As a cultural and tourism industry operator，We all look forward to moving forward on this、Every major event in the ever-changing cultural and tourism era、Every key node，Have more understanding，Know its transformation、Hot and cold and trends。

here，Zhihui coordinates and analyzes the latest trends in cultural tourism during the week，Trying to find from these living elements the latest events or information in each field that are worth recording，Based on a certain framework、Perspective or Dimension，Let’s explore what they bring to the development of the cultural tourism industry，The value points brought to us。

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Cultural and tourism giants quotes

This week’s giant market trends focus on Disney“Cut off”Yuanverse Business。

Recently, according to foreign media reports,Disney announces the cancellation of its Metaverse business unit，A team of about 50 people was laid off。Mike·, the head of the Metaverse Department;White is not among the layoffs，However, the company has not yet announced the whereabouts of the veteran employees who have been with Disney for ten years。Although it is not clear what experience product or project the Disney Metaverse team is researching，It is rumored to be with“Fantasy Sports、Theme park attractions and other consumer experiences”Related。

February last year，The then Disney Chapek announced the launch of the metaverse strategy，Established Metaverse business team，Exploring the next generation of Metaverse technology applications for storytelling and consumer experience，Plan to use the method of creating metaverse scenes to let Disney fans and tourists experience Disney’s experiential products and the stories they tell。

November last year，When Iger replaced Chapek as 188bet Online Sports Betting and Casino Disney CEO，There are rumors that Disney is going to start layoffs。In fact，Iger himself is not opposed to metaverse technology，He served on the board of directors of a startup, Genies, before returning to Disney，The company helps users create“Avatar”Character image。 

But Disney’s overall performance has declined in recent quarters, especiallyStreaming media business suffers serious losses，Increased pressure from investors，Disney has to bring back Bob·Aige，Reorganize the company’s strategy and business。It is reported，Adjust the results according to the latest architecture，Disney’s main business is divided into three major segments: Disney Entertainment、Sports brand ESPN and Disney Parks、Experience and consumer goods。

Last month，Iger announced 7,000 layoffs during Disney’s first quarter fiscal 2023 earnings call，And set a company-wide goal of reducing costs by US$5.5 billion (37.8 billion yuan)，Non-content costs of approximately $2.5 billion。

It is reported，Layoffs are divided into three stages，March 28 is the first batch of layoffs，The first cut is aimed at the failure to generate income、Metaverse business that also requires a lot of manpower and financial resources。As part of the company’s organizational restructuring，Disney will complete two more rounds of layoffs in the coming weeks。

For a long time to come，The company is trying to reduce costs，Achieving cost reduction and efficiency improvement，Also to ease investor pressure and prevent stocks from continuing to fall，Laying off 7,000 people and saving $5.5 billion in costs will be Disney’s core priorities。Laying off 7,000 people is a big number，Nearly 7,000 families have to bear the consequences，But for the survival and development of the company's overall business，Disney had to“Cut the knot with a sharp knife”，Quick victory。What’s more，7,000 layoffs account for only 3% of the company’s total employees。

However，Obviously，layoffs alone are far from helping the company save $5.5 billion。In the restructuring strategy set by Eger，A more important part is to reduce the cost of production and licensing 188bet app download content other than live sports programming by $3 billion。

Why should we remove live sports programs？Because this content department is ESPN，Not only has a large number of subscribing members，It can also bring huge profits to the company。On the other hand，It is not difficult to understand that this move has been dissatisfied and opposed by many Disney content executives。Another $2.5 billion in cost-cutting plans from non-content segments。Disney plans to reduce costs by US$1 billion in fiscal year 2023，Another $1.5 billion reduction in fiscal year 2024。

Why we need to lay off 7,000 people in about two months，Use two years to cut costs by $5.5 billion？I can only say that time is tight，Heavy task，Iger only signed a two-year contract when he returned。Actually，The core mission of Iger’s return is to make the streaming business profitable by the end of 2024，To achieve the goal，The series of restructuring plans and staff reduction and cost reduction measures he has arranged must be implemented quickly。

While maintaining the normal operation of the business，The other side wants to lay off workers and cut costs by billions of dollars，It is challenging to cut such huge expenses without hurting the business，But Disney’s consumer-oriented streaming media business will have an operating loss of more than $4 billion in fiscal year 2022, which is also difficult for the company to tolerate，Disney has reached a point where it is impossible to make a profit without careful reallocation of content resources.;Darkest Hour”。

