Past three years，The number of inbound and outbound tourists in my country has plummeted due to the epidemic，According to data from China Tourism Academy，188bet Online Sports Betting and Casino First half of 2023，The number of arrivals into my country has rebounded，Total is 1,8 million people，But it only recovered to 12% of the same period in 2019。

In order to further promote personnel exchanges between China and foreign countries, November 24,The Ministry of Foreign Affairs of China announced that China has decided to trial expansion of the scope of unilateral visa-free countries，To France、Germany、Italy、Netherlands、Spain、Malaysia has piloted a unilateral visa exemption policy for ordinary passport holders from 6 countries。From the details，The visa-free period is from December 1, 2023 to November 30, 2024，Persons holding ordinary passports from the above six countries come to China to do business、Travel and sightseeing、Visiting relatives and friends and transiting through the border shall not exceed 15 days，Visa-free entry。As soon as the news comes out，Attracting the attention of major media and tourism industry professionals。

What positive impacts will the six-country visa-free policy bring?

First, promote the development of inbound tourism business，Promote employment、Economic Development

China’s visa-free policy for six countries will help eliminate factors that restrict inbound tourism。Past，The complex visa application process and review mechanism for inbound tourism are the main factors affecting tourists’ travel，Once the visa cannot be approved or the time period is too long，The booked travel product will not be able to travel。At the same time，The current RMB exchange rate against the US dollar continues to rise to a new high，For inbound travel，Reducing domestic travel costs for overseas tourists，Conducive to the development of inbound tourism business，Drive traffic、Accommodation、Shopping、Income from catering and other related industries，Further increase employment opportunities related to inbound tourism，Promote domestic economic development。

Second, it helps to promote folk cultural exchanges，Further enhance China’s international image and influence

Can be seen from new media such as Douyin，Many 188bet sports betting app download foreign tourists visit China，For China’s economic development and urban infrastructure development、The development of science and technology is amazing，They experience the folk culture of different regions in major cities，Taste local food，Feel the thousand-year culture。And filmed into short videos and graphic essays via X (Twitter)、Facebook、YouTube and other international social platforms share China in the eyes of foreigners，Let the world see the real China，Further enhance China’s international image, which promotes cultural exchanges between various countries and China.

Chinese cities are booming overseas. Source: Leyou Shanghai

In terms of building international influence，In recent years, various provinces and cities have focused on the advantages of regional cultural tourism resources and proposed specific development goals and measures，For example, Yunnan-creating an international health and wellness tourism demonstration area、Qingdao-Building an International Seaside Tourism Destination、Shanxi-creating an internationally renowned cultural tourism destination、Guizhou-Building a world-class tourist destination，The purpose is to take a broad perspective、Big picture、Big goal to strengthen the inbound tourism market，Build your own core competitiveness and international influence。Adjustments to entry policies will speed up international tourism promotion and product supply in various places、Service innovation brings positive promotion effects，Accelerating the development of regional cultural tourism industry and its integration with international standards。

The third is to enhance friendly relations between China and other countries，Further expand the scope of mutual visa-free countries

China’s unilateral visa-free policy for six countries，Releases China’s goodwill to further open up to the outside world，As the most populous country in the world，China has played a vital role in the economic development of global tourism。China is an important tourist source for many countries，Since this year，To attract Chinese tourists and drive local economic development，Many countries and regions have implemented visa exemption for China、Specific measures to promote the development of tourism such as visa on arrival。

China versus France、Notice on the trial implementation of unilateral visa-free policy by Germany and other 6 countries

After China issued a visa-free policy for six countries，Received responses from many countries，Malaysian Prime Minister Anwar announced，A 30-day visa-free entry policy for Chinese citizens will be implemented from 188bet app download December 1st，The French Ministry of Foreign Affairs announced that it would restrict Chinese nationals who hold a master's degree and study in France for at least one semester，Regardless of whether the degree is in French or Chinese，All will receive a five-year travel visa issued by France。After a period of trial implementation of the visa-free policy for the six countries in the future，It is possible that China will implement a two-way visa-free policy for more friendly countries，International exchanges are more active，Promote more efficient development of tourism。

The fourth is to accelerate cross-border cooperation and channel construction in the tourism industry，Improve the international competitiveness of tourism-related enterprises

Opening the history of tourism development in New China，From the 1980s and 1990s，China opens its door to the world，Started the process of reform and opening up，In order to do a good job in receiving the growing number of foreign guests entering the country，China Youth Travel Agency, prepared by the Central Committee of the Communist Youth League, was officially established，By 1997, CYTS became China’s first listed tourism company and was listed on the A-share market of the Shanghai Stock Exchange。After decades of development, my country’s tourism industry has undergone earth-shaking changes，Domestic and foreign tourism investment cooperation is getting closer。

The release of the visa-free policy for six countries,For tourism-related companies, exchanges and cooperation with tourism-related companies from six countries should be gradually carried out，Ground around the team、Free travel、Customized travel、Business group inspection、Enter channel cooperation for MICE and other businesses，Strengthen the publicity and promotion of foreign tourism，Provide high-quality tourism service products from a perspective that is consistent with overseas culture，Further enhance the international influence and competitiveness of corporate brands。

What challenges will the visa-free policy bring to the tourism industry?

