As a cultural and tourism industry operator，We all look forward to moving forward on this、Every major event in the ever-changing cultural and tourism era、Every key node，Have more understanding，Know its transformation、Hot and cold and trends。

here，Zhihui coordinates and analyzes the latest trends in cultural tourism during the week，Trying to find from these living elements the latest events or information in each field that are worth recording，Based on a certain framework、Perspective or Dimension，Let’s explore what they bring to the development of the cultural tourism industry，The value points brought to us。

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1、Pude Fu“City of Light”To be unveiled at the end of this year

According to news from the Second Shanghai Tourism Investment Promotion Conference，France Pudefu Group“City of Light”The project landed at Everbright Convention and Exhibition Center in Xuhui District, Shanghai，Total investment exceeds 6.500 million yuan，Total area exceeds 4.60,000 square meters，Will include immersive theater、Supporting theme restaurants and other supporting facilities，After completion, it is expected to become the world's largest single large-scale time-travel movie viewing live performance theater，Planned to be unveiled at the end of this year。As understood，Pudefu from France is the only large-scale theme park in the world that restores historical scenes and traditional culture，Won dozens of world’s best rankings and international awards，“City of Light”is the theme park’s first project outside of Europe。

2、Shandong China Railway Cultural Tourism Development Group Co., Ltd. released“High-speed rail around Qilu”Package

Recently,Shandong China Railway Cultural Tourism Development Group Co., Ltd. released“High-speed rail around Qilu”Package，After ordering the package，There will be travel instructors to help plan the route，Can visit up to 8 cities。According to introduction，“High-speed rail around Qilu”The package product is“Traveling in Jiaoji for a Hundred Years，High-speed rail around Qilu”New travel products launched by cultural tourism brands，Price is 399 yuan/person。Passengers who purchase this package，Visit relevant scenic spots，You can make multiple reservations within five days to take the G5555/G5558 within the Jinan Bureau of National Railways、G5556/G5557 high-speed rail loop train，And enjoy Jinan Station、Qingdao North Railway Station、Linyi North Station and other 8 high-speed rail stations are provided by Shandong China Railway Culture and Tourism Development Group for business travel fast security inspection、Exclusive rest、Travel consultation and other value-added services，Open a new experience of high-speed rail travel。

3、Nanyang Cultural Tourism and Sports Group signed a strategic cooperation agreement with the People’s Government of Sheqi County

Recently,Nanyang Cultural Tourism and Sports Group signed a strategic cooperation agreement with the People’s Government of Sheqi County。As understood，Nanyang Cultural Tourism and Sports Group will take this signing as an opportunity，Make full use of the professional advantages of the platform，Research the cultural tourism resources in Sheqi County、combing、Integration，Planning、Create，Comprehensive support for the high-quality, high-efficiency and leap-forward development of the cultural tourism industry in Sheqi County，Strive to build an internationally renowned ecological and cultural tourism destination for Nanyang City，Inject strong impetus into achieving the goal of 100 billion-level industrial development；The Sheqi County People’s Government will rely on the platform of Nanyang Culture, Tourism and Sports Group、Team、Three advantages in finance，Promote both sides in the great culture、Grand Tourism、Conducting multiple fields in large industries、Comprehensive cooperation，Let the project be completed as soon as possible，Make greater contributions to the high-quality construction of Nanyang as a provincial sub-central city。

4. Ctrip signed a three-year agreement with the People’s Government of Guizhou Province

Recently,Ctrip Group and the People’s Government of Guizhou Province signed a new round of three-year strategic cooperation framework agreement，Both parties will further deepen and upgrade their strategic partnership，Starting a new round of cooperation，Work together to promote the high-quality development of Guizhou’s cultural tourism industry，Comprehensive assistance in building a world-class tourist destination in Guizhou。According to agreement，In the future, both parties will focus on attracting investment in the cultural tourism industry、Cultural tourism platform construction、Cultural tourism product creation、Cultural Tourism Marketing、Important cooperation directions such as rural tourism development and cultural tourism talent training，Join hands to help the tourism boom blow the colorful Guizhou，Promote Guizhou tourism to achieve new transcendence and new leadership。As understood，From 2020，Ctrip and Guizhou Province reach strategic cooperation，Revolving around rural revitalization、Key cultural tourism projects、Cultural Tourism Marketing、Red Culture、Working intensively in smart cultural tourism and other aspects，Promote the recovery of Guizhou tourism，The cooperation has achieved obvious results。

