Although the economic dawn of 2023 is beginning to appear，But the road to growth in 2024 will be full of thorns。Economist forecast，The global economic growth rate in 2024 is only 1.9%，Compared to 2 in 2023.5% decline。On the big stage of the global economy，The fate of each region is different。In advanced economies，The impact of policy tightening is still spreading imperceptibly，The full impact has yet to be fully felt。And China’s economic situation is not good，May trigger chain reactions in other emerging markets。

Looking to the future，Related report data display，Global hotel prices are expected to increase by an average of 6% in 2024.8%。Behind this number are the ups and downs of global economic fluctuations and consumer confidence，This delicate balance may be the key to determining the future economic direction。

With the evolution of market competition，Local tourism groups are gradually turning their attention to the business hotel sector。This change reflects the development trend of the tourism industry，And the important position of business hotels as an emerging market。In the past few years，Competition in the traditional tourism market is increasingly fierce，Making local tourism groups need to look for new investment opportunities。

At the same time，With the rapid development of economy and the increase of business activities，The business hotel market is gradually rising。Business hotel with its high-quality service、Complete facilities and superior geographical location attract more 188bet Online Sports Betting and Casino and more business travelers。Therefore，Local tourism groups shift investment focus to business hotels，In order to occupy a favorable position in this emerging market。They have increased investment，Improve service quality，Complete facilities and equipment，To meet the needs of business travelers。This change will not only help local tourism groups expand their business scope，Improve market competitiveness，At the same time, it also injects new vitality into the healthy development of the business hotel market。

Since 2023，Domestic tourism market accelerates recovery，Cultural and tourism groups from various places have successively increased their hotel business，Like traveling in Xi’an。Xi’an Tourism recently issued an announcement，The company plans to issue shares to no more than 35 specific investors。The announcement clearly stated，The number of shares issued this time will not exceed 7102.440,000 company shares，The estimated fundraising scale is not more than 600 million yuan。The funds raised will be mainly used for two projects: expansion of direct-operated hotels and supplementing working capital and repaying loans。

Among them，The total investment in the direct hotel expansion project is about 4.3.6 billion yuan，4 of them.2.1 billion yuan will be realized by raising funds by issuing stocks to specific objects，The remaining funds will be raised by the company itself。Within the next 3 years，Xi’an Tourism plans to invest in and build 17 directly operated hotels，The implementation entity is Shaanxi Sunshine World Hotel Co., Ltd.。These hotels will be mid- to high-end hotels，The main products are“Wan'ao series”。This stock issuance plan will further enhance the capital strength of Xi'an Tourism，Provide necessary financial support for its direct hotel expansion project，And optimize the company’s financial structure。Pass this initiative，Xi’an Tourism strengthens the business weight of 188bet Online Sports Betting and Casino the hotel sector and improves future profitability。

Wanya hotel brand

Since the end of the era of big infrastructure，The tourism industry has gradually lost its former glory。Six elements of tourism——Food、stay、row、游、Purchase、Entertainment，The core lies in sightseeing and accommodation。These two are resources that tourism companies can effectively grasp，Also the core of their competition。

Changes in market demand are an important factor driving local tourism groups to turn to business hotels。With the development of economy and the acceleration of globalization，The group of business travelers is gradually growing，Become an important part of the tourism market。Zibo BBQ in 2023、Rongjiang Village BA、The rise of urban tourism represented by Harbin，Added the need for city hotels。Business hotels usually provide a more convenient and comfortable environment，Meeting the needs of business travelers。Therefore，Local tourism groups in order to capture more tourists，Shifting investment focus to business hotels is a wise choice，This is also an adjustment made to cope with the challenges of changes in the basis of competition in the cultural tourism market。

