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Author of this article: Guo Yumin 2023-10-08 11:25:20
Focus on high-quality services to enhance core competitiveness
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Mid-Autumn Festival、National Day“Double Festival”The eight-day long holiday enters the fourth day,Reappearance of tourist attractions in various places“People follow the crowd”Scenery,The popularity of mass tourism continues to increase,Many scenic spots have issued reservation and current restriction announcements,“Two steps in 3 minutes”“Queue at the hotel”Becoming a topic in media reports。Since September, major tourism-related companies have been actively preparing for war,From product line research and development to publicity and channel development,Scenic Area、Hotel、Transportation and other service fields are preparing for war,Seize market opportunities,The curtain has been opened to welcome hundreds of millions of people to travel and spend money,188bet Online Sports Betting and Casino

According to the forecast of the Ministry of Culture and Tourism,This Mid-Autumn Festival、National Day holiday expected to be 8.9.6 billion people traveling。The Mid-Autumn Festival and National Day travel forecast report released by Ctrip shows,During the Mid-Autumn Festival and National Day this year,Inter-provincial travel orders accounted for 73%,10 percentage points higher than the same period in 2022,Nearly 20% of users choose to stay for 3 days or more。Fliggy Travel Network data display,Outbound travel bookings increased more than 20 times year-on-year,International air tickets、The hotel’s booking volume has far exceeded the entire National Day holiday last year。

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National Day outbound travel orders increased 20 times year-on-year. Source: Ctrip

As the most important holiday of the year,Various localities organize colorful cultural activities and high-quality tourist routes to welcome tourists from all over the world。Beijing Municipal Park will hold music festival、Intangible Cultural Heritage Exhibition、Carnival、113 activities including handicraft experience。Haikou City, Hainan Province launches more than 50 tourism, cultural and sports activities。Shanxi Province starts from the supply side,Tourist demand-oriented,Create“Travel+”Product system,Expand night tours in scenic spots、Country B&B Tour、Leisure vacation trip、Special food tours and other activities,Product launch“Studying in Shanxi”A series of 13 high-quality travel routes。Shandong Province relies on its own resources,Planned launch“Ten ones”Yellow River local tour products,Jinan City issues 5 million yuan of cultural tourism consumer vouchers,Seize the cultural and tourism consumption during the National Day holiday“Golden Period”。

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Summer Palace“The laurel is beautiful and the National Day medal”Meiyu Education Interactive Activities Source: Beijing Daily

To further unleash the potential of tourism consumption,Promote high-quality development of tourism,On September 29, the General Office of the State Council issued a notice on "Several Measures 188bet online sports betting to Release the Potential of Tourism Consumption and Promote the High-Quality Development of the Tourism Industry",Notice around the supply of high-quality products,Stimulate travel demand,Promote the development of inbound tourism,Put forward requirements for improving the comprehensive capabilities of the industry and safeguard measures,Focus on promotion“Travel+”“+Travel”Business development details industry content。

Since this year,Behind the recovery of tourism market,False propaganda also appeared、Mandatory shopping、Temporary price increase、Cheating and killing customers、Hotel breach of contract and other chaos,Seriously disrupting the order of the tourism market,Damage the city’s brand image。Yunnan、Haikou、Hangzhou tour guide compulsory shopping,Insulting tourists;Xi’an、Beihai Hotel rips off customers with high prices;Qinghai Lake、Shaanxi Hukou Waterfall、Building fences in the Meili Snow Mountain Scenic Area in Deqin, Yunnan to prevent peeping;Zhangjiajie、Luya Mountain、In order to expand revenue, Kanas Scenic Area has problems such as unrestricted passenger flow, resulting in a large number of tourists being stranded or high-priced package tickets,Reduced tourist travel experience,The pit avoidance strategy has become a must-see travel guide。On the occasion of the Mid-Autumn Festival and National Day holiday,The author reminds all tourism-related companies,Should focusEnhance the core competitiveness of the market through product content innovation,Winning reputation with quality service。