5. Wangfujing’s first outlying island duty-free shop officially opens

Recently,Wangfujing International Duty Free Port in Wanning, Hainan Province is officially operational。According to the introduction，The total operating area of ​​the project is 10.250,000 square meters，Planned to open in three phases，Integrating in-depth tourism with local characteristics in Wanning, Hainan，Creating a unique new species of duty-free travel retail on offshore islands，Show consumers a diverse duty-free shopping space that combines tropical culture and tourism features with international shopping。Future，Wangfujing International Duty Free Port will focus on Hainan，Based on Wanning，Make full use of the resource advantages of BTG and Wangfujing Group，Actively integrate into the Hainan Free Trade Port construction blueprint，Further enhance the attractiveness of Hainan’s tourism consumption，Promote the recovery of duty-free consumption in the free trade port。

6、Guangzhou Travel Group joins hands with Shanwei Cultural Tourism to establish a national tourism marketing and promotion center

Recently,Guangzhou Guangzhi 188bet app download International Travel Service Co., Ltd. and Shanwei Municipal Culture, Radio, Television, Tourism and Sports Bureau signed the "Shantei Tourism Promotion and Operation Framework Agreement"。According to the introduction，Guangzhou Travel will focus on tourism product research and development and system construction、Tourist destination marketing、Scenic Spot Operation Management、Established pragmatic and diversified cooperation with Shanwei Municipal Culture, Tourism and Sports Bureau in a wide range of fields such as exhibitions, event planning and operations，Plan and promote the high-quality development of Shanwei cultural tourism from a long-term perspective and strategic height。In addition，Shanwei City Culture, Tourism, Tourism and Sports Bureau will implement more preferential policies to tourists through Guangzhou Travel，I hope that the resources of both parties can be further utilized in the future、Product、The complementary advantages of market interconnection，Continue to deepen high-quality cooperation，Promote mutually beneficial and win-win tourism economic growth。

7. Zhangjiajie and Wanda Group signed a strategic cooperation framework agreement

Recently,Zhangjiajie announced that it has signed a strategic cooperation framework agreement with Dalian Wanda Group Co., Ltd.。As understood，The two parties plan to focus on the core location in the central city of Zhangjiajie，The project covers an area of ​​about 14.Cooperation on the 260,000-square-meter Dayong Ancient City project。Specially prepare the operation plan for the constructed part of the project、Investment Operation，And early planning for the vacant part、Design、Construction Management、Cooperation in investment promotion and operation，Finally turn the project into an integrated tourism、Vacation、Casual、Entertainment、A cultural and tourism complex integrating shopping and other functions。Also，Both parties will take this as an opportunity，Make full use of the talents of the Provincial Institute of Geology、Professional、Technology and other advantages，In disaster prevention, reduction and relief、Ecological Civilization Construction、Carry out deeper cooperation in tourism integrated development and other fields。

8、China Shipbuilding Dalian Shipbuilding and Ctrip Business Travel、China Southern Airlines signs strategic cooperation agreement

Recently,China Shipbuilding Dalian Shipbuilding and Ctrip Business Travel、China Southern Airlines signed a strategic cooperation agreement and a customer sales cooperation agreement。According to agreement，Ctrip Business Travel will start from the product、Technology、Provide Dalian Shipbuilding with greater efficiency in terms of services、A more convenient one-stop business travel solution，Create mutual benefit and win-win results、Strategic partnership for sustainable development，Expand business territory with Dalian Shipbuilding，Go on a perfect business trip together；China Southern Airlines will be more efficient、Provide ticket sales services for Dalian Shipbuilding more professionally，From Travel Policy、Air ticket products、Provide integrated travel solutions and comprehensive service experience for Dalian Shipbuilding in terms of customer service and other aspects，Sincere cooperation with Dalian Shipbuilding，Work together for a win-win situation。

9、Tongcheng Travel:“May Day”Outbound travel orders increased nearly 5 times

Recently,Tongcheng Travel Release“May Day”Holiday travel consumption forecast data，Estimated 2023“May Day”Holiday，The demand for domestic long-term travel and outbound travel has exploded，“May Day”Traveling in Yunnan、Hainan、Sichuan、The order volume of long-term travel destinations such as Xinjiang increased by more than 15 times month-on-month，Outbound travel orders increased nearly 5 times month-on-month。As understood，The booking cycle for travel products has been significantly extended this year，Current domestic family travel、Outdoor mountaineering theme tour、The popularity of in-depth tourism has increased sharply，The search popularity for parent-child travel increased by 97% week-on-week，The search popularity of mountainous scenic spots increased by 193% week-on-week。As of April 11th，“May Day”The most popular domestic tourist destination among users during the holidays is Beijing、Chengdu、Chongqing、Guangzhou、Shanghai、Xi’an、Changsha、Shenzhen、Hangzhou、Kunming。

