Wrong investment，Bu Bu Cuo，The current investment failure rate in scenic spots nationwide is as high as 80%。On the one hand，On the one hand188bet sports betting app download ，The project investor did not conduct sufficient market research and risk assessment，Not confident enough about the feasibility of the project，On the other hand, it emerged during the project implementationThe problem was not solved in a timely and effective manner, causing the project to fail.

In order to avoid investment failure in scenic area projects，Investors are required to conduct sufficient research and analysis before launching the project，Develop a scientific and reasonable investment strategy，And pay close attention to the progress of the project during the implementation process，Adjust investment direction and strategy in a timely manner，Ensure the smooth progress of the project。Many scenic spot projects lack sufficient research and demonstration during the planning stage，Resulting in unclear project positioning、Design defects and other issues。For example，Some scenic spot projects are too pursuing scale and luxury during the construction process，Ignore market demand and tourist demand，As a result, the number of tourists was sparse after completion，Ticket revenue cannot cover the huge investment。

In addition,Poor management is also one of the important reasons for the failure of scenic area projects。Many scenic spot projects lack effective management and supervision during the construction process，Leading to poor construction quality、Safety hazards and other issues。While operating，There is a lack of professional team and talents for management and marketing，Resulting in a decline in the service quality of scenic spots、Problems such as reduced passenger flow。

Northwest generally refers to the five northwest provinces，Xinjiang and Shaanxi are“Two leaders”，The remaining three provinces have similar levels of tourism development。The northwest tourism region is strongly divided、Resource limited、Underdeveloped、It is difficult to achieve nationwide sharing on the supply side，Showing strong local market characteristics，Because it is far away from the core tourism market，The failure rate of tourism investment is far above average。

188bet online sports betting For example，Invest in hotels in the northwest region，The payback cycle is often too long，Investment efficiency is too low，8962 star-rated hotels in China in 2018，Average annual room efficiency 15.70,000，Shanghai’s average annual room efficiency is 360,000 square feet，The average annual room efficiency in Beijing is 27.90,000，Sichuan’s average annual room efficiency is 14.70,000，The average annual room efficiency in Gansu is 6.70,000，The average annual room efficiency in Xinjiang is 90,000 per square meter，Qinghai’s average annual room efficiency is 5.40,000，It can be seen that Xinjiang, Gansu and Qinghai are far lower than the annual average number，Investing in star-rated hotels in the northwest is most likely not a good business。The northwest region is mainly for local tourism，80% according to incomplete statistics，Insufficient local consumption capacity is the biggest problem。Take Lanzhou, the capital of Gansu Province, as an example，Lanzhou local tourism consumption 932 yuan/person，953 yuan/person lower than the national average。

Zhongshan Bridge, Lanzhou, Gansu

Characteristics of the northwest regional tourism market:Poor resources，Low grade，Large total volume but low density，Unfocused development，The development value is not high，And the tourism industry is far from becoming a pillar industry of the local government。At the same time, the problem of investment overallocation is particularly serious in the northwest region，Due to limited local customer base and service radius，Error in market research and judgment，Easy to cause the problem of idle assets。Therefore，Be sure to do market research and judgment when investing，Start from the following aspects。

Based on local conditions, it is not appropriate to advance or over-develop

In recent years，Advanced development has occurred in some places、The phenomenon of exceeding market capacity investment。This approach not only easily causes a waste of resources，It may also bring about a series of negative impacts，Such as excessive commercialization of scenic spots、Visitor experience decline、Environmental damage, etc.。

Scenic area development plans should be formulated according to local conditions.When preparing scenic spot planning，The local natural environment should be fully considered、Cultural characteristics, market demand and other factors，Avoid blindly following the trend、One size fits all、Greedy development。

The capacity of scenic spots must be reasonably controlled.During the construction and operation of the scenic spot，Depending on factors such as local ecological environment and traffic conditions，Reasonably determine the capacity of the scenic spot。Cannot reduce the number of tourists too much，Influence on the economic benefits of the scenic spot；Don’t over-expand either，Leading to waste of resources and environmental damage。

Turn disadvantages into advantages and improve the cost-effectiveness of tourism products

Northwest tourism compared with other regions，Not very cost-effective，Mainly manifested in the following aspects:

1、High transportation costs: Northwest region is located in inland China，Transportation costs are much higher than in coastal areas，Especially for remote visitors，Air tickets and train tickets are quite expensive。

Xinjiang Duku Highway

2、Inadequate tourism supporting facilities: Although the northwest region has unique tourism resources，But due to the relatively backward economy，Tourist supporting facilities are relatively imperfect，Like a hotel、Catering、It is difficult to meet the needs of tourists in terms of entertainment。

3、Low level of tourism service: Since there are relatively few tourism employees in the northwest region，And lack of professional training，Leading to a lower level of tourism services，It is difficult to meet the high-quality needs of tourists。

4、High ticket prices for scenic spots: Ticket prices for some scenic spots in the northwest are relatively high，For ordinary tourists，Ticket fees can become a burden。

Shaanxi Huashan

However，Northwestern tourism is not cost-effective though，But some measures can be taken to turn its disadvantages into advantages, for example:

1、Introducing discount packages: In order to attract more tourists to visit，The northwest region can launch discount packages，Such as tickets + accommodation + transportation, etc.，To reduce the overall cost for tourists。

2、Improve the quality of tourism employees: Strengthen the training and management of tourism employees，Improve their professional quality and service level，Thus improving the service quality of the entire tourism industry。

3、Introducing advanced management experience: Introducing advanced tourism management experience and technology at home and abroad，Applied to tourism management in the northwest region，Improve management efficiency and service quality。

