Yacht travel is a combination of sailing、Sports、Entertainment、A new form of tourism that combines leisure and social interaction，As a derivative of the integration of yachting industry and tourism，Known as“Huge business opportunities floating on golden waterways”。

Our country is currently in the initial stage of development of yacht tourism，Although "Several Opinions on Further Promoting Tourism Investment and Consumption", "Action Plan on Promoting Consumption-driven Transformation and Upgrading" and ";14th Five-Year Plan”Planning and other documents clearly propose to support the development of yacht tourism，However, the mass popularity of yacht tourism is still very low compared with developed countries,Port terminal construction、There is also a big gap with developed countries in the formulation of management standards and tourism product design。Therefore，Summary of the concepts and characteristics of yacht tourism，Analysis of the development status and trends of the world yacht tourism industry，It has strong practical significance for cities and enterprises interested in developing yacht tourism。

Foreign scholars mainly focus on the impact of yacht tourism on the economy、Society、Influence of culture and environment，Consumption motivations and market segmentation of yacht tourists，And local management and collaborative governance of yacht tourism。Domestic scholars mainly focus on the resources and market development of regional yacht tourism、Consumer market promotion and policy formulation and improvement，Mainly conduct research from the meso perspective of regional industrial economic development and the micro perspective of yacht tourism product supply and consumer demand，Lack of macro international vision，There is insufficient analysis and judgment on the development status and trends of the world yacht tourism industry，Therefore, it has limited practical guidance for the development of my country’s emerging yacht tourism industry。

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1. Yacht tourism

The International Maritime Organization does not list yachts as mandatory management objects under international maritime conventions，Each member country defines its own definition of yachts and formulates management rules，Therefore, there are differences in the current definition of yachts。The author believes that yachts are used for sightseeing、Recreational and water sports vessels and all other forms of water navigation equipment，Also known as leisure boat，Includes inboard or outboard motor boats、Fishing boat、Catamaran、Sailboat、Hovercraft、Jet Boat、Kayaks, motorboats, etc.，Entertaining、Features such as sportiness and rentability。

Yacht tourism is a water tourism activity carried out using yachts as a carrier，includes sailing、Cruise and Sightseeing、Rowing、Kayaking, water skiing, etc.，Further extension also includes surfing、Fishing、Water-friendly activities such as diving and island exploration。Currently, the consumption patterns of yacht tourism in my country mainly include private purchase of boats、Yacht charter and yacht experience。

1) Private boat purchase means purchasing a yacht in the name of an individual or legal person，Can be used for personal or commercial use after purchase。

Take the entry-level sports yacht worth 500,000 yuan as an example，Calculated based on 300 hours of sailing per year，The annual cost is about 182,880 yuan。①Fuel cost: No. 97 gasoline consumes approximately 12,000 L,Annual fuel consumption is about 98,880 yuan；②Maintenance fee: Maintenance required every 100 hours of sailing，The maintenance fee is 2,000 yuan/time，The annual maintenance fee is 6,000 yuan；③Berth fee: The berth fee is 4,500 yuan/month，The annual berth fee is 54,000 yuan；④Labor costs: The cost of hiring part-time crew members is 2,000 yuan/month，The annual labor cost is 24,000 yuan。

2) Yacht rental means that the yacht is owned or managed by a yacht travel company (club) and carries out operational leasing activities，Can be rented bareboat or with crew。

Take Xiamen Wuyuanwan International Yacht Club as an example，Cartier 29 model yacht can only accommodate 6 people，The rental fee is 2,000 yuan/h; Sunseeker Predator 68 model yacht is limited to 25 people，The rental fee is 88,000 yuan/h。

3) Yacht experience means that yacht travel companies (clubs) provide yachts for tourists to cruise and sightsee and charge according to voyage or time。

Take Xiamen Wuyuan Bay yacht experience as an example，Take an American J80 sailboat to tour the scenery of Wuyuan Bay, the whole journey is about 60-70 minutes, The market price and discount price are 298 yuan/time and 98 yuan/time respectively。