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Local tourism groups have increased their hotel business，This is a rational choice for the current competition in the tourism market。Hotel as a standardized product，Its operating model is very mature，Far easier to operate than scenic spots。Scenic spots as non-standard products，Emphasis on individuality and uniqueness，But it is limited by geographical space，The cost of breaking through space barriers to acquire customers is much higher than that of hotels。Of course，Scenic area-based hotels are not included in this discussion。Today，High-quality scenic spot resources have been basically developed，Inventory competition and resource clearance have become the norm。For tourism enterprises with financing difficulties，The huge cost of investment in scenic spots has become a problem。

188bet app download Wanyao Hotel·Zhonglou Metro Station Store Source: Xi’an Tourism Official Account

2. There are significant differences in resource attributes between hotels and scenic spots

Also，Especially city-based hotels，Basically not subject to resource restrictions，Brand expansion plan can be implemented，Make full use of the national unified market to achieve economies of scale。However，Scenic spots are deeply restricted by resource grade and geographical location，The cost of customer choice is much higher than that of city hotels。The hotel can proactively cater to customer needs，Scenic spots cannot。Also，The monetization ability of hotels is also far better than that of scenic spots。

3、As China’s tourism industry changes from sightseeing to leisure vacation，The demand and requirements of the accommodation industry have also increased

In leisure travel，Eat、stay、Three elements of entertainment are crucial。Local cultural tourism group as a wholly state-owned or state-controlled enterprise，Responsible for revitalizing existing hotel assets。Most of these high-quality stock assets have state-owned attributes，How to transform into high-quality assets has become an important mission of local tourism companies。Today，The tourism industry faces unprecedented challenges and opportunities，Only continuous innovation、Only companies that actively respond to market changes can stay ahead of the competition。Local cultural and tourism groups increase investment in hotel business，It is the keen insight and active response to market trends。We have reason to believe，This move will inject new vitality into the tourism industry，Leading the industry to a better future。

National layout of Xi’an Wan’ao Hotel Source: Xi’an Tourism Official Account

4、The embodiment of tourism group management value depends on many factors

Business hotels usually have higher profit margins，Because business travelers have higher demand for hotel services，Willing to pay higher prices for better services and facilities。Therefore，Investing in 188bet app business hotels can bring higher profits to local tourism groups。

Also，Brand image is also one of the important factors considered by local tourism groups。Business hotels usually have high brand image and popularity，Can enhance the brand image and market position of local tourism groups。By investing in business hotels，Local tourism groups can further expand their influence and market share。

At the same time，Resource integration is also an important reason why local tourism groups turn to business hotels。Business hotel construction requires a lot of funds、Resources such as land and human resources，Local tourism groups usually have certain resource integration capabilities。By investing in business hotels，Local tourism groups can integrate their own resources，Achieve optimal configuration of resources，Improve resource utilization efficiency。

Interior view of Wanyao Hotel  Source: Wanyao Hotel Official Account

However，While traveling in Xi’an and betting ambitiously on hotels，The industry still has a lot of concerns about this move。First，Is the pace of expansion too fast?？Currently, after many years of experience, there are only 20 hotels under direct management，Next three years，8 provinces and 9 cities，Funds、Talent、Can management keep up?。Especially，Fund reserves are worrying，First, direct sales，Need more funds，Secondly, the company has accumulated losses of nearly 700 million yuan over the years，Asset-liability ratio exceeds 70%，When things don’t go well，Financial pressure increases sharply。

Xi’an Tourism said，Directly operated hotels serve as flagship stores for hotel companies to deploy in various regional markets，Has a good demonstration effect，Can develop new hotels for hotel companies、Provide valuable practical experience in expanding franchise and entrusted management business。

As the tourism market continues to recover，The hotel industry will continue to recover and boost in 2024，Especially in the context of leisure and vacation consumption trends，188bet app download Xi’an Tourism, a long-established tourism company that is realizing major changes by opening up the tourism industry chain，Can we use the opportunity of expanding directly operated hotels to pave the way for the light asset model，To support the improvement of stock price and performance，Still to be further verified by the market。