming to our side。

As of today，The epidemic trend in Baise, Guangxi has not yet reached an inflection point，20 new local confirmed cases in Liaoning......Still not calm。

Some people in the industry have mentioned earlier that this year will be a more difficult year for the tourism industry，It is important to maintain and enhance tourism enterprises。At the end of last year and the beginning of this year，Many provinces and cities have also introduced relief and assistance measures for the cultural tourism industry，The overall measures last year were less than those in 2020。

Need help，We must also save ourselves，But one fundamental aspect is: the national unification of some measures for epidemic prevention and control、Flexibility of prevention and control policies、Appropriate loosening of the prevention and control environment，Is it possible to accelerate implementation in 2022？

Third year，The adequacy of improvements in epidemic prevention and control policies、The necessity is even higher。

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Looking back over the past year，Three public statements by Chen Xianghong, chairman and president of Dingdu Group Co., Ltd.，Has a lot of reference value。

January 14th last year，Chen Xianghong said on his personal Weibo: The most important thing is to survive，Be prepared for a protracted war，Keep the bottom line of not going bankrupt。

Chen Xianghong’s Weibo screenshot on January 14, 2021

Almost 1 year later，January 12th this year，At the symposium organized by China Tourism Association，Chen Xianghong mentioned again: The most important thing for the tourism industry to survive is now。

And between these two statements is，October 188bet sports betting app download 4th last year，He wrote about that time on his personal Weibo: ";Tourism retaliates”’s optimistic public opinion questioned，Think this is just a short-term recovery，It is two different things than industry recovery。

He also mentioned，The real recovery of the tourism industry，It is basically the suppression of the epidemic worldwide。After the National Day holiday，The industry is still going into a torturous winter。Blind whitewashing and irrational intoxication，It will only erode the confidence and patience of people in the industry to cope with the trough。

The National Day tourism data released later by the Ministry of Culture and Tourism also has certain confirmation。The number of domestic trips nationwide during the National Day last year was 5.1.5 billion，Realize domestic tourism 3890.6.1 billion yuan，Respectively decreased by 1 year-on-year.5%、4.7%。

Anyway，In the official statistical caliber，National Day tourism data declined year-on-year，Become a fact。Comparing the tourism data of previous holidays，It means everyone can try it by themselves。

And this year’s Spring Festival，Data released by the Ministry of Culture and Tourism，7-day holiday nationwide domestic travel 2.5.1 billion people，Realize domestic tourism revenue 2891.9.8 billion yuan，Decrease by 2 respectively year-on-year.0%、3.9%。Single data，Not pretty enough。

Chen Xianghong also provided data to support his views:

1、When posting on Weibo during National Day last year，He mentioned，Wuzhen tourism has reached a small climax，But compared to the peak before the epidemic，Not yet restored to 50%；

2、He mentioned it in the aforementioned symposium this year，The number of tourists in Wuzhen and Gubei Water Town in 2021 has dropped significantly compared with 2019。

Wuzhen is like this, so there is no need to say much else.

Business confidence has been dampened and declined.

At the aforementioned symposium，Chen Xianghong said，The epidemic has been recurring in the past two years，Scenic spot switch，As a company CEO，Say "encourage your subordinates";Spring is coming，This is the last difficult year”，But honestly，I also lack confidence，And the anxiety is increasing。

He also mentioned，(Two years since the epidemic)“Our confidence decreases”，This is the biggest problem，Reduced confidence in our practitioners，The outside world’s confidence in our industry has also decreased。

Chen Miaolin, founder of Kaiyuan Tourism Group, made suggestions at the aforementioned symposium，Including: I hope government departments will pay more attention to tourism enterprises，Especially to enhance the confidence of tourism enterprises。Tourism companies generally lack confidence now，This is a big question。

Confidence is more important than gold.

First, one’s own confidence，The second is confidence from the outside world，One of the intersections is the sustainability of the government’s assistance and relief measures、Strength、Feasibility, etc.，Maintaining confidence after all，You must have the mental factor to persevere，You also need material support to persevere。

Many provinces and cities have introduced new policies to help rescue tourism companies

Let’s take a look at the recent cultural and 188bet app tourism relief policies in many places.

Incomplete statistics on benefits，From November last year to February this year，Existing including but not limited to Harbin、Chongqing、Shaanxi、Changsha、Guangdong, Yunnan and other provinces and cities have issued documents involving relief measures for the cultural tourism industry。

Look at Yunnan first.