Xiamen Wuyuanwan Yacht Port Source: Wuyuanwan Yacht Port Official Account

The tourism industry consists of a variety of industrial activities，The yacht tourism industry also includes the consumption of the traditional yacht industry、Service、Multiple mid- and downstream industry categories such as support and assistance。

From a consumer perspective，The consumption content of yacht tourism mainly includes yacht rental and purchase、Yacht berthing and management、Participate in club activities、Purchase equipment、Participate in training and purchase insurance, etc.。Among 188bet app them，Yacht travel companies (clubs) that provide tourist services and yacht ports that provide infrastructure are the core sectors of the yacht tourism industry。The yacht port not only provides direct 188bet Online Sports Betting and Casino services such as yacht berthing and loading and unloading operations，And provide yacht fuel、Yacht maintenance、Leisure Facilities、Indirect services such as sailing training and yacht insurance，Some companies even choose their offices near the yacht port to form a business park，So the yacht port has the ";Vacation Atmosphere”’s tourist complex。

ICOMIA divides the core links of the yacht industry into shipbuilding manufacturing、Engine Manufacturing、Accessories and equipment manufacturing and consumer services，The yacht consumption service industry mainly includes yacht rental and sale、Dock Mooring、Training、Club Services、Yacht maintenance and water sports product sales, etc.，These are the main expenditure items for yacht tourism consumption。

The operating income of the world yacht industry increased by 2% in 2019,Including nearly 70,000 related companies，About 87 directly employed employees.50,000 people，Form a huge industrial chain。Based on the operating income and number of employees in the core sectors of the yacht industry in some countries in 2019，The yacht consumption service industry is an important promoter of the entire industry chain of the yacht industry。

Megayacht Nord Source: Boat Information

2. Characteristics of yacht tourism

1) Industrial agglomeration effect

Yacht port and yacht club construction and storage、Transshipment、Repair、Supplies、Finance, insurance and other related industries，For yacht charter, sale and catering、Accommodation、Emerging consumer markets such as tourism and shopping。Coordination and cooperation between node enterprises and service departments in the yacht tourism industry chain，Not only reduces industrial development costs，And provide tourists with more convenient and better services，Conducive to the formation of regional industrial clusters，And build new local economic growth points。At the same time，Yacht manufacturing industry involves more than 20,000 kinds of spare parts，Supporting service industry involves repair and maintenance、Terminal Service、Finance, insurance and second-hand trading industries，The tourism service industry involves 14 directly related industries and more than 40 indirectly related industries，The effect of industrial agglomeration is obvious。

2) Rental fleet“Oligarch”Monopoly

Yacht charter is the core business of the yacht tourism industry。Due to the high cost and low cost performance of yacht purchase and subsequent maintenance，Yacht chartering is highly experiential、Advantages of high flexibility and wider audience，Yacht charter has become the yacht travel method chosen by most foreign tourists。There is a scale effect in the yacht charter industry，That is, the larger the rental fleet, the lower the operating cost，So there is an obvious “Oligarch”Monopoly Characteristics。

The European yacht charter industry is dominated by 5 companies，Including Sunsail, a subsidiary of TUI Marine、Le boat and Footloose and Dream Yacht Charter and Kiriakoulis, Occupies 80% of the European yacht charter market share。TUI Marine alone has about 1,500 yachts，Market share is about 50%，The remaining market is a large number of small and micro enterprises。The yachts rented are mainly supplied by European shipbuilders，Among them Bavaria、Beneteau(Bénéteau) and Jeanneau are the most common yacht brands。

In addition，Personal watercraft (PWC) such as motor boats because they are fun、Features such as high speed and ease of operation，increasingly favored by young consumers，Bombardier Recreational Products、Three companies, Kawasaki and Yamaha, account for nearly 100% of the European PWC market share。

3) Niche market attributes

The tourism niche market refers to the market that has been ignored by traditional advantageous enterprises、A tourism market segment that only focuses on a very small product or service area，Like wine tourism、Bicycle Tour、Study travel and adventure travel。The yacht tourism market is a typical niche market，Related attributes are expressed in 3 aspects。