10、Haichang Ocean Park signed a memorandum of cooperation with the Ministry of Investment of Saudi Arabia

Recently,Haichang Ocean Park Holdings Co., Ltd. announced that it has recently signed a non-legally binding memorandum of cooperation with the Ministry of Investment of the Kingdom of Saudi Arabia，A cooperative relationship will be established between the two parties，Research investment opportunities related to the development of cultural tourism industry in Saudi Arabia，Including Ocean Park、Aquarium、IP Theme Park、Zoo、Safari Park、Family Entertainment Center、Resort Hotel、Scientific Research and Education Center, etc.。According to the terms of the Memorandum of Cooperation，The partner will provide appropriate channels，Promote the Group’s collaboration with local and international partners and government entities，will assist the group in formulating a business plan，Includes project site search and identification、Feasibility Study、Market Research、Master Plan、Conceptual design and partnership establishment, etc.。

11、Lingnan Holdings’ pre-profit for the first quarter is 7.5-10 million yuan

Recently,Lingnan Holdings disclosed its first quarter performance forecast: the net profit attributable to shareholders of listed companies in the first quarter of 2023 is expected to be 7.5 million yuan to 10 million yuan，Turn loss into profit year-on-year。As understood，During the reporting period, Guangzhou Travel’s subsidiaries outside the South China headquarters contributed nearly 40% of the revenue increase of the business travel business；The hotel management business achieved revenue during the reporting period exceeding the level of the same period in 2019，The newly established Guangzhou Lingnan Hotel Property Management Co., Ltd. in 2022 has become the main source of revenue growth；The total revenue of the hotel operating business during the reporting period was close to the level of the same period in 2019，Among them，Operating income of Guangzhou Garden Hotel Co., Ltd.、Main operating indicators such as average house price and occupancy rate all achieved growth compared to the same period in 2019。

12、Pukou Cultural Tourism Group and Jiangsu Provincial Digital Intelligence Center have paired up to jointly build and promote development

Recently,Pukou Cultural Tourism Group and Jiangsu Provincial Digital Culture and Smart Tourism Development Center held a pairing and co-construction signing ceremony in Nanjing。As understood，Both parties will publicize and promote、Cultural Tourism Image Display、Cultural tourism product marketing implementation、Carry out practical work in party building and co-building and other dimensions，Effectively empower and increase efficiency for Pukou Cultural Tourism Group。In terms of publicity and promotion，Jiangsu Province Digital Intelligence Center will combine with Pukou Cultural Tourism Group Chuyun Huaxiang Hot Spring B&B Village、Xiangtangsuli、“Only in Laoshan”A series of performing arts activities and other key projects and activities，Organize news media at all levels to collect reports，And in“Shuiyun Jiangsu”Focus on all media platforms and mainstream media platforms for publicity。In terms of cultural tourism image display，Jiangsu Provincial Digital Intelligence Center collects news through the self-media alliance、“Shuiyun Jiangsu”Fans Base Camp Check-in、“My travel diary”and other series of theme activities，Display the innovative demonstration product project of rural tourism under Pukou Cultural Tourism Group。

This week’s giant market trends focus on Haichang Ocean Park“Going to sea”Expand the theme entertainment business in the international market。

Recently,Haichang Ocean Park announced，The company recently signed a non-legally binding memorandum of cooperation with the Saudi Ministry of Investment，According to agreement，A cooperative relationship will be established between the two parties，Research investment opportunities related to the development of cultural tourism industry in Saudi Arabia，Including Ocean Park、Aquarium、IP Theme Park、Safari Park、Resort hotels, etc.。

Actually,This is not the first time that Haichang Ocean Park has expanded its overseas business。May last year，The company announced the signing of a cooperation agreement with Vietnamese real estate developer Sunny World，Proposed to develop or manage two ocean theme park projects in Vietnam，And provide cultural tourism industry resources and business format introduction for the project、Planning consultation、Brand and world-renowned IP authorization、Full-process services including operation preparation。November last year，We also announced cooperation with Philippine companies on the Boracay New Coast Consulting Project，Planned to design and operate on Boracay New Coast、Cooperation in cultural tourism industry development and other aspects。

2021，Haichang Ocean Park sold its equity in four profitable theme park projects including Qingdao and projects under construction，Start its asset-light transformation，The income gained not only enabled the company to turn losses into profits during the period severely affected by the epidemic，Get 8.Net profit of 400 million yuan，Private equity fund institutions have also been introduced，There is a powerful financial backer，It also lays the groundwork for subsequent domestic and foreign business layout adjustments。