Yunnan Provincial Department of Culture and Tourism、Twelve departments including the Yunnan Provincial Department of Finance recently issued the "Yunnan Provincial Relief and Assistance Measures to Support the Cultural Tourism Industry"，Proposed measures covering 4 major items and 13 aspects，Including the implementation of incentives instead of subsidies、Continue to promote relief and problem solving、Strengthen financial credit support and promote cultural tourism consumption。

Including: providing relief subsidies ranging from 100,000 to 1 million to the top 100 travel agencies in the province in 2021；Provide relief subsidies ranging from RMB 300,000 to RMB 1 million to the top 20 tourism and performing arts enterprises in the province in 2021.；Strengthen financial credit support，Increase refinancing、Rediscount、The intensity of application of policy tools such as inclusive small and micro loans, etc.；Issue special cultural tourism consumption coupons of no less than 100 million yuan，Encourage“Yunnan people travel to Yunnan”etc.。

Look at Harbin again. Its measures include:

around department stores excluding supermarkets、Catering、Entertainment、Sports、Tourism and other industries greatly affected by the epidemic，Issue 400 million yuan in government consumption coupons，Including A-level and above tourist attractions，The ticket sales price is not higher than 50% of the price approved by the price department，The municipal finance will provide a subsidy to enterprises in the scenic area based on 30% of the approved ticket price，The maximum subsidy amount for a single-family enterprise shall not exceed 1 million yuan。Encourage travel agencies to attract tourists to Kazakhstan，For tour groups staying overnight in Kazakhstan，Rewards to travel agencies based on a maximum of 50 yuan per tourist per day，The maximum reward for a single-family enterprise shall not exceed 300,000 yuan。

Chongqing mainly provides financial support.

The measures mentioned，Need to strengthen financial support to stabilize enterprises。Extend the deferred principal and interest payment and credit loan support measures for small and micro cultural tourism enterprises until the end of 2021；Support qualified private small and micro enterprises’ first loan and loan renewal centers to build cultural tourism financial service centers；Support the creation of grass-roots bank branches in areas where cultural tourism elements gather into a "ldquo for the cultural tourism industry;1+5+N Financial Service Harbor for Private Small and Micro Enterprises and Individual Industrial and Commercial Households”；Encourage district and county governments to develop A-level scenic spots for non-small, medium and micro enterprises、Star hotel、Cruise ship companies implement loan interest discounts, etc.。

From the contents of the above measures, it 188bet app can be roughly seen that:

1、Compared to the first year of the epidemic in 2020，Destinations that have introduced specific measures to provide relief and assistance to tourism enterprises/industries、And the size of measures and policies，There will be relatively few in 2021 (from the overall situation throughout the year)，In some respects it can be said，Many tourism companies will have a harder time in 2021 than in 2020，After all, we just encountered the epidemic，There is still some "somewhat" at home.;Save food”(such as a certain cash reserve, etc.)，On the other hand, the national level、Many departments in the destination have introduced relief and assistance measures，Relieved some pressure。But 2021，Related assistance measures reduced (additionally，It is difficult to say that some assistance measures have really been implemented，Or the landing effect is not ideal)，The impact of the epidemic continues，Revenue and profit are not optimistic，“Save food”Decrease，Cash flow/liquidity crisis intensifies；

2、Lending a helping hand to tourism companies in dire straits，Help him continue to carry on，At the same time, let them play a role in the recovery and promotion of consumption in the destination，Be more positive，Activate it，Is an important consideration for the destination government department；

3、Cash relief subsidies such as Yunnan、Relevant measures in Harbin，It will bring some direct help to tourism enterprises that will receive subsidies，But in terms of the amount of cash subsidy，It can only relieve short-term difficulties，Bring some buffer time to the enterprise。If during this buffer time，Enterprises can push themselves to find some transformative measures to deal with the epidemic，Produce some business breakthrough effects，That is naturally better。If it cannot be achieved，The crisis remains；

4、I have been talking about financial support for a long time。Yunnan、Chongqing’s financial measures，Look on the positive side，It can help partially alleviate the financial crisis of tourism enterprises in the short term，It may also be possible to promote the establishment of some new measures to truly help tourism enterprises in financing in the medium and long term、New mechanism，This will have a huge effect。

But the reality is，This is a more substantial direction to explore breakthrough value，But it’s really difficult to get started，Obvious shackles，At present, the shouting outweighs the actual results。

Self-rescue is important, but improvement of the prevention and control environment is even more important

Relief is mostly for quenching immediate thirst, but it is difficult to relieve distant worries.

