As a cultural and tourism industry operator，We all look forward to moving forward on this、Every major event in the ever-changing cultural and tourism era、Every key node，Have more understanding，Know its transformation、Hot and cold and trends。

here，Zhihui coordinates and analyzes the latest trends in cultural tourism during the week，Trying to find from these living elements the latest events or information in each field that are worth recording，Based on a certain framework、Perspective or Dimension，Let’s explore what they bring to the development of the cultural tourism industry，The value points brought to us。

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Cultural and tourism giants quotes

This week’s giant market trends focus on Universal Studios’ 2022 financial report。

Recently，The fourth quarter and full-year financial report of 2022 released by Comcast, the parent company of Universal Studios, shows，Theme park business revenue and profit hit new highs。

Universal Studios theme park business will achieve revenue of US$7.5 billion in 2022，Nearly 50% year-on-year increase，Fourth quarter revenue increased 12% year-on-year to US$2.1 billion；Another important financial indicator，Full-year adjusted earnings before interest and tax (EBITDA) increased to $2.7 billion，Twice as much as in 2021，EBITDA in the fourth quarter increased 16% year-on-year to 7.USD 8.2 billion。

The company pointed out that the theme park business hit a recordThe reason for new high performance is Orlando、Universal theme park attendance in Hollywood and Osaka, Japan exceeds pre-pandemic levels，Company executives said，This upward trend will continue in 2023。

However，While the number of tourists and revenue are increasing as a whole，NBCUniversal’s total capital expenditures, where Universal Studios is located, are also increasing。2022，Total capital expenditures for this segment increased by $1.4 billion，The theme park segment increased by US$1.1 billion，And the expenditure on the new theme park Epic Unverse under construction is as high as 800 million US dollars。

Not only that, Comcast executives said,Theme park capital expenditures in 2023 will increase by US$1.2 billion compared with last year，On the one hand, we will continue to invest in a new theme park scheduled to open in 2025，On the other hand，Continuing to advance the expansion of recently announced theme park projects。Although the expansion project is not comparable to the new theme park or the expansion project of Universal Beijing Resort，But Universal Studios can use this to seize existing market opportunities，This will be beneficial to the future growth of visitor numbers and revenue of these theme parks。

Currently，Projects announced or to be opened at Universal Studios Resort include Dallas Family Park and a year-round horror-themed attraction under construction in Las Vegas。Also，Super Nintendo World is about to officially open at Universal Studios Hollywood，Work continues on the new theme park Epic Universe and the new South College Park at Universal Orlando Resort。

Disney and Comcast are two major rivals，In Media Network、Cable TV、Streaming media、Theme Park、There is competition in many aspects such as film and television。Present，Disney and Comcast are worth $20 billion more，Although Disney’s annual revenue is not as good as the latter，But it far surpasses Universal Studios in terms of theme park business revenue，For example，Disney Fiscal Year 2022 Parks、Experience and consumer goods revenue 28.3 billion US dollars，Universal Studios only has 7.5 billion US dollars for the whole year。

Nevertheless,Universal Studios has gradually formed its own advantages in the creation and operation of offline theme parks in recent years，Also began to really make Disney pay attention to this competitor，Especially with the opening of Universal Beijing Resort in 2021。Also，In recent years，Universal StudiosBy introducing Harry Potter、Nintendo World and other global super IPs，Brings a lot of competitive pressure to Disneyland。

Especially during the epidemic，Last year Universal Orlando had two theme parks more than Disney’s other three parks except the Magic Kingdom，Universal Studios’ investment in theme parks has paid off handsomely，The competition with Disney has moved from being far behind before to“Move forward together”’s trend development。 

Given that the epidemic prevention and control policy in the fourth quarter of 2022 is still unstable，The park has experienced multiple closures and restarts，It is not surprising that Universal Beijing Resort was not mentioned in the overall financial report。Meituan platform display，Universal Studios Resort ticket bookings before the Spring Festival increased by 1 year-on-year.7 times，The average number of tourists per day during the Spring Festival exceeds 20,000，Looking from this trend，The strong recovery of Universal Studios Beijing in the first quarter of 2023 is a high probability event，The overall surge in tourists will make a greater contribution to Comcast’s theme park business revenue。

Destination Investment Barometer

This week’s destination investment barometer focuses on the resumption of outbound travel business by Caesars Travel and Us Travel。