But“Lay golden eggs”’s project is gone，The company’s main business income also plummeted。The financial report released not long ago，Haichang Ocean Park’s net loss in 2022 will exceed 1.4 billion yuan，Main business income dropped to 7.9.3 billion yuan，11 during the epidemic.A decrease of nearly one-third compared with 6.8 billion yuan，A far cry from the peak of 2.8 billion yuan in 2019。

Haichang Ocean Park 2022 Annual Report Source: Futu

The company's asset-light approach is also a helpless move under a high debt ratio，Haichang Ocean Park in many cities across the country，Operation and maintenance costs remain high，Especially animal care and raising costs are extremely high，In the process of exploring transformation，Haichang Ocean Park also acquired or introduced Ultraman、Accelerate product innovation through domestic and foreign IP such as One Piece，Expand revenue-increasing channels，And diversify income by exporting products to other scenic spots。

Ultraman Hotel Source: Haichang Ocean Park

For example，After introducing Ultraman to Haichang Ocean Parks in various places，Launch of Ultraman Energy Station、Ultraman Electronic Music Plaza、Various products and merchandise such as Ultraman theme hotels，Two-pronged approach to gathering popularity and increasing income。

Domestic tourism is currently recovering in an orderly manner，The company's various businesses are also improving，For Haichang Ocean Park to expand overseas markets at this time，Lin Huanjie, President of China Theme Park Research Institute said，Haichang Ocean Park is already quite famous in the domestic theme park industry，Accumulated a lot of experience over the years，Has gradually formed a rich product system、Stable operation team、Relatively complete IP resource library；Haichang’s Marine Animal Show、Activities such as float parades are also quite good。

Halloween Parade Source: Haichang Ocean Park

He said，As for Haichang Ocean Park now going out，Whether it’s going to Vietnam、Philippines，Let’s go to Saudi Arabia，There is nothing wrong with these countries，The key is whether it is investing money or exporting brand or management。If you want to invest overseas，Unless you have a good and reliable partner，Otherwise there may be certain risks；If output brand or IP，With the talents Haichang has accumulated over the years、Products and other aspects can be dealt with。No matter which case it is，Since we are going abroad to expand our business，The success or failure of the theme park project depends on the economic development level of the location、Population size、Site selection conditions are closely related，All these influencing factors should be fully considered before starting the project。

Sanya Haichang Dream Ocean Never Sleeps City Source: Haichang Ocean Park

Zhang Gongzan, project leader of a large cultural tourism group, looks at Haichang Ocean Park's "ldquo" from the perspective of leveraging domestic and foreign market linkage and market value management.;Going to sea”。He thinks，Laying out overseas markets、There may be two real intentions behind expanding international business。

First,Haichang plans to further accelerate the development of the domestic market。The current asset-light model that focuses on brand output，Need to improve the company’s brand image，Objectively, it is necessary to deploy business overseas，The influence of overseas investment can be used in the future，Externalization internal，In fact, the focus of business is still in the country。Hold high and fight high in the country，The output mode of light assets，Endorsement of international credibility for the asset-light export model，Raise the image of Haichang Ocean Park to the level of an international brand，Conducive to promoting the domestic asset-light model。

Second，Haichang’s performance in the domestic market is no longer enough to support the stock price，The business layout, strategies and performance results in the domestic market have been reflected in the stock price，The stock price continues to fall，It has arrived without new“Story“To the point where it can be said。Now we need a new script to develop overseas，Further tell the capital story，Do a good job in market value management。

Haichang Ocean Park’s stock price in the past year

From the perspective of normal business logic，Haichang may be managed according to the proportion of domestic and foreign business，We must do a good job in the domestic market，We must also do a good job in the international market，But in fact, the company went overseas for the first time，Far less familiar with foreign markets than the domestic market，Under the current poor business situation in the domestic market，Opening up foreign markets will definitely require a period of exploration and accumulation of experience，But this process means paying tuition，There is a price to pay in the process of crossing the river by feeling for the stones。

Given that cooperation projects are in the start-up stage，Can Haichang Ocean Park finally be like Huawei、Haier goes overseas，Finally established overseas，A share of&ldquo in the larger theme park market;A cup of soup”，These still need the test of time。If it holds water，The company may conduct domestic and international business layout management in the future，Gradually increase the proportion of foreign business，There will also be considerations in establishing an Asia-Pacific business department，Finally became an international company，But the premise of these ideas is that they can be tenable after going out，Make samples of current cooperation projects，Realize the&ldquo of expanding the international market;Good start”。

