As a cultural and tourism industry operator，We all look forward to moving forward on this、Every major event in the ever-changing cultural and tourism era、Every key node，Have more understanding，Know its transformation、Hot and cold and trends。

here，Zhihui coordinates and analyzes the latest trends in cultural tourism during the week，Trying to find from these living elements the latest events or information in each field that are worth recording，Based on a certain framework、Perspective or Dimension，Let’s explore what they bring to the development of the cultural tourism industry，The value points brought to us。

Cultural Tourism Review【Week 124】，Cultural and tourism frontline information，In-depth analysis of the week。

This week’s giant market focuses on the level of fake farm upgrade to enter 2.0 mode。

Recently，Six departments including the Ministry of Culture and Tourism jointly issued the "Opinions on Promoting Cultural Industries to Empower Rural Revitalization"，Later, Ctrip Group announced that it would use Ctrip’s fake farm as its carrier in the future，Provide multi-dimensional support for the implementation of cultural industries empowering rural revitalization，Bringing a fake farm into the integration of culture and tourism 2.0 mode。

According to Zhihui’s understanding，The fake farms are mainly divided into two modes: self-operation and joint operation，Ctrip is responsible for site selection for the self-operated model，Quality、Internal facilities and other facilities have reached five-star standards，Most of these farms are located in areas rich in natural resources、Near tourist attractions with convenient transportation，Provide high-quality hardware facilities and services。

Product supply，On the basis of in-depth exploration of local culture，Except for high-end accommodation experience products，Bring a fake farm to add embroidery、188bet online sports betting Paper cutting、Bamboo weaving and other intangible cultural heritage experience activities，Launch daily activities、Seasonal theme activities、Customized activities，As well as travel routes and peripheral products, etc.，The farm also plans and designs team activities for various companies。Also，Ctrip also jointly organized training activities with the local government，Introducing professional teachers，Cultivate local B&B practitioners through a combination of online and offline methods，While incubating talents in the tourism industry，Help local B&Bs、Increase farmers’ income。

Data display，July last year，The first commercialized fake farm, Anhui Jinzhai Dawan store, opens，A total of 8 fake farms will be built in Hunan in 2021、Arrived in five provinces including Henan。

March last year，Ctrip Group launches“Rural tourism revitalization”Strategy，Including investment of 1 billion in rural tourism industry fund, etc.。Among them，Create 10 high-end rural accommodation benchmark products——Bringing a fake farm，Enhancing the accommodation experience in rural destinations has become the top priority of the project。

Strategic judgment on building a holiday farm，Relevant people from Ctrip said last year，Rural tourism is the golden key to rural revitalization，At present, most of the high-quality rural destinations，The main reason why it is still not popular，It’s just not high-end or even‘Qualified’Accommodation package support。What Ctrip has to do is to complete‘Accommodation’Shortcomings，Drive an overall increase in tourism revenue。 

Easy to find，The industrial logic of this product is，In the increasingly overflowing city periphery travel (especially leisure vacation travel) market，Accommodation products are one of the core attractions and products that increase consumption，Non-standard country hotel、New scenes formed by local cultural excavation、New experience，Provides differentiated product models，Especially in integrating rural tourism resources，The trend of forming micro-vacation destinations is becoming more and more obvious，As urban-rural interaction、Traffic import，The role of the link in driving the development of rural industries has increased。

As understood，The first-class holiday farm initially 188bet online sports betting attracted high-end travelers traveling across provinces who wanted high-quality vacations，Stay at least one night at a farm in various locations during weekends or holidays，And through Ctrip one-stop service platform，While booking farms in various places，Bring air ticket or train ticket，Even ticket reservations for surrounding scenic spots，The fake farm has a significant multiplier effect。

Under the severe situation of domestic epidemic prevention and control，Since this year, Ctrip has also tried to create a project focusing on local culture and intangible cultural heritage，Public welfare、Leisure and entertainment activities with multiple elements such as trendy fun，Add activity types，Expand surrounding tours、Local tourist group，Satisfy parent-child families and different age groups to the greatest extent、Vacation needs of consumption-level users。

For the future development plan of Xiedu Farm，Ctrip executives once said，Ctrip will not make this product in mature areas，I will choose some that are not fully developed yet，However, there are special opportunities to accelerate upgrade destinations through information evaluation such as big data，Proofing is about 10，Once the pattern is formed，Ctrip will open this model to industry partners，Let industry resources be used in this way，And local villagers also participated，Instead of Ctrip doing everything。Also，Ctrip’s fake farms are also part of Ctrip’s domestic strategy，Based on previous deep cultivation and accumulation，Ctrip’s current industrial chain integration has reached a certain level，Will focus on areas that may be weak now but have more opportunities in the future，And rural tourism is an emerging opportunity。

By the end of 2025，Ctrip will pass online traffic through the platform、Talent training、Technical Support、Advantages in operational guidance and other aspects empower 100 rural resort farms on a large scale。The relevant person in charge of the company thinks，The large-scale implementation of portable fake farms will play a certain supporting role in the implementation of the policy，Branding fake farms will also take advantage of policy incentives，Accelerate the exploration of new models of cultural and tourism integration，Helping rural tourism enter the fast lane of high-quality development。

188bet app In a new environment，Ctrip creates incremental products to meet consumer demand，Build a wide and deep supply chain at the same time；Also，This also includes how to connect incremental products with existing resources、The process of seeking circulation。