Iger’s organizational restructuring and cost-cutting plan is even correct，It will be difficult for Disney’s stock price to return to its peak in 2021，Disney has a lot of global IP resources，But it’s not like just taking out a few will drive up the stock price。However，If Disney’s streaming business becomes profitable，Then Disney’s overall profitability will increase，The possibility of Disney stock price rising will greatly increase。In Disney’s opinion，The company is currently on the right path，Even if it may temporarily involve layoffs。

Destination Investment Barometer

This week’s destination investment barometer focuses on“UK Disney”15146_15151。

Recently,known as“UK Disney”The London Resort developer of theme parks was forced to bring in new investors because of debts exceeding 100 million pounds，This cultural tourism project with an investment of 3.5 billion pounds (4.3 billion US dollars) has suffered another setback。

According to the initial plan,The London Resort Company plans to build a theme park on a former industrial site，The three major publicity highlights at that time were，The first world-class theme park project positioned as a resort since the opening of Disneyland Paris in 1992，The largest theme park in the UK and the largest entertainment center in Europe，And integrate sustainable development and low-carbon concepts into the entire design and operation。

Official information shows，The London resort is located on the Swanscombe Peninsula in Kent, southeast England，Next to the Thames，The total area is 465 hectares，The resort covers an area of ​​216 hectares，Equivalent to 136 Wembley Stadiums，larger than Disneyland, California (206 hectares)、Hong Kong Disney (126 hectares) and Tokyo Disney (201 hectares)。

However, the construction progress of this large project has been twists and turns in recent years.

First，Project started in August 2013，Sixth change of opening time，Change CEO，Change IP partner，Submit development license documents from 2017，Almost five years until 2022 and it has not yet been approved。Later，Natural England has decided to designate this land as a Site of Special Scientific Interest (SSSI)，Later, construction was forced to stop due to the discovery of rare species such as a 1cm jumping spider。A later trouble came from various reasons，Tilbury is a new free port，To move one of the ferry stops from Tilbury to Grace。

All these“Troublesome thing”，This inevitably makes people feel ";Opening in the first phase in 2025、Opening in the second phase in 2029”Put a question mark on the schedule。Because of the nature reserve，Relevant documents applying for project approval were withdrawn last year，The scope of site selection may be significantly reduced。We are currently experiencing a financial crisis，London Resorts Holdings Limited (LRCH), the company behind the project, announced it is looking for a financial manager after accumulating debt of more than £100 million，There is currently a possibility of financial restructuring through Company Voluntary Administration (CVA)。

LRCH spokesperson said，The company has proposed a CVA proposal to resolve the issue，We have communicated with many creditors，They support this initiative，Also willing to convert related debt into equity。Past ten years，Hundreds of millions of dollars have been invested in the London resort project，This suggestion from the company has the potential to move the project forward。CVA recommends that the entire process will protect the rights and interests of each investor，Ensure creditors have good financial returns in the long term。

Despite the financial crisis，LRCH insists it will continue to move forward with the project，New development proposals are expected to be submitted in the coming months。According to the original site selection plan，London resort includes water park、Convention and Exhibition Center and E-Sports Facilities，There are two ferry berths on both sides of the Thames，3500 hotel rooms will be built here。

If London Resort could be built，This will be the first time since the opening of Disneyland Paris in 1992，Europe’s first theme park built as a resort from the beginning。Why we must compare it with Disneyland Paris？Because Disneyland Paris is the benchmark，Not only the most popular brand in theme parks，Highest passenger flow，It can also bring huge economic and social benefits to Paris。

Related statistics display，Over the past 25 years，Disneyland Paris contributes €68 billion to the overall French economy，Contribution to the economy of Seine-Marne, where it is located, amounts to 22.4 billion euros。Also，Over the years，Disneyland Paris purchases up to 13.7 billion euros，70% of the purchases are completed locally，82% completed in France，This will undoubtedly bring a series of continuous benefits to local suppliers。

But good things may take a while，The completion of an unprecedented project is destined to go through various hardships。Last year，The two major British television network giants BBC and ITV have withdrawn from the project，The British film and television company previously associated with the project was Aardman, the holder of the Shaun the Sheep IP，And the global film and television company Paramount (plans to introduce movie scenes such as "Mission: Impossible" and "The Godfather" into the park。However，Even the former Disney Paris executive who served as CEO resigned last year，This project must continue to be promoted，Investors and local governments need greater courage and investment to complete“A seemingly impossible task”。