From the perspective of the industry’s intuitive expectations for the release of the visa exemption policy，Good times and bad days，The development opportunities of the inbound tourism market brought by the Xishi policy，Worry is how to seize the opportunity and actively prepare for war，How to deal with new challenges and uncertainties in the development process。Whether the specific effect can meet market expectations still needs to be observed calmly，There are many factors affecting the development of inbound tourism，Visa exemption is just one of the solutions to the pain points of gambling，At the same time, it is also related to the trend of international economic development、Political factors between countries、Related to factors such as citizens’ income level。Based on the current market information，The main challenges are the following four challenges。

Challenge 1: Need to speed up the repair of price and volume of international routes

According to the "China Inbound Tourism Market Sentiment Report for the Second Half of 2023"，First half of 2023，Subject to international flight capacity、Visa、Affected by multiple factors such as supply chain，The inbound tourism market is recovering slowly，The number of flights into China is currently small and the price is high，Influence on inbound travel intention，It will take time for the tourism industry to improve the inbound tourism industry chain after the epidemic。From the demand side，The purpose of inbound tourism in the first half of the year is mainly for those who need to enter the country，Under the influence of both supply and demand，In the second half of 2023, various prosperity indicators for inbound tourism have dropped significantly compared with the first half of the year，Shows the practitioners’ short-term excitement after the relaxation of epidemic prevention and control，Start to return to market reality and rational attitude。

International flight volume recovered to 49 in 2019.3% Source: Hanglv New Retail

Developing inbound tourism，Need to further increase the number of international flights from visa-free countries to major domestic cities，Two problems need to be solved，First, strengthen route cooperation with major source countries，Increase the number of international flights。The second is cooperation with tourism-related enterprise groups in source countries in the fields of product promotion and charter flights，Prompt ticket prices to return to normal prices，Further expand the number of tourists from source countries entering major cities in China。

Challenge 2: How to promote overseas promotion in destination provinces and cities

Developing inbound tourism，Need to show the high-quality tourism resources and culture of the region、The attraction of gourmet elements，How to package and promote、How to publicize and promote、How to monitor conversion effects and conversion closed loop，Participating workers are required to have strong professional abilities and international vision，Nationality、Country、Culture、Consumption habits and concerns are different，Marketing strategies and service content should be different。At the same time, domestic laws prohibit the use of VPN and other software to browse or 188bet app the use of overseas network platforms to publish information，How travel-related companies use X (Twitter)、Facebook、Promotion and promotion on international online social channels such as YouTube still need to be properly resolved，Include promotional language、Perspective、Comment Management，The construction of multi-language official website needs to be strengthened。Offline channels involve overseas outdoor advertising、Newspapers、Urban Tourism Brand Exhibition Hall、Travel Exhibition、Promotion in the form of recommendation meetings and other forms，Domestic tourism-related companies need to go out and see more，Push out good products，Visitor、Introduced for business investment cooperation。

Challenge 3: Management and infrastructure construction of immigration reception service quality

In recent years，The quality of my country’s tourism products and services continues to improve，Travel-related laws and regulations are constantly improving，Convenient and efficient complaint channels，But in the face of more open inbound tourism policies and the influx of overseas tourists，Travel-related service venues shouldFurther improve multi-language prompt guidance for offline scenarios、Translation reception、Convenient payment、Channel Construction、Building service capabilities such as complaint management and smart level。At the same time, cooperation with foreign language schools should be strengthened，Provide a flexible reception mechanism around major inbound tourism reception services and exchanges and cooperation among college students，Proactively cooperate with provincial and municipal foreign affairs offices，Undertake inbound business and exchange reception services for students from foreign institutions of higher learning。

Ctrip China Travel Guide Page Source: Ctrip Blackboard

Challenge 4: Impact on entry and exit visa outsourcing business

National Immigration Administration data display，In the first half of 2023, immigration management agencies across the country inspected entry and exit personnel 1.6.8 billion people。According to the latest research report of QYResearch，The global visa outsourcing service market size in 2023 will be approximately 2,629.USD 96 million。In terms of product type，Currently tourist visa outsourcing service is the most important segmented product，occupies approximately 80.39% share。

With the implementation of the entry-exit visa-free policy，Two-way visa-free countries may continue to increase，For tourist visa outsourcing service companies，Visa-related business is bound to be affected to a certain extent。How to quickly respond and utilize existing business expertise and resource channels to accelerate transformation and service derivation，is one of the challenges facing the future。

Rational thinking on the development of inbound tourism under the visa-free policy

According to the "China Inbound Tourism Market Sentiment Report" released by the World Travel Alliance and Horwath Management Consultants，At present, my country’s main source of inbound tourists is still Asia，There are currently more than 30 million overseas Chinese in ten Southeast Asian countries，After the epidemic，A large number of“A journey to find roots”Entry demand is stimulated，The most optimistic development prospects。South Korea、Japan is affected by the ongoing confrontation over immigration policy，Short-term recovery is difficult。American countries are affected by politics and economics，Extremely negative entry expectations，The possibility of visiting other areas is still low。

From the perspective of inbound tourism destinations，East China、Southern China maintains strong inbound attractions. Beijing’s advantages as the capital help boost North China’s prosperity。The economies of East China, Shanghai and Jiangsu and Zhejiang are developed，Has more international companies，Add power to inbound business tourism。At the same time，Eastern China has the most typical oriental garden landscape、A world-renowned tourist attraction with distinctive architectural styles，With its developed transportation hub，Strongly attractive to tourists。