First, professionalism and technology

Private yacht owners must obtain a yacht operator certificate of competency，Consumers renting yachts must also master certain ship knowledge、Water navigation knowledge、Escape knowledge and self-rescue skills, etc.。

Second, the market is small and targeted

Different from the extensiveness of mass tourism，Only those who have relevant knowledge and interest in yacht tourism will participate in yacht tourism，So the market size of yacht tourism is relatively small。

Third, high technical content and irreplaceability

Tourists traveling on yachts except for leisure、Entertainment、Sports、In addition to basic needs such as socialization and exploration，Often also interested in yacht driving skills、There is a research tendency in the fields of new marine entertainment equipment, yacht maintenance and warehousing，This diversified purpose has a high technical content；In addition，Travel niche markets are usually divided by industry classification，The uniqueness of the industry makes the yacht tourism market irreplaceable。

4) Diverse business models

Private boat buying is divided into individual or multi-person boat buying and boat buying by professional companies such as yacht clubs，Corresponding development“Yacht crowdfunding”“Buying a boat together、Timeshare”and“Club membership system going overseas”And other business models。Yacht rental is 188bet app divided into bare boat rental or full boat rental，The latter can provide captain and crew hiring services。The yacht experience is divided into day cruise and cabin rental，Due to the smaller size of day cruisers and catamarans，Tourists can rent cabins for purposeless travel，This has become a new yacht tourism business model。

In addition，To reduce tourists’ economic and time costs，Many yacht tour companies also provide yacht tours、Vehicle、Hotels and attractions, etc.“Mixed Package”，Attract customers with all-inclusive yacht travel services。

5) Seasonality

Affected by natural factors such as geographical location and meteorological conditions，Yacht tourism landscape has great differences in different seasons，So yacht tourism has seasonal characteristics。The peak season for yacht tourism in Europe and the Mediterranean is from May to October，80% of Italians choose to participate in yacht tourism in July-August，94% of Germans choose to participate in yacht tourism from May to October。Except natural factors，Relevant festival activities, folk customs and other humanistic factors are seasonal，Tourist travel is restricted by holidays and has obvious seasonal characteristics，So yacht tourism has a low season、Shoulder and peak seasons。

The development status of the world yacht tourism industry

1. Europe and America dominate

The United States and Europe are the core areas for the development of the world's yacht industry，Occupying about 70% of the global market share。According to the distribution of global yachts and their infrastructure in 2019,In absolute terms，The number of yachts in the United States (15.75 million) accounts for about 33%,The largest number of yacht ports (1,2000) and berths (560,000)，But the proportion of berths is low (about 4%)，This is due to the widespread use of shore trailers and boat slips under 10 m in the United States。

Visible，The United States is the country with the most developed yachting industry in the world，It has a high number of yachts，On average, about 21 people own one yacht, mostly small and medium-sized yachts，Yacht tourism has become a popular way of leisure and entertainment。Europe is second only to the United States in terms of yachting infrastructure，A total of 10197 yacht ports，Mainly distributed in Germany、Sweden、Poland、Finland and the Netherlands，Each country has more than 1,000 yacht ports with a high proportion of berths，Countries with lower investment in yachting infrastructure include Estonia、Greece and Czech Republic。

Except for the relatively complete infrastructure construction，Europe is also the world’s largest manufacturing base for superyachts (above 30 m) and sailing boats, as well as the largest consumer market for luxury yachts。Different from the U.S. market, which is dominated by small and medium-sized yachts，European luxury yachts account for a relatively high proportion。In addition，The EU holds more than 100 boat shows every year，Such as Genoa Boat Show, Italy、Cannes Boat Show, France、Düsseldorf Yacht Show in Germany and Monaco Yacht Show，Brings huge economic and social value。

Genoa Boat Show, Italy Source: Boat Information

Except Europe and America，The developed areas of yacht tourism include Australia and New Zealand in Oceania、Middle East、Russia and Mexico, etc.。The Asian yacht tourism market is based on Hong Kong, China、Represented by Singapore and Thailand: the number of yachts in Hong Kong, China exceeds 10,000；Singapore is the yacht trading center in Southeast Asia，The Singapore Boat Show is the most influential boat show in the region；Because foreign yachts can sail freely in waters such as Phuket, Thailand，Thailand has become an important yachting tourism destination in Asia。