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Chaos caused by the wall blocking the view. Source: Agricultural Television Network

The first is to strengthen the supervision of the tourism-related service industry.Cultural and tourism law enforcement in various places、Market Regulation、Traffic Management、Food safety and other law enforcement agencies should strengthen legal education for tourism-related service companies、On-site unannounced visit、Discuss rectification measures,Focus on investigating high-price sales、Stealth consumption、Word game,Same thing, different price,Exaggerated propaganda、Shoddy as good、Starting price from the ground、Common fraudulent behaviors such as bundled consumption。At the same time, to protect the rights and interests of tourists,Multi-channel complaint reporting methods should be established in key public service areas,Handle tourist complaints promptly and properly。

In past public opinion cases,Most tourists cannot be contacted or handled properly because they report complaints through regular channels,Angrily shared his personal journey experience through self-media、News media channels release and dissemination,Passive apology and law enforcement after causing a large number of spread。Reminder for interviews with key companies that have had disputes with tourists or ripped off customers in the past,Paste the complaint reporting phone number,If the past cheating happens again、Fraudulent conduct shall be severely punished。Before the holiday,Released by local cultural and tourism authorities“Double Festival”Travel reminder,Hainan、Beijing、Lijiang、Shanxi、Dunhuang、Yunnan、Jiangsu and other provinces and cities,Around tourism environment、Introduction of laws and regulations 188bet app on tourist protection and other aspects,Crack down hard“Double Festival”Illegal violations in the holiday cultural tourism market,In-depth front-line supervision investigation。

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The Ministry of Culture and Tourism regulates the order of the tourism market

The second is to do a good job in quality training and management of employees.Travel service employees represent the image of the company,Is the city’s window for external services,When faced with the arrival of thousands of tourists,Travel-related companies and practitioners should focus on high-quality products、High-quality services to enhance market competitiveness,Winning tourists’ satisfaction with their travel and consumption experience。

Facing the eight-day Mid-Autumn Festival and National Day holiday,All service companies should strengthen the professional capabilities of their employees、Service attitude、Service awareness training,Strengthen quality management,Job adaptation based on employees’ daily behavior,Arrogant attitude towards daily life、Strong words、Staff who lack service awareness should not appear in important tourist reception service scenes,Avoid disputes。Travel agencies and tour guides、Explanation、Driver、The service complaint rate will be reduced when the hotel cooperates、Tourist evaluations are included in contract terms or reward and punishment assessment,Of course, there are also travel agencies that require tour guides to lead tourists to do shopping,Ask for high rebates when choosing restaurants,Reducing group meal standards and other issues。

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Shaanxi strengthens holiday cultural tourism work arrangements

The third is to increase civilized tourism restrictions and improve safety awareness.Tourism helps promote the exchange and integration of national cultures,It is a way to experience the folk culture of different regions。Every holiday travel season,We can always find two types of hot topic events becoming the focus of major media,On the one hand, it is the public opinion brought by tourism service companies,In addition, there are disputes and safety accidents caused by tourists’ uncivilized behavior。Visitors because of parking space、Queue、Big fight,A large number of free paper towels provided in public restrooms in scenic spots were taken away,Cultural relics and scenic spots were carved and graffitied,Provoking animals at the zoo,Lying public seats、Littering、Seize seats on high-speed rail、Other uncivilized or illegal behaviors,Severe damage to public interests,Affect other tourists’ travel experience。

Here,We remind tourists to manage their behavior and eating habits when traveling,Be a practitioner of civilized tourism、Participant。At the same time,In response to the behavior of some tourists who disrupt the public tourism environment due to personal reasons,Relevant law enforcement agencies have introduced severe punitive measures,Measures such as prohibiting taking public transportation within a certain period of time or purchasing tickets for scenic spots in damaged areas。

The development of tourism cannot be separated from high-quality services and a good tourism environment,It cannot be separated from the active participation of practitioners,It is even more inseparable from the participation and cooperation of every tourist,The tourism industry shouldStick to the original intention and serve first, don’t look too ugly.

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