1. Zhenjiang City promotes the development of credit economy in the cultural tourism market

Recently,Jiangsu Province Zhenjiang Municipal Culture, Radio, Television and Tourism Bureau and Bank of China Zhenjiang Branch signed a party building co-building agreement and a strategic cooperation agreement，The two parties will carry out relevant work to promote the development of credit economy in the culture and tourism industry through party building。As understood，After signing the agreement，Zhenjiang Municipal Culture, Radio, Television and Tourism Bureau will give full play to its departmental functions and channel advantages，Serving cultural tourism enterprises for Bank of China Zhenjiang Branch、Culture and tourism merchants provide necessary information and convenience，Assist in conducting financial business in accordance with the law，Providing services and support in business development and other aspects。Also，In the future, Zhenjiang Municipal Culture, Radio, Television and Tourism Bureau will continue to further expand the application of the credit economy pilot results，Gradually establish cross-region、Cross-departmental cooperation mechanism，Realize data interoperability，Resource Sharing，Development model of industry integration，Jointly promote the accelerated recovery of the cultural tourism market。

2、Jilin builds "&ldquo with high-level opening up;Trillion level”Tourism Industry

Recently,The first press conference in a series of press conferences on promoting high-level open development in Jilin Province was held。According to meeting message，Jilin Provincial Department of Culture and Tourism will build the benchmark "ldquo;Trillion level”Tourism industry goals，Focus on four aspects of work: FirstlyContinue to promote leapfrog development of route development，Resume sailing in due course and encrypt the day、Korean、Hong Kong, China Route，Consolidate and cultivate routes in Southeast Asia；Second isDeepen exchanges and cooperation in the ice and snow industry，Held“Ice and Snow Silk Road World Development Conference”，Three-dimensional shaping“Snowing during the long day”World-class ice and snow brand，Building Jilin Winter Fishing Economic Zone；Three isPromote the development of tourism along the G331，Create a beautiful sight along G331、Complete supporting system、Rich experiences along the route、The most beautiful border scenic road with innovative tourism format and first-class quality in China；FourthComprehensively promote the opening up of culture and tourism to the outside world，According to different situations of inbound passenger source markets，The development contents have different focuses、Marketing efforts in different ways。

3. Shenyang Modern Urban Area Tourism Industry Alliance was established

Recently,By Liaoning Provincial Department of Culture and Tourism、Co-sponsored by the Shenyang Municipal Government and other seven city and one district governments，The founding meeting of the Shenyang Modern Urban Area Tourism Industry Alliance, jointly hosted by the culture and tourism bureaus of the cities in the Shenyang Modern Urban Area, was held in the Shenyang Forbidden City。As understood，The establishment of the tourism industry alliance is a new pattern for Liaoning’s tourism industry development，Formation of agglomeration effect，Accelerate the integration of culture and tourism in urban areas，Implement the tourism doubling plan，Inspire the market、Promote consumption，Focus on comprehensive revitalization and all-round revitalization，A key step to achieve new breakthroughs in the development of the province’s tourism industry。Alliance member units will promote the realization of“Co-construction of brand image、Travel Route Internet、Cultural Tourism Festival Interaction、Marketing and promotion mutual promotion、City study room sharing、Cultural and artistic mutual performance、Intangible cultural heritage recommended together、Mutual exhibition of cultural and museum collections、Shared measures to benefit the people、Co-management of market order”。

4. Nantong accelerates investment promotion and construction of key cultural tourism projects

Recently,4. Nantong accelerates investment promotion and construction of key cultural tourism projects。Promotion meeting，Nantong City, Jiangsu Province released 10 major cultural tourism investment projects，8 projects signed on site，Involving digital culture、Boutique Hotel、Industrial Tourism、Immersive experience, etc.，Total investment exceeds 5 billion yuan。Also，Nantong Municipal Culture, Tourism Bureau and Shanghai Spring and Autumn、Shanghai Youth Hostel and other 8 large travel agencies signed the "Shanghai-Tong Family" Customer Source Transport Agreement，Carry out practical cooperation，Increase the efforts to transport customers。As understood，Counties (cities) and districts in Nantong City in order to encourage foreign tourists to travel to Tong，will be on the ground connection reward policy，Number of local attractions that are sufficient to visit、Number of days of stay、Travel agency with conditions of number of meals and annual cumulative group size，A reward of 30 yuan/person；On the preferential policies of scenic spots，Scenic spots in Nantong City、The resort targets the Yangtze River Delta tourist source market，Implemented a series of free tickets、Free tickets、Fare discounts and other preferential policies。