2. The yacht rental industry is booming 

Yacht charter is an important form of yacht tourism，The vast market and diverse demands of the yacht tourism industry provide the possibility for the development of the yacht rental industry。According to statistics，UK、The Netherlands and Spain have a larger number of yacht charter companies and charter yachts；The Czech Republic is a landlocked country in Europe，Although there are not many yacht charter companies，But there are a large number of charter yachts, especially sailing boats (Table 1)。

The development of yacht charter industry in some countries in 2019，Note: - indicates missing statistical data

ECSIP research shows，52% of the relationships among yacht charter tourists are friends、25% are family members、15% are couples、5% are colleagues、3% is other；The average age of crew members hired on charter yachts is 31 years old，The oldest is 51 years old；In terms of demand for yacht charter services，Good ship and port services are particularly important，It has strong security、Affordable prices and personalized services are more attractive to yacht charter consumers；In terms of yacht rental consumption，Italian tourists spend the most (€3,250/week)，Followed by American tourists (3 019 euros/week) (Figure 1)。

Figure 1 Average weekly expenditure on yacht charter by tourist source

In addition，Different from yacht rental for leisure and entertainment purposes，Rent a yacht for a conference、Celebrations and team-building activities have become a new trend，The business and leisure uses of yachts are gradually emerging，That is, yachts can not only be used for leisure and entertainment，Also can be used as a venue for other types of events。Shared yacht cooperative operation、Models such as catamaran cabin rental for long-distance travel and the development of full-service tourism combined with yachts also create new opportunities for the development of the yacht rental industry。

3. Localization of yacht port operations

188bet sports betting app download The yacht port mainly provides yacht berthing services and provides certain supporting infrastructure and service facilities。As the core link of yacht tourism，The function of a yacht port is not only to berth yachts，And a range of other services are available，Especially catering、Accommodation and party activities and other leisure and entertainment services related to yacht tourism。The yacht port can play a driving role in surrounding resources，Promote the common development of the port and surrounding communities to form a tourist destination。

The current localization of yacht port operations is mainly reflected in three aspects。

From the perspective of operating income，Local tourists are the most valuable customers of the yacht port，The yacht berthing is the core business source of the yacht port。70% of European yacht port operating revenue comes from fixed berthing、20% from other places berthing、10% comes from fuel sales and other services，The fixed berthing market share of yacht ports such as Croatia and Greece has even reached 100%。

From the perspective of market structure，The level of competition between distant yacht ports is usually lower，There will be a certain amount of competition among local yacht ports，Competitive factors include proximity to local tourists、Transportation feasibility、Aspects such as ease of navigation and diversity of maritime destinations, as well as service prices of the yacht port itself、Service quality、Technical equipment completeness and safety, etc.。Currently some yacht ports pass“Golden Anchor Quality Plan”and“Blue Flag Certification”and other labels highlight their own quality and improve market competitiveness，Also promote the improvement of surrounding environmental quality。

From the perspective of environmental resources，Relying on local high-quality natural environment resources can provide perfect objective conditions for yacht tourism，Complete transportation network and service content can provide additional advantages for yacht tourism，Thus increasing the attractiveness of yacht tourism。

4. The cross-regional management system needs to be improved

Yacht tourism is a leisure and entertainment activity with yachts as the main carrier，Related to ships、Shipping and safety and other aspects，Therefore the coordinating role of the government is crucial。There are still institutional obstacles to cross-regional yacht tourism。ECSIP’s survey of European yacht tourism companies shows that，Standard specification issues (such as lease contract specifications)、Common security requirements and financing channel issues (such as bank loans and private capital) are the main obstacles to the development of the yacht tourism industry，Think it“Very important”accounted for 50% respectively、43% and 43%。Look at it in details，There are mainly the following problems:

1) Due to the lack of unified government supervision and coordination，The rules of the country where the yacht is purchased and registered (flag state) are often different from the rules of the country where the yacht is purchased，Resulting in the inability to resolve conflicts in accordance with the rules of a certain country，And it can only be ruled by the International Court of Justice；

2) Yacht captain qualifications cannot be universally recognized among countries，Greatly restrict the depth and breadth of cross-regional yacht tourism；

Dubai Yacht Harbor Source: Waterfront Leisure Alliance

3) There are differences in the tax systems of various countries，Consumers in countries with excessively high VAT on yachts tend to buy registered yachts in countries with low tax systems，Not only hinders potential consumers from entering the market，It also distorts the yacht market and uneven regional development；

4) Different countries have different safety requirements for ships，Different safety technical standards、Equipment standards and certification audit rules greatly restrict the freedom of yacht travel，And the standards of various countries are imperfect and opaque，Resulting in difficulty in obtaining information；

5) A yacht is a mobile and expendable leisure and entertainment vessel，Significantly affected by market economic environment and other factors，Credit providers such as banks tend to be more cautious in their assessments，leading to financing difficulties for related companies，Thus limiting the development of yacht tourism。

Coastal tourism industry classification and development trend of world yacht tourism

1. Industrial cluster development

Cluster development is a new dynamic growth point for the yacht tourism industry。Yacht tourism cluster can unite upstream and downstream enterprises and institutions to provide collective services，Form synergy and scale effects，Promote the development of the entire yacht tourism industry chain。

On the one hand，Club、Accommodation、Catering、Yacht service agencies such as transportation, leisure and entertainment are gathered near the yacht port，Form a complete supply chain network；On the other hand，Attract more yachts to gather by sharing market information and reaching out to potential consumer groups，The increase in the number of yachts can greatly promote local economic development and enhance the city’s image。

In addition to the coordinated development of local yacht-related industries，Cross-regional industrial cooperation network can also improve the scale effect and service level of the yacht tourism industry。

For example: “Pan-European Yacht Port”is a cooperation network composed of European yacht ports，There are 82 member ports so far，Across 11 European countries；In this cooperation network，Members of member ports can enjoy berthing、Consumption discounts such as accommodation and entertainment, as well as various special 188bet Online Sports Betting and Casino services such as yacht collaborative management，The fundamental purpose is to encourage yachts to sail in a wide range of international maritime destinations；High-quality and unified services provide members with the convenience and advantages of yacht travel，In turn, attract more tourists to participate in yacht tourism through joint influence，Provide development opportunities for various yacht ports。

In addition，Yacht charter fleets in different regions also carry out online cooperation，By integrating maritime regulations、Establish a marketing network and jointly carry out publicity，Effectively share huge marketing and procurement costs，Reduce the overall cost of your yacht charter fleet，Formation of yacht tourism brand。Visible，Industrial cluster development will expand industrial influence，Breaking market barriers to industrial development，Achieve win-win cooperation。

Habacoa Superyacht Marina, Bahamas Source: Boat Information

2. Localization development under the epidemic

Although the yacht port alliance and network development continue to advance，But most yacht ports still focus on the local market，Fixed berthing is still its stable source of income。

Under the constraints of local legal systems and market conditions，The yacht port market is still quite fragmented。Especially under the influence of the new coronavirus epidemic，Netherlands、Yachting tourist destinations with developed local markets such as Germany and Italy have become a "market competition";Winner”，The yacht rental market from May to September 2020 is full，Bookings far exceed 2019。However Croatia、The market share of yacht tourism destinations such as Greece and Spain, where foreign tourists are the main source of tourists, is very low，Yacht charter bookings during the prime summer period of 2020 are much lower than in 2019。

Visible，The epidemic changes consumers’ lifestyles，Safety that yachts have、Private、Attributes such as leisure and sports are increasingly favored by consumers，Local tourists are still the main source of customers for the yacht tourism industry，Focus on developing the local yacht tourism market segment。

