Japan’s economy continued to be depressed after the 1990s,Falled into“The lost thirty years,The aging population and bursting of asset bubbles further reduce Japanese society’s willingness to consume，The Japanese social consumption weakened in the 1990s,Consumer confidence continues to weaken。Japanese consumption shows four major trends:

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Under the background of Japan’s economic downturn, consumer preferences 188bet sports betting app download have shifted“High cost performance”。“The lost thirty years”Period,With the decline in income growth and the rise in unemployment rate in Japan,The proportion of residents’ daily consumption expenditure is gradually decreasing,On consumer trends，shows an obvious trend of parity in daily consumption。Since 2007,Clothing“Value for money”Muji, a representative of consumption, has always maintained positive growth in revenue，The year-on-year growth rate in Q1 of 2015 was as high as 21.14%;Except for the three years affected by the new crown epidemic,Performance growth also maintains steady growth。The sales growth rate of affordable brands is significantly higher than the overall growth rate of Japanese apparel sales。

2、Low cost“Zhai”Entertainment industry becomes more popular
Under the background of economic 188bet Online Sports Betting and Casino downturn,Increasing pressure on residents’ lives,Low-cost entertainment industries such as animation and small-amount gambling are developing rapidly。Japan’s economic recession,Low cost“Zhai”The entertainment industry is quietly rising,The animation industry is developing rapidly,Many excellent animation works have emerged,The number of new TV animations added every year maintains a continuous growth trend。In the international market，Japanese anime is widely loved,The export market continues to expand,A number of excellent works such as "Neon Genesis Evangelion" and "Magic Sakura" have been widely circulated。At the same time,The market size and prosperity index of small-amount gambling industries such as Pachinko also continue to increase。In the overall economic downturn、When residents’ life pressure increases,People often look for cheap or low-cost 188bet app download ways to entertain themselves,For example, anime games、Activities such as small stakes gambling allow people to seek relaxation and entertainment in a stressful life。

3、“Unemployment wave”Driving the increase in demand for vocational education

Japan’s unemployment rate rises sharply,Expanding demand for vocational training for employed people,Personal consumption loans are growing rapidly。The number of vocational college students in Japan continued to rise rapidly in the 1990s,reached a historical high of 860,000 in 1992,The Japanese economy was in overall decline during this period,The competition for Japanese vocational college students seeking employment to enter the job market is becoming more intense。“Unemployment wave”Making employed people face greater uncertainty,To enhance competitiveness,Those who are looking for employment tend to actively seek vocational 188bet app training or further education courses,Making greater demand for vocational training。

4. The rise of emerging outdoor consumption

From the mid-1980s to the mid-1990s, Japan launched an outdoor consumption boom。Early 1980s,Japan’s per capita GDP exceeds US$10,000,From then until the end of the 1990s, the overall GDP per capita continued to show an upward trend,Residents’ sports preferences are gradually changing from more popular ball games to relatively niche ones、Snow and ice sports with higher average cost、Extreme sports、Outdoor sports and other expansion。Late 1980s to early 1990s,Japan welcomes camping、Mountain climbing、Skiing、Cycling and other emerging outdoor sports craze。