5、2023“Visit Qilu and enjoy life”Themed tourism year starts

Recently,2023“Visit Qilu and enjoy life”Themed tourism year launched in Jinan。As understood，The activities of this themed tourism year are rich in content、Various forms、Throughout the year，Adhere to government guidance、Market Dominance，Launch“Enjoy the Four Seasons”“Enjoy the holidays”“Enjoy the weekend”Three series of products，Carry out“Enjoy spring outing”“Fun summer fun”Eight other themed activities，Make a plan every month、Activities every week、There is something exciting every day；Shandong will continue to promote benefits to the people during the event、Optimize product supply、Improve public services、Create a safe consumption environment，Let the Tourism Year activities add color to the lives of the masses，And become a way to release the consumption potential of the whole society、An important engine that promotes high-quality economic development。

6、Zhejiang promotes“Four cities and hundreds of villages”Development of rural tourism belt

Recently,Zhejiang Province“Four cities and hundreds of villages”On-site meeting to promote rural tourism belt was held in Taizhou，The first batch of Zhejiang Province“Four cities and hundreds of villages”Boutique rural tourism route officially released。As understood，“Four cities and hundreds of villages”The rural tourism belt has been included in the deep integration of culture and tourism“Top Ten Billions”Engineering，will be in Wenzhou、Jinhua、Taizhou、Lishui junction area is the focus，Promote team-based rural tourism operations、Specialization。The on-site meeting was held“Taiwen Jinli”10,000 farmers get rich, help pairing signing ceremony，“Four cities and hundreds of villages”Signing Ceremony for Key Rural Tourism Projects，Posted“Journey to Wonderland、Buddhist and Taoist Health Journey、Intoxicating Ecological Journey、Mountains, Seas and Pastoral Journey”Four classic cross-regional rural tourism routes，Covers 4 national 5A tourist attractions in Zhejiang Province。

7. Suqian, Jiangsu Province promotes the development of tourism B&Bs

Recently,The Suqian Tourism Commission Office formulated and issued the "Three-Year Action Plan for the Development of Suqian Tourism Homestays (2023&mdash";2025）》，Promote the rapid and healthy development of tourist B&Bs in the city。As understood，Suqian City will be;Suxiang Qiansu”Brand is the leader，Make full use of the city’s rich tourism resources、Profound cultural heritage、Advantages of good ecological environment，Reasonable use of the natural environment、Human environment、Cultural relics, buildings and other resources，Construction meets leisure vacation、Travel accommodation、Healthy retirement care、Housework experience、Different needs such as process research、A wide range of tourist B&B products。Estimated to 2025，Cumulative renovation of Suqian City、No less than 300 new tourist B&Bs，The number of beds is not less than 3000；All key rural tourism villages and towns in Suqian City have tourist B&Bs；Built about 10 tourist B&B gathering areas，Assessed 2 to 3 national grade C or above tourist B&Bs。

8、Deyang signed 12 cultural tourism projects with a total value exceeding 14 billion yuan

Recently,2023 Deyang City Culture and Tourism Development Conference and Promotion Meeting for the Creation of Cultural and Tourism Villages was held in Deyang，A total of 12 key cultural and tourism projects were signed at the meeting，Total investment amount reaches 140.8.2 billion yuan，Among them, Sanxing Lake Wanda five-star hot spring resort hotel and international cultural tourism projects invested 10 billion yuan，Will be built into a cultural and tourism town、Manfu Island、Wanda Five-Star Hot Spring Resort Hotel、Project Exhibition Center (Samsung Lake Academy)、Children’s Adventure Park、Smart ecological residential community is a large-scale urban cultural and tourism complex。As understood，In the future, Deyang will focus on improving the influence of ancient Shu culture、Deyang tourist attraction、Competitiveness of cultural tourism industry，Reflect new achievements in building a strong cultural and tourism province，around“Make Sichuan’s cultural tourism famous all over the world、World renowned”Make new contributions，Write a new chapter in the development of Deyang cultural tourism。

9. Hangzhou Xiaoshan released six major themed tourist routes for the Asian Games

Recently,Xiaoshan District Culture and Tourism Deep Integration Development Conference was held at the World Tourism Expo，Posted“Go to·Xianghu Appointment、Ran·Tide of Youth、MI·Countryside fun、苏·Xiao Ran’s mark、品·Ingenuity is an intangible cultural heritage、Enjoy·Wealth through digital intelligence”Six major Asian Games themed tourist routes。As understood，Xiaoshan District Culture and Tourism Bureau will take advantage of the Asian Games，Focus on amplifying the home court advantage、Expand the cultural tourism economy、Three aspects of work including increasing the effect of shared wealth，The Asian Games themed travel route released this time，Exploring new elements of cultural tourism in Xiaoshan，Exploring new elements of cultural tourism in Xiaoshan，around“Xiangyue Asian Games”“Expo ancient and modern times”Two major themes，Create a more open and inclusive trendy new experience，Let domestic and foreign tourists fully understand the unique scenery and human history of Xiaoshan，Fully appreciate the beauty of the Asian Games。