Kang Guoming, Chairman of CYTS Holdings, said recently，The epidemic is a huge obstacle to globalization，And people’s consumption expectations、Mindset towards society as a whole，A major reshuffle of the industry structure，All unprecedented。For example, the dramatic impact on the domestic cultural tourism industry，International exchanges are also experiencing various meltdowns，In this context，If it were just a simple call to liberalize some supportive policies for the cultural tourism industry，It’s actually unsustainable。The reason is that the pace of development 188bet online sports betting of the entire society has slowed down significantly，The engine of economic and social development has obviously weakened to a considerable extent。

Chen Miaolin also mentioned，Economic downturn reduces tourism spending，“(Last year) started in November，Several areas where our epidemic has been lifted，Tourism consumption has decreased significantly。We predict that tourism consumption in 2022 will not be optimistic。”

The fundamentals of tourism consumption have been greatly affected，And outbound tourism consumption returns and conversion、How much buffer or supplement can the maintenance and improvement of consumption in the sinking market bring?，The specific accounts are not easy to calculate yet。

Substantial improvements in the epidemic prevention and control environment、Enterprises can help themselves and strengthen themselves，It is the fundamental。

For example, Harbin’s bailout policy mentioned encouraging travel agencies to attract tourists to Harbin，Rewards travel agencies whose tour groups stay overnight in Kazakhstan；Yunnan proposes to encourage travel agencies to operate within the business scope stipulated in the existing business license，After review and filing by relevant departments in accordance with the law，Increase the hosting of professional meetings、Exhibition、Festival、Non-package travel business such as events。

What are the potential problems with these two policies?

Need more intelligent handling of inter-provincial travel policy，Need to balance epidemic prevention and control policies with the holding of large-scale gatherings，Otherwise the effects of these two policies will be discounted。

The unity of prevention and control policies has become a direct demand.

January 6，National Development and Reform Commission、Ministry of Transport、14 departments including the Ministry of Public Security issued requirements for Spring Festival travel work，Implement health code nationwide“One code to pass”，Encourage all regions to promote automatic ID card verification health code services。

Wang Yu, Vice Chairman of Spring and Autumn Group, previously suggested，The country can unify the national epidemic prevention and control policies，Develop a unified prevention and control plan，Embodiment“Quick、Stable、Accurate、Warm”Scientific and precise prevention and control requirements，Avoid“Add your own weight”The blindness of waiting for work，And with the help of“Big data”Other technical means，Realize unified prevention and control information across the country、Intercommunication，If the health code is used as real、Valid electronic identity document，Recommended to promote epidemic prevention health codes and airlines、Railway Department、The tourism department is waiting for passengers、Visitor Information、Itinerary code information docking，One code displays vaccination and other information，At-risk passengers are easily identified，Highly efficient, safe and reliable。

Chen Miaolin also mentioned，Use big data as the basis for epidemic prevention and control，Implementing nationwide unification。Based on big data，Implement national unified standards、Uniform methods to solve user prevention and control 188bet Online Sports Betting and Casino measures。At the same time，Research new methods，For example, now all employees are undergoing nucleic acid vaccination for all people，Can everyone do antibody testing?，Those with antibodies are allowed to move across the country，Restricted flow without antibodies，This is good for economic growth、It is good for the recovery of tourism。

These suggestions directly address the current pain points of prevention and control: many regions are doing their own thing、Encoding layer by layer，To a great extent, it restricts the efficiency and enthusiasm of personnel flow，Has a considerable impact on the fundamentals of tourism consumption。And suggestions for antibody testing and flow differentiation，Points to two years of experience in various aspects under the normalization of the epidemic，New measures to go further are needed，There is a new balance between limitation and release。Deeper，The coverage of restrictions on movement of people needs to be more granular、Precision，There is more movement，The recovery of the tourism industry has loosened the biggest “Gate”。

You can take a optimistic view on this，But it must be a long process，The best way to get through it more is to rely on yourself，Active innovation，Taking care of the present，Also looking for the long term。

Chen Xianghong mentioned it，Last year, his company began to use the equipment and technology of its own hotels，Providing housekeeping services to high-income families，Provide door-to-door catering and training services for some large enterprises，At the same time, some employees are also exported and loaned to other companies。

In the longer term，No matter what，General direction of consumption reform、Socioeconomic trends (including but not limited to changes in population trends，Rural Revitalization、Carbon neutrality and other strategies) grasp and clear understanding，And its own innovation，Keep up with the changes of the times，Those who can carry it into the future，One of the keys to more opportunities in the future。