The outbound travel market continues to be hot during the Spring Festival，Cross-border air tickets、Overseas hotel orders and other outbound travel products have doubled，Large-scale domestic outbound tourism companies are also starting to make efforts。

Recently，Caesar Travel announced that it will launch the first tour group to Europe in 2023 on February 7，It is also planned to launch the first batch of dozens of different types of outbound travel products。Before，Zhongxin Tourism also expressed its active efforts to connect with overseas resource parties，Prepare rich travel products in advance，Online customized products represented by mini tour，Preparing for the North and South Poles、Global travel cruise and other long-term outbound travel products。

Another current policy that is beneficial to outbound travel is，Announced by the Department of Culture and Tourism of the Ministry of Culture and Tourism，Since February 6th，Resumption of pilot program for national travel agencies and online travel companies to operate outbound group tours for Chinese citizens to relevant countries and“Air tickets + hotel”Business，includes Thailand、Maldives、UAE、Hungary、20 countries on multiple continents including New Zealand。

Starting from the explosion of outbound travel during the Spring Festival,Outbound tourism is recovering well，Chinese people’s demand for outbound travel destinations becomes experiential、Diversification、Customization and other features。In the initial stage of outbound travel，Chinese tourists travel abroad for business、Visiting relatives、Study Abroad、Medical treatment is urgently needed，The large-scale demand for group tours will not be seen until some time after February 6th“Blowout”Growth，Leisure and vacation tourism is expected to flourish this year.

As an established outbound travel comprehensive service provider，Both All Faith and Caesar，Obvious advantages in outbound travel services，In user、After years of 188bet sports betting app download accumulation, we have established a profound "ldquo in terms of channels and resources.;Moat”。The two major companies have rich outbound travel products，Strong comprehensive strength，Caesar leverages HNA’s global resources to establish its own outstanding advantages in cruises and aviation，Zhongxin Tourism has comparative advantages in resource integration and industrial chain expansion，Form an ecological system of outbound services。

However，To Caesar、Uxin, the two major outbound travel product wholesalers with European and American business as their main advantages, still faces many challenges。

It is not difficult to find out from the list of the first batch of outbound countries released by travel agencies for group tours，Southeast Asian countries account for nearly half，Only Hungary in Europe、Russia and Switzerland，It is not ruled out that there will be more Asia in the future、European and American countries have entered the pilot list for group tours，ButThe current outbound tourism in Southeast Asia has become“Red Sea”，Competition will be extremely fierce。

Three years of epidemic，The outbound tourism industry chain is greatly affected，User、Changes in markets and channels，The industrial chain needs to be reintegrated according to new ideas。The structure of outbound tourist groups has changed，The consumption psychology and consumption habits of the outbound travel group represented by young consumers are also very different from those before the epidemic，Related tourism products and services need to be adjusted and upgraded in a timely manner。

The changes on both ends of the supply side are very obvious,Outbound tourism requires a lot of preparation work in response to changes in market demand，Especially rebuilding relationships with foreign destination partners，It will take a long time to adapt to various business levels。

Also，Overseas air tickets and hotel accommodation prices have skyrocketed，Limited number of international flights，Insufficient capacity，Visa price increases，And the restrictive entry policies adopted by some countries，It will bring a lot of inconvenience and difficulties to outbound tourism companies including Caesars and Uoxin。

In the view of Zhang Gongzan, project leader of a large cultural tourism group,The two major characteristics of the current recovery of outbound tourism are staged and slow recovery，The recovery speed of outbound travel is much slower than the recovery speed and extent of domestic travel。

He thinks，Caesar Trust has been deeply involved in the inbound and outbound tourism business for many years，Have strong resource integration and organizational capabilities，But the ship is too big to turn around，There will be many restrictions on operational flexibility。In the current recovery phase，Their advantage cannot be fully reflected，A bit“I am too strong to use it，Impossible to use too much energy”feeling，With the full recovery of outbound travel，The advantages of their products and resources are expected to be gradually revealed in the future。

Last，He emphasized that，It is still unknown whether Caesar can return as king，Three years of epidemic have brought all outbound tourism practitioners in the tourism industry to the same starting line。At this critical time when outbound tourism is recovering，“Those who are barefoot are not afraid of wearing shoes”，Everyone has a chance，Special test for tourism companiesThe ability to seize opportunities and the determination to do things，The larger the institution, the more cautious it may be，This is also something that large travel companies like Caesar Outbound Travel need to pay attention to。