10. Tourism Industry Development Conference held in Nanchang

Recently,The 2023 Nanchang Tourism Industry Development Conference was held in Nanchang，Further promote the comprehensive upgrade of Nanchang’s tourism industry、Innovative Development。As understood，In recent years, Nanchang City has focused on strengthening the construction of scenic spots、Promote industrial upgrading、Increase brand building、Complete supporting facilities、Strengthen element protection，Real results have been achieved，First quarter of this year，The total number of tourists in Nanchang is expected to reach 5562.710,000，Total tourism revenue is expected to reach 495.0.8 billion yuan。Future，Nanchang will actively develop new business formats、Cultivation of new momentum，Create a batch of replicable and promoteable“Cultural Tourism+”“+Cultural Tourism”Project，Continue to promote tourism and public culture、Cultural inheritance、In-depth integration of festival performances, etc.，To create a national excellent tourism service experience city as the starting point，Continuously improve tourism public service facilities，Continuously optimize the tourism market environment。

11. Henan plans to issue opinions on tourist highway construction

Recently,Henan Provincial Department of Transportation issued the "Implementation Opinions on Accelerating the Construction of Tourism Highways (Draft for Comments)"，Promote the integrated development of transportation and cultural tourism in the province，Accelerate the construction of tourist highways，Building a tourist highway brand in Henan Province，Promoting the integration of culture, tourism and creativity、Implementation of strategies such as rural revitalization，Proposed to 2025，Built the ancient capital of the Yellow River、Taihang Tianlu、Ecological Funiu and Red Dabie Four No. 1 Tourist Highway，Connect the whole area、A tourist highway network with high-quality services has basically taken shape，Achieve“Ten Hundreds and Thousands”Target: Create more than 10 tourist highway demonstration counties，Built more than 100 complete functions、Smart and convenient tourist station，Launched the nationally renowned &ldquo with a driving range of more than 1,000 kilometers;Road Travel”Featured Road，Building more than 10,000 kilometers“Through view、Chain View、Rongjing”’s tourist highway network，“Walking in Henan·Understand China”The No. 1 tourist highway brand is famous across the country。

12、Henan Xuchang opens“E-sports + cultural tourism”New chapter

Recently,The 14th Three Kingdoms Cultural Tourism Week“Mobile Cup”E-sports game competition opens in Xuchang, Henan。As understood，This e-sports competition aims to integrate the culture of the Three Kingdoms into the game，Attract young Three Kingdoms culture enthusiasts to participate in cultural tourism activities in Xuchang，Understand Xuchang、Taste of the Three Kingdoms，Continue to promote the recovery of culture and tourism consumption in Xuchang。Stated by the relevant person in charge of Xuchang Culture, Radio, Television and Tourism Bureau，Next step，Xuchang will actively explore“E-sports + cultural tourism”Development model，Based on the cultural advantages of the Three Kingdoms，Seeking new ways to spread the culture of the Three Kingdoms，Promote the development and growth of the e-sports cultural tourism industry in Xuchang，Make Xuchang, the ancient city of the Three Kingdoms, an internet celebrity check-in place for Generation Z’s e-sports culture and a highland for the Three Kingdoms culture and e-sports industry。

This week’s destination investment barometer focuses on the tourism investment and financing report released by McKinsey。

Recently,Pointed out in a tourism financing report jointly released by McKinsey and Phocuswright, a global tourism research organization，In the past 15 years，Although the amount of financing received by startups in the tourism industry only accounts for about 1% of the total financing in all industries，But it contributed more than 10% to global GDP in 2019。

Easy to find，Start-ups lead industry innovation，After innovative products are launched on the market，Consumer、Enterprises and industries will benefit from it，But compared to other industries，Startups in the tourism industry have received only “A drop in a bucket”，Very tiny，Also explained from the side，This industry is not easy to win the favor of investors。

Despite various financing challenges and unprecedented industry uncertainties，ButFrom 2020 to 2022，Tourism companies received over US$27 billion in investment。In fact，It also set a historical record of nearly 11 billion US dollars in 2021，This shows that investors’ enthusiasm for investment in tourism companies has not only returned to the level of the epidemic in 2019，Even more than before the epidemic。