It is worth mentioning，The COVID-19 epidemic promotes the development of the yacht tourism industry’s operating models and management systems。For example: The "Port Operation Guidelines" issued by ICOMIA during the epidemic integrates technologies and methods from many aspects，Mainly includes standardizing the reception、Maintain communication with relevant governments、Encourage chartered companies to regularly disinfect ships and supply disinfectants on board and promote digital management，Thus creating a responsible and safe yacht port，Ensuring the sustainable development of the yacht tourism industry under the new normal。

3. Diversified development of yacht types

The diversification of yacht types is mainly reflected in three aspects:

First、Outboard motor boats among motor boats are the most popular in European and American markets，More than 80% of the U.S. motor boat market is outboard motor boats，And the sales of outboard motor boats have increased significantly since 2016，The sales growth rate of outboard motor boats above 200 hp has exceeded 20% for three consecutive years，The sales of inboard motor boats are declining year by year；

Second、Small and medium-sized yachts continue to lead the market，EU fishing boats and sailing boats account for more than 70% of the yacht market share，U.S. small yachts (under 8 m) account for 96% of the yacht market share；

Third、With the development of science and technology and the use of new materials，More and more new yachts and water products are being introduced to the market，PWCs such as motorboats are increasingly favored by young consumers due to their high speed and ease of maneuverability，Sales gradually increase。

4、Based on“Internet+”’s intelligent development

Online booking tool、Smartphone applications and Wi-Fi solutions are important innovations in yacht tourism services。Yacht travel companies are investing in more stable online platforms，To provide more friendly tourist services。

According to statistics，Yacht charter companies will lose 63% of sales potential if they do not provide online booking services。At the same time，Virtual Reality (VR)、The application of digital technologies such as augmented reality (AR) and artificial intelligence (AI) makes private boat purchases and yacht charter bookings more convenient，By collecting consumer terminal data、Analyze consumption scenarios and feedback、Optimize consumer portraits and carry out precision marketing, etc.，Provide consumers with better services，Effectively improve the core competitiveness of yacht tourism enterprises in the market。

Inspiration to my country’s yacht tourism industry

The current problems that restrict the healthy development of my country’s yacht tourism industry include imperfect legal systems、Weak infrastructure、The tourism products are single and poorly integrated with coastal tourism resources。The development of my country’s yacht tourism industry started late，The development status and trends of the world’s yacht tourism industry can provide certain inspiration for the development of my country’s yacht tourism industry and its integration with international standards。

1. Promote the legalization of yacht leasing

From the development experience of developed countries in the world’s yacht tourism industry，Yacht charter is an important starting point for the development of economies of scale in the yacht tourism industry。my country's current "Yacht Safety Management Regulations" stipulates that yachts can only be used for personal use，Except Hainan Province and Xiamen City issue management measures related to yacht rental，There 188bet online sports betting are no clear regulations on yacht charter in other regions，Leading the actual and large-scale yacht rental market to operate illegally“Gray area”，Not conducive to protecting the rights and interests of yacht tourism companies and consumers，Also hinders the entry of financial capital，Restricting industrial development。

Xiaguang 1 Yacht  Source: Zhoushan Islands Tourism

Therefore，The introduction of yacht leasing management measures should be accelerated at the national level，Allow qualified yachts to carry out charter operations，Supervise the life-saving and fire-fighting equipment of the rental yacht as well as the driver’s sailing experience and life-saving ability，Correct the erroneous practice of still managing yachts as merchant ships and passenger ships in most areas，Make yacht rental legal and must be followed。At the same time，Learn from the various forms of international yacht charter (such as ship charter and space charter)，Launch of diversified and featured charter yachts with different functions，Meet the needs of different consumer groups，Promote the development of yacht tourism in a popular direction。

2. Build multi-level yacht infrastructure 

The leisure and entertainment attributes of yachts place requirements on the comprehensive functions of yacht port infrastructure，Developed countries in the yacht tourism industry have most public marinas with convenient access to and from the water and low fees。Therefore，Except for yacht ports and yacht clubs that provide high-end membership services，Our country should vigorously develop public yacht terminals such as simple inns for temporary water loading and unloading，Meet the needs of a large number of mid- to low-end yacht consumers。