4、Strengthen the construction of scenic area facilities: Increase investment in scenic area facilities，Improve scenic area infrastructure and tourism supporting facilities，Improve tourists’ visiting experience。

Optimize the product supply integration mechanism and solve the dilemma of low and peak seasons

Northwest RegionThe supply of tourism products in off-season lacks pertinence，Making it difficult to activate the tourism market in the off-season。Integration mechanism missing，Many scenic spots and farmhouses、Mujiale and other tourism products and services follow the peak season business path，Lack of time、Due to location、Yin Ji、Because of people、Carry out project innovation based on differentiation of needs。At the same time，The awareness of tourism marketing and the communication awareness of tourism enterprises in the northwest region needs to be improved，To solve the off-season tourism dilemma。

Dunhuang Yadan Global Geopark

How to grasp the low and peak seasons in northwest tourism？Available in all scenic spots during low and peak seasons，Practitioners should respect objective laws。The business focus isCatch the peak season to be more prosperous，The solution is to increase the unit price per customer in peak season、Extended business hours、Enrich business content、Increase the added value of scenic spots、Extension of tourist stay, etc.；In the off-season, we should actively reduce losses，If you want to create an all-season scenic spot, you need strong financial support。

Adapt measures to local conditions and respect the laws of the tourism market and industry

1、Ecological restaurants: mostly failures，Because it violates objective laws，Especially the tropical plant ecological restaurant，The cost is too high，Unsustainable。

2、RV: After more than 20 years of development, the number of RVs in my country does not exceed 300,000 units，The current market demand for RVs is not high，And the RV is used in a single scenario，Not cost-effective，High depreciation。This is in sharp contrast to the 11 million vehicles in the United States，Different national conditions，Cannot simply copy the formula，China can only live according to the Chinese way。

3、Six elements of the tourism industry: food, accommodation, travel, shopping and entertainment。How to gather to a certain point according to the factors of industry，The formation of blasting points is something that should be considered in the current northwest scenic spots，For example, Zibo is famous for eating recently，The famous Rongjiang Village BA；The quality of tourism elements in the northwest region is generally not high，Little aggregation effect。

Rongjiang Village BA Source: Guizhou Provincial Department of Culture and Tourism

4、Development perspective: The local government should restrict the repeated development of low-end scenic spots。The rural revitalization industry should be based on agriculture and deep processing，Travel as a supplement，If not restricted, involution will occur，Creating vicious competition，Currently national scenic spots“Reducing overcapacity”Heavy task，Therefore, the local government should take an objective view of tourism resources，Things not suitable for development should be stopped immediately。

Focus on cross-regional allocation and reduce the risk of market fluctuations

The geographical environment in the northwest region is relatively harsh，Dry climate，Low temperature，Inconvenient transportation，This has brought certain difficulties to the development of the tourism industry。Secondly，The economy of the northwest region is relatively backward，The tourism industry needs to invest a lot of money to improve infrastructure and enhance the quality of tourism services，This also puts great pressure on local governments and enterprises。

But，The tourism industry in the northwest region also has great development potential。As people have higher and higher requirements for tourism quality，The unique natural landscape and diverse cultural resources of the northwest region have also received more and more attention。Therefore，Northwest tourism shouldFocus on regional complementarity，Don’t put all your eggs in one basket，Reduce the risk of sector market fluctuations by arranging scenic spots across regions。

Bayinbuluke Grassland

When allocating scenic spot assets，Try not to invest in one area。In other words，The best investment in scenic spot projects in the northwest region and East China、South China or southwest regions are combined for complementary configuration，Cross-regional development of scenic spot projects is an important means to balance regional sectors or market fluctuations。Same，Other regions also need to pay attention to this regional market，Pay attention to the product structure and market characteristics of this region，Operate according to the characteristics of the regional market，Instead of operating according to the characteristics of the national market。

For example，China Travel Service Hong Kong when investing in tourist destinations，Optimize project layout，Strengthen project implementation capabilities，At home and abroad，Especially Yunnan, which has outstanding domestic tourism resource endowments、Zhejiang、Guangdong and other places acquire and develop high-quality natural and cultural scenic spot projects，Not only focusing on areas rich in tourism resources in the central and western regions，Also utilize the high-quality resources and market influence of urban leisure resort brands to expand business，And explore the acquisition and creation of benchmark tourist destinations and IP in Hong Kong, Macao and overseas。

Optimize the development model and increase the enthusiasm of private enterprises to participate

In the Northwest Territories，Private capital participation in the development of tourist attractions is still insufficient，One of the main reasons is the existence of resource monopoly。Due to historical and geographical reasons，Some tourist attraction 188bet sports betting app download resources are monopolized by state-owned enterprises or government departments，It is difficult for private enterprises to enter，This undoubtedly brings an unfair competitive environment to the development of scenic spots。

In addition,Unprofitability is also one of the factors that affects private enterprises’ participation in scenic spot development。Many private enterprises are skeptical about whether they can obtain corresponding returns by investing in scenic spot development，So be cautious about participating in the development of tourist attractions。The occurrence of this situation，Part of the reason is the shortcomings of the current prospect development model，Such as the lack of a level playing field and adequate policy support。

When facing these problems，We should take active measures，Encourage and guide private enterprises to participate in the development of scenic spots。First，shouldBreak resource monopoly, provide a fair competitive environment for private enterprises; secondly,Increase policy support，Increase the enthusiasm of private enterprises to participate in the development of scenic spots；final，Optimize development mode，Ensure that private enterprises can obtain reasonable returns。Only this way，Only in this way can we truly realize the prosperity and development of tourist attractions in the northwest region。