Industry insights based on industry big data and corporate executives，This report provides a detailed analysis of different regions around the world、Financing environment and financing characteristics of different types of travel start-ups。Result display，The financing of tourism start-ups in the past ten years has the following characteristics。

First,Fewer travel start-ups are able to obtain financing，But the financing amount is huge。

Although it is difficult to obtain financing，But compared to other industries，Investors are increasingly interested in tourism。From investment data，The investment received by travel startups has exceeded the pre-pandemic financing years of 2015 and 2019。At that time，Companies generally complete transactions through mergers and acquisitions，Acquisition of competitors，Consolidate your market share，For example, online travel giant Expedia acquired HomeAway for US$3.9 billion in March 2015。

Also，In the past ten years，The amount of financing per round has increased from an average of about US$4 million in 2010 to US$20 million in 2022，The increase is especially obvious during the epidemic。This also explains，There are few travel startups that get money from investors，But once it is favored by investors，The financing obtained is particularly high。The entire financing trend is changing from a small amount of financing to a concentration of financing in fewer start-ups。

Second, financing mostly flows to more mature start-ups.

Report Discovery，Across all industries involved，B、C、D round and other later-stage financings account for a large proportion，During 2020-2022，Whether Booking Holdings acquires hotel distribution channel Getaroom for US$1.2 billion、M&A deal in which sports and entertainment company Endeavor Group Holdings acquires majority stake in experiential service provider On Location Experiences，It is also the public financing before the listing of short-term apartment and vacation rental platforms Sonder and Vacasa，The number is significantly higher than in previous years。

Sonder, a short-term apartment and vacation rental platform

This can also be seen,Investors are more likely to support those leaders in the tourism segment that have reached a certain size and scale。From the data，Most financing is concentrated in the growth stage of startups，Especially in corporate M&A transactions or pre-IPO financing rounds。

Third, the number of start-ups in the accommodation industry that have received financing is large.

From the past ten years,A lot of financing is focused on startups in the accommodation industry，2015-2019，49%，2020-2022，Accommodation startups receive 41% of funding，This is largely due to the rise and prosperity of the short-term rental market。For example，Airbnb、AvantStay and other platforms that provide short-term rental services will receive up to 55% of the financing in 2021。

Due to the rise and prosperity of the short-term rental market，Accommodation industry financing increased significantly

During the epidemic，The proportion of financing received by business travel start-ups has doubled，And the corporate business travel part in this segment，The financing received by Divvy, an expense management software service provider, accounted for 98% of the total financing for business travel startups during 2020-2022，MICE and exhibition tourism companies only receive 2% of financing，This may also be the reason why various activities have been significantly reduced during the epidemic。

Expense management software service provider Divvy

Also during the epidemic，Investors’ investment focus has shifted，The number and proportion of financing received by startups in the booking and transportation categories has decreased，In booking this category，Online travel companies receive 90% of financing。Overall,Pre-departure start-ups receive the least financing，Only 1% of total financing attracted in the past seven years，In this category，Pre-trip insurance travel startups will receive 84% of the financing in 2021。

Since 2015，There are five types of investors investing in travel startups。Angel rounds and private investors138 investment rounds totaling US$3.6 billion during 2015-2021；Banks and public service institutionsLed 125 rounds of financing totaling US$6.4 billion，Mostly concentrated in 2021，This is related to epidemic-related relief funds and most debt financing。Venture investors (VCs) and their related private equity institutionsThe organization conducted 2090 rounds of investment totaling US$72 billion;Travel CompanyMost of them provide direct support to potential companies through internal incubation or joint ventures，Their investments totaled 389 rounds，Total investment amount: US$7.8 billion；The last category isNon-tourism enterprise，Although not in the tourism industry，But this type of companies invested a total of US$12.5 billion in 264 rounds of financing，Exceeds the investment quota of tourism enterprises。

Overall,VCs invest the most in startups，Invest nine times the amount invested in travel companies in 2021，Since 2015，Travel company investments account for a small proportion of total startup funding，It has continued to decrease in recent years，From 18% in 2020 to 5% in 2021。

2015-2019，Venture and private equity firms invest at least twice as much per funding round as travel companies，The former’s average investment amount per round of financing is approximately US$37 million，The travel company only has $17 million。2020-2022 period，The investment amounts of these two types of investors in each round of financing tend to be consistent，Approximately $30 million。Also，2021，Bank investments in travel startups surge，Catch up with the investment intensity of venture capital，This has a lot to do with the prevalence of debt financing during the epidemic。