1) The marine management department should organize the formulation of national public marina construction plans or guidance，Reasonable planning of sea use for yacht tourism，Reserve and develop public leisure tourism coastline，Try to absorb more capital to participate in construction through models such as the allocation system and government and social capital cooperation (PPP)，Form a comprehensive yacht port service function and profit model，Reduce yacht parking fees。

2) Local government combines urban industrial transformation and environmental improvement projects，Binhai Old Industrial Zone、Old fishing ports and newly developed real estate are transformed into integrated water-friendly tourism、Leisure and entertainment、A large yacht complex project demonstration project that integrates catering, accommodation, marine science education and other functions，Reduce construction investment costs，And use the yacht port as the basis to exert the industrial agglomeration effect，Improve the comprehensive leisure functions of the city。

3. Strengthen yacht policy innovation

Although developed countries in the yacht tourism industry still have room for improvement in the cross-regional yacht tourism management system，But they all believe that yachts do not belong to the category of passenger ships and merchant ships in the traditional sense，That is, yachts should be allowed to be chartered，A classified inspection system and a looser registration system must be implemented。At present, my country’s regulations on yacht management mostly refer to passenger ships、Merchant ships, fishing boats and other types of ships，Not only ignore the leisure and entertainment of yachts、Attributes such as leasing and high value-added，And ignore yacht owners、The complexity of real subjects such as managers and users。

Therefore，Policy innovation should be strengthened，Adopt a series of measures to encourage the healthy development of the yacht tourism industry。Main measures include: setting up a dedicated yacht tourism management department，And treat the yacht as a separate management object，Separate management from other types of ships；Improve yacht safety management regulations and navigation safety supervision system，Develop a yacht port construction review system；Strengthening the main responsibility of shipowners，Mandatory purchase of yacht insurance；Promote the facilitation of yacht registration and reporting。

Layout of Yacht Marina in Dinghai District, Zhoushan Source: Jingzhou News

4. Enrich yacht tourism products

Our country is in the budding stage of yacht tourism consumption，Related activities are still sea sightseeing、Mainly fishing and dining，It is difficult to meet the needs of tourists for in-depth experience。

We should learn from international experience，Fully integrate yacht tourism and water leisure sports into public life。Yacht ports and yacht clubs should focus on optimizing the structure of yacht tourism products，How to carry out sea sightseeing on the water、Sea fishing、Marine wedding、Island Adventure、Sailboat Windsurfing Board、Activities such as diving, water skiing, surfing and skydiving，Building a golf course on the shore、Wellness Center、Hot Spring Hotel、Places such as shopping malls and business exhibition centers，The Yacht Resort Hotel、The organic combination of yacht real estate and yacht clubs，Increase the added value of yacht tourism。

At the same time，Introducing different product series and promotion methods according to different consumer groups，Passed driving training、Interest cultivation、Leisure experience、Develop the customer source market in an all-round and multi-level manner through exhibition communication and event radiation，Meet tourists for leisure and sightseeing、Multiple needs such as sports and social commerce。

5. Cultivate talents in the yacht tourism industry

International Maritime Skills Alliance classifies employees required for 188bet app yacht ports into port managers、Operations Manager and Terminal Operator，Divide employees required for yacht charter into fleet engineers、Entertaining the crew and captain，These employees have different skills，But foreign languages ​​​​and information technology are basic skills that must be mastered。

At present, there are very few educational service institutions in my country that specifically provide talent support for yacht ports and yacht tourism enterprises，Relevant companies mostly recruit talents from majors such as shipbuilding and tourism management。Qualified naval and marine universities should be encouraged to set up yacht design、Professional courses such as yacht club management and yacht port planning，Strengthen the linkage with internationally renowned schools and training institutions specializing in yacht tourism，Establishing an enterprise-school joint talent training model。At the same time，Relevant enterprises can create conditions to vigorously introduce outstanding scientific and technological and business management talents，Focus on job training and continuing vocational education，Realize the rationalization and forward-looking layout of yacht tourism talent structure。