The supply and demand of both B-side and C-side，Every destination is the direct carrier of profound changes in the cultural tourism industry，The more obvious needs or trends of destination marketing are reflected in more exposure、Brand output or IP creation，Achieve more accurate traffic flow、Beyond the consumption conversion barrier，Optimize and reform the supply system。But there will be a direct problem here: beyond the stock products，Where do incremental products come from？Ctrip’s new action system for future destinations、Pattern，It may bring about certain changes。

Pay attention to the favorable policies of travel agencies this week。April 11，The General Office of the Ministry of Culture and Tourism issued the "Notice on Further Adjusting the Relevant Policies on the Temporary Refund of Tourism Service Quality Guarantee" (hereinafter referred to as the "Notice")。The "Notice" pointed out，In order to further make good use of the tourism service quality guarantee fund (hereinafter referred to as “Margin”)Policy，Support the relief and development of the travel agency industry，Decision of the Ministry of Culture and Tourism，The travel agency can refund the deposit in full or suspend the payment，The margin payment deadline is extended to March 31, 2023。Afterward，Local cultural and tourism bureaus have issued relevant documents，Beijing will increase the temporary deposit refund ratio from 80% to 100%，Beijing travel agencies within the scope of the temporary refund can continue to apply for a temporary refund of the deposit to the above ratio，The top-up period is March 31, 2023。Shandong Province maintains an 80% temporary refund rate for qualified travel agencies。As of April 12th，Shandong Province has returned the warranty deposit 4.300 million yuan，Involving more than 2320 travel agencies。

Tourism Service Quality Guarantee (hereinafter referred to as “Travel warranty”) refers to a certain amount of funds deposited by the travel agency in a designated bank or provided 188bet Online Sports Betting and Casino by a bank guarantee for the payment of compensation for tourism service quality and the advance payment of emergency assistance expenses when the personal safety of group tourists is in danger。This system has been implemented for 27 years since January 1, 1995，Protecting the legitimate rights and interests of tourists、Played an active role in improving the quality of tourism services，But it also increases the cost of the enterprise。In recent years，The COVID-19 epidemic has had a major impact on the domestic and international tourism business of travel agencies and the impact is still continuing。

As understood，According to the previous management system，Travel agencies operating domestic tourism business and inbound tourism business need to pay a warranty deposit of 200,000 yuan，A deposit of 1.4 million is required to operate outbound tourism business。When a tour group encounters a major traffic safety accident or similar collective tourism compensation event，The above quality deposit deposited by the travel agency is actually“A drop in the bucket”，And for smaller amounts of compensation，Travel agencies tend to actively pay compensation due to factors such as corporate image，No need to use the quality deposit deposited。In recent years，Discovered from a survey of tourism administration departments and travel agencies，Most travel agencies have never used their warranty funds。

At the same time，The travel agency's deposit of warranty deposit resulted in a large amount of funds being "";Locked”、Idle，If you want to set up a branch，Then deposit more funds，Although the interest on the deposited funds belongs to the travel agency，However, large amounts of funds cannot be used for investment turnover to achieve value-added，It may even depreciate。This cash backlog increases the financial burden of travel agencies，Increased travel agency costs，Especially when the pressure on the industry is increasing，This system can no longer adapt to the development of travel agency enterprises。

It is reported，During the two sessions this year，National People’s Congress representative，Member of the Standing Committee of Huizhou Municipal Party Committee, Guangdong Province、Huang Xihua, Minister of the Publicity Department, also brought the "Suggestions on Reforming 188bet online sports betting and Optimizing the Tourism Service Quality Guarantee System" on related issues。Huang Xihua made three suggestions，First, cancel the warranty deposit system，Integrate travel service quality guarantee and travel agency liability insurance into one；The second is to cancel the warranty deposit system，Increase the insurance amount and compensation scope of travel agency liability insurance；The third is to cancel the warranty deposit system，Comprehensive implementation of the warranty insurance system nationwide。

This precise policy on travel agency deposits will have a positive effect on alleviating the financial pressure on travel agencies，Provide&ldquo for industry relief;Timely Rain”。

Looking at the overall environment，At present, my country's economic operation generally remains within a reasonable range，However, the complexity and uncertainty of the domestic and international environment are increasing、Some exceeded expectations。In this context，Still persist“Put steady growth in a more prominent position，Coordinate and stabilize growth、Adjust structure、Push forward reforms，Effectively stabilize the macroeconomic market。”

The recently held executive meeting of the State Council pointed out，“Some market entities are currently being severely impacted，Some even stopped production and went out of business，We must intensify relief and employment guarantees and other guarantees in response to outstanding difficulties。”

The cultural tourism industry is under tremendous pressure“Carry forward with a heavy load”，Governments at all levels have seen the difficult situation facing the industry，Serving the industry from all aspects“Relax ties and reduce burdens”，I believe that relief policies will be introduced in various places in the future，Cultural and tourism enterprises can make business adjustments within the scope of policies，Preparing for development after the epidemic。

The impact of the epidemic on the economy is extensive and far-reaching，Everyone is here“Darkness”Stand firmly in the middle。Before the COVID-19 epidemic is not effectively controlled，Some countries and regions have adopted gradually liberalizing policies，But this is not a responsible attitude towards people’s lives and health。With“People first、is 188bet app download the fundamental starting point and final destination;is the fundamental starting point and final destination，Insist“External defense input、Internal defense against rebound”General Strategy、“Dynamic clearing”General Policy，Make various prevention and control measures faster、More accurate、More details，Only we can control the epidemic to a smaller area in a short period of time，In order to provide a harmonious and stable environment for future development。

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